reborn industrial empire

Speaking of this Beijing Auto Show, the manufacturers participating in the exhibition are really unambiguous. First of all, these domestic private independent brands have brought many different types of new products.

Among them, the one that impressed Jin Xiaoqiang the most at this auto show was Huazhong Automobile Company, which belongs to Nanyang City like Huayang Power. At this auto show, they brought their flagship product, China Junjie.

To be honest, when this car was first launched, it was really eye-catching. The beautiful appearance was as good as the configuration of European, American and Japanese products, and the price was generally lower than the three European, American and Japanese products. At that time,

This Junjie has been widely praised by many car consumers just after it was launched on the market.

And within a long period of time, we have achieved very good sales results.

In order to build this Junjie, Huazhong Automobile spared no expense. It bought the engine from the Japanese, and finally configured a 1.8t system. Although the transmission was stuck by the Japanese, it could only use a manual transmission.

, but overall, the performance of this car's power system is not too weak.

And the most critical part of this car is the chassis. It is said that in order to improve the chassis of this car, Huazhong Automobile Company specially invited chassis tuning engineers from BMW, a company they cooperate with in Germany, and spent 3 billion to hire them.

Helped adjust the chassis and finally completed the chassis design of this car.

The reason why this Junjie was able to survive in the market for such a long time was precisely because of the famous chassis of this car and its reputation in the country.

It's a pity that this car eventually became a victim of the power struggle. The tragic ending of this car made Jin Xiaoqiang feel unspeakable pain every time he thought about it.

When Junjie's product was first launched, it was indeed a success. However, later on, due to insufficient finishing, the car's seams and other minor problems were often criticized by people with ulterior motives, often on the Internet.

It was exposed on the Internet, which resulted in a decline in the reputation of this product.

In fact, Junjie's performance in the market at this time was quite good. Unfortunately, Junjie's success also attracted countless people who wanted to pick peaches. Finally, because of Huazhong Automobile's failure to enter the European market, the current

The leader of Huazhong Automobile lost points, so his position was replaced by others.

As for the new leader, it was obvious that he was an incompetent person. He came here with the intention of not seeking merit but seeking no faults, so he forcefully brought Hwa Zhong Automobile back to its original state by sprouting new branches from the old tree.

The state-owned automobile factory is in a weird circle of doing nothing.

As for the chassis technology that cost 3 billion to acquire from the Germans, it was thrown into the garbage pit for various reasons. Regarding this situation, Jin Xiaoqiang could only sigh, how sad!

Junjie also gradually declined in the market due to untimely updates and unsatisfactory follow-up on minor problems. After a few years, this brand will only remain in the memory of consumers.

That lonely figure.

But it was the appearance of this Huazhong Junjie that inspired many private car manufacturers to build mid-size cars to challenge the mid-size car market dominated by European, American and Japanese three-series giants.

It was the success of this Junjie that gave them considerable confidence, so under such an environment, Liji began to develop the Emgrand series, while Ricky began to develop the Ruilin. As for BYD at this time in the previous life, it was only launched this year.

They bought their f3, and after seeing Junjie's success, they immediately started working on f6...

Therefore, Jin Xiaoqiang, as a person who has experienced it, knows very clearly the tragic song of Junjie back then, but he can only say one thing to this brand, and this good car was wasted in vain.

This year's Huazhong Automobile's actions are really not small. They not only brought Junjie, but also a sports car m3. The actions of other manufacturers are also not small. Ricky brought Fengyun 2, Li Ji brought

They are all models that belong to the sports car category. It seems that Huayang Power's great success at the New North Circuit this year has brought them a lot of excitement. These car manufacturers have secretly developed some

The concept car was brought out.

But these are old models from the previous life. The difference from the previous life is that there are many models gathered at the Beijing Station this year, such as Liji’s Emgrand ec7 and Emgrand ec8. Ricky not only has Fengyun 2, they also bring

Now that Jin Xiaoqiang has helped design the a3, even the route taken by BYD is different from the previous life.

The first car brought by byd at this time in my previous life was just an F3 that imitated the Toyota Corolla. However, in this life they have made a lot of efforts. Not only did they bring this F3, but they also brought the G6 that Jin Xiaoqiang helped design.

At the same time, Great Wall, as a company specializing in the production of SUVs, is also making big moves. In the previous life, they only unveiled the Haval H3 that they specially and carefully built at this auto show, but in this life, they have

There is already the Haval h6 that Jin Xiaoqiang helped design.

You must know that these models of these companies have actually been frequently exposed on major domestic websites a few months ago, and some models have even begun to be sold in small batches through internal subscription.

, started to go on the market.

You can often see some internal cars purchased by employees of these companies on the market, and there are frequent posts on the Internet, so these cars can be said to have earned enough attention in the market, especially in the low-end market.

.

Many consumers are eagerly waiting for the launch of these cars, but these companies have never explained when these cars will be officially launched. Knowing that before the opening of this Beijing Auto Show, they

It is confirmed that these cars will be officially launched at this Beijing Auto Show.

It can be said that they have made up their mind this time. Not only do they want to compete with Korean cars in this level of the market, they will also compete with them even if they are brothers from the same car.

Jin Xiaoqiang did not expect such a situation to happen, but after all, this was someone else's business behavior, and as a bystander, he really had no right to intervene.

Based on his understanding of the low-end car market, he knew that these companies had indeed reached the point where they had to compete with each other. Unlike in the previous life, the low-end car market, joint ventures and foreign-funded manufacturers were not originally valued. They have always been.

It was only after the 2008 financial crisis that the country introduced tax exemptions and subsidies for cars with an engine displacement of less than 1.6 liters that they began to pay attention to this market.

And that is when these joint ventures and foreign-funded enterprises began to enter this market to compete for food.

But this life is different from the previous one. Because of the emergence of Huayang Power and their squeeze on these traditional powerhouses in the mid-size car market, these manufacturers have to think about expanding their ideas and opening up new markets.

The Koreans took the lead to set an example, entered the low-end market first, and were able to get along like a fish in water. Volkswagen, Toyota and Honda were also ready to make a move, but they were just out of face-saving considerations and had not yet lowered their profile.

But Volkswagen has already tinkered with a facelifted version of the Golf Sagitar, and it has also given the Bora a facelift, and plans to push these cars into the low-end market.

Toyota and Honda did not dare to show weakness. Corollas and Civics began to cut prices significantly. They began to move closer to low-end products, which put a lot of pressure on these private independent brands.

They are very clear about their own strengths and weaknesses. Their shortcomings are immature technology, poor processing technology, and poor reputation, so they plan to focus their hype on the authors of these cars. You know

The flagship cars launched by these companies are all designed by Jin Xiaoqiang.

Who is Jin Xiaoqiang? He is one of the most famous car design masters in the world. Even foreigners recognize his works, let alone us Chinese people.

And their advantage is that their products are cheap. Compared with the cars of joint ventures that often cost hundreds of thousands, our cars are very cheap, both are less than 100,000 yuan, and the price of the car is about 100,000 yuan.

Although the profit is a bit thin, only about 500 per car. But the most important thing is to gain a foothold in this market and survive!

This is the most tangled predicament these companies are currently facing, but regarding their problems, Jin Xiaoqiang really can't help much now. He can only say that they are left to their fate, but I believe they will be able to do well. After all, even if

A few years later, these companies are still alive in the market.

What he is most worried about now is the competitive pressure from the Germans, Japanese and Americans. The Germans finally stopped being secretive. They didn't show it even at the Frankfurt Auto Show before, but when they arrived in China, they

A car was brought out. This car was originally named Passat B6, but it has been renamed Magotan. The Sagitar, which they have been clamoring for for a long time, will finally be unveiled at this auto show.

.

When Volkswagen first launched these two cars, it set off a sales boom in China. If it hadn't been for the frequent crises of their dual-clutch cars, Volkswagen might have been able to turn around just relying on the Magotan.

The problem of dual-clutch clutches may not arise in this life, but how their Magotan and Sagitar perform in the market? Jin Xiaoqiang really dare not say whether Huayang Dynamics’ Qoros and Octavia can withstand these two

It’s really hard to draw a conclusion now about the impact of this new car.

Although the Japanese still don't have any new products, they only have a tenth-generation Corolla, and the rest are just leftovers.

One of the few bright spots is that Honda followed Toyota's example and brought a car from their Acura model under Honda's umbrella and renamed it the Spiral, which is obviously aimed at Toyota's ambition.

At this time, the Japanese were still mainly focusing on the North American market and the local market. Although they paid attention to the Chinese market, they did not seem to be particularly concerned about it. Obviously, they did not take Huayang Dynamics too seriously.

Although they didn’t come up with any new products, the discounts offered by the Japanese this time are indeed very large. Models that used to cost more than 200,000 yuan are said to be given substantial discounts at this auto show. It is said that the prices are very likely

The price will drop to less than 200,000 yuan. It seems that the Japanese have figured out the minds of Chinese consumers, that is, they are very price-sensitive.

The Americans were not to be outdone. General Motors revamped the Jingcheng model and lowered the price. It also introduced the Malibu to Tianchao in advance, which was originally introduced to Tianchao a few years later, as well as the highlight of their launch this year.

Products Cruze.

Moreover, they have installed their ecotec engines early, and the discounts are also not small. It seems that GM has begun to realize that in order to get rid of the current crisis, it cannot just rely on increasing revenue and reducing expenditures, but also needs to start from the Chinese market.

Look for inspiration along the way.

Ford's actions are also not small. They have brought out the Ford Focus, which has been very successful in the European market, and they are also negotiating with Changan to see whether to introduce their Mondeo model to the Chinese market.

As a latecomer, Ford is still in the exploratory stage of the Chinese market, so this auto show is just a test for them. Once they discover the benefits of the Chinese market, they will definitely make a series of big moves in the future.

As for other car companies, Jin Xiaoqiang also pays some attention to them, but he does not pay much attention to them. After all, there are only a few major competitors he will face at this auto show.

As for high-end brands such as Audi, Mercedes-Benz, and BMW, he is not worried at all. At the recent Frankfurt Motor Show, these brands were already beaten to death in front of their newly launched Skylight. Could it be that

Do they really have the courage to challenge themselves again this time?

Moreover, he also learned through inside information that these three companies are also having a headache for this Beijing Auto Show. If you say not to participate, you will lose some status.

But come to participate, there is really no model that can compete with Huayang Power's Skylight. This situation is the most embarrassing for the three German giants in all previous auto shows.

In the end, after many meetings within their company, the only conclusion they reached was to lower the price!

It seems that the people of China are very lucky this time. The three major car brands have cut their prices at the same time, providing many opportunities for many consumers who were originally shunned by these brands.

As a result, among the many companies participating in this auto show, no fewer than twenty have already shouted slogans for price reductions. It seems that the main theme of this auto show is destined to be price reductions.

Jin Xiaoqiang did not expect that the sudden emergence of Huayang Power would cause the price war that would prevail in the automobile market in the next few years to start several years in advance. (To be continued)

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