reborn industrial empire

Thanks to Frog in the Bottle, Zhe Xiao, and lingleng0741 for the tip...

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Facing consumers of this age group, Jin Xiaoqiang is a little worried that his eighth-generation Sonata model is a bit too avant-garde for them.

We must know that consumers of this age group always like models with more moderate appearance and grand appearance, so Jin Xiaoqiang plans to produce copies of Skoda Octavia models to please this group of consumers.

As far as the Skoda Octavia is concerned, this model is relatively moderate, simple, stocky and short in body, exuding a rich atmosphere. Its appearance design is more suitable for those aged between thirty and fifty.

consumer.

Moreover, this model has been a best-selling product in the Chinese market in the next few years. Although it is not as famous as Toyota, Honda, Volkswagen, and Audi, it still has its own fixed consumer group.

After all, its appearance looks relatively solid and average, and its configuration is relatively practical. It has everything that a mid-range model has, which also provides good conditions for it to build a reputation in the market.

And generally those consumers who are between the ages of thirty and fifty are generally old drivers, the kind of drivers who understand cars. They pay more attention to the quality of a car, and more to the quality of the car.

Powertrain, speed, fuel consumption, and various safety configurations, but appearance is a secondary consideration for them.

Moreover, some consumers must choose relatively low-key models due to their work, such as civil servants, etc. Therefore, compared to these consumers, Jin Xiaoqiang feels that it is absolutely necessary to change the appearance of the Skoda Octavia.

designed.

And to be honest, that car cannot be said to be good-looking, but it cannot be said to be ugly either. Using the word "moderate" to describe it is really just right, and it just satisfies the hearts of a large number of consumers.

The other model he plans to copy is an SUV. Currently, diversifying the products he produces is a tactic used by major automakers.

The concept of this SUV originated from Toyota's Rav4. At that time, Toyota developed this car mainly for the American market. You must know that the United States has always been the largest automobile consumer in the world.

As the birthplace of automobile culture in the world, Americans’ understanding and understanding of automobile culture are different from those of the rest of the world.

Americans like big cars, and because the U.S. dollar is the world's currency and they have a monopoly on the oil field output of the world's major oil-producing countries, they don't care about fuel consumption when driving, but only care about whether it is luxurious and comfortable enough.

So the concept of urban SUV was born. The RAV4 launched by Toyota became an instant hit in the American market. Later, Honda also launched its own urban SUV, which is the famous CRV.

And it didn't take long for the Honda CRV to become the most popular urban SUV in the world, with sales exceeding Toyota's RAV4 in recent years.

In the current Chinese market, except for real off-road vehicles, there is basically a blank in the urban SUV segment. There are no domestic manufacturers competing with Toyota or Honda in this area.

As a result, this market has basically become a racetrack for Toyota and Honda. Although South Korea also has some urban SUV models imported into the country, unfortunately, the current SUV models of Korean cars are not very popular in design, so they are not very popular.

Although there are some off-road vehicle manufacturers in China such as Changfeng Cheetah and others that are producing SUVs, they are all producing real hardcore SUVs, not urban version SUVs, so the driving comfort and controllability are the same.

There is no comparison between Toyota and Honda.

Therefore, for many years, Toyota and Honda have been competing for hegemony in China's urban SUV market, with Japanese cars dominating the market.

Currently, these two cars are purely imported models for the Chinese market. Toyota's rav4 was not domestically produced until 2009, and currently, it has not been introduced to China at all.

Even if you see such a car on the street, if it is not a smuggled car, then it is a purely imported original car. After many twists and turns, the price of the car is even more shocking.

This car was introduced to China in 2006. It entered the Chinese market as an imported car and the price at that time reached an astonishing more than 350,000 yuan.

The Honda CRV is even more outrageous. This car has not been introduced to China yet. This car entered the Chinese market in 2007, and the price at that time was more than 250,000.

This price actually aroused a lot of popularity among consumers. Seeing that the situation was good, Honda actually started to raise the price, usually increasing the price by 10,000 to 20,000 yuan. Later, it even increased the price by 30,000 yuan, and had to wait five months before taking delivery of the car.

Despite such harsh conditions, the crazy Chinese consumers still paid the bill. As a result, China bought 600,000 units of this car in just a few years, helping the Japanese earn enough military expenses to seize the Diaoyu Islands.

Already...

Whenever he recalled these experiences at that time, Jin Xiaoqiang would feel heartbroken.

Damn it, now that I'm back and still engaged in the car-making industry, your bullshit rav4 and crv will never be easy...

Aren't you just engaging in hunger sales? Well, I'll ruin your good business and let you rip off the pockets of our Chinese people while not treating us as human beings.

Jin Xiaoqiang is very serious. The model he intends to copy this time also comes from later generations of modern cars.

Although Jin Xiaoqiang didn't have a good impression of Koreans and Korean cars at that time, he had to respect the Koreans for making cars, especially the appearance design of the cars.

For example, ten years later, when Hyundai launched the ix35 urban SUV model, you have to admit that it was definitely a successful model.

You must know that it was the emergence of this car that broke the dominance of Japanese cars in China's urban SUV market. The final result was that German and independent brands joined the fray one after another, and finally achieved affordable results.

They are China’s consumers, and the most injured are some of China’s own-brand car companies...

To be honest, Hyundai's ix35 car can be said to be really poor in terms of powertrain, especially the engine. After it was launched, it was rumored that it was even difficult to improve the speed of this car when running at high speeds.

It reached a speed of 120 yards per hour. Later, Han Bang's public relations did a good job, so of course such news was blocked.

Another common criticism of Korean cars is that their chassis is very unstable when driving at high speeds.

However, this car is still a big seller after it was launched in the Chinese market, and the main reason is its streamlined shape that is rich in technology.

Of course, those problems with the engine, chassis, etc. are not a problem for Jin Xiaoqiang. What he has to do now is to directly copy this model.

He didn't have a good impression of Koreans in the first place, so he didn't want to let the kind of Korean cars make money in the mainland market happen.

Therefore, he has decided to take the modern road and make modern society have no way to go.

The most important thing is that the current urban SUV market in China is still blank. Just after Great Wall Motors was listed in Hong Kong this year, it announced that it would begin to shift the company's main business from pickup trucks to SUVs, and Rich Motors also announced that it will shift its main business from pickup trucks to SUVs next year.

Launch an SUV model.

And 2003 can be said to be the first year of China's SUV market. In this year, many car companies announced their intention to enter the SUV market.

However, Jin Xiaoqiang was not worried. It would take two years for Great Wall to launch the later famous h series, and the later famous Rich Tiggo series was actually launched in 2006.

And this gives me two years to occupy the market. You must know that in China, the car companies that are really capable of quickly turning drawings into reality, except for those foreign companies or joint venture brands, are probably

Only yourself.

You must now seize the current market gap to occupy the market as much as possible and establish a reputation. Once the reputation is established, it will be difficult for those who are latecomers to catch up and surpass themselves.

As far as the current situation is concerned, Chinese consumers' concept of SUVs is still at the concept stage of Cherokee, Beijing Jeep, or Changfeng Cheetah, or Toyota's Land Cruiser, etc.

There is still no clear understanding of the concept of urban SUVs, so this is a good time to seize the market.

As for whether the appearance of the ix35 will be accepted by consumers, Jin Xiaoqiang is not worried at all. From the later generations, this car has sold 7,000 to 10,000 units per month, and he can compete with Toyota rav4 and Honda crv.

It can be seen that as long as you make it, you won't have to worry about selling it in China.

Thinking of this, Jin Xiaoqiang immediately started drawing drawings. Jin Xiaoqiang was very familiar with the Skoda Octavia. He had disassembled, assembled and repaired the car countless times. He was already familiar with the parameters of the car body.

.

The same goes for Jin Xiaoqiang's modern ix35. Although he has never disassembled or disassembled the engine of that car, he is also familiar with the body shape and parameters. After all, he has saved so many cars in his previous life.

Magazines are not bought for free.

As an acquired technology expert, Jin Xiaoqiang was obsessed with car technology and data at that time. Most of his income every month was spent on the field besides maintaining his living expenses and paying rent.

It's in expensive car magazines.

At that time, every major car manufacturer in the world or a domestic independent brand company launched a new model, he would buy published magazines to study it, or search it online and then research it.

So those data cannot trouble Jin Xiaoqiang, not to mention that this car is originally a derivative of the eighth-generation Sonata...

Just like the previous development of the eighth-generation Sonata, he believed that as long as he had ten days, he would be able to complete the copycat drawings of these two models.