Reborn Industrial Tycoon

At the Qinghe City Post Office, Li Weidong walked to the counter and said, "Comrade, I'm here to pick up the mail."

The lady at the counter didn't even raise her head and said directly: "ID card!"

Li Weidong hurriedly handed over his ID card. The eldest sister checked it with the ID card, then took out a form and handed it to Li Weidong, and then said: "Your mail is sent from Hong Kong Island. You need to fill in a form."

collar."

Li Weidong quickly started filling out the form, while the lady at the counter ran to the shelves behind, looking for Li Weidong's mail.

After a while, the eldest sister came over holding a small box, and Li Weidong also filled out the form.

"Are these household appliances here?" the eldest sister asked with a good look on her face.

"Yes, it's household appliances." Li Weidong handed over the skill form and then said, "Comrade, can you take a look?"

While checking the form, the eldest sister inquired: "Your box is not big, so it shouldn't be a TV, right?"

"This is a toaster." Li Weidong replied.

"What is a toaster?" the eldest sister asked with a confused look on her face.

"It's a machine that heats slices of bread." Li Weidong replied.

The eldest sister nodded in understanding, then stamped the box and asked Li Weidong to sign before handing the box to Li Weidong.

After Li Weidong left with the box in his arms, the eldest sister was still talking to herself: "These high-ranking cadres' children are just hypocritical. To eat a piece of bread, you have to use imported household appliances to heat it!"

Although the eldest sister's voice was not loud, Li Weidong, who had just gone out, heard her murmur.

After hearing this, Li Weidong smiled slightly, put the box directly in the car, and headed to the electric furnace factory.

After returning to the electric furnace factory, Li Weidong immediately ran to Lu Jianli's laboratory.

"Teacher Lu, I brought something, can you see if we can imitate it?" Li Weidong moved the small box in front of Lu Jianli, and then took out the toaster.

"What is this?" Lu Jianli asked.

"This is called a toaster. It's used for toasting bread. Let me show you how! But I didn't have any bread, so I went to the cafeteria and cut a few slices of steamed buns to make do with it."

Li Weidong said, took out the sliced ​​steamed buns and began to demonstrate the use of the toaster.

After a while, a piece of baked yellow steamed bun appeared in front of Lu Jianli.

Lu Jianli picked up the steamed bun slices with a look of disgust on his face, broke off a small piece and put it in his mouth to taste, then curled his lips with disdain: "Who invented such a useless thing? Good steamed buns are all baked dry."

, steam it directly in the pot, it will be soft and fluffy, not as delicious as this!”

Li Weidong laughed: "Teacher Lu, this thing is used by foreigners. How can foreigners steam steamed buns? They don't dislike rusks. They use this kind of machine to heat up the bread and then spread it with sauce and eat it. This thing is imitation

It shouldn’t be difficult to get up, right?”

Lu Jianli looked down and said, "Is there a heating rod inside? But from a structural point of view, it shouldn't be difficult to imitate, but the key is to accurately control the temperature of the heating rod.

This toaster is different from the air fryer you made before. The principle of the air fryer is to use hot air to heat, so there is no need to control the temperature of the heating rod very precisely. Even if the temperature of the heating rod is higher, it is at most

The hot air will dry out the food, but it shouldn't burn it.

However, this toaster uses thermal radiation for direct heating, and the heating rod is very close to the food. If the temperature of the heating rod cannot be accurately controlled and the temperature is slightly higher, the food will be easily burned, and may even be burned.

ignite, causing a fire."

"Teacher Lu, you are absolutely right. I just want you to help solve the problem of precise temperature control. It is best to have several levels of temperature control." Li Weidong said.

"It's a bit difficult to divide it into several levels." Lu Jianli frowned and continued: "The current temperature control method is actually to control the heating degree of the heating rod. When the temperature is low, add more electricity to make the heating rod more powerful.

Warm it up. When the temperature is high, cut off the power and let the heating rod cool down. This temperature control method is actually very difficult to achieve accurate temperature control, and there will always be an error of ten or eight degrees.

If you want to be precise to a certain temperature, I can do a few more experiments to find the right heating point to match the temperature you want. But you still have to divide it into several levels, which may be difficult to achieve. The key is heating

If the stick is too close to the food, the food may be burnt if there is a difference of ten degrees.”

Li Weidong nodded, and then asked: "What if I only need two levels of temperature? And the temperature difference between the two temperatures is very large. The first temperature is the temperature of normal baking bread. This needs to be accurate. The second temperature is only

It only needs to be 40 or 50 degrees, it doesn’t have to be very precise.”

"That can still be done." Lu Jianli nodded.

"In addition, I also want to add a design and get a pull-out tray underneath, so that the bread crumbs that fall in can be cleaned directly." Li Weidong continued.

"This is no problem. Give me some time and I should be able to do it." Lu Jianli nodded and agreed.

…

The toaster is the second product selected by Li Weidong for the electric stove factory.

The Anglo cultural circle has the habit of eating toast, and the toaster used to bake toast is also one of the most sold household appliances in the United States.

For an American family, you can live without a TV, a refrigerator, or a washing machine, but you can never live without a toaster. In American family life, no toaster means no breakfast.

As early as the beginning of the 20th century, Americans invented the toaster. However, the toaster at that time was just a rack for placing bread, and it had to be baked over fire. In the 1940s, many electric heating devices appeared.

Shi stove, but it is also a purely manual operation.

In the 1960s and 1970s, with the advancement of technology, the operation of toasters gradually became simpler, and toasters that could be operated by pressing buttons appeared.

However, the toasters of that era still could not achieve precise temperature control. If you watch American movies and TV series in the 1980s and 1990s, you will know that the plot of the bread being burnt often appeared. In the United States at that time, because the toaster

Fires are also common.

Because mechanical temperature control was still used in that era, it was normal for the mechanical temperature control to have an error of more than ten degrees. The heating rod of the toaster was almost close to the bread. If there was a temperature difference of more than ten degrees, the bread would of course be easily burned.

, even set on fire.

As for the air fryer, there is no such doubt. The heating rod of the air fryer does not directly act on the food, but heats the food through hot air. Even if the heating rod has a temperature difference of more than ten degrees, at most the French fries will become

It turns into fried potato jerky, and fried chicken turns into chicken jerky.

Toasters in later generations all use electronic temperature control. Electronic temperature control is of course much more accurate than mechanical temperature control. Bread is not easily burned, and it is less likely to cause fire. But toasters with electronic temperature control

, would not appear until 2005.

With the technological level in 1988, we could only produce toasters with mechanical temperature control.

The main reason why Li Weidong chose the toaster as his second product, in addition to the large demand overseas, is that this thing has a simple structure and is easy to copy.

With the technology of the electric stove factory, it is impossible to produce household appliances such as televisions and refrigerators, and the relatively simple structure of the toaster is most suitable for small-scale manufacturers with no technology like the electric stove factory.

If it were a big home appliance brand, I am afraid that it would not look down on small home appliances such as toasters. After all, big brands are following the development path of white home appliances; while small businesses and small workshops, even if they have the ability to produce toasters, cannot

There is no ability to open the international market.

Although Li Weidong's electric furnace factory is also a small business, it is qualified to go to the Canton Fair, which just fills this gap.

For Li Weidong, if you want to make money at an exhibition like the Canton Fair, you have to differentiate yourself. Even if it is something as small as a needle and a thread, as long as it is a differentiated product, you can make money.

Moreover, the price of small household appliances such as toasters is not high, and the profit is not large. If you are in developed countries such as Europe, the United States, and Japan, the labor cost of assembling one is more expensive than the raw materials. Developed countries produce more

The price of a toaster is definitely several times higher than that produced in China. Therefore, cheap small household appliances such as toasters are very suitable for production in China.

…

In the yard of the electric furnace factory, gray-headed and dirt-faced people were running around like they were having fun.

Living in a building, the space for activities was limited, so Li Weidong simply brought his two half-grown dogs to the electric stove factory and took them back to sleep at night. The two dogs were also suffocated at home, and they immediately became excited as soon as they had space to move around.

, running around the yard, leaving marks everywhere.

Li Weidong summoned Wang Kaiping and Ma Zhongyi for a meeting.

"I asked Mr. Lu Jianli to develop new products, but if he is alone, the progress is still relatively slow. I guess the new products will not be able to catch up with the next Canton Fair, so until October, we will still have to rely on the air fryer to participate in the exhibition

.

Teacher Lu Jianli has also improved our air fryer. Now the new air fryer has an additional temperature control function, which can control the temperature at high, medium and low levels; it also has a timing function. These are our selling points.

But I think it’s not enough to just have new selling points. We also need to have our own brands. At the Canton Fair, all industrial products, such as household appliances, motorcycles and cars, have their own brands. Our products are bare.

, it doesn’t even have a brand, it’s so classless and doesn’t look formal.”

"Director, do you plan to register a trademark for our factory's products?" Wang Kaiping asked.

"Yes, it's time to register a trademark." Li Weidong nodded, and then said: "I came to you this time to discuss this matter."

China already had a trademark law in 1982, and the process of registering a trademark is not difficult. As long as you prepare the materials, there will generally be no problems.

Next to him, Ma Dexing said: "Registering a trademark is a good thing. Director, what are you going to name our trademark?"

"I haven't thought about this yet, so I came to ask you." Li Weidong said and looked at the two of them.

Wang Kaiping immediately shook his head: "I am an accountant. If you ask me to count money, I am good at it. If you ask me to name it, forget it!"

Li Weidong looked at Ma Zhongyi again, and Ma Zhongyi chuckled: "I'm just a farmer. I haven't graduated from junior high school. If you ask me to name it, it's like Zhusheng, Donkey Dan, Ergouzi, etc. Such names won't be accepted.

The countertop!”

At this time, the gray-faced man was probably tired from running, so he walked in with his tongue hanging out, lay down directly at Li Weidong's feet, and started panting.

"When we talk about Ergouzi, are we talking about you two?" Wang Kaiping said with a smile.

Li Weidong looked at the two half-grown dogs and suddenly blurted out an English word: "Puppy!"

"What, what are you talking about? What skin?" Ma Zhongyi asked subconsciously.

"I'm talking about an English word, which means puppy!" Li Weidong bent down, touched the two dog heads, and then said: "I think our product should be called puppy appliances!"