Reborn Industrial Tycoon

Although there is no advertising, the learning machine is still selling like hot cakes.

The reason for this is entirely due to word-of-mouth reputation of the product.

The so-called product reputation is that this kind of learning function can play games.

After realizing this, children who love to play games have used the excuse of "learning computers" to ask their parents to buy a learning machine.

Parents are still willing to spend money on their children's learning. A learning machine costs 486 yuan, which is much cheaper than learning a musical instrument.

If you want to learn piano, buying any cheap piano will cost tens of thousands of yuan. Even an electronic keyboard will cost more than a thousand yuan, which is much more expensive than a learning machine.

In this comparison, spending 486 yuan to learn a computer is really a good deal.

Of course, there are some parents who have a herd mentality and therefore sell the 486 computer learning machine. Other children have learning machines and can learn computers. Of course, their own children cannot fall behind and must also learn computers.

In the end, these learning machines unsurprisingly became children's game consoles.

After the first batch of 50,000 learning machines was put into the market, they were quickly digested. Department stores from all over the country called to rush the goods. After receiving the call to rush the goods, the second batch of 100,000 learning machines quickly

are shipped from the Pearl River Delta to all parts of the country.

The domestic market for learning machines is still very large. From 1991 to 1999, the Xiaobawang brand alone sold 20 million learning machines. I don’t know how many other learning machines were sold by other brands, only a few hundred thousand units.

, the market can digest it quickly.

Of course Li Weidong made a lot of money, but at this time, Li Weidong felt that the learning machine business was about to end.

Learning machines are not high-tech products. Many electronics factories in the Pearl River Delta are capable of assembling learning machines. It is easy to copy them.

The reason why the Xiaobawang learning machine was famous in the beginning was not because of its high technical content, but because of its good advertising, so it became a well-known brand.

This is the case in the learning machine industry. It is all about advertising. For example, the advertising slogan "You won't click anywhere" is overwhelming. When you mention this sentence now, everyone will think of that brand.

Li Weidong does not intend to make a brand of learning machines. He is not an expert in the field of learning machines, so he does not intend to get too involved in this field. If he can make a fortune, he will stop as soon as possible!

…

In an electronics factory in the Pearl River Delta, Li Weidong signed his name on the new order contract, and then stamped it with his seal.

Then Li Weidong said: "Boss Zhang, the deposit will be delivered tomorrow. I have to leave this batch of products to Boss Zhang! The quality of the products must be controlled well!"

"Don't worry, Boss Li. This is not the first time we have cooperated. The quality of our factory's products is absolutely guaranteed. I am not bragging. Among the electronic factories in the entire Pearl River Delta, the quality of our factory is definitely first-rate!" Boss Zhang

He spoke.

Boss Zhang is the director of the electronics factory and one of the foundries that Li Weidong is looking for.

Li Weidong found several foundries before completing the production task of the learning machine.

At that time, the scale of foundries in the Pearl River Delta was not large. In later generations, it was normal for an electronics factory to have tens of thousands of people, and it was common for large brand manufacturers to have more than 50,000 people.

However, in the 1990s, an electronics factory had 500 people, which was considered a top-level scale. Many electronics factories only had 100 or 200 people, and some even had only one production workshop.

This is mainly because the electronics factories in the Pearl River Delta are all originated from Hong Kong Island.

Back then, the electronics factories on Hong Kong Island were all small-scale factories. The entire electronics industry on Hong Kong Island was a development model that was small but well-rounded. It was composed of countless small-scale enterprises, such as large-scale enterprises such as IBM.

The enterprise does not exist.

Therefore, the small sparrows in Hong Kong Island's electronics industry were ultimately unable to defeat the giants in the financial industry, and Hong Kong Island's industry eventually disappeared.

Later, Taiwanese businessmen entered the mainland and established large foundries. At the same time, they brought a more stringent human resources management model. The scale of domestic electronics factories became larger and larger, and there were even factories with hundreds of thousands of people.

What Li Weidong was looking for was an electronics factory with one or two hundred people. This kind of electronics factory already had a certain scale and the quality of its products was acceptable. It would not produce a lot of substandard products and was very suitable for OEM.

work.

If it is a large electronics factory with more than 500 people, it often has regular customers and may not have the energy to do OEM work for Li Weidong; while a small electronics factory with dozens of people cannot guarantee product quality.

Boss Zhang happily put away the contract, and then continued: "Boss Li, as far as I know, your learning machine is selling quite well in the market. Several of my son's classmates have also bought it.

This learning machine!”

Li Weidong smiled slightly and continued: "After all, the Pearl River Delta region is the forefront of reform and opening up. It is more receptive to new things. People have a greater demand for electronic products, and the per capita income in the Pearl River Delta region is relatively high, so learning machines are sold here.

It will be better, but if it is in inland areas, the sales volume will be average."

What Li Weidong said was truthful and modest. Electronic products are indeed selling well in the Pearl River Delta region, but sales in inland areas are also acceptable. After all, Chinese-style parents do not distinguish between regions.

"Boss Li is so humble!" Boss Zhang also laughed, and then said: "As far as I know, Boss Li's orders are not just for our family, right?"

"Boss Zhang is really well-informed." Li Weidong was not surprised. The entire Pearl River Delta, whether big or small, is an electronics factory, and it is normal for them to inquire about each other's order status.

So Li Weidong explained: "After all, I am not a local, and I don't know much about various electronics factories. I always have to compare products!"

"I understand." Boss Zhang nodded, and then said: "Boss Li, if you are satisfied with the quality of my products, you might as well give us more orders, and we will definitely complete them with guaranteed quality and quantity!"

"No problem. If this batch of orders is completed, I will definitely give priority to Boss Zhang when placing a batch of orders." Li Weidong paused and then said: "Recently, I have also done market research and discovered the market prospects of learning machines.

It’s still very vast, so I plan to increase investment in advertising!”

"We have already sold so well before advertising. Once we start advertising, the sales volume of the learning machine will not skyrocket! I have to wish Boss Li a prosperous business and abundant financial resources in advance!" Boss Zhang said.

Flattery.

Li Weidong deliberately pretended to be awesome and coaxing, and then said: "I plan to ask Chow Yun-fat from Hong Kong Island to endorse the learning machine."

"Chow Yun-fat, that's a big star!" Boss Zhang couldn't help but sigh.

The movie "Shanghai" made Chow Yun-fat a household name in mainland China. Later, the role of Ma Ge in "A Better Tomorrow" and the big-backed actor in "God of Gamblers" made Chow Yun-fat an idol among young people in mainland China.

In 1990, the era of Stephen Chow had not yet begun. In the Chinese entertainment industry, only Jackie Chan could compete with Chow Yun-fat. Asking Chow Yun-fat to be an endorsement would cost millions of Hong Kong dollars. It was definitely a huge investment!

…

Xiangshan City on the west coast of the Pearl River Delta faces Hong Kong Island across the sea. It has also become a popular place for Hong Kong businessmen to invest, so there are many electronics factories in Xiangshan City.

Xiaoage Electronics Factory is one of them.

Xiao A Ge Electronics Factory is a small electronics factory owned by a large state-owned enterprise, but due to poor management, it suffers losses every year.

Not long ago, the Little Brother Electronics Factory welcomed a new director. The new director's name is Du Ping. He is a college student who graduated with a major in radio. He also worked in a large electronic tube factory and is considered an expert in electronics.

.

After Du Ping took office, he decided to transform into an electronic game console, which was a replica of Nintendo's Famicom.

At that time, a red and white console cost more than 1,000 yuan, while a domestic copycat console sold for only more than 300 yuan. With its low price, the counterfeit red and white console sold well in the market, and Xiao A Ge Electronics Factory also quickly turned a profit.

For profit.

Today, Xiaoage Electronics Factory has become the leader in domestic copycat red and white consoles, with an annual output value of hundreds of millions of yuan.

At this time, Du Ping was sitting in his office, with an unopened 486 computer learning machine in front of him.

"Is this the thing that has taken away our market?"

Du Ping looked at the slogan "Learn to type in three days" and frowned slightly. As an expert, Du Ping certainly knew that the so-called "learn to type in three days" was simply deceiving consumers!

Then Du Ping opened the box and saw the true appearance of the learning machine.

"Isn't this just a computer keyboard? Why are there two game console handles, and there is a card slot on it! This is the card slot for inserting game console cards!"

In an instant, Du Ping understood that this so-called 486 computer learning machine was exactly a game console with a keyboard!

The interface of the learning machine is exactly the same as that of the game console. Du Ping directly connected the learning machine to the TV, and then inserted the learning card.

The study card only has the function of practicing typing, and other than that it has no connection with the computer.

"What kind of 486 computer learning machine is this? It has nothing to do with the 486 computer! You have the nerve to call it a computer learning machine, but it's like selling dog meat with a sheep's head!" Du Ping couldn't help complaining.

But the next second, Du Ping suddenly realized that the name "486 Computer Learning Machine" was really wonderful!

"If I were a layman and saw this name, I would also think that this thing can learn computers. You can learn the most advanced 486 computer for more than 400 yuan. It is really worth it! People who don't know the truth can easily learn the truth.

You will be fooled.

However, there is only a cassette for practicing typing, but it doesn’t matter. This is meant to fool laymen. For those computer laymen, they may not even be able to figure out what a computer is!

Laymen have no idea that operating a computer requires inputting command codes. In their eyes, operating a computer is actually typing on the keyboard. In the eyes of these laymen, knowing how to type means knowing how to use a computer. Isn’t this typing card also a practice for typing?

?

The person who came up with this name is really a genius. He took advantage of the reputation of 486 Computer and easily fooled customers into paying for it. With this learning card included, those customers who didn’t understand really thought they had learned computer skills!”

Du Ping sighed softly, feeling a hint of admiration for the inventor of the learning machine.

Then Du Ping took out a screwdriver and began to disassemble the casing of the learning machine.

Du Ping was a college student majoring in radio and had worked in a tube factory. He was an expert. Before, he just took a look and knew it was a game console with a keyboard. But when he took the learning machine apart, he saw that it was a game console with a keyboard.

The structure inside further confirms this idea.

"As I thought, the structure of this thing is very simple. It just fuses the motherboard of the game console and the motherboard of the keyboard. The parts are also common on the market and can be easily purchased. Most electronics in the Pearl River Delta

Any factory should be able to make this kind of learning machine!

Wait a minute, this kind of learning machine actually uses a membrane keyboard! Membrane keyboards are not durable! This designer is really saving money! It costs 486 yuan to buy a membrane keyboard. The person who sells this thing is really

You are so evil, you can use whatever materials are cheap!"

Du Ping carefully looked at the various electronic components on the motherboard and began to estimate in his mind:

"Such a learning machine sells for 486 yuan in a department store. If calculated based on 20% profit, the delivery price at the department store should be around 400 yuan! The cost of various materials in this learning machine should be less than 300 yuan.

Money, that is to say, this learning machine can earn more than a hundred yuan! The profit is so huge!"

In fact, Du Ping's calculation was biased. Du Ping only calculated the material cost, but not the labor cost of processing. After all, Li Weidong needed to spend money to find an OEM.

Xiao Age Electronics Factory itself has its own production line. If Du Ping produces learning machines, he does not need to find an foundry, so he does not consider the issue of labor costs. Anyway, he produces and sells himself, and the money he makes is small.

From Age Electronics Factory.

"This so-called 486 computer learning machine is essentially a game console, but it just integrates a computer keyboard and a game console.

But such an integration is easier to sell than a simple game console. For parents, they may not be willing to spend more than 300 yuan to buy a game console, but they are definitely willing to spend 500 yuan to buy a learning machine!

"

At this moment, Du Ping suddenly realized that game consoles might soon lose their market and be replaced by this kind of deceptive learning machine.

"We can no longer continue to make game consoles. Our factory must transform and make this kind of learning machine!"

Du Ping thought of this, picked up the packaging box of the learning machine, and found the manufacturer's information on the side of the packaging box. Coincidentally, Du Ping also knew this manufacturer!

"This thing is produced by Lao Zhang! When did Lao Zhang have such a brain? Can he come up with such a product!"

Du Ping thought for a moment, and finally picked up the phone book and found Boss Zhang's phone number.

…

"Director Du, long time no see. It's still the same here..."

"You said the learning machine, yes, it is produced here..."

"Haha, Director Du, you really think highly of me. I haven't even finished junior high school. How could I come up with such a product? This kind of learning machine was brought by a boss from the north..."

"Yes, we only do OEM work. Well, we have now completed the third batch! As far as I know, not only our factory, but also several factories also do OEM work for this northern boss!"

"Yes, this northern boss is very rich. He will give you a deposit immediately after signing the contract, and he will pay you the balance after delivery!"

"I also heard that this northern boss will spend a lot of money to promote this learning machine and even hire celebrities as spokespersons!"

"Who do you want to invite? Let me tell you, don't tell anyone else! That northern boss wants to invite Chow Yun-fat to be the spokesperson for the learning machine!"

After putting down the phone, Du Ping's expression became serious.

"Boss from the North is very rich, and he wants Chow Yun-fat to be his spokesperson!"

Du Ping suddenly felt a lot of pressure.

"It seems that if I want to enter the learning machine market, I have to spend some money! Forget it, since you invite Chow Yun-fat, I will invite Jackie Chan! Let's have a fight!"