Reborn Industrial Tycoon

There is a 166-meter-tall building next to the harbor. This is No. 1-1, Shibaura 1-chome, Minato-ku, the headquarters of Nishiba Group.

Li Weidong looked at the building and murmured to himself: "This can be regarded as a landmark building in the port area. I remember later that it was going to be demolished and a new landmark building more than 200 meters high would be built!"

Then Li Weidong looked at his watch. It was still only 1:20, which was 40 minutes earlier than the scheduled two o'clock.

Li Weidong walked into the Xizhi Group building, explained his purpose, and was taken to the reception room to rest.

The Japanese are very rigid when it comes to work. If they say they will meet at two o'clock, they will meet at two o'clock, never one minute earlier.

Li Weidong didn't take it seriously. After all, President Tanaka he wanted to meet was also a well-known big entrepreneur.

Nishizhi Group was founded by the Tanaka family, so it has always been in the hands of the Tanaka family. Although Nishizhi has produced many CEOs with foreign surnames over the past 100 years, the power of the Tanaka family has always been involved in the management of the company. Many Nishizhi

People in important positions still have the surname Tanaka.

At two o'clock in the afternoon, Li Weidong was finally invited to President Tanaka's office.

"Hello, President Tanaka, I am Li Weidong." Li Weidong presented a box of exquisite tea leaves with both hands, and then said: "A little thought is not a sign of respect."

After all, this is the first time for both parties to meet. Of course, Li Weidong will not come empty-handed. Although as President Tanaka, he will definitely not be short of this box of tea, but there is a saying that it is not surprising to have many people. A gift is better than no gift.

powerful.

What's more, according to Japanese custom, when you visit someone's home for the first time, you need to prepare some souvenirs.

"Mr. Li's Japanese is very fluent." President Tanaka happily took the tea and asked Li Weidong to sit down.

After the two exchanged some pleasantries, Li Weidong took the lead and asked: "Mr. Tanaka, my factory has been manufacturing egg steamers for Xizhi Electric for some time. I wonder if you are satisfied with our work?"

"The sales volume of egg steamers in the Japanese market is very good. I think we can continue to cooperate." President Tanaka said calmly, and it seemed like he was talking politely.

Li Weidong immediately said: "Mr. Tanaka, I come here this time also hoping to deepen cooperation with Xizhi Electric."

"How does Mr. Li plan to deepen our cooperation?" President Tanaka asked.

"In addition to egg steamers, my factory has the ability to OEM other products, so I hope Xizhi Electric can give me a chance." Li Weidong continued: "I brought some samples, all produced by my factory.

Yes, you can take a look."

As Li Weidong spoke, he took out small household appliances such as hair dryers and electric irons assembled by the electric stove factory from his suitcase.

President Tanaka took the hair dryer, looked at it casually, and said, "Mr. Li, the hair dryer you produce is of good workmanship."

Li Weidong immediately said: "Mr. Tanaka, if possible, I hope to OEM hair dryers and electric irons for Xizhi Electric."

President Tanaka looked at Li Weidong with a smile and asked: "Mr. Li, our Xizhi Electric has a special factory and a special hair dryer production line. Our own production capacity can fully meet the market demand. Why should I hand over the hair dryer?"

OEM for you?"

"Because if you leave it to me, the cost will be lower." Li Weidong replied immediately.

"Mr. Li, I admit that businessmen pursue profits, and low cost is a good reason, but this is not enough to convince me to give up the existing home appliance production line." President Tanaka shook his head.

Li Weidong said calmly: "There is a scholar in your country named Chi Songyao. In the 1930s, he once proposed a flying geese theory. It roughly tells the story of the transfer of a certain industry to different countries in succession.

The rise and fall of different industries in a country.

I believe that East Asian countries are the economic development form of the Flying Geese Theory. Industrial transfer started from Japan, then the Four Asian Tigers, and then China. Now, Japan's industrial structure has begun to develop to a higher level, and it is time to transfer some low-level

Industries must be transferred to relatively backward countries. Only in this way can one's own industrial upgrading be completed.

Producing hair dryers or electric irons is a very simple matter, and the profit is not high. For the current Xizhi Electrical Appliances, it should abandon these simple, low-profit industries and focus on high-end, high-profit, high-added products.

Advance value-added industries such as digital technology, mobile communication technology and network technology.”

When mentioning digital technology, mobile communication technology and network technology, President Tanaka's eyes flashed with surprise. This is the direction of Nishibashi's future development.

Nishiba originally made semiconductors and became the number one in the world. However, in the 1980s, Japan's semiconductor industry was suppressed by the United States. It was subject to Section 301 investigations, increased tariffs, and signed the "Semiconductor Agreement."

A set of combined punches directly defeated Japan's semiconductor industry, and Nishiba Electric's semiconductor business also came to a standstill.

Since semiconductors were restricted, Xizhi had no choice but to find another way. In the end, they chose the fields of digital technology, mobile communication technology and network technology. Xizhi also transformed from a home appliance company to an IT company including communications, electronics and other businesses.

In 1990, Nishizhiba had just determined the development direction of digital technology, mobile communication technology and network technology. At this time, this development direction was revealed by Li Weidong. President Tanaka was naturally extremely surprised. He even suspected that there might not be

Commercial espionage, leaking company secrets.

Li Weidong continued: "President Tanaka, if Xizhi Electric needs to develop, it must carry out industrial upgrading, and not be limited to the production of hair dryers or electric irons. If Xizhi Electric continues to engage in these simple tasks, it will inevitably hinder the overall development of the company.

Therefore, I hope that President Tanaka can carefully consider my suggestion and leave the low-end industries such as hair dryers and electric irons to me, while Nishizhi Electric will focus on the development of high-end industries. We will also OEM these small household appliances.

, the production cost will be lower, and Xizhi Electric will also be able to obtain higher profits."

"Mr. Li, it seems that you also know something about our Xizhi Electric's future development plan!" President Tanaka looked at Li Weidong expressionlessly.

"Since I dare to visit you, I naturally did some homework in advance." Li Weidong replied.

President Tanaka nodded, pondered for a moment, and then said, "Mr. Li, you are a very far-sighted entrepreneur. In this case, I won't hide it from you. We, Xizhi Electric, do have plans and are ready to develop high-end products with all our strength."

industry, so we plan to transfer some of our home appliance manufacturing operations to other countries in the next few years."

Li Weidong was overjoyed. It seemed that the OEM matter was promising.

President Tanaka changed his tone and continued: "However, we do not plan to transfer our home appliance manufacturing business to China. We already have other options!"

"President Tanaka, are you referring to Thailand or Malaysia?" Li Weidong asked immediately.

"How did Mr. Li guess it?" President Tanaka asked.

"The Four Asian Tigers have already developed, and their labor costs are relatively high. Xizhi Electric will definitely not transfer its home appliance manufacturing business to the Four Asian Tigers, and China is not in Xizhi Electric's plan, so there are only Southeast Asian countries.

.”

Li Weidong sighed lightly and continued; "Among the Southeast Asian countries, Myanmar, Cambodia, Vietnam and Laos are not suitable for investment. Brunei is too small, the Philippines is too chaotic, and the Indonesian labor force is too scattered. If you calculate it this way, there are only

Malaysia and Thailand. And your country has always maintained good relations with these two countries, so Xizhi Electric will definitely choose Thailand and Malaysia as investment locations."

President Tanaka couldn't help but clapped his hands: "Mr. Li, your analysis is very thorough! We chose Malaysia. But you are only half right. There is another reason why Xizhi Electric chose Malaysia, and that is because it is next to Malaysia.

It’s Singapore!”

Li Weidong frowned slightly: "Although Singapore is relatively wealthy, they only have a population of three million, right? This is not a big market! We also have a market on Hong Kong Island, which has 5.7 million people, and the per capita income is also higher.

Higher than Singapore, Hong Kong Island is a bigger market than Singapore!”

In 1990, Singapore had only three million people, with a per capita GDP of less than US$12,000, while Hong Kong Island had 5.7 million people, with a per capita GDP of US$13,500. In terms of total economic output, Hong Kong Island was larger than the two Singaporeans.

High, so the Hong Kong Island market at that time was much larger than that of Singapore.

President Tanaka shook his head: "What Nishizhi Electric values ​​​​is not the Singapore market!"

"Isn't it Singapore's market? Is it possible that the market in Southeast Asia is valued? But Southeast Asia is not rich either! And the combined population of Southeast Asia is not as good as China's." Li Weidong thought to himself.

President Tanaka pressed a button on a certain phone and said, "Bring in the hair dryer sample developed by the design department!"

After a while, Zhu Li walked into the house, holding a white hair dryer in his hand.

"Mr. Li, this is the hair dryer that we, Xizhi Electric, have just developed. Look at our hair dryer. What are the differences between our hair dryer and your hair dryer?" President Tanaka said.

Li Weidong looked at this white hair dryer, then looked at the hair dryer he produced, and instantly realized the difference between the two.

Xizhi Electric's hair dryer casing is made of plastic. The hair dryer casing produced by Xizhi Electric is made of metal.

In an instant, Li Weidong understood.

So Li Weidong said: "President Tanaka, if I guess correctly, the reason why Xizhi Electric chose Malaysia is because Malaysia is close to Singapore, and Singapore can provide the plastic raw materials needed for the production of home appliances!"

President Tanaka smiled and nodded: "Mr. Li, you are a very keen entrepreneur!"