Reborn Industrial Tycoon

Chapter 320 How the rich play

Nagai Masaki left in despair.

Li Weidong and Nakano Co., Ltd. also lost the basis of cooperation and mutual trust.

A person who thinks about stabbing you in the back every day is not a good partner.

According to the previously signed contract, Li Weidong had to give priority to producing microwave ovens for Nakano Co., Ltd. in the first five years after the production line was put into use. But under the current situation, Li Weidong did not know whether Nakano Co., Ltd. would still place the order.

Regardless of whether there is an order from Nakano Co., Ltd., microwave ovens have to be sold. In the early 1990s, the ex-factory price of a microwave oven was more than 2,000 yuan, and the retail price on the market was as high as 3,000 yuan. The huge profits can be imagined.

Know.

In the conference room, Li Weidong summoned Ma Zhongyi, Wang Kaiping, Wang Jing and other backbones of the electrical appliance factory for a meeting.

Li Weidong glanced at the crowd and said: "Our microwave oven production line has been successfully launched, and our production capacity will gradually increase!

According to the current situation, our microwave oven will be officially launched on the market in early January next year. Here, I will first set a goal. Next year we will strive to sell 20,000 microwave ovens!"

Everyone was shocked when they heard the number "20,000 units". According to the current ex-factory price of microwave ovens, 20,000 microwave ovens means an output value of 50 million yuan!

For an eighteenth-tier city like Qinghe, there are only a few large state-owned enterprises that can achieve an output value of 50 million. But Li Weidong did it with only one production line.

Just listen to Li Weidong continue to say: "Every year before the Spring Festival, it has always been the peak season for home appliance sales. I checked and found that next year's New Year's Eve is February 3, which means that the entire month of January is a good time for us to sell microwave ovens.

.

We want to take advantage of this opportunity to launch the first shot for our microwave oven! So I plan to launch some preferential promotions when the microwave oven is on the market, and strive to seize some market share in a short period of time."

"Director, are we going to have a discount promotion? Microwave ovens are very profitable. Even with a 50% discount, we can still make a lot of money." Wang Kaiping asked.

"It's impossible to get a discount!" Li Weidong immediately shook his head: "But we can give away some gifts. For example, give away a few plates, give away a recipe book and other things."

Ma Zhongyi, who was next to him, frowned: "How many plates? They're not worth much, right! At the market in Xiangyang Town, you can buy a bowl for 20 cents, a plate for 30 cents, and a plate for 30 cents."

The whole set of ten pieces only costs two or three yuan.

A microwave oven sells for 3,000 yuan in a shopping mall. Customers will not buy a microwave oven just to get a few yuan advantage! I don’t think this discount will attract many people to buy our microwave oven.”

Li Weidong nodded and said, "In terms of the discount, a few dollars is really too little! But what we have to do is not to develop new customers, but to tap existing customers!

The price of microwave ovens is high and ordinary people cannot afford it. The consumer group of microwave ovens is also relatively fixed, that is, high-income people. During our Chinese New Year, the number of high-income people is limited, so we need to compete with our competitors for these

High-income people.

At present, our domestic microwave oven manufacturers are still insignificant, and their technology is much behind that of developed countries. If we do not introduce production lines from abroad, it will be difficult for domestic microwave oven manufacturers to improve their technology in a short period of time, so we do not have to face the problem of domestic microwave oven manufacturers for the time being.

competition.

Our competitors are mainly foreign microwave oven manufacturers, which are imported microwave ovens. Among imported microwave ovens, Japanese brands are the main ones. Among Japanese microwave ovens sold in China, there are two brands with the best sales, one is Panasonic

Electric appliances, the other one is the Xizhi Electric Appliances we are familiar with!"

Hearing the words "Xizhi Electric", everyone showed strange expressions. The main business of the electrical appliance factory is to do OEM work for Xizhi Electric. Now that the OEM has to compete with its employer, everyone will inevitably feel a sense of violation.

Li Weidong continued: "Our production line comes from Hitachi. In terms of product quality, our microwave ovens are no worse than Japanese brands. In other aspects, we also have advantages compared with Japanese brands! So we have to take advantage of these

Advantages for product marketing.”

"Yes! Our production costs are lower and we can sell them cheaper!" Ma Zhongyi said.

"Our production costs are much lower, but I don't plan to fight a price war this time. Price wars are always the last resort and will only be used as a last resort."

Li Weidong shook his head and continued: "The advantage I am talking about is not the production cost, but also that we understand the Chinese market better! We know better what Chinese consumers want!"

"I understand, consumers want gifts!" Ma Zhongyi said.

"Consumers want benefits!" Li Weidong replied.

Ma Zhongyi scratched his head with some confusion, and said: "Director, after all, the benefits are to sell the microwave ovens cheaper!"

Li Weidong sighed helplessly, and then explained: "Reducing prices can indeed make goods more affordable, but that will also dilute our profits, so what I mean by being affordable does not really mean making goods more affordable, but

It’s about making consumers feel the benefits.”

Everyone in the conference room obviously had not learned marketing knowledge, and they suddenly looked puzzled.

Li Weidong had no choice but to explain: "When we sell microwave ovens, we can give more gifts, such as a few plates, a few cups, a microwave cookbook, a pair of insulated gloves, and a microwave dust cover.

etc.

When consumers buy a microwave oven, they can get more than a dozen gifts. Then consumers will feel that this microwave oven is very affordable! The cost of the things we give away is not high, it only costs more than ten yuan in total, which is cheaper than directly

For more than ten yuan, the effect is much better!”

"I understand, it's like if I go to buy a leg of lamb, the mutton seller will give me two pounds of sheep to go into the water!" Ma Zhongyi said that he understood again.

"That's pretty much it!" Li Weidong said helplessly.

This kind of marketing method with many gifts can be seen everywhere in later generations. If you buy a basketball, you can get "buy one and get eight free", air needles, pumps, golf bags, nets, ball cleaning cloths... Useful and useless gifts are given away

Get a lot of them.

However, in the early 1990s, this kind of shopping with gifts would probably only happen in wet markets, and imported home appliances would definitely not do such things. Spend tens of thousands of yuan to buy a 486 computer, and merchants would

I can’t bear to give away a floppy disk!

Now, Li Weidong plans to use this marketing model to sell microwave ovens.

Li Weidong continued to explain: "For the same microwave oven, if you buy ours, you can get a lot of gifts, but if you buy a Japanese brand, you won't get any gifts. Consumers will feel that our microwave ovens are more affordable, and they will naturally choose our brand.

.”

"Director, I have a question." This time it was Wang Kaiping who spoke: "The things we give away are relatively cheap, and consumers are not stupid. They should be able to estimate that the things we give away are only worth a dozen yuan.

.Will they still buy our microwave ovens by then?"

"So we have to price the gifts, and mark the price higher! For example, a bowl is priced at three yuan, a plate is priced at five yuan, a pair of oven gloves is ten yuan, and a microwave cooking recipe is priced at one hundred and two! One

Free warranty within the year, price is 888, and consumers will only calculate based on our price!" Li Weidong said.

"Well, this seems a bit deceptive!" Wang Kaiping said subconsciously.

Li Weidong immediately shook his head: "This is not a scam. Don't forget that these are gifts. They are given for free and are not sold to customers! If I sell something for 100 yuan to you for 10,000 yuan, then that's considered a scam.

It’s a scam. But if I tell you that something worth 100 yuan is worth ten thousand yuan and then give it to you, isn’t that considered a scam?”

…

Qinghe City Publishing House, Director Zhao of the Publishing Department is sitting in his office, crossing his legs, reading the newspaper and drinking tea.

Suddenly, the phone on the table rang, and Director Zhao picked up the receiver.

"Hello, is this Director Zhao? I'm Huang Tingfang from the Propaganda Department of Dongcheng District!" A woman's voice sounded.

"It's Minister Huang!" Director Zhao's voice immediately became enthusiastic.

Director Huang of the district propaganda department is in her early forties, with a good image and temperament. She is considered a beauty with outstanding appearance for her age group. Naturally, she should be more enthusiastic when talking to beautiful women.

The two exchanged some pleasantries before Huang Tingfang said: "Director Zhao, I have something to trouble you about. I have a friend who plans to publish a book. You are the only publishing house in Qinghe City, so I have to think about this matter.

Coming to you!"

"Publish a book!" Director Zhao pondered for a moment, and then said: "The country has requirements for publications. If you want to publish a book, you have to go through review. You don't just want to publish a book, you can publish it. So, you

Ask your friend to come to me with the manuscript, and I will help him read it first!"

"Okay, my friend's name is Li Weidong. I'll ask him to come find you in the afternoon!" Huang Tingfang said.

After putting down the phone, Director Zhao pouted and thought to himself, if Huang Tingfang hadn't asked for it in person, he would have been too lazy to deal with this matter!

The 1990s was the era when paper books were most prosperous, and it was also the era when modern writers were most active. Many masterpieces by famous writers were born in this era.

For example, Master Mo Yan's "Big Breasts and Wide Hips", Teacher Jia's "The Wasted City", and Teacher Chen's "White Deer Plain" are all works from the 1990s.

Precisely because of the cultural atmosphere of that era, there were many people who wanted to publish books.

Many literature lovers are so excited that they write a bunch of manuscripts and feel good about themselves, so they go around to submit their works to publishers, hoping to have their works published.

The publishing house receives many manuscripts in the mail every month, and many people visit us with manuscripts. However, there are very few excellent works that can truly reach the publishing level, and most of them are articles that cannot be published.

This is very similar to the current online novels. There are a large number of newbies pouring in every day. Most of them are just hot-headed and don’t even know what kind of story they want to write. The quality of the final works can be imagined.

Know.

It's just that the threshold for online novels is low. Individuals can publish their works on the Internet. Whether anyone reads it will be discussed later. Paper books are checked by editors. If the quality is not good, it will definitely not be published. After all, the publishing house

Profitability issues should also be considered.

In Director Zhao's view, Li Weidong must be such a hot-headed literature lover who wanted to publish his own works, so he sought out Huang Tingfang's relationship.

Director Zhao also met many literary enthusiasts seeking publication through connections, and he had already thought of a set of arguments in his mind to reject Li Weidong.

…

In the afternoon, Li Weidong came to the office of Director Zhao of the publishing house.

"Hello, Director Zhao, my name is Li Weidong. I was introduced by Minister Huang Tingfang." Li Weidong introduced himself.

"Comrade Li, please take a seat!" Director Zhao put on a very enthusiastic look and asked Li Weidong to sit down, but he was convinced that the young man in front of him had insufficient life experience and would definitely not be able to write decent works.

So Director Zhao asked: "Comrade Li, I heard that you plan to publish a book? Have you brought the manuscript?"

"I've brought it here, please take a look at it!" Li Weidong said, taking out a thick folder.

Director Zhao took the folder and planned to read a few pages symbolically before rejecting Li Weidong.

But after he opened the folder, he was suddenly startled.

"Microwave steamed cake? What's the title?" Director Zhao then looked down.

"Ingredients, four eggs, 80 grams of flour, 60 grams of sugar, 100 grams of milk, 5 grams of baking powder, and 10 grams of cooking oil. Mix the egg yolks, milk, half of the sugar, and cooking oil evenly, and stir the flour and baking powder

Evenly, add it into the egg yolk liquid and stir evenly...There is also a cake photo at the end!"

Director Zhao turned another page. This page showed how to make egg custard in a microwave oven. At the end, there was also a photo of egg custard.

"This is made from egg custard, it's shiny and looks delicious!" Director Zhao couldn't help but swallowed.

"Microwave dumplings."

“Microwave steamed fish.”

“Microwave roasted sweet potatoes.”

Director Zhao read page after page, and each page was a recipe with corresponding photos.

Then, Director Zhao raised his head and asked, "Comrade Li, is this a recipe?"

"Yes, it's a microwave recipe." Li Weidong nodded.

"This is considered a reference book!" Director Zhao frowned and then said, "Comrade Li, if you want to publish a reference book, you shouldn't come to us. We are not professional in this area! You should find a specific publishing house.

They are more professional, and they can also apply for subsidy funds for reference books."

Li Weidong said, "Director Zhao, I plan to publish this book at my own expense!"

Director Zhao was slightly surprised. In the early 1990s, very few people published books at their own expense. Mainly because it was more expensive to publish books at their own expense, and most people couldn't afford it.

"Comrade Li, it is quite expensive to publish a book at your own expense." Director Zhao said.

"It doesn't matter, you make a price!" Li Weidong said grandly.

Director Zhao looked at Li Weidong with a questioning look. He obviously did not think that Li Weidong had the money to publish a book at his own expense.

Li Weidong saw Director Zhao's thoughts. He took out his business card from his arms and handed it over.

"Director of the Puppy Electrical Appliance Factory! Director of the Fukang Agricultural Machinery Factory! He is so young, he has two titles, and he is still the director! He can't be a liar!" Director Zhao looked at Li Weidong warily.

Li Weidong smiled slightly: "Director Zhao, you can't trust me, nor can you trust Director Huang Tingfang of the Propaganda Department?"

Director Zhao finally came to his senses and nodded in realization. After all, Huang Tingfang was the head of the district's publicity department, so it was definitely impossible for her to deceive herself with a scammer.

So Director Zhao said, "Director Li, I see there are photos in your recipe. Do you plan to print the photos in the book as well?"

Li Weidong nodded: "Not only must it be printed, but it must also be printed in color!"

"If you print pictures, the price is already high. If you print in color, it will be even more expensive. You have to use white paper. I suggest that the photos can be made into inserts and printed on white paper. If you want to print the text,

Printing with ordinary offset paper, although binding will be more complicated, it can reduce printing costs." Director Zhao said.

But Li Weidong shook his head: "There is no need to save money for me. I want to make this book more refined, preferably printed on matte pink paper!"

"Matt pink paper? That's much more expensive than white paper! It's too wasteful!" Director Zhao looked at the recipe in his hand and continued, "If you use matte pink paper, then printing such a book will be too much.

It costs more than ten yuan!”

"It's okay, I can raise the price a bit!" Li Weidong said with a smile.

"How much do you plan to sell it for?" Director Zhao asked.

"Let's set the price at 125!" Li Weidong replied.

"125 yuan? You think this is a big encyclopedia! A single volume of a big encyclopedia is only forty or fifty yuan! You sell this cookbook for 125 yuan, how can anyone spend 125 yuan to buy a cookbook!

"Director Zhao showed an exaggerated expression.

Li Weidong smiled calmly: "I don't plan to sell them in bookstores. I will buy all the printed books myself!"

“I spent my own money to publish the book, printed it on expensive matte paper, and priced it at 125 yuan, and I bought it myself!”

Director Zhao has been working in the publishing industry for more than 20 years, and this is the first time he has met such a person.

"Isn't this guy the one who wants to have fun with me?" Director Zhao thought to himself.

Thinking of this, Director Zhao's face turned gloomy, and he said: "Director Li, it's the end of the year now, and our publishing house has used up all the publication numbers, so we can't publish your recipe for you!"

"Director Zhao, as far as I know, publishing numbers can be accommodated by various publishing houses. How about you think of a way to get me a publishing number from another publishing house. Of course.

I won’t let you work in vain, I can give you a part of the deposit first.”

As Li Weidong spoke, he took out two stacks of RMB from the bag he carried with him and handed them to Director Zhao's desk.

"Director Zhao, this is 20,000 yuan, which is a deposit from me to your publishing house. After you help me get the publication number, we will discuss the specific publishing price in detail!"

Seeing 20,000 yuan in cash placed in front of him, Director Zhao instantly understood that Li Weidong really wanted to publish the recipe!

"What's going on? I've seen self-published books, some autobiographies, some memoirs, and this is the first time I've published recipes! Is this what rich people do these days?"

This chapter has 5,000 words. Thank you for your subscription. I have to visit the grave again during Qingming Festival, but I just asked for leave two days ago. I won’t ask for leave this time. I will write the words all night long. Everyone has monthly passes in their hands.

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