Reborn Industrial Tycoon

Chapter 322: Money and fame (please subscribe)

Falsely marking the price of gifts is also a conventional marketing method in later generations, and many industries do this.

For example, 4S stores often give away a large number of gifts when selling cars, and even have a special list of gifts for customers to see.

Things like floor mats, carpets, rain shields, pillows and perfumes are not worth a few dollars at all, but on the gift list they cost thousands of dollars.

It was quite painful for a customer to spend hundreds of thousands to buy a car, but when he looked at the list of gifts, the amount quickly added up to tens of thousands, or even tens of thousands, and he suddenly felt much more balanced.

Now Li Weidong can use the same method to sell microwave ovens, and he has naturally succeeded in attracting many customers.

Whether it's "buy one, get 18 free" or gifts worth a total of 1,288 yuan, they are the best tools to attract customers to buy.

However, this kind of marketing routine cannot be copied by foreign imported brands such as Panasonic.

Because at that time, there was a home appliance wholesaler between the home appliance store and the manufacturer.

Home appliance wholesalers purchase goods from manufacturers and then distribute them to home appliance stores in various regions. The supply sources connected to home appliance stores are home appliance wholesalers, and the customers connected to the manufacturers are also home appliance wholesalers.

Suning, which became famous in later generations, was an air conditioner wholesaler when it was founded.

Home appliance wholesalers purchase goods from manufacturers and distribute them to home appliance stores in various regions. If the manufacturer does not provide gifts, it is naturally impossible for home appliance wholesalers to spend money to buy a bunch of gifts.

On home appliances.

The transportation cost of imported home appliances is inherently high, and it is impossible for foreign manufacturers to include gifts when shipping.

For example, if Panasonic sells a microwave oven, it will definitely not come with a twelve-piece set of bowls and plates. Porcelain is inherently fragile, and the cross-border transportation cost of a twelve-piece set of bowls and plates may be higher than the microwave oven itself.

Domestic manufacturers have an absolute advantage in this regard. They can include more gifts when shipping, which can at most double the shipping cost. Compared with microwave ovens whose ex-factory prices are more than 10 yuan, the shipping cost is nothing.

!

Even if a few dishes are broken on the road, the cost of each one is only 80 cents, so just give another one as a gift. Even if you give away dozens of sets of dishes, which cost a few hundred yuan, it is not as expensive as a microwave oven.

Li Weidong saw through this, so he used this marketing strategy.

If his competitors are domestic companies, this trick will not be so bright. Li Weidong buys one and gets 18 free. Domestic companies can follow suit and buy one and get 20 free, and get two more white porcelain plates.

.

But the competitors are foreign companies, so foreign manufacturers are really helpless with Li Weidong's move. Unless they are willing to move their home appliance production business to China and ship their products directly domestically, they can stand on the same starting line as Li Weidong.

This situation of home appliance wholesalers dominating the channels will not last long.

After 1995, the four major domestic home appliance stores have chosen to bypass wholesalers and purchase goods directly from manufacturers. Only then did chain home appliance stores truly control the sales channels of home appliances and also have the power to negotiate prices with manufacturers.

The eve of the Spring Festival is the peak season for home appliance sales. Taking advantage of this wave of success and the marketing strategy of "buy one, get eighteen free", Puppy Microwave Oven sold more than 4,000 units in the first month of its launch.

In addition to the promising sales of microwave ovens, there is also good news from the Agricultural Machinery Department.

Leaders are very satisfied with the effect of agricultural tricycles on benefiting farmers, and special agricultural machinery subsidies for the new year have been included in the budget.

In addition, the Department of Agriculture has also decided to increase the pilot program of agricultural tricycles. Previously, agricultural tricycles were only promoted on a pilot basis in Qinghe City. In the next year, agricultural tricycles will be promoted throughout the province.

This also means that agricultural machinery stations across the province can enjoy agricultural machinery subsidies when purchasing agricultural tricycles.

…

On the eve of the Spring Festival, Li Weidong spent a large amount of money to pay holiday allowances to workers at the Puppy Electrical Appliance Factory and Fukang Agricultural Machinery Factory.

The Puppy Electric Factory adopts military management. Although the workers are paid a lot of overtime, it is quite hard, so Li Weidong paid each ordinary worker a New Year's fee of 300 yuan, which is equivalent to two extra months of salary at the end of the year.

.

For these workers from rural areas, taking an extra 300 yuan home at the end of the year is enough for them to buy a lot of new year's goods, such as new clothes, pork and the like. Some people can even bring a car with them.

Bring home a color TV or washing machine.

As for the line leaders, workshop directors and other managers, they received more bonuses. The line leaders each received a year-end bonus of 1,500 yuan, and the workshop directors each received 5,000 yuan. Wang Jing, the deputy director, directly received a bonus of 3,000 yuan.

A bonus of 10,000 yuan.

Wang Kaiping and Ma Zhongyi did not receive year-end bonuses. They had shares in the electrical appliance factory, so they received dividends directly.

In addition to distributing money, distributing things to employees is also a must-have during the New Year. For example, cooking oil, flour, pork, frozen hairtail, etc. are the most affordable. In addition, Li Weidong also specially ordered a batch of Qinghe Daqu, each

Every worker can go home with a case of wine.

Fukang Agricultural Machinery Factory does not adopt military management, so the bonuses are smaller. The year-end bonus for ordinary workers is 150 yuan, which is equivalent to an extra month's salary.

However, for the employees of the agricultural machinery factory, an extra month's salary at the end of the year is already very good. If in the past few years, when the performance of the agricultural machinery factory was not good, even the basic salary could not be paid in full, let alone the year-end bonus.

.

In addition, add flour, pork, liquor, cooking oil and other physical goods, and you have a lot of things to take home, which is both practical and face-saving.

Du Jiahai, director of the technical department of the agricultural machinery factory, also received a year-end bonus of 20,000 yuan.

The technical director, who only had a technical secondary school education, had already been recognized by Li Weidong in terms of both his professional level and his personal abilities. Li Weidong decided to observe further and find a suitable opportunity to promote him to the position of deputy director of the agricultural machinery factory.

, to take charge of production work.

Tang Renjie's R&D team in Shanghai also received bonuses ranging from one to two thousand yuan at the end of the year, and Li Weidong also gave each of them a microwave oven.

After all, microwave ovens are high-end household appliances sold in shopping malls for RMB 3,000. Although these R&D personnel are engaged in the technical research and development of microwave ovens, they are really reluctant to spend money to buy a microwave oven.

In a big city like Shanghai, if you serve flour and pork during the Chinese New Year, it would seem a bit low.

Bringing a microwave oven home, whether you use it yourself or please your mother-in-law, will look high-end and classy. Putting a three thousand yuan microwave oven on the table will make even the picky mother-in-law smile.

…

Liu Tao, who did not go home to cut wheat in order to earn piece-rate wages, was successfully promoted to a line leader after the microwave oven production line was established, so he received a year-end bonus of 1,500 yuan.

For Liu Tao, who still has a rural registered permanent residence, he never imagined that he would be able to get so much money at once.

When he held fifteen hundred-dollar bills in his hands, Liu Tao suddenly felt that working on the assembly line all day long and working 12-hour shifts in the past year was quite sweet. Although it was very hard, this kind of hard work paid off in the end.

It was a huge reward.

In addition to the year-end bonus of 1,500 yuan, the electrical appliance factory also gave out a barrel of cooking oil, first-generation flour, 20 pounds of pork, a box of frozen hairtail, and a box of Qinghe Daqu.

Liu Tao couldn't take so many things by himself. Fortunately, there were several people in the same village who worked in electrical appliance factories. They simply borrowed a tractor and took the things home.

As soon as the tractor returned to the village, it was immediately watched by the villagers.

As various things were being moved from the tractor, the surrounding villagers who were watching the excitement immediately started talking in low voices.

It's okay to say that cooking oil, flour, pork and other things can be bought at every market in rural areas. Seafood such as frozen hairtail is a rarity for rural people in inland areas.

As for that box of Qinghe Daqu, it is even more of a luxury item in the eyes of ordinary farmers.

Although this Qinghe Daqu is far inferior to Maotai Wuliangye, it is considered a mid-range liquor in Qinghe territory and can be given as gifts.

Ordinary farmers do not have a high income, and if they can drink some bulk wine, it is considered very good. In the eyes of the villagers, this whole box of Qinghe Daqu is a high-end gift, representing a certain style and class!

"This electric furnace factory must have made a lot of money this year, it has distributed so many things!"

"What kind of electric furnace factory? It's already been an electrical appliance factory!"

"I heard that in addition to giving away things, there are also bonuses!"

"Yes, my neighbor Liu Liang works as a worker in an electrical appliance factory and received an extra three hundred yuan at the end of the year!"

"Three hundred yuan? That much?"

"I heard that three hundred yuan is the minimum. If the line is long, you can pay one thousand and fifty yuan!"

"The county magistrate is a high-ranking official. There are only a few county magistrates in a county, so they must be paid more!"

"What are you thinking about? I'm talking about the production line! The line leader is in charge of the production line."

"When you said that, I remembered that Liu Tao was a line leader in the electrical appliance factory!"

"Then didn't he get fifteen hundred yuan this year?"

"Liu Tao's family is almost worth 10,000 yuan!"

When everyone talked about Liu Tao, they all expressed envy.

In the early 1990s, households worth 10,000 yuan were still very rare in rural areas. If a family had a household worth 10,000 yuan, it would definitely be respected by the whole village.

…

On the first day of the Lunar New Year, according to the custom in rural Qinghe, men in the family go to pay New Year greetings to their elders early in the morning, while women make dumplings at home. If relatives come to visit, they have to stay for a meal.

It’s okay if you don’t even have a dumpling.

New Year greetings in rural areas of Qinghe do not involve bowing hands and saying Happy New Year, but actually kowtow to the elders. This is tradition, etiquette, and rules.

When it was dawn, Liu Tao set off two firecrackers, then met his brothers in the village and went to pay New Year's greetings to his elders.

More than a dozen brothers of the same generation came to the home of one of the elders, and then lined up to kowtow to the elder.

"Taozi, stand in front and come next to me!" The leader, a brother of his generation who was more than ten years older than Liu Tao, waved to Liu Tao.

Several other brothers of the same generation who were older than Liu Tao immediately made room for Liu Tao.

Liu Tao was slightly stunned. According to previous years, he always stood at the back, but he was not qualified to stand in the front row.

"Brother, you are all older than me, how can I have the nerve to stand in front!" Liu Tao said.

But the leading brother of the same generation said: "Taozi, you are very promising now. You have become a cadre in the factory, and you are the first ten thousand-yuan household in our village. You have to stand in front, and you can be regarded as a brother of our generation."

They have long faces!”

A few words immediately made Liu Tao feel happy. He did not refuse and walked directly to the first row and stood next to his elder brother.

Although it is kowtow, standing in the first row to kowtow is still very impressive!

…

On the second day of the Lunar New Year, Wang Jing returned to his father-in-law's house with his wife and daughter.

Wang Jing's wife also has an elder sister and a younger sister, who also returned home with their respective husbands.

The three sons-in-law get together, and on the surface they are in harmony, calling each other "brother-in-law" or "brother-in-law", but in fact they are always competing with each other, not only among the sons-in-law, but also with the three sisters.

Two years ago, the garment factory was closed down by Yang Peng, and Wang Jing became a laid-off employee. He could receive basic living expenses a month. At that time, Wang Jing's wife was often looked down upon by her sisters.

This year Wang Jing earned a year-end bonus of 30,000 yuan. Wang Jing's wife immediately bought a pearl necklace and hung it around her neck, and then bought a pair of jade bracelets and put them on her hands.

While the three sisters were helping cook in the prescription, Wang Jing's wife couldn't help but start showing off her pearl necklace and jade bracelet.

"Go and cut the potatoes!" The mother handed two potatoes to Wang Jing's wife.

"Sister, you go ahead and cut these potatoes. Don't break the new bracelet I just bought on the cutting board!" Wang Jing's wife said, showing off her jade bracelet.

Mother asked again: "Which of you will fry the tenderloin later?"

"Little sister, I'll help you pick the vegetables. You go ahead and fry the tenderloin. I'm afraid my pearl necklace will splash with hot oil!" Wang Jing's wife said and started to show off her pearl necklace again.

Jealousy flashed across the eyes of the elder sister and younger sister. The jewelry Wang Jing's wife wore this year was indeed priceless.

At the same time, in the living room, the three sons-in-law were chatting with their father.

"Second brother-in-law, I heard that the efficiency of the transportation company this year is not very good. In the second half of the year alone, two months of wages were owed. Can you still pay wages normally?" asked the brother-in-law.

My brother-in-law works in the Electricity Bureau. In the early 1990s, the Electricity Bureau was top-notch in terms of income and benefits, so my brother-in-law planned to take this opportunity to show off his income and the benefits of the company.

The silly Wang Jing obviously didn't realize that his brother-in-law wanted to use this topic to show off his salary, so he replied: "Brother-in-law, you forgot, I no longer work in the transportation company, I took a leave of absence and went to an electrical appliance factory.

!”

"Oh, I remembered, it seems to be a rural enterprise in Xiangyang Town, right? You are a deputy director of a state-owned enterprise. If you go to a township enterprise, you must be a leading cadre!" said the brother-in-law.

"I'm the deputy director there." Wang Jing replied.

"You're still the deputy director, that's pretty good!" The brother-in-law paused and then said, "But the salary in township enterprises is not high. As the deputy director, you should be able to earn 150 yuan a month!"

"You can make money!" Wang Jing nodded.

"That's okay. You only have one child in your family and the expenses are low. 150 yuan should be enough. Unlike your sister and I, who have two children, my monthly salary of close to 300 yuan always feels like it's not enough!

"

The brother-in-law showed off his monthly salary of 300 invisibly, which was definitely a high-income group in Qinghe at that time.

The silly Wang Jing didn't understand what his brother-in-law meant. He looked surprised and said, "Brother-in-law, your salary is less than 300 yuan! I thought you earned more than me, but I didn't expect it."

It’s two hundred dollars less than me!”

"What are you talking about, two hundred yuan less? You have a monthly salary of 500 yuan. Didn't you just say that your monthly salary is only 150 yuan?" said the brother-in-law in a questioning tone.

"Brother-in-law, didn't you ask me if I can earn 150 yuan? You didn't ask me what my specific salary is. My salary is more than 500 yuan, so I can definitely earn 150 yuan." Wang Jing said with a naive look.

"You are the only one from a township enterprise to get a salary of 500 yuan? Is it higher than our Electricity Bureau?" The brother-in-law was obviously questioning Wang Jing.

Wang Jingze said, "The efficiency of our factory is still very good. We currently have two main businesses. One is OEM hair dryers, electric irons and so on for Xizhi Electric Appliances. These are all exported and the profits are relatively high."

"Xizhi Electric? That Xizhi Electric from Japan? Can it still be exported?" My brother-in-law was surprised.

Wang Jing nodded honestly and continued, "In addition to doing OEM work for Xizhi Electric, our factory also introduced a Hitachi microwave oven production line last year. We can now produce microwave ovens."

"Microwave oven? It costs 3,000 yuan in a department store! Can you produce that thing? Wang Jing, we are all family members, don't lie to us!" The brother-in-law still looked unbelieving.

"Why am I lying to you? Our electrical appliance factory has a foreign trade department in name only. Go to the home appliance section of the department store and take a look. The puppy microwave oven is produced by our factory!" Wang Jing said.

The younger brother-in-law next to him suddenly said: "I went to the department store to buy clothes two days ago, and I seem to have seen this brand of microwave ovens. Is it the one that offers buy one and get eighteen free?"

"Yes, that's our product." Wang Jing nodded.

"There really is a microwave..." The brother-in-law's face suddenly looked a little embarrassed.

The brother-in-law continued, "Because there is a buy-one-get-18-free gift, I am very impressed with this microwave oven, but the price is still too expensive. Second brother-in-law, if I want to buy a microwave oven from you, can you give me a discount?"

What’s the price?”

Wang Jing nodded: "No problem, you can find me later and I will give you the cost price."

"Are there any gifts?" my brother-in-law asked next.

"Yes, if you want, I can give you a few more!" Wang Jing nodded. As the deputy director of the factory, he still has this power.

The brother-in-law was immediately filled with joy, but the brother-in-law felt that he had lost face and was very unhappy.

So the brother-in-law said forcibly: "500 yuan is really a lot of salary. For our Electric Power Bureau, if we include bonuses, we can almost get 500 yuan!"

The bonuses my brother-in-law mentioned are not given every month. They are only given out during the Mid-Autumn Festival and Spring Festival. They are equivalent to holiday expenses. Units like the Electric Power Bureau with good welfare benefits will give out one or two hundred during the holidays.

The fee is also normal.

The silly Wang Jing didn't realize that his brother-in-law was trying to regain his face. He said, "I also have a bonus, but it won't be paid until the end of the year."

"Our unit has bonuses for the Mid-Autumn Festival and the Spring Festival. Last year, we got 150 for the Mid-Autumn Festival, and this year we got 200 for the New Year!" The brother-in-law looked at Wang Jing with a showy face, and asked: "Second brother-in-law, how much bonus did you get during the New Year?

ah?"

"Thirty thousand!" Wang Jing replied honestly.

"How much?" Brother-in-law's eyes widened in surprise.

"Thirty thousand yuan!" Wang Jing replied again.

"This..." The brother-in-law was speechless. In front of a bonus of 30,000 yuan, what else is worth showing off about his 200 yuan!

At this moment, the mother-in-law shouted: "The dishes are ready, it's time to eat!"

The father-in-law stood up and said, "Let's go, let's eat first."

Several people came to the dining table, and the father-in-law sat in the middle of the table. Then he waved to Wang Jing in a friendly manner: "Wang Jing, come sit next to me! Let's have a few drinks together!"

Wang Jing didn't think much and sat directly next to his father-in-law.

When the brother-in-law saw this scene, a ray of bitterness suddenly arose in his heart.

"In previous years, I sat in that seat. Why is there no place for me this year?"

It’s not quite 6,000 words, so it’s just a two-in-one. Thank you all parents for subscribing! Thanks to Book Friends 7908, Take Advantage, Invincible Noble, and Nesta for the rewards!