Reborn Industrial Tycoon

Chapter 351 A distinguished guest is invited upstairs!

During lunch time, the leisure area of ​​the Cologne Electrical Appliances Show was already crowded with people. Many people did not find a seat in the leisure area and simply took their food to the open space or lawn outside to have a picnic.

Draxler, the chief operating officer of the Cologne International Home Appliances Show, also came to the leisure area to dine with others.

Draxler is affiliated to Cologne International Exhibition Company. This company was founded in 1922. It is a company specializing in exhibition operations and one of the top ten exhibition companies in the world. All exhibitions held in Cologne will be handed over to Cologne Exhibition Company.

Do it.

As the core backbone of the company, Draxler has many years of work experience and has successfully operated many large-scale international exhibitions. Therefore, this time, Cologne International Exhibition Company selected Draxler as the chief operating officer of Cologne International Home Appliances Show.

.

The chief operating officer has great power and is responsible for almost all affairs of the exhibition. With great power comes great responsibility. Whether the exhibition can be successfully run depends entirely on this chief operating officer.

Draxler and several of his men walked into the leisure area and felt very happy when they saw that it was full of people.

The more people who came to visit the exhibition, the more successful the exhibition would be. Draxler wished that there were crowds of people everywhere.

"Mr. Draxler, there are so many people here. There are queues in front of many stalls, especially that stall. There must be forty or fifty people queuing up. It's incredible!" one of his subordinates said.

After all, there are few people in Europe, so it is a very rare scene to have forty or fifty people queuing up.

In China, it is normal to queue up forty or fifty numbers for any business. When registering for a doctor, it is normal to queue for more than one hundred numbers.

Draxler looked at the long queue and said, "With so many people queuing up at that stall, it must be very delicious. Let's go and have a look."

Walking in, Draxler discovered that this was actually a stall selling freshly squeezed juice.

"Isn't it just freshly squeezed orange juice? My wife makes it for me for breakfast every day, so why do so many people buy it? Don't their wives know how to squeeze orange juice?" Draxler said.

One of Draxler's subordinates immediately went to inquire in advance. With his work ID hanging on his chest, he walked directly through the crowd to the front, and no one scolded him for jumping in line.

After a while, the subordinate came over and reported: "Sir, I went to check. This freshly squeezed orange juice requires customers to squeeze it themselves."

Draxler was stunned for a moment and then said: "Customers squeeze their own orange juice? How troublesome is that? Why are there so many people queuing up? Are they all bored?"

"This stall uses a new type of juicer, which I have never seen before." The man replied.

Draxler suddenly understood and nodded: "That must be a highly automated juicer! Only high-tech products will attract more attention."

"No, although it is also an electric juicer, it still requires manual operation to squeeze out orange juice." The subordinate said.

"What? There are so many people queuing up for manual operation? How is this possible!" Draxler hesitated for a few seconds and decided to step forward to find out in person.

After the 1980s, the world's three major industrial regions took different paths.

The United States began to play high-tech, and the American industrial system also began to move closer to high-tech industries. Basic industries gradually began to transfer outwards, leaving only those industries with high technological thresholds and high added value. Then, through their own technological hegemony, they established

Patent threshold to gain competitive advantage.

Japan's industry has embarked on a path of refinement. Industrial products produced in Japan are becoming more and more sophisticated and sophisticated. For example, many products that are not in large demand but require precision research and development and technology accumulation are becoming more and more sophisticated.

monopolized by Japanese companies.

How can European industry develop towards automation? Germany, in particular, is a pioneer in industrial automation. Anything that can be done with machinery does not require manual labor. Moreover, the direction of European industrial development is to use machinery to replace manual labor as much as possible.

Of course, this sacrifices a lot of job opportunities, but people will go hungry without work, so European countries have generally embarked on the path of high welfare, providing welfare to their citizens, and would rather support a bunch of idle people than let the people make trouble.

Of course, this kind of industrial automation is different from the current industrial intelligence. The core of intelligence is to meet human needs, while automation is purely about using machines to complete human work.

It is precisely because Europe admires industrial automation that when Draxler heard that customers were making juice by themselves, his first reaction was that the merchant used an automated juicer.

…

Draxler walked to the stall and stood aside silently observing.

After a while, Draxler understood the operating principle and process of the orange juice machine.

"What an interesting little machine!" Draxler couldn't help but sigh.

Li Weidong had already noticed Draxler. After all, the foreigner had a work badge on his chest.

So Li Weidong walked up and asked in English: "Hello, I am the stall owner here. How can I help you?"

Draxler, who specializes in international exhibitions, will definitely be proficient in several languages, including English of course.

So Draxler said: "My name is Ron Draxler, and I am the chief operating officer of this exhibition. Are you Japanese?"

Draxler felt that interesting little machines should be made by Japanese people.

"No, I am Chinese." Li Weidong replied.

Draxler was slightly startled, and then asked: "Where is this juicer of yours produced? I don't think I have seen this kind of product before."

"Of course this is also produced in China." Li Weidong said.

Draxler instantly remembered the exhibition group from China, which was also officially organized.

"It turns out it's something brought by the Chinese pavilion." Draxler thought to himself.

"Please allow me to introduce myself. My name is Li Weidong, the CEO of China Puppy Electric." Li Weidong said, took out a business card in English and German and handed it to Draxler.

The business cards were printed after arriving in Germany, and Li Weidong had the title of CEO himself. After all, when dealing with foreigners, positions such as "CEO" are more foreign-style.

Draxler took the business card, glanced at it and put it in his pocket. Then he looked at the juicer and said, "Mr. Li, can you introduce this juicer to me?"

"Of course, please follow me." Li Weidong invited Draxler to his booth, then took out a new juicer and began to introduce it.

After the introduction, Li Weidong also asked Draxler to try the effect of the juicer himself and squeeze out half a cup of orange juice.

Draxler took a sip of the orange juice he squeezed. The fruit of his own labor, the taste was really different.

"Mr. Li, although this juicer requires manual operation, it is very convenient to operate and is an excellent product. I am really surprised that China can bring such outstanding exhibits!" Draxler said.

said.

"Mr. Draxler, thank you for your compliment, but this orange juice machine is not an exhibit at this exhibition." Li Weidong said.

"Isn't it an exhibit? Don't you have this orange juice machine on display in your Chinese exhibition area? That's such a pity!" Draxler was stunned for a moment, and regret flashed through his eyes.

"The Cologne International Electronics Show is an important exhibition. My company is not very large, so I was excluded from the exhibition." Li Weidong explained.

"That's it!" Draxler nodded thoughtfully. Although he didn't know the actual situation, he could still guess something. It was common for unknown small businesses to be excluded from the exhibition.

things.

Li Weidong pretended to smile awkwardly, and then continued: "Of course, if possible, I am very willing to be a member of the exhibition and I am also willing to cooperate with the organizer."

Having said this, Li Weidong lowered his voice and continued: "If the exhibition is willing to accept me, I can take out 100 of these orange juice machines to participate in the exhibition's publicity or on-site lottery activities."

Many exhibitions will organize some on-site interactions or lottery activities, such as inviting some viewers to come on stage to play games, giving some prizes, etc. This kind of activity can very active the atmosphere of the scene, and many viewers will stay at the exhibition just for the lottery.

Last whole day.

Most of the prizes at the event are sponsored by exhibitors, but exhibitors generally do not sponsor too expensive products. For a home appliance show like this, if an exhibitor can sponsor a few refrigerators or TVs, it is considered very generous.

Li Weidong offered to sponsor 100 orange juice machines, which is definitely a heavyweight sponsorship.

Draxler has held many exhibitions, and he has a very keen sense of smell for products. He is sensitive to the fact that this kind of juicer, which is simple to operate and can even be used by children, will inevitably become popular once it is put on the market.

Become a best-selling product.

Moreover, as a brand-new product, the manufacturer is actually willing to provide 100 units to cooperate with the organizer's activities, which is also a good thing for the organizer.

100 orange juice machines are enough for the organizer to hold several small events to liven up the atmosphere on site and attract more attention.

Draxler looked at the orange juice machine on the booth again and felt that this thing didn't need a big booth, just make some space.

"A juicer that even children can operate is indeed a gimmick. Give him a small booth, and as long as it can attract some media attention, it will be worth it!"

Thinking of this, Draxler said: "Mr. Li, welcome to the Cologne International Electrical Equipment Show!"

This sentence fell into Li Weidong's ears, as if he was saying: "A distinguished guest, please come upstairs!"

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