Reborn Industrial Tycoon

Chapter 386: It’s easy to do things for your own people (please subscribe)

Li Weidong had long thought of using the resources of the transportation company to open a driving school in partnership with the Transportation Bureau.

Li Weidong has been waiting for these years, waiting for the transportation company to be completely in trouble, and then he can implement his plan.

With Li Weidong's financial resources, he can certainly afford to build a driving school with his own money.

However, the policies at that time were much stricter than now. Even if private capital had money, they could not obtain the relevant qualifications to open a driving school, so they had to rely on the Transportation Bureau to open a driving school.

Before the reform and opening up, there were no driving schools in China, and there were no private cars at that time. If you wanted to learn to drive, the main way was Mr. Liang. One was to join the army, where you could learn driving skills, and the other was to be a master within the transportation company.

train an apprentice.

After the reform and opening up, with the resumption of the college entrance examination, domestic technical training also began to resume. At this time, some technical technical schools opened driving and auto repair training majors, but the focus was on auto repair and driving as a supplement.

However, at that time, technical secondary school students were also the proud ones. After graduating from technical technical schools, even if they learned to drive, they would not become drivers, but become skilled workers, and some could even become engineers.

Beginning in 1988, domestic driver training and examinations were placed under the responsibility of the public security and traffic police departments.

At this time, professional driving training schools appeared in some big cities in the country, and these professional driving schools were all run by the public security and traffic police departments entrusted by professional transportation companies. The local public security departments did not have the power to run driving schools themselves.

By 1993, driving training was again under the management of the transportation department, while the public security and traffic police departments were responsible for driving license examinations, which formed the current system of separation of examination and training. At that time, the formal driving schools were all run by the transportation department. Others wanted to

If you want to run a driving school, you can't get the qualifications at all.

After 2004, the country’s policy on driving schools gradually liberalized, and private capital began to enter the driving school industry. Driving schools across the country grew exponentially. This was also the period when driving schools were growing wildly. From 2004 to 2014, in a short period of

Within ten years, 230 million people across the country had obtained driver's licenses.

Driving schools during this period were full of flaws, including excessive fees, low quality of instructors, poor teaching standards, poor service attitudes, etc., which are very common in the driving school industry.

By 2015, the state had strengthened its supervision of the driving school industry. The advent of the Internet era also made the driving school industry more transparent, and domestic driving schools entered a period of normal development.

Li Weidong was in 1993, when the transportation department had just begun to manage car driving training.

In 1993, China's road transportation infrastructure began to enter a new peak period. All regions were vigorously building provincial and national highways, and those with more developed economies began to build expressways.

The roads have become smoother, making transportation more convenient. Naturally, more and more people are buying cars for transportation.

At that time, trucks were not checked for overloading, and there was no vicious competition among drivers to lower freight rates. Under Dorago's freight system, it was relatively profitable to buy a truck to haul goods.

However, in the early 1990s, driving was still a technical job. Many people wanted to make money in transportation and could take out loans to buy cars. However, not being able to drive became a barrier to getting rich.

Therefore, throughout the 1990s, driving school training resources were in short supply.

At that time, if you wanted to go to a driving school to learn to drive, you had to rely on connections and go through the back door. Therefore, the driving school instructors of that era were awesome, tough, and fierce. If you wanted to get in the car and practice, you had to give the instructor a gift, otherwise you couldn't hope to touch the steering wheel.

People who learned to drive at that time all wanted to make money by driving trucks. The earlier they learned to drive, the earlier they could get their driver's licenses, and the earlier they could make money, so they could only fawn over the instructors, just to be able to touch the steering wheel a few more times.

.

Driving schools are inherently a hugely profitable industry, but in the 1990s, there were no private driving schools and public driving schools were in a monopoly industry, so the profits were even more astonishing. A conservative estimate was that the profits of driving schools at that time were more than 50%, which was a profit margin higher than that of tobacco.

The industry is even more exaggerated. After all, most of the money earned by the tobacco industry is taxed.

This kind of hugely profitable industry is something you can only come by. Normally, even if Li Weidong went to Wang Changsheng with money, or even let the Transportation Bureau take a large share, Wang Changsheng might not be willing to let Li Weidong run this driving school.

But things are different now. The transportation company is encountering difficulties and thousands of unemployed workers need to eat. If setting up a driving school can provide jobs for some unemployed workers without the transportation bureau having to pay, Wang Changsheng will certainly not refuse.

For Wang Changsheng, the unemployed drivers of the transportation company are a burden, and those old Jiefang trucks are no more than scrap metal.

If waste can be reused, allowing unemployed drivers to support themselves and reducing the burden on the transportation bureau, why not do it!

However, for Li Weidong, these unemployed drivers and even the old Jiefang who cannot be sold are resources.

At that time, it was not an easy task to find three to four hundred experienced truck drivers at once. Apart from transportation companies, it was really impossible to find them anywhere else.

Moreover, 300 training vehicles cannot be collected casually. If you run a normal driving school, it will already take a lot of effort to collect 20 or 30 trucks as training vehicles.

Among the unemployed employees of transportation companies, in addition to drivers, there are also many administrative and logistics personnel. These people have work experience and can work as soon as they get started. Li Weidong even saved the need to recruit New Deal logistics personnel.

As for the management of the driving school, Li Weidong does not need to do it himself. He plans to still use the old people at the freight office of the transportation company.

Li Weidong had been the dispatcher of the freight department, and he knew the situation of the entire freight department quite well.

Most of the capable people in the freight department have found other jobs, and those who remain are honest people with average abilities and limited abilities.

It is definitely impossible to expect these people to forge ahead. Even to be a conservative king, these people's abilities are somewhat limited.

Fortunately, driving schools are monopolies and have scarce resources, so they don’t need to forge ahead, let alone go out to solicit business. They can just sit at home and wait for business to come to them. These honest people with average levels and limited abilities will not even be able to do this.

Everything is messed up.

It can be said that Li Weidong's move was completely borrowed. He obtained the school qualification from the Transportation Bureau and used the ready-made driver and vehicle resources of the transportation company to set up a driving school without any effort.

…

News of the establishment of a driving school soon spread to the transportation company.

At this time, most of the younger laid-off drivers in transportation companies have already found their own way.

If you can find a connection, check which unit is still short of drivers, change jobs, and continue to be a driver in another company; if you can't find a connection, find a job on your own.

It is actually not difficult for truck drivers to find work. The only problem is the salary. Many young drivers go to work with individual car owners in transportation, and some people pool their money to buy their own cars to work in transportation.

Those older drivers rarely go to work with individual car owners for transportation. After all, they are old and unable to do what they want, and they are afraid that their bodies will not be able to bear it. More importantly, veteran drivers cannot let go of their figures.

The news of the establishment of a driving school was an important matter for the laid-off drivers, as it related to their future jobs. The laid-off drivers gathered together by chance and began to discuss it.

"The Transportation Bureau is going to set up a driving school and let us be coaches and teach others to drive. Should we go or not?"

"It won't be difficult for us to teach people to drive. We have always had apprentices in the past. And if we just teach others to drive, it will be much easier than driving long distances ourselves."

"I think I can go. Anyway, I'm staying at home now with nothing to do. I used to have 80 yuan for basic living expenses, but now I don't even have 80 yuan."

"Yes, if you go to a driving school as an instructor, you can get a salary, which is definitely more than 80 yuan!"

"But I heard that this driving school was nominally established by the Transportation Bureau, but the Transportation Bureau only holds half of the shares, and the other half of the shares are in the hands of individuals."

"If I still have shares, then this newly established driving school is no longer a state-owned enterprise! In this case, wouldn't it be unsafe for us to become coaches?"

These laid-off drivers still can't let go of their status as state-owned enterprises, otherwise they wouldn't be squatting at home all the time and would have gone to work for individual bosses long ago.

So when they learned that the driving school was not a state-owned enterprise, but had private owners, many experienced drivers gave up. They could only stay in state-owned enterprises and receive a basic living allowance of 80 yuan a month, and they were unwilling to become independent owners.

Get a normal salary there.

So someone soon said: "If the Transportation Bureau only puts up a name in the driving school, and the actual boss is an individual, wouldn't it mean that I am working for a self-employed person? I definitely won't go!"

"Yes, don't go. We are employees of state-owned enterprises. If we want to work, we must work for state-owned enterprises. How can we work for self-employed people!" Someone immediately responded.

At this time, another person next to him asked: "Do you know who the individual who holds the other half of the shares is?"

"I heard it's Li Weidong."

"Which Li Weidong is it?" someone immediately asked.

"Who else is Li Weidong! It turns out that Dispatcher Li in the dispatch room is the son of Accountant Lao Li!"

"It turns out it's him! I heard that he has gone out to do business in the past few years, and his business has been very big!"

"He has an electrical appliance factory. It turns out that many workers in our company's textile factory go to work in that electrical appliance factory and can earn 1,560 yuan a month!"

"It is said that Li Weidong was willing to spend money to run a driving school and help us solve our livelihood problems because of past favors. Otherwise, the Transportation Bureau would not even be able to pay the basic living expenses of 80 yuan a month.

How can I have the money to run a driving school?”

"If this driving school is really funded by Xiao Li Dispatch, then there is no harm in becoming a coach. After all, accountant Li is the veteran of the company, and Li Dispatch is also from our transportation company, so he is one of his own!"

"That's what I said. We are all our own people. They shouldn't cheat us, and it's easy to talk to us if we have anything to do!"

The few driver masters who originally said they would not work for the self-employed basically changed their attitudes after learning that the boss was Li Weidong.

This is not because of how popular Li Weidong is, nor because of how trustworthy Li Weidong is, but simply because Li Weidong used to be a member of the transportation company.

An old state-owned enterprise like the transportation company has experienced decades of glory, and the old employees are all arrogant, with particularly serious clique-like and xenophobic ideas. If Li Weidong had not grown up in a transportation company, it would be really difficult to win over these old employees.

recognition.

It may be difficult for people nowadays to understand this xenophobic situation, especially those who have been working in private companies. They feel that everyone is working, so there is nothing to be xenophobic about.

However, in state-owned enterprises at that time, this was a very common phenomenon. It was not uncommon for a top leader to be parachuted into the company without some assistants.

Because at that time, state-owned enterprises were responsible for the life, old age, illness and death of their employees, and employees deserved to treat the enterprise as their home. If an outsider came into the family, everyone would feel resentful.

Therefore, in that era, even if foreigners were assigned to work in such large state-owned enterprises, it would take a long time to integrate into them. This process may last as long as ten or twenty years.

A more convenient way is to find a partner in the work, or find a father-in-law, mother-in-law, etc. It is best to be the father-in-law, mother-in-law, father-in-law, mother-in-law of the leader. With this level of kinship, you can use it as quickly as possible

, integrate into this enterprise.

…

On the radio, an advertisement for a driving school sounded:

"To learn how to drive, come to Qinghe Driving School! Qinghe Driving School is a large-scale professional driving school established by the Qinghe Municipal Transportation Bureau. It is also the only formal driving school in our city. The driving school covers an area of ​​70,000 square meters and currently has more than 400 senior professional instructors.

There are more than 400 coaching vehicles of various types, a strong teaching staff, and special dormitories and canteens, which can provide food and accommodation for students from other places..."

Not only on the radio, but also on TV, Li Weidong also advertised the driving school.

Soon, Li Weidong discovered that advertising was redundant. People signed up very enthusiastically, and the coaches and vehicles in the driving school were quickly filled up.

At that time, the driving license test was divided into three parts, namely the written test, the stake test and the road test, which correspond to the current subjects one, two, and three and four.

The written examination at that time not only tested laws and regulations, but also some vehicle maintenance knowledge, so learning to drive also required learning about the basic structure of a car.

Drivers at that time had a better understanding of the structure of cars. Unlike today, many new drivers can't even find a place to add glass water.

The content of the pile test is mainly about inverting piles, starting and parking on slopes, parking on the side, passing through one-sided bridges, driving on curves, turning at right angles, passing speed limits and width gates, and undulating roads, etc., which are similar to those now.

The road test was similar to now, but there were not many requirements for civilized driving.

However, since the exam was manually invigilated at the time, the invigilation was relatively relaxed. You could give the examiner a pack of cigarettes before the exam, and as long as you didn't make too many mistakes, you could basically pass.

Sometimes your coach is familiar with the examiner, just say hello and go through the motions. As for the skills, you can practice them slowly after you get on the road!

In the early 1990s, there were few cars on the road. Unless there was a road landslide, traffic jams and the like were almost non-existent. Therefore, novice drivers could drive on the road with confidence and practice their skills after running for a while.

Out.

It is worth mentioning that the driving school run by Li Weidong only teaches trucks, which is B certificate.

At that time, driver's licenses were not divided into A1, A2, B1, B2, etc., but were only divided into A, B, and C licenses. A license was used to drive a bus, B license was used to drive a large truck, and C license was used to drive a small car.

It was not until May 2004, when the Ministry of Public Security promulgated the "Working Standards for Motor Vehicle Driving License Business" that driver's licenses began to be subdivided, from the original three permitted driving types to seven, and later to 15.

kind, and now there are 16 approved driving models.

In the early 1990s, although there was already a C certificate, no one learned to drive a C certificate. Everyone learned to learn a B certificate, because private cars were very rare in that era, and people learned to drive in order to drive trucks for transportation. Naturally,

You must study with a B certificate.

As for the A certificate, the test requirements at that time were similar to those now. After obtaining the B certificate, you need to have a certain driving experience. Therefore, if the driving school cannot teach you the A certificate, you have to upgrade it yourself to the B certificate driver.

The profit trend of driving schools is also very profitable. In Li Weidong's driving school, the fee for a student is 2,800 yuan, not including food and accommodation. This is close to the average salary of enterprise employees at that time. Many employees of township collective enterprises, a year

I still can’t earn more than 2,800 yuan.

Therefore, it was very expensive to learn to drive at that time. Nowadays, people can’t afford a year’s salary to learn to drive.

But even so, people who signed up to learn to drive still came in droves.

This is the benefit of having fewer driving schools and a monopoly in the industry.

In 1993, even in the economically developed provinces along the eastern coast, there were definitely no more than 10 driving schools in a province, and there was certainly less than one driving school in a prefecture-level city.

However, with the development of the economy, people's demand for driving schools is very large. Any province on the eastern coast has a population of 50 to 60 million, and there are less than 10 driving schools, which is far from enough.

However, the qualifications for opening driving schools were monopolized by the transportation department. If the transportation department did not approve it, there would be no new driving schools. This also resulted in driving schools being scarce and expensive at the time.

Taking into account the oil price level at that time, with a charge of 2,800 per person, the profit could reach more than 70%!

If you can train 10,000 students a year and earn 20 million, it will be absolutely no problem.

…

At the same time as the driving school is being established, massage seats will soon be launched on the market.

As a health product, it naturally needs to be sold as a health product.

There are three magic weapons for selling health care products, namely free clinics, lectures and advertising.

These three magic weapons appeared in the 1990s and are still in use today, and they have proven successful time and time again.

Among the three magic weapons, the most effective one is of course advertising.

The health care products that became popular in the 1990s all relied on indiscriminate advertising and marketing, and they also attacked consumers indiscriminately. Whether you watch TV, listen to the radio, or read newspapers, you will definitely see health care products.

of advertising.

The cost of this kind of crazy advertising and marketing is very high. However, compared with the huge profits of health care products, the advertising fee is nothing. Otherwise, there would be no health care product tycoon worth billions.

Li Weidong certainly knows the importance of advertising. He spent 5 million in advance for the first round of advertising and marketing of massage seats.

In addition, Li Weidong has another trick, which is hospital channels!

Massage chairs are still different from those health foods.

Health food cannot be used as medicine, nor can it replace medicine to treat diseases.

However, massage chairs can indeed relieve the symptoms of lumbar spondylosis and cervical spondylosis, and theoretically fall under the category of physical therapy.

Since it is physical therapy, it is natural that such an important sales channel as the hospital cannot be missed.

If a cervical and lumbar doctor tells a patient that you can buy a massage chair and do massage every day to relieve symptoms, the patient will definitely buy it as long as the financial conditions permit.

And the doctor is not lying when he says this. Cervical spondylosis and lumbar spondylosis can be relieved through massage.

So Li Weidong plans to sell massage chairs through hospital channels.

If you want to open hospital channels, the best way is of course through medical representatives.

Today's update is delivered. Thank you for your subscription. Thank you to Mortal Heart, Dr. Ye, fly Doomhammer, WGWISBEST, sha9825, Lao Tang Sauerkraut TCL, Zhen Meng Quan, book friends 0208, 4286, 2414 for rewards!