Reborn Industrial Tycoon

Chapter 439: Selling dog meat for sale

Beijing, a famous tertiary hospital.

Chief physician Song Zhisheng had just finished his outpatient work for the day. He stretched, then picked up the tea cup and poured the tea into his stomach in one breath.

Today, including temporary extensions, Song Zhisheng saw about 120 patients. For a doctor of his level, this is already a relatively leisurely day.

If we are busy, there are so many regular registrations, plus temporary additions, and patients introduced by acquaintances, we can see 200 patients in a day, and we really don't even have time to drink water.

At this moment, there was a knock on the door, and Song Zhisheng felt a little unhappy. He had already gotten off work, but another patient came. This was indeed quite disturbing.

However, Song Zhisheng looked up and found that the person who walked in was not the patient, but Lu Guangming.

"It's Xiao Lu!" Song Zhisheng breathed a sigh of relief, but then he thought about it and realized that today was not the day to pay "clinical observation fees".

Lu Guangming walked forward with a smile on his face and said, "Director Song, you are done!"

"Well, I just got off work!" Song Zhisheng then asked, "Do you have anything to do with me?"

Lu Guangming took out an envelope from his bag, handed it over with both hands, and said, "Director Song, I'm here to send you an invitation letter today."

"Oh, congratulations!" Song Zhisheng said immediately because Lu Guangming was planning a happy event.

"Same joy, same joy...No, how can we say we are all happy together? Director Song, this invitation is for you to attend a medical seminar." Lu Guangming said.

"Medical seminar?" Song Zhisheng was slightly startled. He opened the invitation letter and saw that it was indeed an invitation to a medical seminar.

“The first international forum on new medical technology, organized by the Madrid Institute of Diseases and Health, held at the Central Hotel in Madrid, Spain!”

Seeing these contents, Song Zhisheng immediately raised his head and asked in surprise: "Is this medical seminar held in Spain?"

Lu Guangming nodded: "Yes, the seminar lasts for four days. The first day is for memories in the morning. From the afternoon to the end of the seminar, it is mainly for visits, and there are also some cocktail receptions."

"What are we visiting? A hospital in Spain?" Song Zhisheng asked subconsciously.

Lu Guangming smiled slightly: "Director Song, you stay in the hospital every day, haven't you had enough? This time we mainly visit some historical sites and cultural attractions in Spain. If appropriate, we will also arrange to watch a Spanish bullfight."

Song Zhisheng immediately understood what kind of "International Symposium on New Technology and Medical Care" this was. It was clearly a Spanish tourist group!

"Half a day of meetings, three and a half days of playing, and watching Spanish bullfights. It's basically selling dog meat with a sheep's head!" Song Zhisheng thought to himself.

Lu Guangming continued: "For this seminar, the round-trip air tickets, food and accommodation are all responsible for our puppy's health. If you need a visa, we can also help you apply for it."

Song Zhisheng suddenly felt happy. This was a trip at public expense and he didn’t have to spend any money!

After all, Spain is also a powerful country in Europe. It is still very good to travel to Spain. What’s more, it was still the mid-1990s. Even if you go to Singapore, Malaysia and Thailand, it can be regarded as a developed area. If you go to Europe, the quality is higher than going to

Singapore and Malaysia are much better together!

What's more, this time I went to Spain under the guise of an academic conference, to attend an international academic conference in Europe. This sounds very high-end and classy, ​​and I can definitely brag about it in front of my domestic colleagues.

So Song Zhisheng nodded without hesitation: "Xiao Lu, I will give you my passport later. I will trouble you to apply for the visa!"

…

Pharmaceutical companies gather doctors together in the name of academic conferences, have fun, and then give them various expensive gifts. This is a common public relations method.

The first to use this method were the multinational pharmaceutical giants.

The laws and regulations of China's pharmaceutical industry are not standardized, so "selling with gold" is derived. However, the laws and regulations of Western developed countries are much more standardized, so "selling with gold" cannot be used.

For example, in the United States, if pharmaceutical companies give rebates to doctors, the personal income tax alone cannot handle it.

If you pay taxes in accordance with the regulations, the kickback is not legal income, and you cannot file a tax return at all. If you do not pay taxes in accordance with the regulations, it is tax evasion, which is an extremely serious crime in the United States.

If you take back the kickback, the doctor's license will be revoked at most, but if you evade taxes, you will be jailed.

Developed countries in Europe and the United States cannot use cash sales, which does not mean that pharmaceutical companies have no other public relations methods. Therefore, various societies, seminars, and forums have emerged. Pharmaceutical companies will use the opportunity of holding academic conferences to blatantly target doctors.

tackle key problems.

For example, in tourist destinations like Hawaii, there are always more medical seminars. There is a joke that if you travel to Hawaii and you get a disease and need surgery immediately, don’t panic, just go to the beach and shout, and you will find the United States.

The best surgeon.

In addition to inviting doctors to travel and giving expensive gifts, pharmaceutical companies will also use their personal connections to provide doctors with some help.

Doctors want to publish a paper in a certain journal, and many pharmaceutical companies are sponsors of medical journals. At this time, pharmaceutical companies can play an important role.

If a doctor's child wants to go to a prestigious school, a large pharmaceutical company can use its personal connections to obtain recommendation letters from some principals, or directly get admission to the university.

Even pharmaceutical companies will sponsor universities and set up a special scholarship, and the recipients of this scholarship are the children of doctors. The cost of going to college in the United States is very expensive. In this way, pharmaceutical companies can easily

Get the doctor publicized.

Many people think that as long as medicine is separated and doctors are separated from medicines, doctors will not prescribe medicines for kickbacks and medicine prices will drop.

This kind of thinking also underestimates the ability of pharmaceutical companies. European and American countries do not sell with gold, but pharmaceutical companies can still find many loopholes in laws and regulations, and use crazy public relations for doctors to promote their own drugs. And the price of drugs remains the same.

Not reduced at all.

Even in Japan, which has carried out the most thorough "pharmaceutical separation", their drugs have not become cheaper. Their pharmaceutical representatives are also the industry with the highest income, with average annual income second only to the investment banking industry.

If medical representatives cannot bring enough profits to the company, how can the company pay such high salaries to medical representatives?

Pharmaceutical companies represent capital, and the power of capital has always been pervasive.

When Lu Guangming was receiving training at a foreign-funded pharmaceutical company, he participated in a project to conduct research on doctors in the name of opening a conference. However, at that time, the location of the conference was always on Hong Kong Island.

Lu Guangming knew that this move was very powerful, especially for the Chinese at that time. Opportunities to go abroad were relatively few. If you could go to developed countries to attend academic conferences, you would gain face. It would be better than directly

It is much better to pay "clinical observation fee".

Moreover, many big-name doctors have collected a lot of clinical observation fees, but there are very few opportunities to go abroad, especially to Western developed countries, which is very rare. Therefore, Lu Guangming has been thinking about creating such an opportunity to go abroad.

, is definitely the best public relations method.

When he went to Germany not long ago, Lu Guangming asked if he could ask for a few more places and bring a few doctors with him. Li Weidong said that he would directly organize a group for doctors to travel abroad.

Li Weidong originally planned to go to Italy. After all, Italy has many tourist attractions. Not only does it have many places of interest, but the natural scenery is also very pleasant.

When Li Weidong attended the Cologne Electrical Appliances Show, he inquired with a travel agency and found that traveling to Italy was relatively expensive.

After all, this was the mid-1990s, and Italy was not yet one of the "Five European Pigs". At this time, Italy's economy was prosperous, its industry was very developed, its technology was also very advanced, and its consumption level was on par with Germany, France and the UK.

In addition to Italy, the three countries that receive the most tourists in Europe are France and Spain. Travel prices in France are also very expensive, while in Spain it is much cheaper.

The output value of Spain's agriculture, industry and service industries is among the best in the EU, but Spain's economy has never been good.

Prices in Spain are much cheaper than those in the UK, France, Germany and Italy. Food prices are only about half of those in Germany, and comprehensive consumption is only two-thirds of that in Germany.

Therefore, it is much cheaper to study in Spain than in Italy, saving at least a quarter of the money.

Moreover, in the minds of the Chinese, Spain is also a developed country in Europe, and its medical level is also very advanced. Not only is it rich in medical resources, but its medical system is also very good. Its comprehensive international medical ranking is even higher than that of the United States, Germany and Japan.

Therefore, locating this "International Forum on New Technology and Medical Treatment" in Spain not only saves face, but also saves money.

As for the Madrid Institute of Diseases and Health, although its name is deceiving, it is nothing more than a small private hospital.

Puppy Health only sponsored 50,000 US dollars, and the Madrid Institute of Diseases and Health became the organizer of the "New Technology Medical International Research Forum".

In short, the so-called forum this time is really beautifully packaged, and the name sounds classy, ​​but in fact it is just a good-sounding sign.

This new technology medical international research forum is also the first big move since the establishment of Puppy Health. A total of more than 50 doctors from China have been invited to participate. Puppy Health has invested a lot of money.

In order to sell more massage seats, these costs still have to be spent.

Taking these more than fifty experts on a trip to Spain, at least we can get these fifty experts public relations.

Then take some photos, write some high-profile promotional articles, and publish them in domestic newspapers so that other doctors can see them and make them realize that by selling more massage chairs, they can not only get clinical observation fees, but also

You can also go to Europe to attend academic conferences.

In fact, there are not many medical schools for undergraduates and above in China, so the circle of doctors is not that big. After four or five such so-called "studies", most doctors will know what is going on. In order to go there

When traveling in Europe, doctors will work harder to sell puppy massage seats.

…

While Lu Guangming was traveling to Europe with the experts, Li Weidong and He Anan had already obtained their marriage certificate, held a wedding, and went to the Aegean Sea for their honeymoon.

In fact, the natural scenery and historical sites in foreign countries may seem novel at first glance, but after looking at them for a long time, they become meaningless.

In terms of natural scenery, China has six climates and sixteen landforms, including mountains, plateaus, hills, basins, swamps, Gobis, deserts, caves, oceans, rivers, and lakes.

Even if you want to see the aurora, there are places in China where you can see it. So when it comes to natural scenery, nowhere else is as rich as China!

In terms of places of interest, China has a history of five thousand years. Cultural relics from thousands of years ago and palaces from hundreds of years ago can be found in China. Compared with China’s ancient buildings, those so-called medieval castles in Europe have a long history.

At most it can be regarded as a city gate building!

For Chinese people who are accustomed to seeing various places of interest in China, perhaps only the Egyptian pyramids can make people shine.

Ever since, after staying in Europe for more than two weeks, He Anan's novelty wore off and he felt that Europe was not interesting anymore.

Li Weidong went to the U.S. Embassy, ​​applied for a visa, and then flew directly to the United States with He Anan.

Although He Anan and Li Weidong had been to the United States before, they mainly visited the western part of the country. This was the first time for He Anan to visit an eastern city in the United States.

In the mid-1990s, China's urban infrastructure had not yet made major strides in development. At this time, Chinese cities were lagging behind American cities.

For the Chinese, the high-rise buildings in New York are the best tourist attractions, because there were not so many high-rise buildings in China at that time. The high-rise buildings in American cities are a symbol of development, and the life here is what the Chinese people like.

The life you long for in a developed country.

Twenty years from now, these old and dilapidated buildings, narrow streets, and public facilities in disrepair in New York will be worse than second-tier cities in China.

New York's old and dilapidated JFK Airport seemed to He An'an to be full of modern features, while New York City, with its many high-rise buildings, also amazed He An'an.

Especially when he came to the top of the Empire State Building and overlooked the entire city of Manhattan, He Anan felt the most glamorous side of developed countries.

"With so many high-rise buildings, the United States is really developed!" He Anan couldn't help but sigh.

"The scenery at night is even more unique!" Li Weidong continued: "Let's go down first, find a restaurant to have a meal, and come up to watch the night view in the evening!"

"Let me look at it for a while!" He Anan left with some reluctance. She said softly: "When will our country have so many high-rise buildings? I don't know if I can see it in my lifetime. China has also become

This is what it looks like.”

"You can definitely see that in 20 years, there will be dozens of cities like this in our country, and the infrastructure of big cities will be more advanced than New York! By then, you will only be in your forties, and you will be in your prime.

Where is Mao!" Li Weidong said.

"Twenty years from now, you should be the one in your prime! I'm already old. Don't they always say that a man is a beauty and a woman is a piece of shit!" He Anan said.

"You are so beautiful, even if you are not in your prime, you are still a MILF!" Li Weidong said with a smile.

The next second, a set of small fists began to hit Li Weidong's chest.

…

After traveling around the eastern United States, Li Weidong came to Los Angeles again.

After that, Li Weidong went straight to the studio of fashion designer, bald James Bond.

At that time, Li Weidong met costume designer James Bond through director Quentin. For more than a year, Li Weidong has been James Bond's sponsor. He sponsored James with US$500 a month.

Now, it's time for James Bond's move to finally come into play.

Today's update is delivered. Thank you for subscribing. I have adjusted the progress of the plot. I will stop here for the last plot. I dare not write more. Please understand. It is hard to care about me. Please give me a monthly vote to comfort me. Thank you for passing the test.

.