Reborn Industrial Tycoon

Chapter 456 Do you want to blend?

The task of developing the roller was left to the technical department of Fukang Engineering, while Li Weidong started working on the electric shaver.

Puppy Electric introduced the double-head rotary shaver technology from Braun, Germany. After a period of digestion, it can finally produce a finished product.

In the Puppy Electric Factory, Li Weidong stood in front of the mirror, holding a black double-head razor in his hand and shaving back and forth on his chin.

Then Li Weidong looked in the mirror and touched his chin. He felt it was smoother, so he nodded with satisfaction and said, "The shave is quite clean."

The silly Wang Jing next to him said: "The German technology is indeed very powerful. Even if we obtained the German technology, we still made nine sets of grinding tools before making a qualified razor. But we

The performance of the shaver made is still inferior to that of Braun from Germany.”

"After all, Braun has been making razors for more than half a century. We have just started making them, so it is normal to have some differences. As long as we slowly accumulate production experience, we can always reach the level of the Germans."

Li Weidong comforted him, and then asked: "By the way, what you said is worse than Braun, in what specific aspects?"

"The first is the motor. Our motors are much noisier than German motors. Braun's motors sound like mosquitoes and flies. Our motors sound like they are talking loudly." Wang Jing answered.

"There is really nothing we can do about this in a short period of time. Germany's motor technology is indeed better than ours. This is a fact. We can only work hard to catch up. It will take time to slowly catch up."

Li Weidong then asked: "Our motor should have no problem with power, right?"

Wang Jing shook his head: "The power is still no problem, and the stability is OK, but the noise is loud, so I won't delay the use of other things."

"As long as you don't delay using it, we sell it cheap anyway, and there are always people who are greedy for cheap and don't care if the sound is louder." Li Weidong said.

Wang Jingze continued, "The second problem is the blade. After testing, we found that the service life of our blades is far inferior to German blades."

"How much is the difference?" Li Weidong asked.

"The service life of our blades is less than two-thirds that of German blades." Wang Jing answered honestly.

"This is easy to solve. When we sell razors, we just come with a pair of brand new blades. Our two sets of blades combined will last longer than a set of German blades!"

Li Weidong said, carefully looking at the razor in his hand, and then said: "As for the appearance, we have to change it. This appearance is too rustic."

"Is it very tacky? This appearance is modeled after a Philips shaver. Aren't all electric shavers like this?" Wang Jing said subconsciously.

The shaver produced by Puppy Electric is just a small black square.

The electric shavers at that time were all of this style. The shavers produced by top brands such as Philips, Braun and Panasonic were all small black squares.

Li Weidong smiled slightly and said, "You can tell that the appearance of our razor is imitated by Philips' HQ30 razor, right?"

Wang Jing nodded and replied: "The only double-head electric shaver on the market is Philips' HQ30. The others are reciprocating or single-head, and we have no other models to imitate.

"

HQ30 is the originator of the Philips HQ series. This shaver entered China as early as the 1980s. It has been revised many times over the past 20 years and has always been the mainstream model of Philips shavers.

In the 1980s and 1990s, the Philips shavers sold in China were basically HQ30, or the upgraded version of HQ30, HQ40.

It is worth mentioning that Philips' HQ30 shaver cannot be recharged and uses two AA batteries. However, the HQ40 shaver can be recharged.

Li Weidong frowned and thought for a while. When he went to Cologne to attend the Electrical Appliances Show, he also visited the Philips exhibition area. At that time, Philips' main display seemed to be the HQ 7 series.

Philips' HQ7 series is a three-head shaver, which was still high-tech at the time. Only Philips mastered this technology, and Philips priced the three-head shaver very high. Even in Europe, it was only mid-to-high.

People with income can afford it.

"The HQ7 series, which just participated in the Electrical Appliances Show, has not yet started official sales. In Europe now, the main products should be the HQ4 series and 5 series. I remember that the one I am using now seems to be Philips' HQ40 shaver." Li Weidong thought to himself.

.

Philips' HQ4 series can be recharged, while the HQ5 series has been upgraded with waterproof function.

However, most people will not throw their razors into the sink idle, so the sales volume of the HQ4 series is much higher than that of the 5 series.

Compared with the previous HQ3 series, the 4 series and 5 series no longer have a rectangular parallelepiped design, but an arc is added to the fuselage, so that the cutter head can be tilted at a certain angle, allowing for a closer fit.

"Since I want to compete with the HQ4 series, I will use the design of the HQ9 series."

Thinking of this, Li Weidong asked someone to bring a pen and paper and began to draw a sketch.

The Philips HQ9 series of shavers are completely different in appearance from all previous Philips shavers.

The HQ9 series of razors directly subverts the boxy design of razors and uses a long handle. This is definitely a revolutionary design for razors.

It was precisely because of the emergence of the HQ9 series that all subsequent rotary shavers adopted the design of long handles, and the small square shavers were therefore eliminated.

From the perspective of shaving, holding a long handle is indeed much more comfortable than holding a square razor, and the razor is also easier to get close to the surface.

Li Weidong quickly drew the appearance of a long-handled razor and handed it to Wang Jing. Wang Jing frowned after looking at it.

"Chairman, your design is not easy to make! If you make such a long handle and add a cutter head on it, the layout of all parts will have to be changed, and the grinding tool will have to be made again." Wang Jing said.

"How long will it take?" Li Weidong asked.

"If it's quick, it would take three months." Wang Jing continued, "And there are no electric shavers on the market like this! I don't know if consumers can accept this style."

Li Weidong thought about it carefully and found that the design of this HQ9 series may be too avant-garde.

Philips only launched the HQ9 series of razors after 2005. For consumers in 1995, after ten years of research, they might not be able to accept this long-handled design.

Thinking of this, Li Weidong picked up the pen again and drew another style of razor on the paper.

This time, Li Weidong drew a traditional razor style at that time, except that the lower part of the razor became a streamlined cone shape, and a depression was designed where the blade head is connected to the body.

.

"How about this?" Li Weidong handed the drawing to Wang Jing.

"This style looks so beautiful! It looks very advanced." Wang Jing couldn't help but sigh.

What Li Weidong drew is Philips’ HQ60 series of shavers.

Philips shavers do not have the three-digit HQ6 series, but they do have the four-digit HQ60 series. They include silver gray HQ6070, gray HQ6071, black and white HQ6073 and black HQ6075.

Philips' HQ60 series of razors is also a relatively hot-selling model in China. Firstly, it is because the style of this razor is very beautiful and has a sense of technology; secondly, the price is relatively not too expensive.

People can afford it.

The HQ60 series of electric shavers were launched after 2000. Now Li Weidong has launched the HQ60 style a few years in advance, just to compete with Philips for the market.

Li Weidong pointed at the drawing and asked, "This style can be made, right?"

"There should be no problem with this design. We don't need to change the layout of the parts. We just need to change the style of the casing and build a model later." Wang Jing said.

"Okay, make a sample and test it as soon as possible. If possible, carry out small-scale mass production and see the effect. As for the color..."

Li Weidong thought for a while, then said: "Make four colors, silver grey, gray, black and white, and black."

Since he copied even the appearance and style, Li Weidong didn't mind copying the color again.

"Okay, I'll arrange it right away and model it in this style." Wang Jing nodded.

…

Previously, Li Weidong divided Puppy's business into three. The factory was only responsible for production, while Puppy Electric was responsible for brand operations and product sales.

A few days later, samples of four colors were sent to Puppy Electric.

Wang Jiuyang held one of the electric shavers and looked like he couldn't put it down. He was obviously very satisfied with the appearance of this shaver.

"Director Li, where did the electrical appliance factory find the designer? This design is quite capable, and the razor is designed so beautifully. Later, you can ask this designer to also design several soymilk machines!" Wang Jiuyang said.

"How can I help you design a soymilk machine?" Li Weidong then explained: "I designed this shaver."

"Director Li, you still have this ability!" Wang Jiuyang said, suddenly slapped himself on the head, and then said:

"I remembered that I heard Mr. Tang from the R&D Center mention before that the upper engine of the soymilk machine was the design you proposed! I didn't expect that you can not only design the structure, but also the appearance!"

"Appearance is only an auxiliary thing after all. Just having a beautiful appearance without good product quality is not enough."

Li Weidong continued: "I have informed Zhong Yemao to shoot a new advertisement for the razor. When the advertisement is ready, our razor will be put on the market."

"Okay, I will make arrangements in this regard to ensure that all channels will have goods." Wang Jiuyang then asked: "But how much should we set the price of this razor?"

"Our only competitor for double-head shavers is Philips, so we are staring at Philips in a price war. How much does Philips' HQ30 shaver cost? We will sell it at half the price!" Li Weidong said fiercely.

…

Historically, the first double-head shaver was produced by Feike. At that time, Feike was just a newly established small business and did not have its own sales channels, so it relied on traders in Yiwu to sell its razors.

Mr. Li from Feike took the razor he produced and went to the voluntary small commodity mall to find a dealer, and was willing to give the goods on credit first. If the Feike razor could not be sold, he would not pay a penny.

For merchants, buying and selling goods on credit means no capital is invested. If they can sell it, they will make a profit. If they cannot sell it, they will not lose money, so they agreed to sell the razors for Feike.

At that time, there were no domestically produced double-head razors on the market, and Philips was extremely expensive. So Feike successfully opened up the market by relying on its price advantage, and became the number one domestic razor brand in just five years.

, captured 30 to 40% of the domestic market

Compared with Feike, Li Weidong's Puppy Electric Appliances obviously has an advantage. Puppy Appliances has established its own sales channels. Puppy Appliances does not need to go to Yiwu Small Commodity City to buy goods on credit with a razor like Feike does.

As soon as the razors are produced in the factory, they can be delivered to channels at all levels and then enter various sales terminals.

What's more, the Puppy Group is very wealthy and has money to hire celebrities to shoot advertisements.

…

Teacher Ge took action again, holding a razor, grinning at the camera, and said, "Puppy Shaver, his face is cleaner than his head!"

"Card, do it again! Thank you, Teacher Ge!" the director said.

"It's not hard, it's not hard. If it's not suitable, I'll do it again!" Teacher Ge said with a smile.

Li Weidong stepped forward, handed a whole box of electric razors to Teacher Ge, and then said, "Teacher Ge, take our puppy's razor back and use it!"

"There must be dozens of boxes in this box, right? I am alone, and even if I shave my hair, I won't be able to use this much! What's more, I don't even have a few hairs on my head!" Teacher Ge said with a smile.

"It doesn't matter, you can take it back and give it away to someone. For example, Director Zhang or National Teacher, give a few units to each person." Li Weidong said with a smile.

Mentioning Director Zhang, Teacher Ge let out a long sigh and said, "Actually, I have to thank you for being willing to ask me to shoot an advertisement."

"Look at what you said, you are a big shot! You are willing to accept our advertisement, I am not happy enough!" Li Weidong replied.

Teacher Ge shook his head: "I haven't been in front of the camera for a few days, and I feel stiff all over. I only have to shoot commercials for you to enjoy the show!"

Li Weidong was stunned for a moment, then realized what was going on.

Teacher Ge became the best actor at Cannes with "To Live". However, "To Live" went to Cannes to participate in the exhibition without approval. However, Teacher Ge himself went to Cannes to receive the award.

Therefore, throughout 1995, Teacher Ge has been in a state of restraining his talents. He did not accept any movies and only made a cameo in a TV series.

For a rising actor-level actor, it is quite uncomfortable to have no roles to play.

Teacher Ge continued: "Recently, I have been thinking about what else I can do if I don't become an actor in the future!

As for me, apart from acting, I only know how to feed pigs. I had fed pigs before when I was working in a queue, so I thought that if there was no drama to act in, I might as well go to the countryside and get a few acres of land to raise pigs!

As a result, my wife spent all the money I earned in the past few years to buy a house! He bought four large four-bedroom apartments in the Third Ring Road of Beijing! I didn’t even have the money to go to the countryside to raise pigs.”

"For a four-bedroom apartment within the Third Ring Road, you will make a lot of money! In ten years, it will definitely increase tenfold! This is better than raising pigs." Li Weidong said.

"If it can really increase tenfold, I will stop acting, sell the house, and retire directly!" Teacher Ge replied with a smile.

In that era, although top actors could earn a lot of money, it was not as exaggerated as in later generations, where salaries of hundreds of millions were easily earned.

Therefore, Teacher Ge believes that if his net worth increases tenfold, it will be enough for retirement.

Li Weidong comforted him: "Teacher Ge, don't worry. When the rumors subside a little next year, there will be a lot of directors looking for you to act!"

"I hope so!" Teacher Ge said.

Li Weidong continued: "Aren't you familiar with Director Feng? You can go to Director Feng later and see if he has a suitable role for you."

It is no secret that Teacher Ge and Director Feng have a good relationship. When "The Story of the Editorial Department" was filmed, Director Feng was the screenwriter, and the two began to collaborate.

Later, after Director Feng started the commercial New Year film model, the first person he looked for was Mr. Ge. After that, the two continued to cooperate for more than 20 years, and almost every collaboration was a hit.

Mentioning Director Feng, Li Weidong suddenly remembered the first Chinese New Year film on film and television.

"I remember that the box office of "Party A and Party B" was very good. Director Feng and Teacher Ge are the golden signatures of making money at the box office. This is a business that is sure to make money without losing money. Do you want me to join in the mix?"

Thinking of this, Li Weidong said: "Director Feng's "Beijingers in New York" is really beautiful! Teacher Ge, if there is a suitable opportunity later, help me make an appointment with Director Feng, and let's have a dinner party!"

The update is delivered today. Thank you to all the parents for subscribing, and thank you to all the big guys for your monthly votes!