Reborn Industrial Tycoon

Chapter 461 A sudden whim

After arranging the floating cutter head, Li Weidong asked about the development progress of the ironing machine.

When Tang Hao mentioned the ironing machine, he showed an awkward smile and said, "Originally, we should have been able to make the ironing machine by this time, but there were only a few minor mistakes during the development process."

"What's wrong?" Li Weidong asked.

"The main reason is the lack of stability. Our ironing machine needs to heat up quickly, but the temperature regulator we use responds too slowly, and it is easily burned out when the temperature is too high, making it easy for the water temperature to exceed the limit, causing danger.

."

Tang Hao then explained: "I tried to reduce the power of the heating plate and install a thermal fuse. Once the temperature is out of control, the power will be automatically cut off. As a result, the water temperature is insufficient, and the steam ejected is not hot enough, making it impossible to start the machine.

It has an ironing effect.”

"Is there a solution?" Li Weidong asked.

"The current solution is to use imported temperature regulators. I have already asked people to purchase various types of imported temperature regulators, but it will take some time to buy them, and further tests will be needed to know which one.

A thermostat is most suitable.”

As Tang Hao spoke, he took out a sample of an ironing machine, added water, and then plugged it in.

After a while, a gurgling sound came from the ironing machine, like water boiling.

Tang Hao picked up the ironing machine and introduced it: "Look, the water inside is boiling, but the pressure is not enough, and the hot air sprayed out has dissipated, so it is not hot at all."

After Tang Hao finished speaking, he pressed the button, and hot steam spurted out from the ironing machine. Tang Hao shook his hand directly on the sprayed steam to show that the steam did not burn people at all.

"I'll try it too." Li Weidong also reached out and tried it. The water vapor sprayed out by the ironing machine has some heat, but there is still some gap between it and the standard of "ironing". It is used to iron clothes.

It's definitely not enough.

Li Weidong thought for a moment and asked, "Can this temperature be maintained forever?"

"Is this temperature high or low? It's far from ironing clothes. What's the use of maintaining this temperature?" Tang Hao asked in confusion.

"You can't iron clothes, but you can make other electrical appliances." Li Weidong then asked: "If I want to maintain this temperature and constantly spray water vapor outwards, it shouldn't be difficult, right?"

"It's not difficult." Tang Hao nodded, and then said: "As long as the power of the heating element is limited, the water temperature will not rise, and the water vapor sprayed out can maintain this temperature."

"In addition to spraying hot air, is there any equipment that can spray cold air?" Li Weidong asked again.

"Air conditioning?" Tang Hao asked without knowing why.

"That's not what I meant." Li Weidong continued: "To be precise, it's not spraying cold air, but spraying cold water vapor. That's not right, it's spraying cold water mist."

Tang Hao thought for a moment and asked: "My dad has some flowers and plants on the balcony, and the spray bottle he usually uses to water the flowers can spray water mist."

"The water droplets sprayed from the watering can that water the flowers are still too big." Li Weidong shook his head.

"Adjust the nozzle to make the water droplets smaller." Tang Hao continued, "This is not difficult, I should be able to do it."

"Okay, make a nozzle like this as soon as possible, and then make me a machine like this." Li Weidong said, took the pencil and drew the structure of a machine on the paper.

While Li Weidong was drawing, Tang Hao was watching from the side. When Li Weidong finished the drawing, Tang Hao also understood it.

"The structure here is the same as that of an ironing machine, which stores water, heats it, and then sprays out the water vapor. The water tank on the other side does not have a heating function, but it can directly spray water mist."

Tang Hao looked at it carefully and then said: "In other words, this machine can spray hot water vapor or cold water mist. Director Li, am I understanding correctly?"

"Yes, this is the kind of machine I want." Li Weidong nodded.

"Then what is the use of this kind of machine?" Tang Hao then asked.

"This machine is called a facial steamer, and it is a beauty instrument." Li Weidong replied.

"Beauty? Is this thing for women?" Tang Hao asked.

In the mid-1990s, beauty salons have appeared in cities. Especially for residents of big cities, beauty is not a new word.

Li Weidong nodded: "The facial steamer sprays hot water vapor to open the pores, which can unclog the pores, help the skin eliminate impurities, accelerate blood circulation, and eliminate dirt. At the same time, it can also replenish the skin with moisture, making the skin more beautiful.

Juicy and smooth!

As far as I know, this kind of product is already available in European, American and Japanese countries, but their facial steamers can only spray hot water vapor, not cool water mist. The facial steamer I want to make can not only spray hot water

, and can also be sprayed coldly.

The hot spray will expand the pores and relax the skin, while the cold spray can shrink the pores and tighten the skin. The alternating cycle of hot and cold can promote blood circulation more than simple hot steam, and the skin care effect is much better."

"Then this is a good thing! Women's money is much easier to earn than men's money. As for my prodigal daughter-in-law, she can buy a table full of all kinds of cosmetics, and she still goes to the beauty salon every three days.

!If this facial steamer is as amazing as you say, it will definitely be a hot seller!" Tang Hao said.

Li Weidong smiled and shook his head: "Actually, I don't plan to sell this facial steamer in China. I plan to sell the facial steamer to Japan."

"Why?" Tang Hao asked.

"The Japanese are rich, so they can sell facial steamers more expensively. In addition, Japan's beauty equipment market is much larger than China's." Li Weidong replied.

Japan is the world's largest beauty device market. Japan has been in the midst of thirty years of decline, and its economy is suffering from various deflations. However, Japan's beauty device market has always been booming.

Even after more than 20 years, China's economy has risen, but in terms of consumption of beauty equipment, China's population of 1.4 billion still cannot compare with Japan's population of 100 million.

Similarly, the United States, as the world's most populous country, has a population more than three times that of Japan, a per capita income that is 1.5 times that of Japan, and its consumption of beauty equipment is not as good as Japan's.

The Japanese's preference for beauty devices is indeed unparalleled. If Li Weidong plans to sell beauty devices, he must of course focus on the Japanese market.

The facial steamer is an early product that appeared in beauty equipment. In the mid-1990s, there were already household facial steamers on the market, and beauty salons of all sizes also regarded facial steamers as standard equipment.

However, the facial steamers at that time could only spray hot air, and facial steamers with dual hot and cold sprays would not appear until after 2000.

Structurally speaking, the facial steamer is not complicated, and it is relatively simple among all the beauty devices. With the technology of Puppy Electric, it can definitely be made.

In fact, Li Weidong did not plan to make a facial steamer in his original plan.

However, Tang Hao happened to report to Li Weidong that the iron was not hot enough, which made Li Weidong suddenly think of a facial steamer as a very good product.

Taking advantage of the fact that hot and cold facial steamers have not yet appeared on the Japanese market, Li Weidong can use this as an opportunity to try to enter the Japanese market.

What Japan does not lack most is home appliance giants. It is very difficult for home appliance brands from other countries to enter the Japanese market. Big brands in the United States and Europe have tried, but they all ended in failure.

Panasonic, Toshiba, Hitachi, Sanyo, Sony, Mitsubishi and other Japanese local brands have firmly dominated the Japanese market. They are superior in quality and price, making it impossible for European and American home appliance companies to enter.

It is really not easy for Haier to occupy a place in the Japanese home appliance industry.

Each of Japan's major electrical appliance giants has its own strengths. Some are good at white goods, some are good at small home appliances, some are good at kitchen appliances, and some are good at audio-visual appliances.

Under such circumstances, if Li Weidong wants to enter the Japanese market with existing home appliance varieties, he will inevitably be surrounded by Japanese local brands, and the possibility of success is almost zero.

However, beauty devices are different. Beauty devices are an emerging household appliance product that only appeared after the 1990s. This is a brand new market. Several major Japanese appliance giants have not yet taken root in this field.

If Puppy Electric enters at this time, it will not compete directly with several major Japanese appliance giants and should have the opportunity to gain a foothold in the Japanese market.

Once Puppy Electric has established a foothold in Japan, it will be able to take advantage of the high-quality and low-price products made in China, withdraw from other products, and slowly erode the Japanese home appliance market.

…

Li Weidong drew the structure of the hot and cold facial steamer, and then he had a complete set of marketing ideas.

He quickly returned to the Puppy Electric Factory in Qinghe, took several appearance drawings, and found Hanhan Wang Jing.

"What new products are these? They look so strange!" Wang Jing asked curiously.

"Let me introduce to you, this is called a hot and cold facial steamer, this is called a rolling face slimming device, this is called an ultrasonic facial cleansing device, this is called a frequency ray wrinkle removal device..."

Li Weidong introduced the products on the drawing one by one.

Wang Jing looked shocked, and he said: "It's ultrasonic, and it's radio frequency. These things sound so high-tech. The Electrical Appliance Research Institute is amazing. It took just a few days to develop such a

What a new product!”

Li Weidong chuckled: "Most of these products don't even have structural design drawings, let alone research and development!"

"It hasn't been developed yet? Then why did you bring the appearance drawings?" Wang Jing asked puzzledly.

"I took the appearance drawings because I want you to quickly make the shells of these new products." Li Weidong said with a smile.

Wang Jing was slightly startled: "I've heard of people who make samples, but this is the first time I've heard of people who only make a shell! What's the use of just making a shell without a product?"

"Of course it works! If you have a shell, you can go shoot commercials!" Li Weidong said with a smile.

"Shooting an advertisement? The products haven't been released yet, so why shoot an advertisement? There are no products to sell even after the advertisement is released. You must be too impatient!" Wang Jing said.

"Time and time wait for nothing! I also want to wait for the product to come out before shooting ads, but the advertising spokesperson I am looking for can't wait that long!" Li Weidong smiled and continued, "So let's make a product shell first.

The spokesperson filmed the ad!”

…

Johnny & Associates is a well-known artist management company in Japan. Its main business is promoting male artists and male idol groups. It has many outstanding Japanese male artists under its umbrella.

At this time, Mijima Iijima, the front-row manager of the firm, was standing in front of President Kitagawa, trying his best to argue something.

"President, how can you let Kimura-kun shoot an advertisement for beauty equipment? Beauty equipment is a product used by women, so women should be the spokespersons!" Iijima Mitochi said.

"I know, but the customer asked Kimura-kun to endorse their products, and the price they offered made me unable to refuse." President Kitagawa said.

"How much did they pay?" Mijima Iijima asked subconsciously.

President Kitagawa mentioned a figure, and Mijima Iijima frowned immediately. This figure was twice as high as Kimura's normal advertising fee, so it was indeed difficult for people to refuse.

"President, don't you realize there's a problem here? With such a high price, it would be better to hire Kimura-kun to shoot an advertisement than to hire Noriko Sakai or Shizuka Kudo! They are more popular than Kimura, and they are female stars, too.

Suitable to endorse beauty equipment." Mijima Iijima said.

"Yes, I had the same doubts, but the client said that he is a fan of Kimura-kun, so he must let Kimura-kun shoot the advertisement."

President Kitagawa spread his hands and continued: "Anyway, I have already collected the check, and the customer also took away several SMAP records signed by Kimura-kun."

Mijima Iijima was very unhappy, but since the boss had already collected the money, she could only do it.

Then Mijima Iijima asked: "So what are the customer's requirements for advertising?"

"The customer has only one requirement, and that is to be handsome!" President Kitagawa paused and then said, "The customer hopes to show Kimura-kun's handsome side as much as possible. What did he say..."

President Kitagawa thought for a while and then said: "I remembered that the customer said that as handsome as you are, you should be as handsome as you want. If you can't be handsome, then you have to work hard to look handsome!"

…

In the studio, the young and handsome Kimura Takuya held a rolling face-slimming device and rolled it curiously in his other hand.

"Can this really slim down the face?" Kimura Takuya said to himself.

"This is just a sample. It is said that it is for the convenience of shooting, so I only brought a shell. The real product should be heavier."

The female assistant stared at Kimura Takuya with peach blossoms in her eyes, and then said: "But Kimura-kun's face is already perfect, so there is no need to use these beauty devices! I think this type of product is more suitable for women."

"I'm also very surprised why customers choose me to endorse beauty products. They should find a beautiful female star!" Kimura Takuya said.

At this time, the director came over and explained the shooting requirements.

Kimura Takuya is a very dedicated actor. Even when filming commercials, he will give 100% of his efforts.

But for Kimura Takuya, this commercial was very simple to shoot, he just had to act cool in front of the camera.

This is the 23-year-old Kimura Takuya. His singing skills may not be very good, nor his acting skills, but he is really handsome!

…

When Li Weidong planned to enter the Japanese market with a facial steamer, he had already thought of letting Takuya Kimura be the spokesperson.

In the mid-to-late 1990s, if you wanted to sell products to Japanese women, the best spokesperson was Kimura Takuya.

For example, in 1996, Kimura Takuya took on a lipstick commercial.

Prior to this, lipstick advertisements were all endorsed by female celebrities, and Kimura Takuya was also the first male celebrity to endorse lipstick.

However, what people didn't expect was that after Kimura Takuya's lipstick advertisement was aired, 3 million units of the lipstick were sold within two months. The reason why more were not sold was because the merchant ran out of stock.

The consumption level in 1996 was far different from today, and there were not so many sales platforms. For the Japanese market at that time, this sales figure could be called a miracle.

At that time, Kimura Takuya was really the male god in Japan, and his influence in Japan was unparalleled. From kindergartens to nursing homes, Japanese women of all ages were accepted!

Looking at the whole of Asia, apart from Kimura Takuya, probably only his brother can achieve this level of influence in his own local market.

If Jay had a face like Yanzu, he might be able to fight with him!

Li Weidong wants to enter the Japanese market, and having Kimura Takuya as his spokesperson is definitely the best choice.

If it were a year later in 1996, it would not be an easy task to invite Takuya Kimura to shoot an advertisement.

In 1996, the TV series "Long Vacation" starring Kimura Takuya achieved a ratings of 36.7% in Japan.

Because this TV series airs one episode every Monday at 9 p.m., Monday is called Moonlight Day in Japanese, so there was a phenomenon in Japan at that time of "not going out on the ninth day of the month."

This means that I don’t go out at nine o’clock on Monday night and watch "The Long Vacation" starring Takuya Kimura at home.

The popularity of "Long Vacation" also made Kimura Takuya evolve from a popular niche student in Japan to Japan's national male god. After that, Kimura Takuya starred in several hit dramas, making him unparalleled in the Japanese entertainment industry.

influence.

At that time, Kimura Takuya's advertising endorsement fees had skyrocketed, and he only accepted advertisements from big brands. It was not certain that a foreign brand like Puppy Electric would be able to hire Kimura Takuya.

In 1995, it was easier to hire Takuya Kimura by spending a little more money.

In 1995, Takuya Kimura had just won a few newcomer awards in film and television. He could only be regarded as a popular niche in Japan, similar to the popular celebrities in China now.

The flow of fresh meat is unsustainable, and it often just disappears after a gust of wind.

Some traffic fresh meat will turn into cold fresh meat in an instant if something happens again.

The same is true for Japanese artists. If most of the popular niche actors don't transform, they will only be popular for a while, and then disappear from the entertainment industry when they are out of fashion.

Therefore, when young artists in Japan are relatively popular, they will make crazy money. It is best to make enough money for retirement. After a few years, when they are not popular, they will not be impoverished.

In Japan, actors' remuneration is not very high. Many first-tier actors only earn tens of thousands of RMB for acting in first-class TV series, which is not as much as a prime supporting role in Hengdian.

The main source of income for Japanese artists is advertising endorsements, and they can earn more from advertising than from acting.

Therefore, as a traffic niche, Kimura Takuya will not push advertisements.

Even though Puppy Electric is a brand he has never heard of, and the various weird beauty devices are products he has never seen before, Takuya Kimura is still very dedicated and accepts the advertising of Puppy Electric.

Of course, the advertising and endorsement fees of Japanese artists are incomparable to those of Chinese celebrities.

For example, Saito Asuka, who is called "wife" by a group of people in China, her advertising endorsement fee in Japan is not as good as that of a domestic Internet celebrity.

Top Japanese actresses such as Keiko Kitagawa and Satomi Ishihara earn 35 million yen in advertising endorsement fees, which is equivalent to more than 2 million yuan.

Compared with domestic traffic stars, advertising endorsement fees start at tens of millions of yuan.

The advertising fees of Japanese male artists are higher than those of female artists, but they are not as exaggerated as those of domestic celebrities with low traffic, and Li Weidong can still afford it.

Li Weidong knew very well that if he waited until 1996, he might not be able to hire Takuya Kimura to shoot commercials.

So Li Weidong simply made the shell that hit the beauty instrument first, and took the shell to ask Takuya Kimura to shoot an advertisement.

After the advertisement is filmed, it is stored and not broadcast. After the product is developed, the advertisement is put on the shell of Kimura Takuya's advertisement, and then the advertisement is released. At that time, with Kimura Takuya's influence, the puppy beauty instrument will definitely be popular.

Sell!

5,600 words. Thank you for your subscription. Thank you for your monthly votes. After the second injection, I have been drowsy. I still feel sleepy after sleeping for 12 hours, so I had less sleep in the past two days. I am finally feeling better today.

, not so sleepy anymore.