Reborn Industrial Tycoon

Chapter 470: Give gifts with health

Whether the sales of health care products are good or not depends entirely on whether the advertising is done well.

Naturally, things like shooting advertisements must be left to marketing master Zhong Yemao.

Soon, Zhong Yemao took out an advertisement copy.

In the conference room, Zhong Yemao began to introduce his advertising copy.

"In advertising health care products, the first step is to capture the lesions, emphasize them first, and then talk about other things. As an acupuncture and physiotherapy health care device, we can capture more lesions.

Chronic diseases such as high blood pressure and coronary heart disease, adverse symptoms such as stomach pain and constipation, strain diseases such as arthritis and cervical spondylosis, and even sub-health states such as tinnitus and insomnia can all be used as lesions." Zhong Yemao.

Explained slowly.

The so-called lesions are strictly defined as the parts of the body where lesions occur. However, in a broad sense, any uncomfortable place can be regarded as a lesion.

Zhong Yemao continued, "After selecting the lesions, the next step is to print the product directly. To promote the efficacy of the product, we can use personal experience to express this part of the content.

At this time, we need to find an actor to act out the pain in the legs, waist, and neck. After using our products, the pain disappears immediately and all the symptoms are cured.

The second step can highlight the authority and influence of the product. We can find a few institutions, buy a few certifications, and then quote a few scriptures and copy a few sentences from ancient medical books as a basis."

Next to him, Li Weidong interjected: "It's a good idea to find an agency for certification. In addition to domestic agencies, you can also find foreign agencies, such as the FDA in the United States."

Lu Guangming smiled and said, "Chairman, it is not easy for our product to get certification from domestic authoritative institutions, and it is even less possible to obtain certification from the US FDA, right?"

FDA is the abbreviation of the U.S. Food and Drug Administration. In addition to certifying food and drugs, it also certifies medical devices.

For products like Five Elements Acupuncture, it is still unclear whether there is scientific basis for it. Domestic formal scientific research institutions may not be able to obtain certification. If you go to the United States, which does not understand acupuncture, it is even less likely to obtain certification.

Li Weidong said: "For domestic institutions, if you can buy certification for money, you can buy it with money. If you can't buy it, let's just copy it. For example, if they call it the Acupuncture Association, we will call it the Acupuncture Development Association. Anyway, ordinary people don't

Don't know if it's true or false.

As for the FDA certification in the United States, there is no certificate from the FDA, only a reply letter. At that time, we will not be able to say whatever we want! It is an advertisement anyway, so it is normal to exaggerate a little.

Furthermore, our products are not sold in the U.S. market. Even if we say we have obtained certification from the U.S. FDA, the U.S. FDA will still go to China to enforce the law!"

Li Weidong's words may sound like he is being rogue, but in fact, there were more people selling health care products in that era than Li Weidong. In the health product advertisements of the 1990s, except for the product names, perhaps not a single word was true.

Zhong Yemao then introduced: "Next, we can find a few actors and continue to give personal testimonials. This time we can use the mode of chatting about daily life. The highlight is that ordinary people have successfully treated diseases and gained health through our products.

Finally, let me introduce that our products can also be given as gifts. For example, you can use our products to honor your parents, flatter your leaders, and give them to friends."

Li Weidong nodded: "This is a good idea. You can emphasize again that giving us the Five Elements Needle as a gift is giving health!"

Zhong Yemao immediately took down his notes and then asked: "Chairman, do we still need a spokesperson this time?"

"If you want it, of course you will get it!" Li Weidong nodded without hesitation.

"Then I'll contact Mr. Ge to see if he has time to shoot commercials." Zhong Yemao immediately replied.

"No, we don't need Teacher Ge this time. Teacher Ge's temperament seems too shrewd and does not match our products. We need to replace him with someone, preferably someone who is sick." Li Weidong said.

"Who should I choose?" Zhong Yemao asked.

"What do you think of Teacher Li Tianbao?" Li Weidong asked.

Zhong Yemao thought for a while and nodded frequently: "This is really a good candidate. Teacher Li Tianbao really feels like he is sick all over his body and it hurts everywhere he points. He is very suitable for using our Five Elements Acupuncture."

The advertisement that Ha Ci's Five Elements Needle shot at that time was the old artist Yan Shunkai, who played the role of Ah Q in the movie "The True Story of Ah Q".

Teacher Li Tianbao and Teacher Yan are somewhat similar in image and temperament. Teacher Yan may be more of a comedian, while Teacher Li seems to be more loyal.

Li Weidong thought that since Teacher Yan's advertisement could be successful, the publicity effect would definitely be better with the more famous teacher Li Tianbao.

Li Weidong continued; "Teacher Li Tianbao is probably not easy to hire. I remember that he has collaborated with Teacher Ge. Teacher Ge played Teacher Li's son-in-law. There should be a relationship between the two people, so I asked Teacher Ge to help first and go find out.

It’s Teacher Li’s tone!”

Zhong Yemao hesitated for a few seconds, and then said: "Chairman, we did not ask Mr. Ge to speak for us this time, but asked him to help us contact a new spokesperson. Will Mr. Ge have any objections? Otherwise, we should ask Director Zhang.

Let’s matchmaking!”

"A gentleman is magnanimous." Li Weidong continued; "We didn't ask Teacher Ge to speak for us, but if we didn't tell him, we would offend others. So it's better to ask Teacher Ge directly for help, which will make us appear more candid."

…

Two days later, a reply came from Teacher Ge, which was nothing but bad news.

"Mr. Ge called me and said that Mr. Li Tianbao refused to endorse us. Mr. Li was unwilling not to endorse health care products. Moreover, he is currently filming a costume drama and has no time to film commercials."

Zhong Yemao paused, lowered his voice, and then said: "Chairman, could it be that Mr. Ge didn't want Mr. Li to steal his endorsement, so he said that on purpose?"

"You are judging a gentleman's heart with a villain's heart! What Teacher Ge said must be true. Teacher Li Tianbao is probably filming now and has no schedule."

Li Weidong paused and then said, "I guess this TV series will be broadcast next year. Teacher Li Tianbao will play Luo Guozi, Liu Yong, a famous minister of the Qing Dynasty. Watch the TV by then, it will probably make you want to stop!"

"You are better informed about the film and television industry than I am!" Zhong Yemao said casually, and then asked: "Since Mr. Li Tianbao is not willing to endorse our products, who should we look for?"

"What do you think of Teacher Zhao Laogen?" Li Weidong said with a smile.

"That Zhao Laogen who performed the skit on the Spring Festival Gala?" Zhong Yemao thought for a while and asked, "Isn't he a little bit rustic?"

"It doesn't matter whether he is a local or not, the key is that he is better at deceiving. As we sell health care products, of course we have to choose a spokesperson who can deceive, otherwise we will not be able to use the word health products." Li Weidong replied.

In 1995, Zhao Laogen had already become a well-known comedian with his outstanding performance in the Spring Festival Gala and was very well-known in China.

However, the commercial value of comedians is definitely not as good as that of film and television stars and singers, so the advertising fees and endorsement opportunities of comedians are definitely much less than that of movie stars.

Calculating it this way, it is quite cost-effective to find Teacher Zhao Laogen as the spokesperson.

In Li Weidong's impression, Zhao Laogen did endorse a very popular health care product after 2000. Therefore, he would not refuse if Zhao Laogen was asked to endorse a health care product.

…

"Headache, cervical pain, waist pain, joint pain..."

A deep voice sounded from the TV. Liu Qingshan, who was sitting in front of the coffee table and cooking, couldn't help but look at the TV.

On the TV, I saw a person covering his head, and then a green cactus appeared on his head. Then someone covered his waist, and a green cactus appeared on his waist.

In this advertisement, the green cactus is used as a metaphor for disease.

The use of prickly pear as a metaphor for disease is often seen in advertisements of later generations. The prickly pear has a special appearance, with thorns all over its body. This appearance can easily remind people of viruses, so prickly pear has become the best choice to metaphorize diseases.

From the perspective of future generations, the cactus that suddenly appears on a person's body is not even a fifty-cent special effect.

But in 1995, when this kind of special effects was used in advertisements, it was considered a big production.

Such an advertisement instantly attracted Liu Qingshan's attention, but he didn't know that he had entered a TV shopping program.

The next second, the TV screen changed and Teacher Zhao Laogen made a grand appearance.

Immediately afterwards, Teacher Zhao’s distinctive Northeastern accent sounded: “Sometimes my body hurts, it hurts terribly, what should I do?”

Teacher Zhao took out a five-element needle and applied it to his body. At the same time, he continued: "Press and pull out, and it'll be fine! It doesn't hurt anymore!"

At this time, Teacher Zhao's expression really looked like the big liar in the Spring Festival Gala sketch.

Just listen to Teacher Zhao continue to say: "I usually rehearse the program for more than ten hours at a time, but I am so exhausted that my waist hurts and my legs hurt. It hurts as if it is broken and I can't walk!"

Teacher Zhao also appeared on the screen at the right time, holding his waist with a painful expression on his face, and the color of the screen became darker.

Liu Qingshan, who was in front of the TV, subconsciously twisted his waist. He thought that he had also had a hard day's work, and his normally normal waist suddenly felt sore.

"Injection, fear of pain, taking medicine, fear of hurting the stomach, so what should I do?" Teacher Zhao on the TV showed a sad expression.

Then, the screen suddenly brightened up. Teacher Zhao held a Five Elements Needle and said to the camera with a smile on his face, "Fortunately, I have the Chinese Five Elements Needle. If it hurts, just give it a shot and it won't hurt the same day!"

Next, the screen changed and turned into the Emperor's Internal Classics and a series of subtitles.

"The Yellow Emperor's Internal Classic says: The meridians are the ones that determine life and death, cure all kinds of diseases, and regulate deficiency and excess. They must be unblocked..."

This paragraph probably introduces that Five Elements Acupuncture can dredge meridians, and it is based on ancient Chinese medicine classics.

"Chinese Five Elements Acupuncture, obtained the US FDA certificate, recommended product by the Chinese Acupuncture Development Association..."

Certificates appear on the TV screen one after another. Regardless of whether they are real or fake, they are quite bluffing.

Then there was another burst of praise from Teacher Zhao, and then it came to a time period where ordinary people showed up and gave their own opinions.

An older lady sitting in the office hugged her neck with both hands and said that her cervical vertebra would feel pain if she lowered her head every day. After using Five Elements Acupuncture, her cervical vertebra was healed.

A teacher standing on the podium kept rubbing his arms and said that he had frozen shoulder and couldn't lift his arms after writing on the podium every day. After using Five Elements Needle, he could lift his arms again.

A factory worker had to bend over every day and suffered from a herniated disc in his lumbar spine. Once he bent over, he would experience severe pain. After using the Five Elements Acupuncture, his waist no longer hurt and he could just bend over to tie his shoelaces.

An old man who walked with a cane said that he had arthritis and it was difficult to walk. After using Five Elements Acupuncture, his joints were healed and he could walk quickly and even trot.

After reading this series of personal experiences, Liu Qinglong no longer doubts the effectiveness of Five Elements Acupuncture.

After speaking out, another killer move appeared.

I saw a young man appear in the camera, holding a box of five-element needles in his hand, and said: "I am usually busy with work and have few opportunities to go home. I have no time to honor my parents.

So quickly buy a set of Chinese Five Elements Acupuncture and send it to your parents! If your parents feel uncomfortable, use the Five Elements Acupuncture to acupuncture it immediately. It is convenient and effective. My parents will definitely like it!"

Liu Qingshan nodded silently in front of the TV, secretly wondering if he should buy two sets of Five Elements needles, one to honor his parents and the other to honor his father-in-law and mother-in-law.

At this time, another middle-aged man appeared on the TV, also holding a box of five-element needles in his hand, and said: "When giving gifts to leaders during the holidays, I always don't know what to give. The gift is too light, and I am afraid that the leader will

I don’t like it, the gift is too heavy, I’m afraid the boss won’t accept it.

Now I’m fine, I bought a set of Five Elements Acupuncture as a gift to my boss. I can solve the minor aches and pains at home. It’s a gift that brings health. This is more practical than any other gift!”

Seeing this, Liu Qingshan's heart moved again. This gimmick of "giving gifts and health" is so good that he can buy a set of Five Elements Needles to curry favor with his boss.

The TV screen changed again, and this time it was a blond and blue-eyed foreigner who appeared.

The foreigner spoke in broken Mandarin and said: "Acupuncture is traditional Chinese culture and has been passed down for thousands of years. We Americans are very interested in it. Many of my American friends have asked me to bring the Chinese Five Elements Acupuncture back!

"

"Even foreigners are buying it!" Liu Qingshan suddenly felt that this Five Elements Needle was so classy!

At this time, a big subtitle appeared on the TV: Giving Chinese Five Elements Needle means giving health!

And the narration is constantly encouraging the audience to buy, buy, buy!

"Order by phone, door-to-door delivery! Call the order number below now. The first 100 viewers who order can enjoy a 500 yuan discount. The original price of a set of Chinese Five Elements Needles is 988 yuan. You only need to spend 488 to buy it!

The first 500 viewers who order can enjoy a 300 yuan discount. A set of Chinese Five Elements Needles, originally priced at 988 yuan, can be purchased for only 688. The first 1,000 viewers who order can enjoy a 100 yuan discount..."

When he heard that the first 100 people who ordered would get a 500 yuan discount, Liu Qingshan rushed to the phone without hesitation and dialed the order number under the TV.

"Beep beep..." A rapid voice sounded, and the phone was busy!

"It seems that there are quite a lot of people ordering, and they must be grabbing the first 100 spots. I have to hurry up, or else someone else will grab it!"

So Liu Qingshan quickly dialed the number again.

The second time, the line was busy, the third time, the line was busy, and Liu Qingshan's mood became worse.

Finally, on the fourth time, the call got through!

"Hello, hello, this is the Chinese Five Elements Acupuncture ordering line. Do you want to order the Chinese Five Elements Acupuncture?" I remembered the sweet voice of the young lady on the phone.

"What number am I in? Is it the top 100?" Liu Qingshan asked hurriedly.

"Sir, if you are the first 100 people to call the hotline to order, you can get a 500 yuan discount. If you order our Chinese Five Elements Acupuncture now, it only costs 488 yuan!" the young lady said.

"Okay, I'll order three sets! Oh, no, four sets!"

Liu Qingshan felt that since it was 500 yuan cheaper, wouldn’t it be a loss if he ordered less?

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