Reborn Industrial Tycoon

Chapter 472 Retro shoes with soul

As the Mid-Autumn Festival approaches, it’s time to give gifts.

In the small shops on the roadside, various gifts are piled up in rows, like low walls.

There are also people coming and going in shopping malls. The Mid-Autumn Festival has always been a traditional shopping season, and it is also a good time for shopping malls to make a lot of money.

Compared with the small shops on the roadside, the products in the mall are of a higher quality, such as expensive famous wines and beautifully packaged mooncakes, which are difficult to find in the small shops on the roadside.

In the mid-1990s, the most popular gift mooncake was the anti-human five-nut mooncake, and it also contained green and red silk threads that were even more anti-human.

This is probably because the cost of five kernels is higher than that of bean paste and jujube paste, so it is put in the gift box.

People who come to the mall to buy gifts are mostly giving gifts to their bosses or leaders. Giving gifts to leaders naturally requires class. If you are giving gifts to relatives and friends, there is no need to go to the mall to buy things.

Zhou Tao shuttled among the bustling crowds, selecting suitable gifts.

Next to me, my wife said impatiently: "You really know how to choose a time. You have to go out to the mall at this time. It's so crowded that I can hardly move."

"Isn't this just for buying gifts? The Mid-Autumn Festival is coming soon, so you have to express your gratitude to the leaders!" Zhou Tao said.

"You still lack your three melons and two dates? There are too many people giving him gifts!" the wife said dissatisfied.

The wife pouted: "You give you gifts just because you hope he can remember you well. If everyone gives gifts, they won't be able to remember you. Isn't this gift in vain?"

"Then what do you think we should do?" Zhou Tao snorted coldly, and then said: "Even if the director can't remember my kindness, at least he won't give me small shoes!"

The wife continued: "I think when we choose gifts, we should choose something unique so that you will be remembered forever, so that the money is not wasted!

Look at these cigarettes, alcoholic drinks, and these moon cakes. They are ordinary. If you give them away, others will give them to you. You will definitely receive a lot of them. How can you remember who sent them?"

The wife pointed to a counter in the distance: "You can give that one away!"

Zhou Tao looked up and saw a large promotional poster from a distance. On the poster, Teacher Zhao Laogen was holding a five-element needle with a deceptive smile.

Underneath the poster are slogans such as "Giving gifts requires giving health," "Five Elements Needle, youthfulness, and health products."

"That's the Chinese Five Elements Acupuncture, right? There are advertisements for this thing on TV every day." Zhou Tao hesitated for a moment and said, "Isn't this thing a cure-all? It wouldn't be appropriate to give it to a leader, right?"

"What's inappropriate? Isn't it written above that when giving gifts, you should give health? And isn't it sung every day in the advertisements that we won't accept gifts during the holidays this year, and we will only accept Five Elements needles as gifts! The key is that you give these Five Elements needles

Give it to you so that he can remember you."

The wife paused for a moment, then continued: "If you give me a box of wine, you will be forgotten; if you give me a few boxes of mooncakes, I will also forget you.

But if you give him a box of Five Elements Acupuncture, that's different. The Five Elements Acupuncture is not something to eat or drink. It can be used multiple times. Every time he uses the Five Elements Acupuncture, he can think of it as a gift from you and remember it.

Yours is great! Isn’t this better than giving you food and drink?”

"Daughter-in-law, you are still smart!" Zhou Tao nodded suddenly and said, "Then let's buy this Chinese Five Elements Needle!"

When he walked to the counter of the Five Elements Needle, Zhou Tao discovered that there were several customers here, making purchases. Then Zhou Tao looked at the price tag.

"The basic model, 488 a set, is the same price as the top 100 people on TV! In this case, why bother to buy it on TV? Just buy it directly in the mall!" Zhou Tao frowned.

But the wife next to me said, "Don't forget, if you buy it from TV, it will be delivered to your door. If you come to the mall to buy it, don't you have to make an extra trip?"

"That's the same truth." Zhou Tao was not as smart as his wife after all, and then he continued: "The price of 488 is not very expensive, just buy one!"

"No, you can't buy this kind! If you buy this kind of 488, the grade is too low and you can't give it away at all!"

The wife pointed to a gift box next to her and said, "To give you a gift for the director, at least it must be of that kind! This way it looks like a gift."

Zhou Tao immediately walked over and saw an exquisite red silk packaging box. A set of five-element needles were neatly placed there. There was a gold rim around the outside of the five-element needles.

Zhou Tao looked at the price again and couldn't help but tremble. This kind of five-element needles in a gift box actually cost 1,288 for a set! This is the exclusive version of the five-element needles.

Looking to the side, there is also a five-element needle with a bright yellow silk surface. The gold edge on the shell of the five-element needle has turned into a golden pattern. This is a luxury version of the five-element needle, sold for 1888 a set.

There is also a five-element needle in a wooden box. There are exquisite carvings on the wooden box, which looks more like a work of art and is very high-end.

But the price is also very high-end, as high as 2888 for a set! This is the flagship version of the Five Elements Needle.

"This box of five-element needles costs nearly three thousand yuan. I didn't spend so much on marrying my wife!" Zhou Tao couldn't help but exclaimed.

…

On the eve of the Mid-Autumn Festival, Zhou Tao was carrying gifts.

"Xiao Zhou, it's enough when people come, why do you bring things with you? Let's do this, I accept your wishes and take the things back!" He said with a kind face.

"You are usually busy at work, and your cervical spine has always been uncomfortable. So I specially gave you a set of Chinese five-element acupuncture. When you feel uncomfortable in your cervical spine, just use these five-element acupuncture twice. It can be used for both acupuncture and magnetic therapy.

, and it can also have the effect of cupping." Zhou Tao said quickly.

"Xiao Zhou, you are interested!" Without any further refusal, he accepted the gift from Zhou Tao.

Zhou Tao sat there for a few more minutes, exchanged a few words, and then left.

Then he picked up the gift sent by Zhou Tao and walked into the back room.

"Put the wine over here, and put the cigarettes in this cabinet. As for the Five Elements..." Picked up the box of Five Elements needles worth 1,288, and put it on a shelf next to it.

…

In the month of the Mid-Autumn Festival, the sales of Five Elements Needles reached an astonishing 40 million yuan!

This is also thanks to the advertisement "No gifts for the holidays this year", which directly linked the Five Elements Needle to the gifts, allowing the Five Elements Needle to get a share of the Mid-Autumn Festival gift-giving process.

Mr. Shi, who has made a comeback, has carved a bloody path in the fiercely competitive health care products industry by relying on this magical brainwashing slogan.

In terms of product marketing, Mr. Shi indeed has a very sensitive market sense. He has a very accurate grasp of consumer psychology and knows how to get consumers to spend money.

Mr. Shi's market acumen made him realize that health products can be linked with gifts. Through this advertisement of "No gifts this year", he successfully implanted the gift attributes of melatonin into the minds of consumers.

When consumers want to buy gifts, they will inadvertently think of melatonin.

When Li Weidong launched the Five Elements Needle, he had already planned to apply this textbook marketing case.

There is actually doubt about the effectiveness of Five Elements Acupuncture. There is no scientific basis to say what diseases Five Elements Acupuncture can treat or how great its health care effect is.

If it is purely used as a health care product, Five Elements Acupuncture will not go a long way because there are doubts about the true efficacy of Five Elements Acupuncture and it will not be able to form a market reputation.

A good product can continuously expand sales by establishing a good market reputation.

However, most health care products are the same whether or not they are taken, and consumers cannot feel the effects, so they will not establish a market reputation. Without advertising support, sales will inevitably plummet.

Too much reliance on advertising is also a problem faced by many health care products. When there is a large amount of advertising, product sales will be very good, but without advertising, sales will immediately collapse.

If you add a gift attribute to health care products, then market reputation is not so important, as long as it is well-known.

The most important thing when giving gifts is to have face. The person giving the gift will not care too much about the usability and functionality of the gift. Instead, the reputation and grade of the gift are the first consideration for the gift giver.

That’s why dog ​​meat doesn’t make it to the table. No matter how unpalatable the food is, it can still be used as the final dish because it’s so classy and classy!

That's why Li Weidong advertised on CCTV's prime time, which not only expanded the reputation of Five Elements Acupuncture, but also improved the quality of Five Elements Acupuncture.

The use of luxurious packaging further enhances the grade of Five Elements Needle.

With its reputation and class, Five Elements Needle naturally meets the basic conditions as a gift.

That ad, which was full of magic and brainwashing enough, also gave Five Elements Needle a divine assist.

In order to shoot this advertisement, Li Weidong also spent a lot of thought.

Originally, Li Weidong planned to copy the original version and use three-dimensional animated characters.

But in 1995, animation technology was really poor.

With the technical level of China at that time, the three-dimensional characters created were all made of squares, which were not much better than "Minecraft". The movements made by the animated characters also looked like they were filming a zombie movie.

So Li Weidong had to find another way, and finally he decided to use puppet animation to complete this advertisement.

Puppet animation is a stop-motion animation, which uses real puppets to break down the actions into a number of links, and then shoots a stop frame for each action, and the continuous playback becomes a set of coherent actions.

The cost of this shooting method is relatively high, but the effect produced is better, and it can be regarded as a real 3D effect.

In terms of puppet animation, China's Shanghai Film Studio is the world's top studio.

Over the past 40 years, Shanghai Film Studio has produced nearly a hundred excellent puppet animations, including "Ma Liang", "The Adventures of Avanti", etc. It is estimated that those who have watched these puppet animations will be impressed by their children.

Already.

Due to the high cost of puppet animation production and the high requirements on creative personnel, Shanghai Film Studio stopped producing puppet animation after 1992.

Fortunately, the talents who make puppet animations are still there, and you can still hire these creators for a little money.

Moreover, the advertisement Li Weidong needs is only 15 seconds, so it is not complicated to produce and the cost is not too high.

So in the Five Elements Needle version of "No Gifts This Year", the old man and old lady in it are no longer three-dimensional animated characters, but become clay dolls.

The effect of shooting this kind of real puppet is much better than that of 3D animation. After all, it is real 3D!

…

At the same time, in Los Angeles, business at the Feiyue flagship store is also very good.

James Bond is indeed a top fashion designer, and the products he designs are very in line with the tastes of Los Angeles people.

Thanks to Bond's efforts, the Feiyue flagship store has already established itself in Los Angeles and is somewhat famous.

There are many similar niche brand stores in Los Angeles. The products in these stores are more personalized or simply customized.

There were a lot of customers today, so James Bond simply stood at the counter and acted as a cashier.

Looking at the customers in the store, Bond showed a thick smile on his face.

"If this trend continues, next quarter, I can apply to Mr. Li to open the first branch!"

On the display cabinet next to the counter, there is a pair of old Feiyue shoes.

It is said to be an old model, but in fact Feiyue shoes have been the same style for decades, with basically no changes.

Next to Feiyue shoes, there is an obvious label with the year 1931 written on it.

This pair of old Feiyue shoes is an exhibit at the Feiyue flagship store and is not for sale to the public.

The reason why such an exhibit is put up is to show that Feiyue is a brand with a long history.

Chinese people are superstitious about time-honored brands, and European and American countries are also superstitious about time-honored brands. Take the United States as an example. Although it was founded more than 200 years ago, it has tens of thousands of "century-old companies."

Among similar products, time-honored brands are indeed a plus, so the Feiyue flagship store specially displays a pair of old Feiyue shoes produced in the past to enhance its own style.

I saw a customer walking over and looking at the exhibit with surprise on his face.

"In 1931, your shoes are actually 64 years old!" the customer said.

James Bond at the counter smiled and nodded, and said proudly: "You are right, our brand started in 1931! The pair of shoes you see are the earliest examples of our brand.

product."

The Dafu Rubber Factory that produces Feiyue shoes was established in 1931, but Feiyue shoes were only officially put into production in 1958. It is somewhat far-fetched to say that Feiyue began in 1931.

However, when it comes to copying a time-honored brand, of course the older the better, it can be said to be 1931, but certainly not 1958.

In this regard, Li Weidong wished that the terracotta warriors and horses also had the Feiyue logo on their feet, so that it could be said that Feiyue is a 2,200-year-old brand.

The customer then said: "I like these shoes very much, can you let me try them?"

Bond shook his head: "Sorry, sir, this is an exhibit. It is only for display and not for sale."

"That's such a pity." The customer shook his head helplessly and continued: "Actually, I have always wanted a pair of such retro shoes, but unfortunately, such retro shoes are not available at all. Even in some flea markets,

At most you can find Nike’s Air Force 1, but even earlier shoes are basically hard to find.”

"Nike's Air Force1 was produced thirteen years ago, and it is not easy to find it." Bond continued: "If you like retro shoes, you may try to buy replica shoes. Adidas does not always

Are you recreating the most classic superstar?"

"Reproduction shoes are just for making money. They don't have the original history. Reproductions of superstars have no soul! What I want are real retro shoes, the kind of retro shoes with soul." The customer said.

"Retro shoes with soul?" James Bond was stunned for a moment, looking at the old pair of Feiyue shoes, and an idea suddenly came to his mind.

"Maybe I can try to design a retro shoe!"

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