Reborn Industrial Tycoon

Chapter 482 The power of the male god

In a medium-sized chain store of Yamada Denki, Section Chief Kobayashi is making an inspection tour.

A young mother stood in front of the counter of personal cleaning equipment, carefully looked at every product on the shelf, and then frowned.

The clerk quickly came forward, bowed and asked: "Madam, what do you need?"

"Simi Masai, I want to buy a facial steamer." The young mother said.

"As for facial steamers, we have several models here. Which brand do you want to buy?" the clerk then asked.

"I forgot the brand. It doesn't seem to be well-known, but I remember that it was endorsed by Takuya Kimura." The young mother said.

"Sorry, madam, we don't have the facial steamer endorsed by Takuya Kimura. Maybe you can take a look at other brands of products, which are also very useful." The clerk said apologetically.

When she heard that there was no facial steamer endorsed by Takuya Kimura, the young mother said "Simi Masai" and then turned and left.

When Section Chief Xiaolin saw the customer leaving, he frowned with dissatisfaction. Then he walked forward and asked the clerk: "What happened? Why did the customer leave?"

"We don't have the home appliances the customer wants to buy here," the clerk quickly explained.

"Are there any home appliances we don't have?" Section Chief Xiaolin was slightly surprised.

The reason why Yamada Denki is the largest seller of home appliances in Japan is that it not only has many stores, but also has a complete range of products. You can buy all the home appliances sold in Japan at Yamada Denki.

So when the clerk said that Yamada Denki didn't have what the customer wanted to buy, Section Chief Kobayashi suddenly felt a little weird.

"What did the customer just want to buy?" Section Chief Xiaolin asked.

"She wants to buy a facial steamer endorsed by Takuya Kimura," the clerk replied.

"Kimura Takuya, I heard that he is a very handsome young man. He seems to be quite popular recently."

Section Chief Xiaolin casually said that office workers of his age would probably not pay special attention to popular young male stars.

Then Section Chief Kobayashi asked: "What brand is this facial steamer endorsed by Takuya Kimura? Doesn't our Yamada Denki have one?"

"It is an unknown small brand. Customers do not remember it. They only know that it is endorsed by Takuya Kimura. Several customers came to inquire, so I specifically called the headquarters to inquire. We, Yamada Denki, confirmed that we do not have any steam products endorsed by Takuya Kimura.

Face instrument." The clerk replied.

"How many customers have asked?" Section Chief Xiaolin was slightly surprised.

If that is the case, then this must be a hot-selling product. How can Yamada Electric not have it? It must be purchased immediately!

But currently we don’t know the brand of facial steamer. Considering the scale of Japan’s home appliance industry, this is undoubtedly like finding a needle in a haystack.

Section Chief Kobayashi thought for a while and said: "Inform the marketing department to pay attention to this facial steamer endorsed by Takuya Kimura."

…

After get off work, Section Chief Xiaolin and his colleagues went to an izakaya to socialize before returning home.

Mrs. Xiaolin had already prepared bath water for him. Section Chief Xiaolin went directly to the bathroom, washed himself and soaked in the bathtub.

For the Japanese, taking a bath is a daily necessity.

After taking a bath, Section Chief Xiao Lin walked into the bedroom and saw smoke filling Mrs. Xiao Lin's face.

"Is this going to be a fairy?" Section Chief Xiao Lin took a closer look and found that his wife was steaming her face with a facial steamer.

"It's been a long time since I saw you using a facial steamer!" Section Chief Xiao Lin said.

"The previous one was too old and didn't have many functions. Unlike this new model, it can not only spray hot air, but also spray cold air. It has dual hot and cold sprays." Mrs. Xiaolin replied.

"Is there anything special about the hot and cold dual spray?" Section Chief Xiaolin asked.

"Of course, cold spray can accelerate the contraction of sweat pores and make the skin tighter..." Mrs. Xiaolin introduced some product functions.

Suddenly, Section Chief Xiaolin realized that since it was a new product, he had just bought it!

"The prodigal bitch spent money indiscriminately again!" Section Chief Kobayashi pouted, then turned around and went to bed. Suddenly, he saw Kimura Takuya's face on the packaging box next to him that he hadn't had time to take away.

"This is the facial steamer endorsed by Takuya Kimura! Several customers have come to look for this product today." Section Chief Kobayashi jumped up from the device and picked up the packaging box.

Mrs. Kobayashi looked at her husband's behavior with a puzzled expression, and her husband pointed at the packaging box and asked, "Is that Takuya Kimura on this?"

"Yes." Mrs. Kobayashi nodded and continued: "You also know Kimura Takuya. You have never paid much attention to the entertainment industry. It seems that Kimura Takuya is really popular!"

"Where did you buy this facial steamer?" Section Chief Xiao Lin asked next.

"What do you think?" Mrs. Xiaolin said with a girlish feeling, as if her face had really become younger after being steamed.

"I didn't know that we at Yamada Denki don't have this kind of facial steamer. Is it Yodobashi or a Bikko camera?" Section Chief Kobayashi said.

"None of them." Mrs. Xiaolin shook her head: "I bought it from Matsumoto Kiyoshi, didn't you expect it?"

"Isn't Matsumoto Kiyoshi a drug store? Why does it also sell household appliances?" Section Chief Kobayashi said with some confusion.

"This is a skin care product. Of course it can be sold in Matsumoto Kiyoshi." Mrs. Kobayashi replied.

Director Xiaolin did not dwell on the issue of skin care products, but continued to look at the packaging box. He planned to see what brand this facial steamer was.

As long as you know the brand, you can contact the supplier, and Yamada Denki will also be able to sell this product.

The next second, Section Chief Xiaolin saw the word "PUPPY" on the packaging box.

"PUPPY, it's such a small brand! Wait a minute, I seem to have heard of it somewhere. It's the Chinese one!"

Section Chief Xiao Lin's memory is still very good, and he instantly remembered Li Weidong.

"I remembered that the Chinese man did introduce to me at that time that his facial steamer can not only spray hot air, but also spray cold air! And he seemed to have said at the time that he had found Takuya Kimura as his spokesperson."

Section Chief Xiao Lin immediately looked at the facial steamer in front of his wife. After a closer look, he discovered that the style of this facial steamer was indeed the same as the sample sent by Li Weidong before!

"I am the section manager of Yamada Denki. My wife actually bought electrical appliances from another merchant. That's all. What she bought was a Chinese brand! The key is that this Chinese brand was rejected by me not long ago!"

At this time, Section Chief Xiao Lin only felt that he had been slapped in the face. If this matter was known to his colleagues, he would definitely become a laughing stock.

Section Chief Xiao Lin wanted to pick up the facial steamer and smash it, but after thinking about it, he spent his own money to buy it, so his reason still prevailed over his impulse.

However, he still asked sharply: "Do you know that this PUPPY is a Chinese brand?"

Mrs. Kobayashi shook her head: "I don't know, but this is Kimura Takuya's endorsement!"

"Then do you know that the quality of Chinese brands is very poor!" Section Chief Xiaolin asked next.

"I have never used Chinese brand household appliances, so how do I know their quality?" Mrs. Kobayashi then added: "But this is endorsed by Takuya Kimura!"

"This facial steamer tried to enter our Yamada Electric, but I finally refused! And now, you are using it again!" Section Chief Xiaolin's tone was full of dissatisfaction.

Mrs. Kobayashi blinked innocently: "Why do you reject this product? This is endorsed by Takuya Kimura!"

…

"Thank you for your business."

In one of Matsumoto Kiyoshi's stores, the store manager was bowing to a customer. He didn't straighten his body until the customer left.

When the store manager returned to the store, the female clerk immediately came over and said, "Manager, the last facial steamer has been sold to the customer just now. If anyone comes to buy another facial steamer, we won't have it."

Things are for sale."

"I have called the headquarters to request the goods. The headquarters said that all stores are urging the goods and are now arranging delivery. It should be delivered before four o'clock in the afternoon," the store manager said.

"Store manager, if it arrives, can I buy one first?" the female clerk continued; "I can pay the full price, no employee price is required!"

The store manager was slightly stunned. He didn't expect that the female clerk was willing to pay full price for this facial steamer!

The female shop assistant said, "After all, this is endorsed by Takuya Kimura. I think it's worth spending a little more money."

The store manager pondered for a moment and then said: "You should buy it at the employee price, but only for one!"

I heard that I could buy it at employee price. The female clerk thanked the store manager and left happily.

"It seems that Kimura Takuya's popularity is really very popular!" The store manager sighed softly, and then subconsciously looked at the door of the store to see if there were any customers.

"Something doesn't look right, it seems like something is missing!" The store manager frowned and walked out.

After standing at the door of the store and lingering for a while, the store manager finally discovered something was wrong. A poster originally hanging at the door of the store had disappeared.

"Did that poster of Takuya Kimura endorsing the facial steamer blow away in the wind?" Thinking of this, the store manager took another Takuya Kimura poster and firmly fixed it in its original position.

An hour later, the store manager discovered that Takuya Kimura’s poster had disappeared again.

"Is it very windy today?" The store manager scratched his head. He walked out the door and couldn't feel the wind at all.

"That's not right. There are all the other promotional posters, so why did only Kimura Takuya's poster blow away in the wind?" The store manager thought for a moment, then took out a new poster and hung it in front of the door.

This time, the store manager will pay attention to the situation outside the door from time to time.

Finally, a figure appeared in the store manager's sight. The store manager thought it was a customer who came to the door and was ready to receive him. However, he found that the man picked up Takuya Kimura's poster and ran away.

After a few seconds, the store manager realized that this was a poster thief, and he especially stole the Takuya Kimura poster!

"In Japan, people actually steal posters!" The store manager was stunned on the spot.

…

In 1996, Kimura Takuya was so popular that fans went to shopping malls to steal his promotional posters. For this reason, some shopping malls even sent people to guard Kimura Takuya's posters.

The hot and cold dual-jet facial steamer launched by Puppy Electric can be considered a very innovative product. After all, the facial steamers of that era were still hot steamers and did not have the effect of cold steaming.

If the hot and cold dual-jet facial steamer is put on the market and sold normally, it will definitely sell well and occupy a certain market. After all, this product has been proven in history.

But in front of Kimura Takuya, whether it is a cold spray or a hot spray, consumers are completely ignored. What everyone sees is just the endorsement of Kimura Takuya. As long as it is a product endorsed by Kimura Takuya, they will buy it like crazy.

At that time, beauty products would always be endorsed by a female celebrity with supple and smooth skin. Letting a male celebrity endorse beauty and skin care products was like asking a male celebrity to endorse sanitary napkins. It always felt weird.

However, Kimura Takuya pioneered the practice of male celebrities endorsing beauty and skin care products.

Also starting from Takuya Kimura, male celebrities with outstanding looks endorsing beauty and skin care products have become a common sales method for businesses, especially in Japan.

This is also caused by Japan’s consumption structure.

Women are the main consumer force in Japan. Compared with men, they spend very little money and have no chance to spend money.

The Japanese family structure is that women run the house, and the husband will give all his salary to his wife, and then the wife will give her husband a little pocket money.

Since the financial power is in the hands of women, women naturally have more opportunities to spend money. Male office workers have to work from nine to five and work overtime from time to time, so apart from eating and socializing, they hardly spend money.

opportunity.

The fan base of handsome guys like Kimura Takuya is mainly composed of women. It can even be said that at that time, every Japanese woman was a fan of Kimura Takuya.

Therefore, the beauty and skin care products endorsed by Kimura Takuya are specifically marketed to female customers.

Prodigal ladies are very willing to buy for their male gods. In addition, Kimura Takuya is endorsing beauty products, which is in line with women's consumption positioning, so female consumers are even more willing to buy.

As a result, Puppy’s hot and cold dual-jet facial steamer quickly became the best-selling product in the Japanese market.

…

In the Yamada Denki Minister's office, Section Chief Kobayashi kept bowing and apologizing.

"Minister Takamura, I'm sorry. I made a mistake in my judgment this time and didn't accept this product. I really didn't expect that the facial steaming device brought by the Chinese would be a best-seller all over Japan."

Section Chief Kobayashi paused for a moment and then continued, "However, our Yamada Electric has no precedent of selling Chinese brands. I think China's inferior products are not qualified to enter our Yamada Electric!"

After all, we are Japanese. Even if we make a mistake, we have to find an excuse, so we quickly pass the blame to the Chinese brand.

The minister nodded: "Xiao Lin, although you made a mistake this time, it is indeed excusable! Chinese brands are not qualified to enter our Yamada Electric. If it were me, I would also refuse Chinese brands to enter our Yamada Electric."

, I will also explain this to the executive."

The minister recognized Section Chief Xiaolin's excuse, and he also needed this reason to explain to his superiors.

This is also a routine operation in Japanese companies. When you need to take responsibility, you must shirk it to your subordinates, and when you need to explain to your superiors, you must find a suitable excuse.

Minister Takamura continued: "Now is not the time to hold people responsible. Now that something has happened, what we need to do immediately is to make remedial measures so that we can explain to the specialist."

"Director Takamura, I have already thought of a remedy." Section Chief Kobayashi said immediately: "Since this facial steamer is very popular, we can find a Japanese company to produce the same product, and then conduct it at our Yamada Denki

sell."

Minister Komura thought for a while and said: "This is a good idea. As a Chinese brand, this hot and cold dual-jet facial steamer is a hot seller. If it is made in Japan, sales will definitely increase dramatically!

The level of our manufacturing in Japan is tens of millions of times better than that of manufacturing in China. As long as we launch the same product, Japanese consumers will definitely switch to buying our products!"

The number of words is a bit short today, so I have temporarily deleted two plots. I will try to add more tomorrow. Thank you for your subscription. This month’s monthly ticket is really stretched. If you have a monthly ticket, I hope you can support it.