Reborn Industrial Tycoon

Chapter 507: Expanding New Projects

Li Weidong knew that in the 1998 NBA All-Star Game, Kobe had qualified for the Western Conference All-Star and would compete against Jordan in the All-Star Game.

At that time, Kobe was not even a Lakers player.

Kobe was the first person who did not make it to the team but became an All-Star.

The All-Star Game is definitely an excellent promotional venue, and Kobe's playing style is very similar to Jordan's. The matchup between the two was the biggest stunt during the All-Star Weekend that year.

Of course, Li Weidong must seize this good opportunity and use Kobe's influence to vigorously promote the Leap brand.

As for Tracy McGrady, let's put it aside for a moment. Tracy McGrady is a rookie, and the influence of the Rookie Challenge is not the same as that of the All-Star Game.

Moreover, due to labor disputes, the All-Star Weekend in 1998 was shortened. Without such a passionate event as the dunk contest, Tracy McGrady would not be able to make a presence in the dunk contest like Kobe did.

The 1999 All-Star Weekend was canceled directly, and Tracy McGrady would have to wait until 2000 to compete in the Slam Dunk Contest.

From the perspective of brand promotion, Kobe Bryant has naturally been promoted in the past two years.

After Tracy McGrady moved to the Magic in 2000, his popularity began to skyrocket, so Adidas gave up on Kobe Bryant and gave Tracy McGrady a lifetime contract.

Li Weidong plans to rely on Tracy McGrady after the NBA labor dispute is over.

Tracy McGrady's road to the NBA was a little more bumpy than Kobe's.

Although Tracy McGrady was selected higher, Raptors fans at the time felt that selecting a high school guard with the ninth overall pick was obviously a big gamble.

Fans' discrimination against high school players also made Tracy McGrady not favored by fans when he first came to the Raptors.

Tracy McGrady is different from Kobe. Kobe went to the Lakers and was traded by the Hornets. In that transaction, the Lakers sent Divac away, cleared up salary space, and retained O'Neal with a big contract.

In the eyes of Lakers fans, as long as they can welcome O'Neal, this wave of transactions is not a loss. Kobe's ability to adapt to the NBA is the icing on the cake. It doesn't matter if he can't adapt to the NBA. Anyway, we already have O'Neal.

The Raptors acquired McGrady with the ninth overall pick. If McGrady ultimately fails to adapt to the NBA, it will be a waste of the ninth overall pick, and the team will suffer a huge loss.

The one who decided to choose Tracy McGrady at that time was Isiah Trust.

This Isiah Thomas is not the later "Strongest 175 on Earth", but the legendary star "Smiling Assassin" Isiah Thomas, who was the minor owner of the Raptors at the time and served as the Raptors' executive vice chairman.

The "Smiling Assassins" have always had a very good vision in drafting. They selected "Little Flying Squirrel" Stoudemire in 1995, Camby in 1996, Tracy McGrady in 1997, and Carter in 1998.

Regarding the choice of Tracy McGrady, the "Smiling Assassin" obviously made the right bet. But it is a pity that the Raptors finally gave up on Tracy McGrady. Otherwise, the combination of Tracy McGrady and Carter would survive until 2003, plus Chris Poe.

What, it's really possible to bring the Raptors a championship.

In Puppy Health's conference room, Lu Guangming happily reported the latest sales situation to Li Weidong.

"Chairman, last quarter, our sales of Five Elements Needles exceeded 70 million yuan. And the second half of the year is often the peak season for health care product sales, so our total sales this year are expected to exceed 300 million yuan!" Lu Guangming said

introduced.

Sales of 300 million a year are only a drop in the bucket in terms of China's huge health care product market. After all, there were too many fools in those days and there were really not enough scammers.

But for a single health care product, sales of 300 million a year are indeed very amazing results.

Hearing the number "three hundred million", Li Weidong smiled and sighed. Although he has a big business now and has several companies under his control, the real money is selling health care products. Puppy health is in Li Weidong's hands.

A real cash cow.

After Lu Guangming reported the sales situation, he said: "Chairman, our Puppy Health's financial situation is very healthy now and the funds are abundant. I think we should make full use of this funds."

"Are you planning to develop new projects?" Li Weidong asked with a smile.

Lu Guangming nodded and replied, "I want to make medical equipment."

"This Lu Guangming is indeed on the road to making medical equipment." Li Weidong thought to himself.

In Li Weidong's memory, Lu Guangming originally started out as a manufacturer of medical equipment, and eventually became a domestic leader in household medical equipment. In terms of high-value medical consumables, he was also at the top level in the country.

Today, Lu Guangming, after being tricked by Li Weidong into making health care products for several years, finally turned his attention to medical equipment.

So Li Weidong asked: "What medical equipment are you planning to make?"

"I want to make disposable syringes and disposable infusion equipment. I have done market research and found that the demand for these two medical devices is very large, and the supply is basically in short supply." Lu Guangming said.

"This is an industry with good prospects. People get sick, and when they get sick, they inevitably need injections and hanging bottles. The domestic medical market will expand significantly in the next few years. There will indeed be a strong demand for such basic medical equipment.

Demand." Li Weidong nodded and said.

In the 1990s, disposable syringes and disposable infusion sets were not yet popular. Large hospitals were better off, but local hospitals still used recyclable syringes and infusion tubes.

Recyclable syringes are glass syringes, and I’ve probably never seen such a thing after 2000.

Disinfect the glass syringe after use. If it is behind, boil it in boiling water so that it can be used again next time.

Anyone who was vaccinated in school in the 1990s must have experienced that scene. A nurse opened the small glass bottle containing the vaccine with her finger, sucked up the liquid with a glass syringe, and pushed it gently.

The air in the syringe is discharged, and then a needle is inserted into the arm. After the injection is completed, directly change the needle and repeat the previous action.

Being able to replace the needle with a new one was an operation that was relatively in line with the hygienic standards at that time. In many remote areas, the needle was not even changed, but the needle was disinfected with alcohol cotton and then used by the next person.

As for the infusion set, disposable ones were rarely used at that time. A large glass bottle, a yellow latex hose, and a needle constituted the infusion equipment at that time. Whether it was a glass bottle or a latex hose, it could be used

Recycled.

Material factors determined the medical conditions of that era, and these recyclable infusion equipment often caused medical risks due to insufficient disinfection.

At that time, needle wound infection caused by injection was very common. Severe cases required debridement and drainage in the operating room.

With the development of the economy, disposable syringes and infusion sets have gradually become more popular, such as glass syringes and latex infusion tubes, which have gradually been eliminated, and large glass bottles for infusion have become sealed plastic saline bags and "hanging bottles"

This word has become a thing of the past forever.

The popularity of disposable infusion sets is also inseparable from China's medical reform.

1997 happened to be a very important year for China's medical reform. The central government made the "Decision on Health Reform and Development", which determined the route of reforming the health management system on the basis of adhering to marketization. The State Food and Drug Administration was also formally established.

Subsequently, in 1998, the national urban employee medical insurance reform officially began. In 2000, local hospitals implemented "complete marketization" hospital reform, and a drug bidding and procurement system was piloted in childhood. In 2001, the price behavior of medical services began to be standardized, allowing China to gradually establish the current

a medical system.

Bringing public hospitals to the market means that public hospitals must be profitable in order to survive. This not only drives up medical prices, but also stimulates hospitals to invest in hardware, which in turn forces the improvement of medical standards.

.

Hospitals are getting bigger and bigger, their equipment is getting more advanced, and various facilities are getting better and better. In 2000, prefecture-level hospitals did not necessarily have MRI machines. However, by 2020, some township hospitals are equipped with MRI machines.

Resonance equipment.

MRI is just a microcosm. Upgrading of other medical equipment is ubiquitous. After 1997, the entire process of medical reform is also a process of hospital expansion. It is a feast for medical equipment manufacturers.

The first to experience this feast are the most basic medical equipment such as disposable infusion sets, disposable syringes, saline bags, and blood bags.

These small things are not difficult to make, and they must be widely used. They can be used in everything from large hospitals in the capital to rural health clinics.

And the price is not expensive either. For a few cents or a dollar, ordinary people can afford it.

From a hospital's perspective, using disposable medical consumables is more hygienic and safer, and can reduce the risk of medical accidents. Patients pay the bill anyway, so why not?

As a patient, you won’t accuse the hospital of abusing consumables just because the hospital gave you a one-dollar disposable infusion set! Besides, many people are also worried about unhygienic conditions and are unwilling to use recyclable infusion sets and syringes.

Therefore, in the first few years after the medical reform in 1997, medical equipment and consumables such as disposable infusion sets and disposable syringes were rapidly promoted, and for a time, supply exceeded demand.

It has to be said that Lu Guangming's market sense is still very keen. He has realized that disposable infusion sets and disposable syringes have broad market prospects, and plans to use this as an opportunity to enter the field of medical equipment.

Li Weidong still agrees with Lu Guangming's idea. Puppies cannot always rely on health products such as Five Elements Acupuncture to deceive people!

So Li Weidong said: "Lao Lu, I personally support it very much. However, making medical equipment is different from making health care products. Health care products can only be eaten if they don't kill people. Medical equipment is a serious thing to treat diseases and save people, and it must not be half-baked.

careless!"

"I understand this. Don't forget that I am also a doctor." Lu Guangming nodded and continued, "The production specifications of medical equipment are very strict. Disposable syringes and disposable infusion sets need to be sterile.

chemical production.

I have calculated that if we have to build a factory from scratch, it will be relatively expensive and time-consuming. Building a sterile factory, purchasing equipment, training employees, and passing various national inspections and acceptances are all very troublesome.

things.

So I want to spend money directly to buy an existing medical equipment manufacturer, and then renovate the factory and equipment. The employees are also ready, which can save time and resources. Even if the project fails in the end, I can still get a fixed asset.

.”

Making medical equipment is different from other manufacturing industries. The hardware requirements for producing medical equipment are relatively high and the approval is much more complicated. Therefore, the entry threshold for medical equipment manufacturing is also high.

Just like disposable medical consumables, the entire production process must be aseptic and every operation process must be strictly controlled.

Twenty years later, the domestic technical level has been greatly improved, all kinds of monitoring equipment and sterilization equipment are in use, and aseptic production has become easier.

However, in the 1990s, building a sterile workshop was much more complicated than it would be twenty years later.

Moreover, in the 1990s, the average educational level of migrant workers was not high. At that time, many migrant workers who came to work in cities had not even graduated from elementary school and were barely illiterate. If they were asked to carry out sterile production, it would cost a lot of money just to train them.

Spending time and money may not necessarily achieve results.

In contrast, it is definitely more cost-effective to directly purchase a medical device manufacturer, which has production qualifications, factories and professional workers.

Li Weidong thought for a moment and said, "I don't know much about this industry. If you buy a company directly, do you have a suitable goal now?"

Lu Guangming nodded: "Many companies have had a difficult time in the past two years. Many companies have gone bankrupt and closed. The situation of companies that produce medical equipment is not much better.

The situation they encounter is similar to that of most state-owned enterprises. Their management level is backward, their products cannot keep up with the times, and their equipment is relatively old, making it difficult to adapt to the current market competition.

I conducted some market research a few days ago and finally identified three companies that are more suitable for acquisition. These three companies have had great successes in the past, the quality of their employees is still very good, and they also have relatively high-quality fixed assets.

If we acquire it, we only need to upgrade the existing equipment. We don’t need to carry out large-scale renovations to the factory buildings, nor do we need to retrain employees. If we are lucky, we can put it into production in just half a year."

Lu Guangming said, handed a report to Li Weidong, and then said: "This is the basic information of the three companies."

Li Weidong looked at it carefully, pointed at one of the companies, and asked, "What do you think of this Jinzhou Sanquan Medical Equipment Factory?"

"You also think this Sanquan Medical Machinery Factory is very good?" Lu Guangming said with a smile; "Then we can think of going together."

"I think that Jinzhou is close to the sea and has a superior geographical location. The transportation will be more convenient. Moreover, Jinzhou is a sub-provincial city, so all aspects of resources will be tilted to a certain extent, which should be helpful to the development of enterprises.

"

Li Weidong paused and then said: "The key is that in terms of business environment, the Liaodong Peninsula is much better than other regions in Northeast China. To be honest, if it were a city more inland, I really wouldn't dare to go there.

invest."

After all, the Northeast is the eldest son of industry in the Republic. Its economy is dominated by state-owned enterprises. The status of the private economy in the Northeast is not high and it does not have access to good resources. Therefore, private entrepreneurs are generally not willing to invest overseas in Shanhaiguan.

The situation in the Liaodong Peninsula is much better. After all, it is a coastal area with a much more open economy. It is also relatively close to Japan and South Korea. It will receive more investment from Japan and South Korea. In terms of treating the private economy, it is not as good as other regions in the Northeast.

keep.

Lu Guangming went on to introduce: "As far as I know, the Sanquan Medical Equipment Factory has stopped production and its employees are semi-laid off. If no one can be found to take over, it will probably go bankrupt.

If we propose an acquisition now, it will be equivalent to helping the local area solve a big problem. I believe the local area will be very welcoming, and we may even be able to get some preferential policies such as taxation and electricity."

"Okay, let's go to this Sanquan Medical Equipment Factory to inspect it. If it's suitable, we'll buy it!" Li Weidong made a final decision.

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