Reborn Industrial Tycoon

Chapter 542 Best Advertisement

Most of the people in the office of the "Focus Talk" program team have left for work, leaving only a few editors discussing in low voices.

"Our Director Wang's face doesn't look very good!"

"Nonsense, look at those reports from the south, no one feels happy about it!"

"This flood is indeed very serious. Anyway, I have never seen such a severe flood in my life."

"Director Wang's face is not good-looking, not only because of this, but also because of Lao Huang. You don't know yet, right? Lao Huang went to the disaster area to interview and encountered a mudslide on the way!"

"Mudslide! How about the old man?"

"My life was saved, but I lost an arm and a leg, and there are many fractures on my body. I am currently being treated at a local hospital."

The man sighed and continued, "It would be fine if it was in our capital city. It's just a fracture, and it can definitely be cured. But other places don't have as good medical conditions as our capital city.

Moreover, the medical resources in the disaster-stricken areas are the most scarce, so I don’t know if Lao Huang can get effective treatment there. If he is not lucky, he may have sequelae."

"Lao Huang is a senior reporter and has done several in-depth reports over the years. It would be a pity if he could not go to the front line for interviews because of the sequelae."

"It seems that it's not just because of Lao Huang's matter. This morning, our director was called to a meeting by the leader. I think it's because the leader assigned new tasks and it's not easy to complete, so the director is upset!"

At this time, Director Wang was indeed sitting in the office with a miserable expression on his face.

Lao Huang was his most capable man, but now he encountered an accident during the interview. Although he was treated promptly, as a boss, he inevitably felt a little uneasy.

Moreover, Lao Huang's situation is not an isolated case. There are many reporters in the "Focus Talk" program team who are now covering the front lines, and they are also facing danger.

For reporters, the dangers they face when covering man-made events are predictable. Although sometimes if the interview is interfered with, they may be beaten, or even the interview equipment may be damaged.

But as long as you show your CCTV press card, your life will basically not be in danger. People who dare to do bad things are not fools. They know that CCTV reporters are not easy to offend, and "Focus Talk" reporters are not to be offended.

However, the dangers faced when covering natural disasters are unknown. Natural disasters are a matter of God. No one can predict when God will not like you and will cause a disaster to help you ascend.

In the face of natural disasters, it is useless to take out a press card. God will not give you special mercy just because you have a press card.

Director Wang is worried about the personal safety of his subordinates. In addition, the leaders above have also assigned new tasks.

The leadership requested that the direction of the next reporting should be adjusted, the content of the reporting should be more in-depth, more positive reports should be made, and in-depth excavations should highlight typical and advanced deeds, so as to unite the people and enhance confidence.

Most of the interviews sent back by reporters previously introduced the situation of flood relief and disaster relief, as well as the resettlement situation of the affected people, and there were no in-depth reports on outstanding typical and advanced deeds.

This made Director Wang feel a little upset. Although he wanted to implement the leader's request, it was difficult for a clever woman to make a meal without straw.

Browsing through the interview transcripts sent back by the reporter, I read each article but did not find what I wanted. A feeling of anxiety and irritability poured into Director Wang's heart.

Suddenly, Kong Zhenlong's interview manuscript came into Director Wang's sight.

"The water purifiers donated by kind-hearted companies have allowed people in the temporary resettlement sites to drink clean drinking water, which has solved the drinking water health problems of the disaster-stricken people."

Director Wang was slightly startled, and secretly thought that the focus of this report seemed a little different.

"I'll go to the studio later and see what Lao Kong was interviewed about."

…

In the viewing room, Kong Zhenlong's interview is being played on the device.

In the picture, yellow dirty water mixed with sediment enters the water purifier, and what comes out is clear and clean water.

"According to the product description of this water purifier, the purified water can be drunk directly. However, most people are still accustomed to drinking warm water, so the resettlement site eventually boiled all the water.

Moreover, the boiled water can also be used by the affected people to make milk powder, run instant noodles, or take cold medicine and other medicines. Next, let me taste the taste of this purified water."

Kong Zhenlong said as he drank the glass of water he just received.

"This water has no odor and is exactly like our usual drinking water. With this equipment, the health of the drinking water in the resettlement site will be fully guaranteed!"

Fast forwarding and watching the content shot by Kong Zhenlong, Director Wang couldn't help but feel a little excited.

What a great subject for reporting!

Director Wang is familiar with the drinking water situation in the disaster-stricken areas. In areas with serious security issues, floods have contaminated most of the water sources, and clean drinking water cannot be found at all. Even after filtration and long-term sedimentation, the water is still

It's yellow and has a strange smell.

Among the reports sent from the front, there are too many scenes of People's Liberation Army soldiers drinking mud soup and eating steamed buns. Many of these scenes will make people feel an unforgettable sting.

Water is the source of life. If there is no other choice, who would drink such dirty water mixed with soil?

The report now sent by Kong Zhenlong is obviously the so-called positive report.

"These water purifiers are donated by kind-hearted companies. I remember that this kind of water purifier is used by many families abroad. It is connected to the water pipe, and the water that comes out can be drank directly. The price seems to be quite expensive, so

More than five hundred dollars!"

Thinking of this, Director Wang looked back at the interview with Kong Zhenlong.

"Judging from the picture, this resettlement site must have more than 100 water purifiers, which costs more than 50,000 US dollars, which is equivalent to more than 400,000 RMB!

These water purifiers were donated by Puppy Electric. I don’t know how many such water purifiers Puppy Electric has donated in total. Donating money and materials to disaster areas is an outstanding example, isn’t it? Someone should be sent to the Puppy Group to interview

!”

…

After the reporter returned, Director Wang learned that Puppy Electric had donated 12,000 household water dispensers to the disaster-stricken areas.

Director Wang quickly calculated that this is equivalent to six million U.S. dollars, or 50 million yuan.

In 1998, this was definitely a huge donation.

As the saying goes, a friend in need is a friend indeed. At that time, many domestic companies actively donated money.

However, at that time, the country's economy was not as strong as it is now, and companies were not as wealthy as they are now. For most well-known companies, if they donated one million yuan, those who could donate two to three million yuan would be considered too much.

Glass King donated 3 million, which is considered a leader among private enterprises; Changhong donated 10 million, which is the largest donation among state-controlled enterprises.

Of course, there are also some very outstanding companies, such as Huawei, which was founded just a few years ago. It donated 40 million yuan and emergency communications equipment worth 25 million yuan. It is definitely a ceiling for conscientious companies.

After all, that was 1998. A donation of 10 million at that time might be even more powerful than a donation of 100 million now.

What's more, what the Puppy Group donated was a water purifier, which is an urgently needed material in the disaster area.

In a natural disaster of this level, donating ready-made materials is definitely more effective than donating money directly. After donating money, you have to purchase materials again, but if you donate materials, the disaster-stricken areas can use them directly, eliminating the need for intermediate links.

Water is the source of life. Drinking water is always the first priority. Even if it is a normal meeting, drinking water must be ensured for the participants, not to mention areas that have experienced large-scale natural disasters.

Therefore, the batch of drinking fountains donated by the Puppy Group are definitely strategic-level supplies to support people's livelihood.

…

In the TV screen, a village cadre scooped out more than half of the murky water with a ladle and said to the camera: "This water has been filtered three times and it is still so muddy. There is nothing I can do. It's like this now. I can't find it."

Clean water can only be boiled and drank carefully!"

"Does this water have a strange smell?" the reporter next to me asked.

"It must have a smell. It has an earthy smell. After it is boiled, the smell will be less and it is barely drinkable." The village cadre introduced it.

As the screen turned, a shot of another temporary resettlement site appeared. The person in charge of this resettlement site began to introduce the drinking water situation here.

"We have a water purifier here that can purify muddy water into clean water."

Next is an introduction to the water purifier and footage of Kong Zhenlong personally tasting the purified water.

The scene turned again, and the people affected by the disaster were lining up to make noodles with boiling water, holding boxes of bowls of noodles.

As soon as the camera turned, clear water flowed out from the faucet of the thermos bucket, quickly covering the bowl of instant noodles. Through the clear water, you could see that the instant noodles condiments were melting rapidly.

At the same time, a narration sounded, roughly introducing that since kind-hearted companies donated water purifiers to the disaster-stricken areas, more and more temporary settlements have been drinking clean water.

Next, there is an interview with the Puppy Group. The interview is not long and there are not many pictures. It just briefly introduces that the Puppy Group donated 12,000 household water purifiers to the disaster area.

However, for the viewers in front of the TV, this news report is full of new ideas.

It is no longer an introduction to the houses that were flooded by floods, or a description of the properties lost in the floods. Instead, it is telling a positive story, a story about how to use scientific and technological means to solve the drinking water problem of the disaster-stricken people.

Moreover, this contrast between muddy water and clear water makes the audience feel the difference most intuitively.

Vision is always the most visually stimulating. Compared with other ways of obtaining information, the perception is a level lower.

For example, in news reports, it is said that a certain company or a certain kind person has donated how much money to the disaster area. In terms of people's perception, they can only feel a number.

When ordinary people hear that a company has donated 100 million, their first reaction will be to think that this is a large amount of money. However, in fact, they do not have a clear understanding of this 100 million, and it is unlikely to cause much disturbance in their hearts.

Because ordinary people will never have access to so much money in their lifetime, 100 million dollars of money has no actual concept in the minds of ordinary people, and can only form a numerical concept.

In terms of money, ordinary people and the super rich are actually on the same level.

The super rich don't care at all because they are too rich, so they just regard money as a number; while ordinary people don't have much wealth in their hands and are reluctant to spend money, so money becomes a number in their bankbooks.

Visual stimulation can bring about intuitive feelings.

When the comparison between drinking muddy water and drinking clear water appears in the news, even if the audience has never drank muddy water with dirt, they can imagine that the taste of muddy water is difficult to swallow.

CCTV has always been the benchmark for domestic news reporting, and "Focus" is the most popular program. When this program was broadcast, the household water purifier product instantly became popular, and the Puppy Group also became a

A conscientious enterprise in the hearts of ordinary people.

…

Li Weidong also didn't expect that his donation of 12,000 water purifiers would be highlighted by CCTV.

This batch of water purifiers was originally donated to front-line flood relief fighters, but most of them ended up in the resettlement sites of the disaster-stricken people.

The situation in the disaster area has attracted the attention of people across the country. The "Focus Talk" report that allows the affected people to drink clean water is definitely the best advertisement.

Overnight, people all over the country knew about the puppy water purifier, and Li Weidong didn't even need to ask Teacher Ge to advertise it.

It's just that the water purifier is not on the market. Even if it is on the market, the high price is not affordable by ordinary people.

But Puppy Electric also has other products, such as hair dryers, shavers, soymilk makers, microwave ovens, etc. These are all daily household appliances that ordinary families can afford.

Chinese consumers are still very kind, and they are very willing to support conscientious companies with actions.

Although they couldn't buy a water purifier, they could buy other products from Puppy Electric. In just a few days, the sales of Puppy Electric's products soared, and agents in many places were even out of stock.

Although the 12,000 water purifiers donated by Li Weidong cost a lot of money, they successfully established the image of Puppy Appliances. Then the sales of Puppy Appliances surged, which in turn brought Li Weidong

More profits.

Some people are happy and some are worried. While the sales of puppy electrical appliances are soaring, there are dark clouds over Fukang Engineering.

One hundred construction machinery is worth tens of millions. For Fukang Engineering, donating this large amount of money is equivalent to losing a year's profit.

In the office of General Manager Zhang Tao, several senior executives were crying to Zhang Tao.

"Mr. Zhang, Chairman Li donated 100 construction machinery at once, which is tens of millions! We have done it in vain for a year!"

"Yes, Mr. Zhang, if you calculate it this way, we will have no profit this year, so won't the year-end bonus be lost?"

"Mr. Zhang, even though this company became his Li Weidong's after it was converted into a joint-stock system, we can't just talk about it! We have to consider our feelings no matter what!"

Take this donation of 100 construction machinery for example. He just said tens of millions in vain! He, Li Weidong, is a rich man and doesn’t care about the bonus, but we still count on the bonus to support our family!"

"Yes, even if Li Weidong has the final say in the company, he can't take our bonuses to buy himself a reputation! If he is willing to donate, he will donate as much as he wants out of his own pocket. Why should we not receive bonuses!"

Everyone complained in front of Zhang Tao.

Zhang Tao looked at these old subordinates and sighed.

"I don't want the bonus to be wasted this year, but you also know that after the reform of the joint-stock system, more than 90% of the shares belong to Li Weidong. Although I am the general manager, I actually work for Li Weidong! The boss wants to donate,

What can I do?"

"Mr. Zhang, do you mean you don't care about us?" one person asked resentfully.

Zhang Tao also knew that if he said he didn't care, then these old subordinates would definitely treat him in a submissive manner in the future, and by then he would not even be able to hold his position as general manager.

So Zhang Tao said: "You have all been following me since the loader factory. Of course I will not ignore you. But we have to pay attention to a strategy! And I am the only one who has a limited right to speak. After all, Li Weidong is the boss.

If we want to negotiate terms with him, we need to unite!"

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