Reborn Industrial Tycoon

Chapter 596 Just 998, buy the cooling system and take it home

Xu Zhizhi is not a special case. Engineers sent by other companies to India for technical support reported the same situation to their leaders after returning home.

After learning about Li Weidong's offer to Indians, everyone was shocked!

Everyone guessed that Li Weidong would make a lot of money from repairs and maintenance, but they didn't expect that Li Weidong was so black-hearted and directly quoted ten times the price.

Chinese companies export products at low prices, and it is normal for companies to lower prices for each other. Many orders even make no money at all, just to exchange for foreign exchange.

So when Li Weidong proposed to be responsible for product maintenance at the Dubai Construction Machinery Exhibition, no one took it seriously.

After all, everyone is selling cheap goods, so how high can the repair and maintenance costs be! Even if this money is earned by Li Weidong, it is just hard-earned money.

However, Li Weidong made a lot of money from the subsequent maintenance of the products, which was even several times higher than the profits made by various companies from selling products.

For other domestic construction machinery companies, this seems to have opened a new door. It turns out that product repair and maintenance can still make money! If you didn't make this kind of money before, it would be a huge loss.

What’s even more surprising is that the Indians actually accepted such a high offer!

Li Weidong's quotation is clearly a scam, and anyone who is not a fool can see it.

However, Indians are really worse than fools. They knew that Li Weidong was trying to trick people, but they still jumped into it.

Other colleagues in the country suddenly realized that there really are such silly customers in the world! They are so cute!

If you encounter such a naive customer, you will not be fooled. If you encounter an order from an Indian in the future, you will definitely be asking for money!

Li Weidong also grasped the Indian character of doing what he said but doing little.

If it were an East Asian country, nine times out of ten they would try their best to be self-reliant when encountering this kind of thing.

But the Indians probably only talk about self-reliance. If they are really asked to do it, I don’t know how long it will take to achieve it.

In addition to subsequent maintenance and repairs, Li Weidong has also prepared another move, which is to install a cooling system.

There will naturally be a charge for adding an additional cooling system, and the charge is not cheap.

It's like buying a low-end car and adding a 360-degree reversing camera. Going to a 4S store will definitely be much more expensive than going to an auto parts store.

…

Fukang Engineering Company and the Scientific Research Department have developed a cooling system.

The so-called heat dissipation system is actually an external blower that blows air to the device to promote air circulation and thereby perform the heat dissipation function.

This kind of thing really has no technical content. Not to mention professional engineers, even technical secondary school students studying mechanics can easily make it.

Using a blower as a cooling system and selling it to Indians at a high price is obviously a scam. No matter how poor the Indian technology is, they will not be stumped by the blower.

So he had to do a complete show. In order to fool the Indians, Li Weidong specifically asked the technical department to design a unique shell for the blower. At least the Indians would not be able to tell at a glance that it was a blower.

However, Li Weidong was a little dissatisfied with the samples brought out by the technical department. It was not that the performance was bad, but that the appearance was too ordinary.

Looking at the blower samples that Chen Yonghua came to, Li Weidong said with a critical look; "Is the design of this appearance too ordinary? It just adds an iron box on the outside!"

Chen Yonghua explained: "Chairman, didn't you say that the Indians should not be able to tell at a glance that this is a blower? The iron box we added outside covered the entire blower.

The air outlets have been processed, and Indians will never be able to tell that this is a blower!"

"But with such a mediocre appearance, it's hard for us to sell it at a high price!" Li Weidong shook his head and continued: "What I want is a more technological appearance, which makes people think that this is a high-tech product, so

Only then can we sell it for a big price!"

"High-tech products? I understand!" Chen Yonghua nodded, but his eyes were still full of confusion.

"I think you don't understand." Li Weidong sighed helplessly, and then said: "But it is indeed unprofessional to let you mechanical people do the appearance design. I won't make it difficult for you, I'll go ahead.

Bring in the reinforcements!"

Li Weidong said as he picked up his cell phone and dialed Wang Jiuyang's phone number.

"Hey, Jiuyang, it's me. I'll assign a few people from the design department to be responsible for product appearance design. It's best to have a designer with a unique design style and personality. I don't want practicality, just design.

It’s trendy enough to come out.”

…

In terms of designing product appearance, designers of small household appliances are definitely a hundred times better than designers of construction machinery!

In the design of construction machinery, the first factor to consider is performance. In the field of construction machinery, the improvement of product performance is more important than anything else. The price of the product can even be ignored in order to improve the performance of the product.

For example, among those high-end construction machinery, which one is not very expensive? One machine can easily cost tens of millions, or even hundreds of millions, but as long as the performance exceeds a certain critical point, demand still exceeds supply.

For example, for a 1,200-ton crane, one is almost built and sold. There is no chance that it will not be sold, because this product has exceeded the critical point of 1,000 tons.

The performance of a crane that exceeds 500 tons is half that of a 1,200-ton crane, but the price can only be sold at a quarter.

This is the characteristic of construction machinery. Manufacturers or customers are willing to pay double the price for a 10% performance improvement.

Therefore, the core work of the design and development of construction machinery is to improve performance. As for other aspects, such as convenience of control, driving comfort, etc., they can only be regarded as icing on the cake.

As long as the performance is good enough, I don't care whether it's inconvenient to operate or whether it's comfortable for you to drive! Anyway, these are the responsibility of the driver and have nothing to do with the designer.

The appearance of construction machinery is something that designers will not consider. Therefore, over the decades, the appearance of cars has gone through several generations of decoration, but construction machinery still looks the same.

The design of home appliances is different, especially small home appliances, which attach great importance to appearance design. Because many customers are willing to buy products for a beautiful appearance.

The improved performance of home appliances is not that attractive to consumers.

For example, if a hair dryer increases the wind power by 10%, consumers will be indifferent. No one will choose a certain hair dryer just to blow 10% more wind.

But there will definitely be people who buy a certain hair dryer because they like its appearance.

Therefore, the design of home appliances attaches great importance to appearance design.

In terms of performance, unless there is a relatively large improvement or new functions, it will be updated.

However, in terms of appearance, upgrading is common. The same product can be sold as a new product with a beautiful shell.

What's more, Puppy Electric also has business in Japan, so the designers of Puppy Electric are also very particular about the appearance requirements of the products.

Japanese consumers have always been picky. Their requirements for home appliances are to be exquisite, beautiful, and technologically advanced.

For Puppy Electric to survive in the Japanese market, in addition to Kimura Takuya’s advertising effect, the products must also meet the consumer needs of Japanese people.

Therefore, Puppy Electric specially recruited a group of art graduates from universities to be responsible for the appearance design of the products. The purpose is to design beautiful and trendy product appearances.

After college students are not guaranteed assignments, it will be more difficult for art students to find jobs. Those who prefer design are better off. Those who simply study painting or sculpture can get a teacher qualification certificate and become an art teacher in school.

It's pretty good.

Therefore, Puppy Electric was able to easily recruit a large number of college students in this field, and then after a series of screenings, it found a few talents who were very suitable for the appearance design of small home appliances.

Now Li Weidong wants to use a blower to fool the Indians, and these exterior designers come in handy.

…

The reinforcements invited by Li Weidong quickly came up with several sets of design plans.

Li Weidong chose a design that looks very sci-fi. It looks like a high-tech product. People who don't know would never guess that it is actually a blower.

After the samples were made, Li Weidong contacted Naravani.

"Mr. Naravani, we have found a solution to the problem of the high failure rate of the construction machinery you purchased."

Li Weidong paused and then said: "After our research, the fault of those construction machinery was mainly due to the high climate in India, which caused the temperature of the machinery to overheat.

For this reason, we have specially developed a cooling system that can be used on engineering machinery, which can significantly solve the problem of excessive machine temperature.

This cooling system uses a wind system with strong convection circulation, and applies a large amount of aerodynamic design, using the most advanced technology currently and in the world..."

Since bragging is not illegal anyway, Li Weidong simply made up a lot of terms and turned the packaged blower into the world's most advanced equipment.

After listening to Li Weidong's introduction, Naravani immediately expressed interest.

In fact, Naravani is not interested in the so-called cooling system, but in purchasing.

For every purchase, Naravani can make a fortune from it. Of course, Naravani is eager to have more purchase projects so that he can make more money.

Just listen to Naravani say: "Mr. Li, since you have developed the cooling system, you might as well send a set of samples and let us try it!"

When negotiating business with Indians, it is an iron rule not to give samples. Even if you do send samples, you must first collect sample fees to avoid being used by Indians for free samples.

So Li Weidong said: "Mr. Naravani, I'm afraid there is no way to send this sample, because this cooling system is a high-tech product and requires our installers to come and install it in person before it can be effective.

"

Naravani nodded. It is normal for high-end equipment to be installed by manufacturers. Many times, manufacturers do not allow others to observe the installation process, just to keep the technology confidential.

When Chinese people purchase foreign equipment and introduce advanced technology, they often suffer this kind of disadvantage. If they want to see how they install it, they won't let them see it at all.

India has also suffered the same losses when purchasing foreign equipment, but as time passes, Indians get used to it.

Naravani then said, "Mr. Li, if there is no sample, how do I know how effective your cooling system is? How can I purchase this product?"

Li Weidong immediately replied: "Mr. Naravani, I can send you the product introduction in the form of an email. In addition, I can also send a video of the product test. I believe that through these, you can have a more comprehensive understanding of this matter."

Cooling system!"

…

Around 2000, sending emails was nothing new.

What's more, India is the world's largest "IT wage earner". In order to better serve those European and American bosses, Indian companies may use email more frequently than Chinese companies.

Naravani soon received the email.

When you open the email, in addition to the product introduction in text, there are also some pictures.

And this picture immediately attracted Naravani's attention.

"Is this a product of the earth? It looks like a tool used by aliens in science fiction movies! The Chinese introduced it correctly. This is really a high-tech product!"

Naravani was indeed deceived by the beautiful and trendy shell.

Indians are more likely to be confused by appearance, so they prefer colorful decorations because they can make the appearance look better.

For example, Indian truck drivers drive a broken truck, but they always add various decorations and ornaments to the truck. From a distance, it looks like a float for the Lantern Festival on the 15th day of the first lunar month.

Another example is the motorcycle-mounted arhat that is performed every time in India's military parade. Dozens of people are mounted on one motorcycle, and then they pose in various poses. It looks like a circus performance, with no military power at all.

But it looks good this way! That’s why every time India conducts military exercises, it will put Arhats on motorcycles.

This kind of flashy thing is more popular among Indians. It seems to represent the character of Indians. When they brag, they are unrivaled in the world, but when they do things, they are just as flashy!

Li Weidong's quotation for this cooling system is US$500, which is about more than 4,000 RMB, and can be installed for free. However, for some relatively large construction machinery, installing one is not enough, and two or three may be required.

With the power of the blower, one is indeed not enough for some large machinery.

A blower with a casing costs US$500. Li Weidong is also very evil.

However, Li Weidong is not the only one who has a dark heart.

…

In a mansion in New Delhi, Naravani was sitting on a sofa with a respectful face.

Opposite Naravani is his cousin who is a high-ranking official.

Naravani took out a photo and said, "This is the cooling system provided by the Chinese. Please see, does it look like something from a science fiction movie? This is definitely a high-tech product!"

The cousin looked at the photo, then nodded with satisfaction and asked: "It seems that this is indeed a high-tech product. How much is the Chinese price for this cooling system?"

"700 US dollars, including installation!" Naravani said.

Naravani directly raised the price by US$200. Obviously, the price difference will go into Naravani's pocket.

The cousin thought for a moment and said, "This high-tech product should be sold for $1,000. But $1,000 doesn't sound good. After all, it's four digits. Let's make a quote based on $998!"

The cousin's intention was obvious. He asked Naravani to quote a price of 998 US dollars, of which 298 US dollars naturally fell into the cousin's pocket.

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