Reborn Industrial Tycoon

Chapter 598 Popularity

The fact that a blower was sold for US$500 was not kept secret for too long. Domestic colleagues soon learned that Li Weidong put a casing on the blower, and thus defrauded the Indians of a large sum of money.

It is always disgraceful to deceive people, but in the eyes of many people, this has become a classic business marketing case. Later, a university professor even took this case to class to explain it.

In the field of commercial marketing, many so-called classic cases actually contain some deceptive elements, such as empty-handed tricks, false propaganda, exaggeration, borrowing money to lay eggs, and other means.

But after all, this world judges heroes based on success or failure. If you are a successful person, then your use of these methods will not only be harmless, but will become a good talk.

In addition, this incident also had another impact, that is, it made Chinese companies realize that Indians are easier to cheat, and when they do business with Indians in the future, they will definitely have to ask for a higher price!

…

Oakland, California, USA, where the 2000 NBA All-Star Game was held.

Due to labor disputes, the NBA was suspended last season and ended up completing the entire year in a shortened season.

Now that the labor dispute has been resolved, NBA games have returned to normal, and the NBA All-Star Game has also resumed.

The lockout has brought huge harm to the NBA, at least in terms of commercial value, and the team owners have also made a lot of money. Therefore, NBA President David Stern hopes to use this All-Star Game to

Let the NBA return to its glory days.

The slam dunk contest has always been the top priority of the NBA All-Star Game and the most watched event.

Also because of the NBA lockout, the NBA Slam Dunk Contest has not been held for two consecutive years. The last Slam Dunk Contest was the one in 1998 when Kobe Bryant won the championship.

For this year’s dunk contest, the NBA also invited Kobe Bryant, the defending champion from two years ago, but Kobe did not participate. However, the dunk contest has never lacked outstanding young people. For example, in this year’s dunk contest, there are Carter, Tracy McGrady, Francis, Star

Khaus and others participated.

In the players' locker room, Carter took out a pair of brand new sneakers from his bag, which immediately attracted the attention of other players.

"Vince, why have I never seen this pair of sneakers of yours before? Are they the latest model? They look really cool." Francis asked.

There are many stars in the NBA who like to collect sneakers, and Francis is one of them. In the future, he will collect a lot of out-of-print sneakers.

Carter replied: "These are the signature boots prepared by my sponsor for me, and they are planned to be released after the All-Star Game!"

"Signature boots!" Francis showed an expression of envy on his face, and then he asked: "Has this shoe been named?"

"Yes, they named this sneaker 'Demigod'." Carter replied.

"Demigod? I thought it was called UFO!" Francis said with a smile.

At that time, Carter did not have the nickname "demigod", but because of his excellent physical fitness and often flying over the backboard, fans affectionately called him UFO.

As for the title "demigod", it was O'Neal who first called him out.

Carter nodded: "Yeah, I don't understand why I got this name. It reminds me of Hercules in the myth, but I don't seem to have any connection with that guy."

Hercules is Heracles, a hero in Greek mythology. He is the illegitimate son of Zeus, so he has the blood of a demigod. When Westerners mention demigods, the first thing that comes to mind may be Hercules.

This new pair of sneakers named "Demigod" quickly became the focus of the locker room.

After all, James Bond is a fashion designer, and he has always pursued trends in the design of sneakers, so he made the leap to basketball shoes, which look more like a trendy product than a traditional basketball shoe.

In the field of sneakers, some young brands often bring amazing products, but it is the big time-honored brands whose designers have relatively rigid thinking and often rest on their laurels.

It is also for this reason that top brands such as Nike and Adidas often find some fashion brands to make joint models. The fashion brands are responsible for designing the shoes, and the big brands only put a logo on them.

If the market response is good, then use the big brand's sales channels to make a lot of money. If the market response is not good, then the small brand will take the blame, and the big brand will not lose too much.

…

In the slam dunk contest, Carter received the most applause and cheers just during the introduction of the players.

In this year's NBA All-Star Game, Carter was voted into the All-Star Game by the fans as the top vote-getter, which shows how popular Carter was at that time.

From this year until 2002, Carter was the top vote-getter in NBA All-Star voting. Even if Jordan came back during this period, Carter's status as the top vote-getter could not be shaken.

It wasn't until the Lakers won three consecutive championships, which greatly increased Kobe's popularity, that Carter lost the vote leader in 2003. However, in 2004, after the Lakers entered the rebuilding process, Carter immediately regained the NBA All-Star vote leader.

If it weren't for the huge fan base in China, Carter might have been the top vote-getter in 2005 and 2006.

In those two years, Chairman Yao was at the peak of his popularity in the NBA. With the support of Chinese fans, Chairman Yao won the NBA vote king for two consecutive years.

Therefore, in the first five years of the 21st century, the most popular star in the NBA was none other than Carter.

The dunk contest in 2000 was Carter's battle to become a god, and the best dunk king was born from this.

This year, Carter faced very high-quality opponents. Needless to say, his cousin Tracy McGrady, rookie Francis' physical fitness is outstanding, Stackhouse was a top spring player in high school, and Richie Davis is also well-known.

The dunk will.

However, when Carter succeeded in the 360-degree windmill on the first dunk, the game seemed to be over.

In the subsequent three dunks, Carter successively demonstrated a 180-degree turn behind the backboard for a windmill dunk, coordinated with Tracy McGrady's mouth to change hands, and reversed his hands for a dunk, successfully winning the slam dunk contest championship.

When Carter won the dunk contest trophy, James Bond opened a bottle of champagne in front of the TV and cheered.

"Hahaha, these 'demigod' sneakers are going to be sold out soon!"

…

Just as James Bond cheered, Carter's signature sneakers immediately became a hit. The day after the dunk contest ended, a large number of customers came to Feiyue's flagship store to buy Carter's signature sneakers.

However, the sneakers are not yet available on the market, and fans will have to wait until Monday.

Even on Monday, this demigod sneaker is still on sale in limited quantities!

This is clearly using hunger marketing tactics.

However, this trick is very effective. Precisely because the sneakers are sold in limited quantities, it attracts more people to rush to buy them.

Carter's popularity, coupled with the limited sales strategy, made this demigod basketball shoe become a phenomenon-level hit that swept the United States overnight.

All the chain stores in Feiyue are full of people waiting to buy half-length sneakers. Even if they can't buy them on the day, they can make a reservation first and pick them up directly when the goods arrive.

The entire Feiyue brand has also greatly increased brand awareness.

Historically, Carter participated in that slam dunk contest and wore a pair of AND1 sneakers.

Although Carter was still under contract with Puma at the time, Puma's sneakers were too inexperienced to wear, and Carter had refused to wear Puma sneakers in games.

So Carter began to try on various brands of sneakers, and was finally attracted by AND1's Tai Chi sneakers. So he wore a pair of red and white Tai Chi sneakers and participated in the dunk contest.

With Carter's blessing, this shoe has undoubtedly become a hit and has become the flagship product of the AND1 brand. As a result, AND1 once became the top five sports brands in North America.

To this day, AND1 still relies on speculating on Tai Chi sneakers to stabilize sales.

But unfortunately, AND1 did not retain Carter, and Carter was eventually poached by Nike.

At that time, Nike had high hopes for Carter, and gave Carter the shox technology that Nike had worked hard to develop for more than ten years to promote. This is the famous Nike bb4 sneaker.

The last person to receive such treatment was Jordan. At that time, Nike had just launched air cushion technology, and Jordan was responsible for promoting it. From then on, Nike established its position as the leader in the industry.

The bb4 sneakers are indeed very popular, but the "demigod" discovered that the "half-human" part of himself is actually his knees!

The knee injury greatly affected Carter's ability to fly. Carter's data began to decline. It was also for this reason that Nike's shox technology was questioned. Any immature shox technology was the main reason for Carter's knee injury.

In the end, Nike also decided to terminate the shox project. Perhaps this also shows from the side that shox technology does have safety risks.

Now Carter is the spokesperson of Feiyue, and the popular basketball shoes have become the "demigod" of Feiyue.

…

Dyson joined Nike in 1979. He started as a store manager and is now a senior executive of Nike. He holds multiple positions in the sales and operations departments and is also one of the strong contenders for the future Nike president.

At this time, Dyson's car was driving through the business district of Los Angeles and happened to pass by Feiyue's flagship store, and then saw a long queue in front of the door.

"Feiyue Sports? Is it that sports brand that just appeared in recent years? There are so many people queuing up? Are they doing some kind of promotion?" Dyson said with a frown.

The assistant sitting in the front row immediately replied: "Sir, these people are rushing to buy a basketball shoe, the one worn by Vince Carter in the dunk contest. This pair of shoes has been very popular recently, and it is sold in limited quantities.

, so you need to queue up to buy it before you can buy it.”

"Limited sales? It's nothing more than a marketing strategy!" Dyson curled his lips disdainfully and continued; "But I never thought that Vince Carter would be so popular. I remember Carter was at Puma before.

?Later, he was poached by Feiyue Sports?"

"That's right." The assistant then asked, "Sir, are you interested in Carter? Do you want me to send someone to contact Carter?"

Dyson frowned and thought about it. Seeing Carter's popularity, he really wanted to sign Carter to Nike.

After pondering for a moment, Dyson said: "Let's send someone to test Carter's tone first and see if it's possible to lure him to Nike."

"Okay sir, I'll send someone to do it right away." Zhu Li said.

Dyson looked out the window at the people queuing up and said, "The rise of Feiyue Sports in the past two years has indeed been quite ferocious. Unknowingly, it has already gained a very high reputation."

The driver and assistant replied, "The spokespersons Feiyue Sports have signed in recent years have been relatively successful. I remember when Feiyue Sports spent 10 million US dollars to sign high school student Kobe Bryant, everyone was laughing at them.

Now Kobe Bryant is not only the star of the Lakers, but has also been selected to the All-Stars. This year's Lakers have a very good record and have a chance to compete for the championship.

If Kobe can lead the Lakers and win two or three championships, then this will be the most successful commercial endorsement in sports history, perhaps second only to when we signed Jordan.

Later, Feiyue Sports signed Tracy McGrady. Although he was still a substitute, he was only twenty years old after all and still had great potential that could be tapped.

If Tracy McGrady can maintain his current progress, he may become an All-Star. As long as Tracy McGrady can be selected as an All-Star, then this signing of Feiyue will be a huge profit.

In addition, they snatched Vince Carter from Puma last year. It has only been less than a year, and this investment has already brought a very generous return.

Carter is the All-Star vote leader and performed amazingly in the Slam Dunk Contest. He has embarked on the path of a superstar and may really become the next Jordan!"

Dyson nodded: "Carter's potential is indeed shocking. In fact, we were also very interested in Carter back then, but Puma beat us to it. Now it seems that it was indeed a mistake not to win Carter.

However, Feiyue Sports' vision in selecting spokespersons is indeed very precise. It seems that we need to pay more attention to this in the future. Once a young player is favored by Feiyue Sports, we must also pay more attention to it.

If they are really potential new stars, they might as well dig them out at a high price. They are a second-tier sports brand. No matter how hard they compete, they will never be able to compete with us, Nike!"

…

James Bond is also on the phone with Li Weidong.

"Boss, your judgment is very accurate. It is indeed the best time for us to launch Carter's signature sneakers after the dunk contest. Now the sales of this sneaker are very hot. Maybe it will become the U.S. sneaker sales champion this year!"

James Bond paused and then said: "In addition, I have sent the information on this year's potential new stars to your email. This is only preliminary scouting information. After the NCAA March Madness is over, I will also send you information.

I’ll give you detailed information.”

Li Weidong replied: "I've seen that list, and there aren't any guys with potential. On the Lakers side, the team has adapted to the triangle offense system, and O'Neal and Kobe have become more and more understanding as a team.

This year's Lakers team is very likely to win the championship, so we still focus our promotion on Kobe."

The 2000 NBA draft was a very poor draft. Among the players in this draft, only three players made it to the All-Stars.

Several of the more talented players were all glass men, and injuries completely destroyed their talents. Most of them quickly disappeared from the NBA. Only a few sixth men continued their relatively long sports careers.

The NBA draft has always been like this. After several big draft years, it is bound to usher in a small draft year. Excellent young people have either participated in the draft in the past few years, or they have waited two years to participate.

So every time after a big draft year, there will always be one or two drafts where all the players are imported.

Just listen to James Bond continue to say: "Boss, there is another thing I need to report to you. Carter's agent inadvertently revealed to me that Nike, Adidas and Reebok have sent people to contact him."

"Accidental disclosure? I think it was disclosed on purpose!" Li Weidong asked with a smile.

"It should be intentional. According to Carter's agent, Nike and Adidas contacted him to tentatively inquire about Carter's price. They wanted to poach Carter!" James Bond said.

Li Weidong thought for a while and said: "Carter turned around from Puma and we will move to Leap Sports. He should not change jobs again in a short time. For players, frequent changes in sneaker sponsors will also have an impact on reputation. Carter's agent

People do this just because they want us to give Carter more resources!"

"I think so too, but I think we have to guard against this kind of thing. Nike, Adidas, and Reebok are all big companies, and they are much stronger than us. If we really compete for spokespersons, I'm afraid we are no match.

." James Bond continued.

"Yes, it's important to be on guard against others!" Li Weidong murmured, but in his mind he was wondering if he should strike first and find an opportunity to trick these big brands.

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