Reborn Industrial Tycoon

Chapter 621 Comeback

"Ms. Nako, is Director Yamazaki here?"

"Minister Yamazaki is in the reading room, saying he wants to review a TV series."

"Excuse me, I'll come see Minister Yamazaki later.

…

An hour later.

"Ms. Nako, is Minister Yamazaki back?"

"I'm very sorry. Minister Yamazaki hasn't come back yet. He's still in the reading room."

"Is Minister Yamazaki still reading the films? Well, I'll interrupt you later."

…

Another hour passed.

"Ms. Nako, should Minister Yamazaki be back?"

"Ah, sorry, Minister Yamazaki is still in the reading room."

"But it's been three hours."

"I'm very sorry, I think this TV series should be longer."

"Then I can only come back later."

…

It's time to get off work.

"Ms. Nako, hasn't Minister Yamazaki come back yet?"

"I'm really sorry. I just made a special trip to the reading room. Minister Yamazaki was concentrating on reviewing the TV series. Please don't disturb me!"

"It turns out that Minister Yamazaki is forgetting about his work." The man said this, but he was thinking in his heart that what Minister Yamazaki was watching was definitely not a serious TV series. It might be a special Japanese film and television series. Otherwise, how could he watch it all afternoon?

!

At this time, Yamazaki Takashi, the head of the business and editorial department of the TV station, was sitting on the sofa in the reading room, crying.

What was playing on the TV was "Meteor Garden", and the entire TV series had come to an end. At this time, Daoming Si was on a hunger strike, and Shancai was soaked in the rain outside the mansion.

Finally, when the finale came, when he saw the lovers finally getting married, Yamazaki Takashi sighed: "It's so touching! I thought it would be similar to the anime "Boys Over Flowers", but I didn't expect the adaptation to be so..."

Success! And the production is also very sophisticated. If such a good TV series is introduced, it will definitely be a hit in the ratings!"

The TV station where Takashi Yamazaki works is Japan's BS TV station. This TV station is the TBS broadcast satellite TV channel of Japan's five largest private TV stations and is affiliated with the TBS Broadcasting Bureau.

BS TV station only officially launched in December 2000, just a few months ago, so the scale is not large. It is also for this reason that it is possible for "Meteor Garden" to be introduced by BS TV station.

Japanese TV programs are still very rich. Many programs are not expensive to produce, but they are very interesting. Therefore, Japanese TV stations do not lack good programs.

Big TV stations like Fuji, NHK, Asahi, etc., all Japanese homemade TV series have to be queued up to be broadcast, so there is no room for imported TV series.

Moreover, even if Japan introduces Chinese TV dramas, they are basically based on period films, such as "Romance of the Three Kingdoms". Whether it is the old version or the new version, it is very popular in Japan, mainly because Japanese people prefer the culture of the Three Kingdoms.

In addition, Japanese TV stations also introduced "The Princess of Pearl" in the early years, and later "The Legend of Zhen Huan", "Ruyi's Royal Love in the Palace", "Nirvana in Fire", "Story of Yanxi Palace", etc., all of which are in ancient costumes.

drama.

In addition, there are many remakes of martial arts dramas based on Jin Yong’s Heroes, but martial arts dramas are still not as popular as traditional costume dramas.

As for modern urban dramas, there is a high probability that Japan will not introduce them. In terms of the production level of modern urban dramas, Japan at that time was much better than the surrounding areas. Since I have better ones myself, there is no need for them to introduce them to surrounding areas.

Urban drama.

The first reason why "Meteor Garden" was sent to BS TV station for review is because it was changed from the Japanese comic "Boys Over Flowers".

"Boys Over Flowers" has been broadcast as a cartoon in Japan and is considered a relatively mature IP with a fan base, which also gave "Meteor Garden" a chance.

The second reason is that this TV series is free of charge and is broadcast to BS TV stations for free.

Puppy Entertainment has purchased the broadcast rights of "Meteor Garden" in Japan and then gave it to BS TV station for free broadcast in order to promote F4.

However, even if it is given away for free, BS TV station is still reluctant because they still cannot trust the production standards of TV dramas in other regions.

Fortunately, BS TV station has just been established and is not large in scale. If it is a slightly larger scale and has a longer history, it may not be willing to review films.

Historically, the first TV station to introduce "Meteor Garden" to Japan was the BS TV station. At that time, "Meteor Garden" lacked investment and the production was a bit crude, but it could still be successfully broadcast.

Nowadays, the investment in "Meteor Garden" is larger and the production is more sophisticated, so it will naturally catch the eye of BS TV station.

The production fee of NT$700,000 per episode was not a small amount at that time. In addition, the leading actors of "Meteor Garden" were not famous yet, so the remuneration was almost negligible. The crew spent money on production, which also made

The production level of "Meteor Garden" exceeded the normal level of Taiwanese dramas at the time.

As for the acting skills of the leading actors, this can be ignored. If you watch idol dramas, those who care about acting skills will be able to attract the audience as long as the plot is interesting enough, even if the leading actors are not so pretty.

Originally, BS TV station introduced "Meteor Garden" a year later. At that time, F4 had become popular in Asia and had gained some fame in Japan. Many Japanese viewers went to watch "Meteor Garden" because of F4's fame.

And this TV series is indeed very popular in Japan. In the year after the BS TV station was broadcast, 15 TV stations in Japan broadcast "Meteor Garden" one after another.

15 TV stations broadcast it, not just 15 times. Japanese TV series only broadcast one episode a week, so this episode of TV series is often broadcast many times. For example, after the prime time broadcast in the evening, it will be broadcast again the next day, and again during the unpopular time.

Play it again.

In 2005, Japan's TBS even remade "Boys Over Flowers". Although the filming was very average, it still had an average ratings of 19.8%.

This is still a big gap compared to Kimura Takuya's ratings of more than 30%, but it defeated Fuji TV's "Moon Nine" drama at the time and won the autumn ratings championship. The starring Jun Matsumoto,

Shun Oguri, Mao Inoue and others are also gaining popularity.

Then it was remade into a movie, which also took in 7.75 billion yen at the box office. For urban romance films, this is already a box office myth in Japan.

If it were not for the influence of the old version of "Meteor Garden", the later adaptation of "Boys Over Flowers" would not have such ratings and box office.

Now, in order to fill the gap of advertising spokesperson, Li Weidong decided to introduce "Meteor Garden" to Japan in advance, which also made F4 popular in advance.

…

For BS TV station, given the relatively conservative character of Japanese people, broadcasting an imported modern urban drama is quite risky.

Fortunately, "Meteor Garden" is a Japanese comic adaptation, so the controversy will be much less.

But even so, Yamazaki Takashi has always been nervous about the ratings of "Meteor Garden". For him, introducing such a work is a gamble!

"Fortunately, this TV series did not cost any money. Even if the ratings plummeted, I could still explain it to the president." Yamazaki Takashi comforted himself, and then walked into the office.

"Bang! Bang!" Two voices sounded, and pieces of confetti fell from Yamazaki's head. Only then did Yamazaki see clearly that two colleagues were holding confetti salutes, standing on the left and right.

Immediately afterwards, applause broke out, and everyone in the office was applauding Yamazaki Takashi.

"What happened?" Yamazaki Takashi was stunned.

Since the economic bubble burst, Japanese offices have become more and more boring. During working hours, every employee works like a machine.

Japanese office culture does not value individuality. When office workers stay in the office, everyone wears a poker face and does their job. It feels like being in a prison. Therefore, Japanese offices are also called

The most boring office in the world.

Celebrating like this with salutes and applause is very rare in Japanese office culture. Japan’s conservative office culture will only allow this form unless there is a major breakthrough in business.

exist.

When Yamazaki Takashi was still confused, someone immediately explained: "Mr. Yamazaki, the ratings of "Boys Over Flowers" we introduced exceeded 5%!"

"5%? Are you sure?" Yamazaki Takashi couldn't believe his ears.

A ratings of 5% is not impressive at all among Japanese dramas. If it were placed on a larger TV station, such ratings could directly cancel the drama.

However, for BS TV station, this is a ratings data that is unimaginable.

BS TV station was just launched in December last year, and it is estimated that it has not accumulated a few regular viewers yet. The programs it broadcasts are considered good if people can take a look at them when changing channels.

And how can such a small TV station compete with the big TV stations for ratings? Just like the prime time of "Monthly Ninth", Kimura Takuya alone can harvest 30% of the TV audience for Fuji.

The remaining NHK TV stations, TBS TV stations, TV Asahi, and Nippon TV stations will also put their own flagship TV series in this schedule. In total, the space for small TV stations is very limited.

So with a ratings of 5%, BS TV station can really pop the champagne to celebrate.

Faced with such ratings, Yamazaki Takashi has realized that he has won the bet this time!

In the following days, the ratings of "Meteor Garden" continued to soar. Although it was not comparable to the prime time shows of the five major TV stations, it had begun to dominate among small TV stations.

By the time the plot was halfway through, "Meteor Garden" had already attracted a lot of attention from the Japanese media. Even officials from TBS TV station came directly to the show, hoping to broadcast "Meteor Garden" on TBS TV station.

TBS is one of the five major TV stations in Japan. It can be broadcast on TBS TV station, and the ratings will be at least 10%.

When TBS officials learned that Puppy Entertainment was giving away broadcast rights for free, they decided without hesitation to introduce "Meteor Garden" to TBS.

Free stuff is quite tasty. Even a well-financed old TV station like TBS can't stop the pie falling from the sky.

Many of the people who collect the one-dollar, sixty-eight-cent five-blessing red envelope every year are rich people with tens of millions of assets! Do they lack that one dollar, sixty-eight cent in their pockets? What they lack is free, because free is so delicious!

Immediately afterwards, other TV stations also heard about it. It’s free anyway, don’t give it up!

Historically, the broadcast rights of "Meteor Garden" were paid, and were broadcast by fifteen Japanese TV stations. Now that it is free, all major TV stations have flocked to it.

For a time, "Meteor Garden" could always be seen playing in various time slots on Japanese TV stations.

At the same time, Puppy Electric’s advertisements have also made a comeback. The advertisements endorsed by Takuya Kimura that were originally withdrawn were all replaced by F4 and re-launched on the market.

In the TV series "Meteor Garden", many puppy electrical appliances were originally implanted. Now "Meteor Garden" is popular in Japan, and advertisements for puppy electrical appliances endorsed by F4 are also launched on various TV stations in Japan.

Since the broadcasting rights of "Meteor Garden" were originally sold to various TV stations by Pupiao Electric, Pupiao Electric also knows when each TV station will broadcast "Meteor Garden".

When the TV station started to broadcast "Meteor Garden", the advertisement for puppy electrical appliances endorsed by F4 also arrived as scheduled, which can be said to be a precise placement.

While I was watching the drama, I saw an advertisement for a product endorsed by the idol in the drama, and my impression of this product was instantly overwhelming.

Moreover, Puppy Electric mainly focuses on beauty products in the Japanese market. In addition, it also sells small household appliances and kitchen appliances. These are mainly targeted at female consumer groups, which coincides with the audience group of "Meteor Garden", so the advertising effect is great.

Get twice the result with half the effort.

As a result, the sales of Puppy Electric products quickly began to pick up.

…

Miji Iijima is on his way back to Johnny's Office.

Just now, Miji Iijima negotiated an advertising deal for Takuya Kimura, which was to endorse Nikon cameras.

Kimura Takuya is based on the fact that he is the most expensive male artist in Japan, and due to his high net worth, Kimura Takuya's advertising is not cost-effective.

Nowadays, those who look to Kimura Takuya to endorse are big brands, such as international giants such as Toyota Motor, high-profit products such as brand-name cosmetics, or products with relatively high technological content such as digital cameras.

All in all, they are high value-added products, so they can afford Takuya Kimura to endorse them.

This actually reduced the number of Kimura Takuya's advertising endorsements. After all, there are only a few big brands, so Kimura Takuya can't receive many advertising endorsements throughout the year.

Sitting in the car, Mijima Iijima looked out of the car with a triumphant expression on his face.

Due to Mitomo Iijima's outstanding work performance, she is already the most favorable candidate to succeed Johnny & Associates. Even President Kitagawa has hinted that he is optimistic about Mitomo Iijima's successor.

"As long as Kimura-kun can sign a few more big contracts, I will definitely be the next president of Johnny & Associates!"

Just when Mijima Iijima was feeling complacent, an advertisement on a building in front of him attracted Mijima Iijima's attention. The advertisement showed four young and handsome guys, and what they were holding in their hands was exactly one

Beauty instrument.

This beauty instrument is very familiar to Mijima Iijima, as it is the model that Takuya Kimura once endorsed.

"Puppy Electric's beauty device!" Mijima Iijima recognized it immediately because she herself was using this beauty device.

"Are those four handsome young people the new spokespersons for Puppy Electric? They look a bit unfamiliar. Are they a new group that has recently been released? The image looks pretty good. I don't know which company's artists they are."

Mijima Iijima said.

Johnny's Office, where Miji Iijima works, is famous for cultivating male artist groups, and Kimura Takuya is a member of SMAP. Therefore, Miji Iijima is very sensitive to male idol groups.

The assistant next to him answered: "This group is called F4. It is not from Japan, but an idol group from Taiwan. They participated in a TV series based on the comic "Boys Over Flowers" and were recently introduced to

In Japan, it is broadcast on several small TV stations.”

"It turns out they are not a Japanese group. What a pity for these handsome faces!" Iijima Michi curled his lips disdainfully, and then said: "I think the puppy was seriously ill and sought medical treatment. Do they think they just found a few

Can a young man with a good image replace Takuya Kimura?

Even a Japanese group cannot compete with Kimura Takuya in terms of popularity, let alone a foreign group? The Korean HOT group was so powerful in the media that it was said to be the most popular singing group in Korean history.

Isn’t Japan also acclimatized?

It is not easy for artists from other countries to become famous in our Japanese market. Even if they are somewhat famous, it is difficult for them to become popular. I think this F4 group must be a short-lived flash in the pan. It won’t be long before they will compete with the younger ones.

Together with Dog Electric, they will fade out of the Japanese market!”

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