Reborn Industrial Tycoon

Chapter 625 Electric Tricycle

At the signing ceremony, Chen Maikang looked at the big man next to him with envy.

"I'm only 21 years old, and I've already received a big contract worth tens of millions." Chen Maikang let out a long sigh.

Little did Chen Maikang know that the young big man next to him would become his leader sixteen years later.

Next to him, the general manager of the Eastern Team also beamed with joy. As a team that trains players, they can also get a share of the huge advertising and endorsement fees.

Feiyue Sports offered Dayao a seven-year endorsement contract worth 70 million yuan, which is equivalent to 10 million yuan a year.

This amount may not seem like a big contract now, but considering the income level at the time and the domestic sports market, Feiyue Sports was almost being taken advantage of.

You must know that when Anta signed Kong Linghui to coach, it only gave him 3 million a year.

Coach Kong is handsome, fierce and not bald, he has won various championships with ease, and table tennis is still a national sport with a very large mass base. Getting an endorsement contract worth 3 million is already a sky-high price.

For a player like Dayao who has not yet established his worth in the international arena, offering him 10 million per year is indeed too much of a premium.

Historically, Yao entered the NBA as the No. 1 pick and played for one year, but Nike was only willing to give him a four-year contract worth $1.6 million, which is $400,000 a year, which is only equivalent to 3.2 million yuan.

At that time, Yao's team's asking price was not high. It only required 5 million US dollars over four years, which was equivalent to 10 million yuan a year. But Nike would not even pay this price.

It wasn't until the next year that Dayao made rapid progress and won a seven-year, $50 million endorsement contract with Reebok.

Therefore, the price offered by Feiyue Sports is equivalent to the price offered by Dayao after entering the NBA, which is considered to be a high salary in advance.

Moreover, Feiyue Sports also provided an additional clause. If Dayao can enter the NBA, the endorsement amount will be doubled!

This is clearly saying, stop messing around in China and go to the NBA!

At the same time, Feiyue Sports stores began to expand rapidly in various cities across the country.

Li Weidong adopts the expansion model of franchise stores, and the franchise fee is not high. The purpose is to spread Feiyue Sports stores across the country in the shortest possible time.

For franchisees, Feiyue Sports basically accepts all comers.

And in this process, many franchisees will go bankrupt.

In fact, the product positioning of Feiyue Sports is mid-to-high-end. If it is located in a bustling business district, there will definitely be no problem. However, if a specialty store is opened in a place where there is not a lot of traffic, it will most likely close down at a loss.

Leap's high-end products, such as the signature sneakers of Kobe, Carter, Tracy McGrady, etc., are priced enough to compete with major international brands such as Nike and Adidas.

Mid-range products are much cheaper, but still more expensive than domestic brands. As for low-end products, they are not available at all.

Li Weidong's strategy for Feiyue Sports originally did not include low-end products. Feiyue Sports hired NBA superstar-level spokespersons. If it went into the low-end market, it would actually affect the brand value.

Moreover, the profits of low-end products are also low. There are so many small workshops in China making street stalls, so why should Li Weidong get involved?

…

Fukang Agricultural Machinery Company, Li Weidong looked at the company's performance report with a serious expression.

Compared with last year, Fukang Agricultural Machinery's performance has declined.

After entering the 21st century, China's local agricultural machinery companies have entered a relatively difficult period.

In the mid-to-late 1990s, many internationally renowned agricultural machinery companies began to establish wholly-owned or joint venture factories in China and implemented a localization strategy.

These international agricultural machinery companies have higher technology and stronger capital, and have quickly occupied the mid-to-high-end market. Many local time-honored state-owned enterprises have to cooperate with foreign capital in order to continue to survive.

And a large number of private enterprises are also rising rapidly. Not all private enterprises have the large scale and excellent technology research and development capabilities of Fukang Agricultural Machinery. The vast majority of private agricultural machinery enterprises have backward technology and little capital, and can only do some low-end products.

single product.

Although the quality of the products of private agricultural machinery companies cannot be complimented, they are better because of their low prices. Therefore, those low-end markets with very low profits are quickly occupied by private agricultural machinery companies.

As a result, the agricultural machinery companies caught in the middle are unlucky. In the mid-to-high-end market, they cannot compare with foreign investment and joint ventures, and in the low-end market, their prices cannot match that of private agricultural machinery companies.

Therefore, this kind of enterprises without technology, lack of funds, and poor management were basically eliminated by the market in the late 1990s. Even those who survived had a hard time, and they could barely maintain normal operations.

Not bad.

The hard times of the agricultural machinery industry will not get better until 2004. In 2004, the country promulgated the "Agricultural Machinery Promotion Law" to provide strong policy support for agricultural machinery.

Then in 2006, the country completely canceled agricultural taxes. With more money in hand, farmers will naturally buy more agricultural machinery.

Policy help has promoted the development of the domestic agricultural machinery industry. The scale of the domestic agricultural machinery industry, the independent innovation capabilities of enterprises, technological research and development and product quality levels, as well as the export of agricultural machinery have all risen several levels. From 2004 to 2014, the ten years

years, also known as the golden decade of China's agricultural machinery industry.

Now there are still three years to go before 2004, which is the most difficult thing for the domestic agricultural machinery industry.

The scale of Fukang Agricultural Machinery is not comparable to that of large enterprises controlled by state-owned assets, such as YTO Factory and China United. Leading domestic enterprises not only have a profound foundation, but also have a very large scale, which is unmatched by private enterprises.

In terms of technology, Fukang Agricultural Machinery is considered strong among local companies, but there is still a big gap compared with foreign-funded companies. To compete with those locally produced foreign-funded companies or joint ventures, they still have to rely on price wars.

For example, the cotton harvester produced by Fukang Agricultural Machinery relied on its low price to win the market in the northwest.

However, it is impossible for the Construction Corps to purchase hundreds of cotton harvesters every year. This year, the purchase volume of the Construction Corps has decreased, which has also reduced the profits of Fukang Engineering a lot.

Another major product of Fukang Engineering is agricultural tricycles.

However, after ten years of development, the agricultural tricycle market is almost saturated, and the sales of agricultural tricycles are unlikely to grow as much as in previous years.

What’s more important is that many cities in China have issued “motorcycle bans”!

Motorcycles used to be the main means of transportation for Chinese people. In the 1990s, it was considered superior for ordinary families to have a motorcycle. If young men at that time could ride a motorcycle, it would be much easier to find a partner.

However, with the development of the times and the progress of society, the disadvantages of motorcycles have gradually become apparent.

The three main disadvantages of motorcycles are that they easily cause traffic congestion, air pollution, and traffic accidents.

The traffic congestion is easy to explain, mainly because the motorcyclists did not obey the traffic rules at that time. Therefore, the blame should not be placed on the motorcycles, but on the motorcyclists.

Think about the electric vehicles running around in many cities now, and the electric old men who want to occupy the motor vehicle lanes wantonly. If there is a "ghost probe", you can probably understand the situation at that time.

The air pollution caused by motorcycles is related to the emission standards set by the country.

At that time, domestic motorcycles were all 125CC, and their fuel consumption was less than one-third of that of 1.6L family cars.

However, because the structure of motorcycles is different from that of cars, the emissions of nitrogen oxides and carbon monoxide from motorcycles are relatively high, and can easily exceed the national emission standards.

Problems in this area can only be solved after the National Five standards are implemented. Basically, the displacement of motorcycles with National Five standards has already reached the national standards.

The country began to implement the National Standards in 1999, and the "motorcycle ban" in most cities was also implemented at that time.

After the National II standards were implemented in 2004, some major cities in the country had already implemented motorcycle bans; after the National III standards were implemented in 2007, the motorcycle bans had been extended to county towns.

As for whether motorcycles are prone to traffic accidents, it still depends on whether the driver obeys traffic rules. Regardless of motorcycles or cars, as long as everyone obeys traffic rules, the traffic accident rate will definitely be greatly reduced.

However, once a traffic accident occurs on a motorcycle, it is indeed more dangerous. After all, the motorcycle is covered with leather and the driver is exposed. It is not covered with iron like a car. At least it is protected by the outer shell of the car.

Even if a motorcycle driver wears a helmet, it only increases the probability of saving his life when encountering a traffic accident, and physical injuries are unavoidable.

The emergence of the motorcycle ban has greatly affected the sales of domestic motorcycles and also affected the sales of agricultural tricycles.

Agricultural tricycles make more noise, cause more air pollution, and are more likely to fail to obey traffic rules.

Many cities have already banned agricultural tricycles from entering the city. Since the ban on motorcycles was issued, the ban on agricultural tricycles has become more justifiable.

Although agricultural tricycles are still a good helper for farmers in rural areas, if they are not allowed to travel in urban areas, many vendors and passenger tricycles will be affected. Without these customers, the sales of agricultural tricycles will naturally decrease significantly.

of reduction.

Cotton harvesters and agricultural tricycles are the two core products of Fukang Agricultural Machinery. Nowadays, the sales of these two products have decreased, which has also directly affected Fukang Agricultural Machinery’s revenue.

Yue An'an sat aside and noticed that Li Weidong's face was not very good-looking, so he quickly explained: "The production cost of cotton harvesters is really too high, so the price is also relatively high, and ordinary farmers will definitely not be able to afford it. Once this happens,

The reduction in orders from the Construction Corps will directly affect our profits.

However, the Ministry of Science and Technology has accelerated work progress and will replace the parts required for cotton harvesters with domestic products, which can significantly reduce production costs. In addition, at the policy level, I will see if we can win the state's support for cotton harvesting.

Special subsidies for cotton harvesters. If there are subsidies, the sales volume of cotton harvesters should be better."

Li Weidong nodded: "Domestic substitution must be carried out, but this will definitely take a time process, and it cannot be eaten in one breath. As for the national agricultural machinery subsidies for cotton harvesters, I think it is unlikely in the past two years.

.These are things that cannot quench the thirst of the nearer, so if you want to improve efficiency in the short term, you cannot rely on cotton harvesters."

Yue Anquan went on to explain: "The decline in sales of agricultural tricycles is mainly affected by urban bans. Many cities have banned motorized tricycles within urban areas before. Now there are motorcycle bans, which directly leads to our

Sales fell.

To this end, we have also discussed some solutions. The current main solution is to use electric tricycles to replace our current motorized tricycles. The scientific research department led by Dr. Ni has also begun research and development work on electric tricycles."

As early as the mid-1980s, China had electric bicycles, which were called "battery bikes" at the time. Since there was no corresponding battery technology, the battery bikes at that time actually burned oil.

A small single-cylinder engine supplies power to the battery, and then the battery is used to drive the car forward.

This principle is similar to the current gasoline-electric hybrid vehicles. When the gasoline engine is running, the battery is charged. When the battery is charged, the gasoline engine stops and then uses the power in the battery to drive. When the electricity is insufficient, the gasoline

The engine restarts again.

But in the 1980s, there were no batteries like today. The electricity in the battery alone could not travel very far. In addition, the horizontal bar engine was very noisy, so this so-called battery car made more noise than a motorcycle when it ran.

Due to backward technology, in the 1990s, domestic electric vehicles were basically imported. For example, electric golf carts and electric sightseeing cars were purchased from abroad at high prices. You can buy several for the price of one.

Santana.

In the mid-1990s, China began to develop its own electric vehicles. Since Tsinghua University developed the first electric vehicle in 1995, China has kicked off the development of electric vehicles.

Before 2000, China's electric vehicle research and development was still in the exploratory stage. At this time, China was still unable to produce qualified four major components of electric vehicles, namely motors, batteries, chargers and controllers.

These four major components are key technologies for electric vehicles. Since China cannot produce them, they can only rely on imports. Therefore, domestic electric vehicle companies of that era could only be regarded as electric vehicle assembly plants.

Moreover, the performance of the four major components of that era was not good. The electric bicycles at that time, with a set of brand-new batteries, could not even travel 30 kilometers when fully charged. Moreover, the battery life was very short, with only about 200 recharges. If every day

If you charge it, you will have to replace the battery every half a year.

As for the motor, the maximum output torque is less than 20NM, and the kinetic energy is very poor. But whenever you encounter a high slope, you have to push it. It is okay to put it in a plain city, but if you are in a mountainous place like Chongqing, you can buy an electric bicycle every day.

After playing with the stroller, I definitely exercised my body.

In addition, problems such as chargers easily catching fire and poor control of the control system are also common.

Although electric bicycles at that time had many shortcomings, many discerning people had already seen that electric bicycles were the direction of future development. Especially when cities began to issue motorcycle bans, the prospects of electric bicycles became even more promising.

.

Yue An'an is obviously that kind of visionary entrepreneur. He has seen that electric vehicles will have broad prospects, so he asked the R&D department to start developing electric tricycles to replace motorized tricycles.

After listening to Yue An'an's introduction, Li Weidong nodded slowly: "Electric tricycles are indeed the future development trend. As long as the technology can gradually mature, they will definitely be able to replace motorized tricycles in the future. It is the right decision for us to make arrangements in this regard early.

."

Yue Ping An said: "It's just that we have encountered a big problem in our current research and development. If it is not solved, the entire research and development progress will be slowed down."

"Is it a battery problem?" Li Weidong asked immediately.

In Li Weidong's impression, batteries have always been the number one issue restricting the development of electric vehicles.

However, Yue Ping An shook his head: "It's not a problem with the battery, it's a problem with the motor!"

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