Reborn Industrial Tycoon

Chapter 638 Piracy also requires advertising

Li Weidong has obtained the original source of "Meteor Garden". Compared with those episodes recorded directly from TV, the original source has clearer pictures, clearer sound, no station logo, and no advertisements inserted by TV stations.

"How can we do it without advertisements!" Li Weidong shook his head dissatisfied and said: "Old Zhong, add our advertisements in it, add one paragraph every ten minutes, I guess we can add six or seven paragraphs of advertisements!"

The length of an episode of Taiwanese dramas is about 70 minutes, and the longer ones can be up to 90 minutes, which is one and a half hours. When it is broadcast on the TV station, including advertisements, almost two hours are spent there.

According to the normal work and rest time, during the prime time period in the evening, after watching an episode of TV series, it is almost time to rest. What a monotonous life!

However, mainland TV dramas are not that long, so when Taiwanese dramas are introduced to the mainland, some deletions and edits are made to shorten the time of each episode and lengthen the number of episodes.

For example, "Destined", which has the highest ratings among Taiwanese idol dramas, has 24 episodes in the Taiwanese version, 39 episodes in the mainland version, and 44 episodes in the TVB Hong Kong version. The length of each episode of the mainland version is actually

It is similar to the TVB Hong Kong version, but due to deletions, the number of episodes is smaller.

The original version of "Meteor Garden" had 20 episodes. When the TV station introduced it to the mainland, 300 minutes were deleted, which is equivalent to 15 minutes of one episode. However, in the end, it was still close to 30 episodes in the broadcast and television filings.

The original version of "Meteor Garden" is a TV series that lasts more than 60 minutes per episode. Six or seven commercials are more than enough. As long as the duration of the commercials is controlled well, not only will the audience not be lost, but it will give the audience time to reflect.

The reason why Li Weidong spent money to buy the original source of "Meteor Garden" was to insert advertisements for puppy appliances in it.

"Meteor Garden" became popular in mainland China not because of the broadcast on TV stations, but because of pirated VCDs.

At first, "Meteor Garden" was only introduced by local stations, and it was not a star channel, but an economic channel of a local station. Naturally, the ratings exploded, so other provincial and municipal TV stations also began to follow suit.

Non-starred channels only targeted local audiences and had little influence after all, so at that time "Meteor Garden" was only spread by word of mouth.

Until a certain star channel introduced this TV series and aired six episodes before it was banned by radio and television.

Since you can't watch it on TV, the VCD of Meteor Garden has naturally become popular.

At that time, the genuine "Meteor Garden" VCD was a 19-disc set and sold for 200 yuan. The average price of a piece was ten yuan, which was not expensive among genuine VCDs.

But pirated copies are cheaper. A VCD only costs 5 yuan, and the retail price of a set of pirated copies of "Meteor Garden" is more than 100 yuan.

In addition, there are so-called compressed discs, which are many episodes compressed into one long VCD disc and can be bought for thirty or forty yuan.

Pirated VCD discs are cheaper and sell more copies, especially the 30-year-old compressed discs that are often sold out.

Young people born in the 1980s in mainland China first came into contact with the TV series "Meteor Garden" through pirated VCDs.

Since pirated VCD discs are the main way to spread "Meteor Garden", then Li Weidong simply found a way to add an advertisement for Puppy Electric to the pirated VCD disc of "Meteor Garden". This publicity effect may be even better than a TV advertisement.

Be good.

…

It is undeniable that at the beginning of the 21st century, although the production of pirated VCDs was not visible to the public, it was indeed a huge industrial chain.

At that time, many people who made pirated VCDs had already industrialized. They were no longer small workshops with dozens of recorders, but used production lines to make pirated copies. The quality of the pirated VCDs they produced was already comparable to genuine VCDs.

Moreover, the outer packaging of pirated VCD discs is also made the same as the genuine ones. The materials and printing are all made by regular companies. Apart from the cheaper price, there is almost no difference from the genuine VCDs.

In fact, in terms of cost, the pirated VCD discs coming out of the production line are almost the same as the genuine ones. The only difference is the copyright fee. However, it is this copyright fee that makes the price of genuine VCDs two to five times that of pirated ones.

.

At that time, there were many companies producing pirated VCD discs in the Pearl River Delta region.

Firstly, it’s because the Pearl River Delta region’s economy is relatively open. Secondly, it’s because the transportation there is convenient and products can be transported to various places. Thirdly, of course, it’s relatively close to Hong Kong Island, so it’s easy to get film sources.

After all, Hong Kong Island in the 1980s and 1990s was the vane of Asia's entertainment industry, and Hong Kong films were also the most popular films in Asia. Therefore, those who make pirated VCDs prefer to pirate Hong Kong films because they are easier to sell.

Among those who make pirated VCDs in the Pearl River Delta region, Shen Dafu is relatively well-known.

As early as the early 1990s, Shen Dafu started making pirated tapes. In recent years, he found that making pirated VCD discs was very profitable, so he started making pirated VCDs. Now, Shen Dafu has two sets of VCD production lines. In this industry

The scale is also among the best.

In addition to making pirated VCDs, Shen Tai Fook also takes on other businesses. Although the market for pirated VCDs is large, it is also limited. Chow Tai Fook's two production lines cannot be idle.

For example, many books at that time would come with a VCD disc; for example, some products, such as health care equipment, audio equipment, high-end home appliances, etc., would also give customers a VCD disc, which not only provided instructions for use, but also served as a promotional tool.

Effect.

These are not formal publications, so people like Shen Dafu who make pirated VCD discs will be found to produce them.

For Shen Dafu, although taking on these jobs is not as profitable as doing pirated VCDs, it is a serious and legal business, which makes him feel more at ease.

Therefore, Shen Dafu inevitably has business dealings with some publishers or advertising companies, and he also gives gifts during holidays. These are Shen Dafu's God of Wealth.

On this day, Shen Dafu attended another dinner party, where people from the advertising company were all present.

It was also at this dinner that Zhong Yemao was favorably placed as the guest of honor.

Zhong Yemao's identity is quite special. Although he is an advertising planner and an advertiser, for major advertising companies, he is the client!

Zhong Yemao is responsible for the entire Puppy Group's advertising. Puppy Electric spends a lot of money on advertising every year, and Puppy Health's health products almost rely on advertising to maintain sales.

The planning of these advertisements all came from Zhong Yemao, but for the specific implementation, advertising companies had to be used. So for advertising companies, Zhong Yemao was the big financial backer.

The Puppy Group’s huge advertising expenditure every year is a huge piece of meat, so the advertising company naturally has to kneel down and lick Zhong Yemao.

Shen Dafu wants to lick the advertising company, and the advertising company wants to lick Zhong Yemao, so Shen Dafu naturally has to find a way to have a good relationship with Zhong Yemao.

"Mr. Zhong, let me toast you!" Shen Dafu finally found an opportunity to toast Zhong Yemao.

"Old Shen, I heard that you have recently joined a VCD disc production line. It seems that you have made a lot of money this year!" Zhong Yemao said with a smile.

"It's all the bosses who enjoy the meal." Shen Dafu said humbly.

"I don't think so!" Zhong Yemao lowered his voice and continued, "VCD machines have become more popular in the past two years. Your pirated VCD sales will definitely increase several times!"

"I'm just making a living just to make ends meet!" Shen Dafu said quickly.

It is not a secret in the industry that Shen Dafu pirated VCDs, so Shen Dafu did not hide it.

Then Shen Dafu continued: "Mr. Zhong, your Puppy Appliances puts out so many advertisements every year, do you have any business that you can take care of me?"

"I really have a business here that is suitable for you." Zhong Yemao continued; "There is a TV series recently, which is very popular in Japan and Southeast Asia on the other side of the country. I have the source of the film here. Are you interested in doing it?"

"Where is the TV series? If it is a Japanese TV series or a Korean TV series, we Chinese cannot understand it, and it must have subtitles to sell it. Even if it is a Hong Kong TV series, it is best to have a Mandarin version, but Cantonese is not available in the Pearl River Delta, so

It can’t be sold anymore." Shen Dafu said.

"It's a Taiwanese drama." Zhong Yemao said.

"With Taiwanese dramas, there is no language barrier." Shen Dafu nodded.

"And what I gave you is the original film source. The clarity and sound are much better than those recorded on TV." Zhong Yemao said.

"Original film source, that's great! I wonder what TV series it is?" Shen Dafu asked.

"Have you heard of "Meteor Garden"?" Zhong Yemao said.

Shen Dafu shook his head: "In terms of TV dramas, I have been mainly doing Hong Kong dramas recently. After all, there are many people watching Hong Kong dramas. Occasionally, I will also do Japanese dramas, mainly for sales to Hong Kong Island. Our mainland audiences are not interested in

I’m not very interested in Japanese dramas. As for Taiwanese dramas, there haven’t been any outstanding ones in recent years, so I haven’t paid attention to them.”

Zhong Yemao smiled slightly and said, "Old Shen, this "Meteor Garden" I'm talking about is different. It will definitely become a hit. If you make the VCD of this TV series, I guarantee you will make a lot of money! If you lose money, forget it.

I belong to Zhong Yemao!"

"Even if I lose money, I won't be able to ask for it from you!" Shen Dafu thought to himself, but he still had an apologetic smile on his face, and then thanked Zhong Yemao with tears in his eyes.

After the dinner, Zhong Yemao really sent over the film source of "Meteor Garden".

People of Shen Dafu's age have no interest in idol dramas such as "Meteor Garden". He prefers martial arts movies like Jackie Chan and Jet Li, or gun fight movies by Chow Yun-fat. If that doesn't work, zombie movies by Lin Zhengying can also be used.

.

At that time, police and gangster themes were very popular in Hong Kong dramas. "Popular Garden" was really not to his liking, so he didn't even bother to look at the film source that Chung Ye-mao sent him.

But since it was given away for free, Shen Dafu decided to ask about the reputation of "Meteor Garden".

People all over the world know some of the people who make pirated VCDs. Even in places like Japan, where copyright protection is very strict, there are still people selling pirated VCDs, not to mention other parts of Asia.

It turned out that I wouldn’t have known about it unless I asked about it, but when I asked about it, I was really shocked. This “Meteor Garden” was so popular in other parts of East Asia that all the major TV stations rushed to broadcast it.

After learning the news, Shen Dafu immediately arranged for the factory to produce pirated CDs of "Meteor Garden"!

…

The technician pointed at the computer and said in Cantonese: "Boss, each episode of this TV series is relatively long, almost eighty minutes. One TV series is almost as long as a movie!"

This technician was specially hired by Shen Dafu from Hong Kong Island, so he likes to be called "boss".

The length of each episode of Hong Kong dramas is similar to that of mainland TV dramas, about forty minutes per episode. For Taiwanese dramas, each episode is more than sixty or seventy minutes. However, the "Meteor Garden" given by Chung Ye-mao was remote and included an advertisement for puppy electrical appliances.

, so the length of each episode reaches eighty minutes.

At that time, Hong Kong Island also produced many shoddy movies, which were only seventy or eighty minutes long, so this episode of "Meteor Garden" is really worth the length of a movie.

"Is each episode eighty minutes?" Shen Dafu then said: "Maybe it's because the episodes of Taiwanese dramas are relatively long! The Japanese dramas we used to do also had one hour per episode! Just one VCD disc

If the film can accommodate it, there will be no problem.”

…

Shen Dafu's production efficiency is still very high, and people who make pirated VCDs in this profession have already established their own sales channels. Therefore, it didn't take long for domestic street stalls selling pirated VCDs and roadside shops that rent VCDs to

Here, pirated VCD discs of "Meteor Garden" appeared.

Young Zhao Xiaomei was an insurance salesman. At that time, the general public was not aware of the insurance routines, so the insurance at that time was relatively easy to sell.

For example, the kind of insurance that allows you to pay how much you pay per year, how many years you pay continuously, and how old you are to get your money back, the sales volume is very high.

Many wealthy families are keen to buy this type of insurance for their minor children. They feel that it is a guarantee for their children's future. Even if they pass away in the future, their children can continue to receive money from the insurance company.

Won't starve to death.

But these people who buy insurance have not calculated that with this type of insurance, they will probably have to wait until their children are 70 or 80 years old before they can get their capital back. If interest and inflation are taken into account, it will really be a loss to grandma’s family.

Zhao Xiaomei's insurance policy tasks for this month have been completed, so Zhao Xiaomei decided to relax after get off work, go to the VCD store to rent a few VCD discs, and go home to watch them happily.

In a small shop on the roadside, Zhao Xiaomei was carefully selecting VCD discs. Soon, several handsome faces came into Zhao Xiaomei's sight.

Zhao Xiaomei looked at Zhou Yimin on the cover of the disc and couldn't help but sigh: "So handsome!"

Looking at the other guys, they are also pretty good looking.

Looking at these faces, Zhao Xiaomei decided to rent back this box of "Meteor Garden" discs.

…

In the evening, Zhao Xiaomei washed the fruits, turned on the TV and VCD player, and prepared to enjoy the wonderful time on the weekend.

"It's hard to forget, the first time I saw you..." The opening song sung by Yu Chengqing sounded, instantly attracting Zhao Xiaomei's attention.

"This song is quite nice." Zhao Xiaomei thought to herself.

After a few minutes, Zhao Xiaomei was attracted by the plot.

However, at this moment, the scene suddenly changed, and the scene of Yan Chengxu drying his hair with a hair dryer suddenly appeared on the TV.

Zhao Xiaomei thought it was a plot and looked straight at the handsome Yan Chengxu.

At this time, Yan Chengxu mentioned the advertisement for the puppy hair dryer.

Zhao Xiaomei was shocked: "This is an advertisement!"

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