Reborn Industrial Tycoon

Chapter 674 No matter how small a mosquito is, it’s still a piece of meat

Although Song Chengde and Yue Ping'an didn't deal with each other, there was no conflict between him and Li Weidong. The conversation between the two was no more confrontational. They just exchanged pleasantries and the atmosphere was quite harmonious.

At this time, Song Chengde had already seen the small hand-push rotary cultivator at the Fukang Agricultural Machinery booth.

"Chairman Li, is this a rice rotary tiller?" Song Chengde pointed to one of the rotary tillers. It happened to be a paddy field wheel installed on it, so it was easy to identify.

"Yes, it's a rice rotary tiller, a new product developed by our company." Li Weidong nodded.

"Is this rotary cultivator too small? Walk-behind tractors are bigger than your product. Can such a small thing be powered?" Song Chengde said, shaking his head.

"With the current technical level of engines, the power is definitely sufficient, and small engines are also more fuel-efficient." Li Weidong replied.

"With such a small paddy wheel, plowing the land will take more effort, right? I think it would be more efficient to use a small tractor to pull a larger rotary tiller. Not to mention compared with a specialized rice rotary tiller." Song Chengde

He spoke.

"In terms of farmland efficiency, small agricultural machinery is definitely not as good as large agricultural machinery, but it is still more efficient than using manpower or livestock! Moreover, our product is easy to use, simple to operate, and can be used without training. Unlike large-scale agricultural machinery,

Agricultural machinery requires special training to use it."

Li Weidong paused and then said: "This kind of small and micro agricultural machinery has very low maintenance costs. It is not like large agricultural machinery, which requires professional maintenance every year. The most important thing is that it is cheap and ordinary farmers can

It’s also affordable.”

"Indeed, this little thing looks really inexpensive." Song Chengde then asked: "How much do you quote for this thing?"

"Each unit is less than 300 US dollars, and there are discounts for large orders." Li Weidong replied.

Regarding the price, Li Weidong did not hide it. After all, when participating in exhibitions, the quotations were relatively transparent, so he couldn't hide it even if he wanted to.

"It's cheap enough, not as expensive as a motorcycle! Ordinary farmers can afford it." Song Chengde smiled and nodded, then after saying a few more pleasantries, he turned and left.

As soon as he left the Fukang Agricultural Machinery exhibition area, Song Chengde had a disdainful smile on his face.

"Chairman, are you not optimistic about Fukang Agricultural Machinery's products?" the assistant next to him asked.

"What do you think?" Song Chengde asked.

"I think it's pretty good. Although it's a little small, the price is cheap. It's more than 2,000 yuan when converted into RMB. And it's not difficult to operate. It can be pushed by one person. It's very suitable for ordinary people.

Small farmers use it," the assistant said.

Song Chengde smiled slightly and said: "The price is quite cheap, but the profit is also low! The rotary tiller is so small, and it must have sufficient power. The engine used must not be weak, which also improves the efficiency.

cost.

The quoted price is less than 300 US dollars, and the actual transaction price will definitely be lower. I estimate that the profit of each unit is at most 30 US dollars, which is about 250 yuan. Even if I sell a hundred units, I will earn 25,000 yuan.

Thousands of dollars!

Our self-propelled rice rotary cultivators and rice harvesters cost more than 100,000 or 200,000 yuan each. Our profit from selling one unit is more than what they make from selling 100 units!

This small agricultural machine can be afforded by ordinary farmers, and it seems to have quite a market prospect, but at best it’s just a piece of powdered meat, and you don’t know, it’s just a tiny bit of mosquito meat!”

As Song Chengde spoke, he gestured with his little finger and said with a look of disdain: "Let's leave this mosquito meat to Fukang Agricultural Machinery to eat slowly. We still have to get big orders and make big money!"

"The chairman is right, this time we are cooperating with Kubota, but..."

As soon as he was halfway through his words, he was stopped by Song Chengde.

"Shh, the matter is still in the confidential stage, don't talk about it here." Song Chengde said.

…

The large-scale agricultural machinery companies that have grown up in scale really look down on the small and micro agricultural machinery market.

Because the profit is indeed a bit too low.

You only earn two to three hundred yuan from selling a piece of agricultural machinery. Even if there is market demand, big companies are completely disdainful of making such a small amount of money.

For example, the market demand for steamed buns is huge, but five-star hotels will never specialize in steaming and selling steamed buns. People can just host a wedding banquet and make more money than selling several tons of steamed buns.

Therefore, when other companies saw the various "little pods" displayed by Fukang Agricultural Machinery, they didn't take it seriously. In their opinion, these "little pods" were equivalent to mosquito meat and were too small to be sent to

He didn't even bother to open his mouth.

On the opening day of the exhibition, the agricultural machinery exhibition area was crowded with people.

These are agricultural machinery dealers. In addition to local Thais, they also have customers from other ASEAN countries.

For merchants from ASEAN countries, Thailand's agricultural products are not attractive to them. Basically, they can grow anything that Thailand can grow.

As for the advanced agricultural technologies of the United States and Japan, the poor countries in ASEAN cannot afford them.

To put it another way, even if you can afford advanced agricultural technology, there will be no customers for the agricultural products you grow.

For example, Japan’s white strawberries cost several dollars each. Even with ASEAN’s economic level, no one can afford to grow them.

Therefore, merchants from ASEAN countries are concentrated in the agricultural machinery exhibition area, hoping to buy some cheap agricultural machinery with good performance to improve their country's agricultural standards.

Vietnamese businessman Nguyen Thanh Bao is one of them.

Although Nguyen Thanh Bao is Vietnamese, he grew up in Thailand. During the Vietnam War, a large number of Vietnamese fled to other countries, and Nguyen Thanh Bao's family took a boat to Thailand.

In the mid-1980s, Vietnam also followed China's example and carried out "reform and opening up", hoping to strengthen economic development and opening up to the outside world and improve the living standards of the domestic people.

Then in the 1990s, Vietnam also advanced the reform of state-owned enterprises, bringing state-owned enterprises to the market, while vigorously developing private enterprises, and liberalizing most commodity prices to be regulated by the market.

Nguyen Thanh Bao also returned to Vietnam at that time and started an agricultural machinery business.

This time, Ruan Thanh Bao came to the Thailand Agricultural Expo, hoping to buy some cheap Chinese agricultural machinery.

Many people may not know that the prices are often relatively cheap when buying things at exhibitions. Even if you place an order, you will get a preferential price.

Because those participating in the exhibition are all product manufacturers, or dealers from the place where the products are produced. Buying things from the exhibition is equivalent to ordering directly from the manufacturer or the place of production, eliminating the middleman's price difference, and the price will naturally be cheaper.

a lot of.

Therefore, many wealthy people are keen to buy luxury cars at auto shows. Firstly, they buy directly from the manufacturers, and the quality is guaranteed; secondly, they skip the auto dealer link and can save a fortune. If you are lucky,

You can also encounter limited-edition sports cars, which may increase in value if you keep them.

Therefore, when you go to a car show, you will find that many of the luxury cars on display have already been ordered. The limited editions you see are actually cars that rich people have already bought.

Nguyen Thanh Bao also came to this agricultural exhibition with the intention of saving money.

After wandering around the agricultural machinery exhibition area, Nguyen Thanh Bao was a bit dazzled. There were many types of agricultural machinery here, especially agricultural machinery for rice production.

There are some brands that Nguyen Thanh Bao has never even heard of, but looking at the performance of the products, they are very good.

Moreover, the price here was much cheaper than Nguyen Thanh Bao’s usual purchasing channels. For a moment, Nguyen Thanh Bao was hesitant about choosing. He didn’t know which store to place an order.

What's more, there are many companies' exhibition areas in the back. Ruan Qingbao has not visited them. What if there are cheaper and more cost-effective agricultural machinery later?

People always have this mentality. Even if they see something suitable, they will think that there may be better ones later. So don’t rush to buy now, wait until you have seen all the products.

Ruan Qingbao continued shopping and finally came to the booth of Fukang Agricultural Machinery.

A row of small agricultural machinery immediately caught Ruan Qingbao's attention. This was the first time Ruan Qingbao saw such "little beans" at this agricultural machinery exhibition.

Ruan Qingbao immediately stepped forward and asked for product details, and the salesperson from Fukang Agricultural Machinery also immediately stepped forward to introduce it.

"I didn't expect that such a small agricultural machine has quite complete functions. It even has a clutch and can control the gear." Ruan Qingbao nodded with satisfaction.

The salesman then introduced: "Sir, the model you are seeing has a paddy wheel installed on the front, so it is a rotary tiller specially designed for paddy fields.

In addition to the paddy wheel, a weeding wheel can also be installed in front, which is suitable for sandy land; a ditching wheel can be installed, which is suitable for dry land; a scarifier wheel can be installed, which is suitable for harder land..."

After hearing this introduction, Ruan Qingbao's eyes suddenly lit up.

"This agricultural machinery can be used on a variety of land and is very suitable for use in Vietnam. The land in Vietnam is not only paddy fields, but also a lot of dry land. And not all the land is fertile, and there are some relatively barren lands.

It requires more careful cultivation to achieve better yields."

Thinking of this, Ruan Qingbao asked: "How many baht does this machine cost?"

"The prices vary depending on the accessories. The retail price of this paddy rotary tiller is 12,000 baht. If you purchase a large quantity, there is a discount." The salesman said.

"Only 12,000 baht?" Ruan Qingbao took out his calculator and quickly calculated. According to the exchange rate at that time, 12,000 baht was less than 300 US dollars.

The salesman then introduced: "We can also sell other accessories separately, such as this scarifier wheel. Our price is 750 baht. The trenching wheel is more expensive, costing 950 baht."

"You can buy a rice rotary cultivator for less than 300 US dollars. Plus these accessories, it costs less than 350 US dollars. You can buy a multi-functional agricultural machine for only 350 US dollars, which is cheaper than a cow!"

In the entire Southeast Asia, the price of beef in Myanmar is the cheapest. The price of raw cattle is almost a little over one dollar per catty. A healthy cow weighs 700 to 800 catties for normal growth. So you can’t buy a cow for 350 US dollars.

.

Although Vietnamese farmers are not wealthy, for an ordinary family, they can still save up to 350 US dollars after saving for several years. This price is completely acceptable to Vietnamese people.

"If this thing is shipped back to Vietnam, it will definitely sell well!"

Thinking of this, Ruan Qingbao said: "If I order 500 units, how much discount can I get?"

…

After all, ASEAN countries are generally relatively poor. Except for large farmers, ordinary small farmers cannot afford medium and large agricultural machinery. Although this kind of small agricultural machinery is far less efficient than medium and large agricultural machinery, it is cheaper than ordinary small farmers.

Affordable.

The two richest countries in ASEAN are Singapore and Brunei. One of these two countries relies on the Strait of Malacca and the other relies on oil exploration. Neither of them has agriculture.

Almost all other ASEAN countries except Singapore and Brunei are considered large agricultural countries, and the poorer they are, the lower their industrial level and the higher their agricultural share.

For those countries without industry, various large, medium and small agents and dealers have become an important channel for the circulation of industrial products.

Since we cannot produce them in our own country, we have to rely on imported industrial products. This kind of professional middleman is an indispensable link.

It is impossible for manufacturing companies to build a complete sales system in overseas countries. The cost of doing so is too high. The most they can do is establish a marketing outlet such as an office. To truly sell goods, they still have to rely on local agents and agents in each country.

dealer.

The dealers in ASEAN countries are not fools. The farmers in their own countries are very poor. Everyone knows it very well, let alone the kind of large agricultural machinery that costs 30,000 to 40,000 US dollars, even the quoted price of agricultural machinery exceeds 1,000 US dollars.

, even ordinary farmers cannot afford it.

Therefore, this kind of small and micro agricultural machinery, which is priced at only two to three hundred US dollars, is most suitable for use by poor farmers in ASEAN countries.

The price of two to three hundred US dollars is much cheaper than a cow, and the cows that work are well-fed, well-cared for, and farm machinery is not needed. Just fill a mineral water bottle with oil and you can work in the fields for most of the day.

There is no need to rest the machine.

Dealers have already seen the business opportunities in this, so orders for small agricultural machinery are pouring in.

This customer ordered several hundred units, and that customer ordered several hundred units. In one day, Fukang Agricultural Machinery had received orders for more than 10,000 units.

Although this number sounds like a lot, considering the agricultural population base of ASEAN countries, a mere 10,000 small and micro agricultural machines, spread across the entire ASEAN, would not even make a splash.

…

The first day of the exhibition is coming to an end, and other booths are already preparing to close their stalls. There are still customers at Fukang Agricultural Machinery's booth negotiating prices and signing contracts.

Song Chengde happened to be passing by here. He wanted to confront Yue Angan again, but found that Yue Angan was clasping his hands together and saying "goodbye" to say goodbye to a Thai customer.

Song Chengde stepped forward and said with some provocation: "Mr. Yue, your business here is very good. It's time to close this stall. There are still so many customers!"

"No way, the product is selling so well!" Yue Ping'an said with a showy face: "We are the only ones busy in the agricultural machinery exhibition area today. Our salesmen have not been idle all day, and they don't even have time to go to the toilet.

None. I plan to go to the supermarket to buy a few packs of adult diapers and distribute them to our salespersons tomorrow!"

"Hey!" Song Chengde groaned in his heart, and said: "You can't make much money from these little diced beans you sell, right? It's just a piece of mosquito meat at best!"

"No matter how small a mosquito is, it's still a piece of meat! If you add up a little, you can always make a meat pie!" Yue An'an said, picked up the statistical report in his hand, looked at it, and said: "Oh, unknowingly, this

More than 20,000 units were sold in one day! Director Song, how many units did your Dayang Machinery sell? Are there twenty units?"

Song Chengde knew that Yue Ping An was deliberately angry with himself, so he snorted coldly, and then said: "No matter how much mosquito meat there is, it is still mosquito meat. What's so delicious? If you want to eat it, just eat steak!"

"Okay, then I'll wait and see when Chairman Song can eat steak!" Yue Ping'an smiled proudly and continued, "I'm afraid you can't eat steak, and you can't eat mosquito meat either!"

Song Chengde said tit for tat: "Mr. Yue, what are you in a hurry? This is only the first day, and the fun is yet to come!"

…

The next morning, a deputy leader of the Ministry of Agriculture also came to the agricultural expo to guide the work.

The heads of each exhibiting company immediately gathered together and went to greet them. This leader also inspected the agricultural machinery exhibition area to give some encouragement to each exhibiting company.

"Leader, the front is the exhibition area of ​​Fukang Agricultural Machinery." The exhibition leader continued, "Fukang Engineering has launched a small agricultural machinery this time. It is completely self-developed. It is easy to operate and not expensive. It is very suitable for the markets of ASEAN countries.

, they sold more than 10,000 units in one day yesterday, and the contract value exceeded 20 million yuan!"

"New product? Then I have to see it in person." The leader stepped forward, and Yue An'an personally stepped forward to introduce it.

"Very good. More than 10,000 units of such a small thing were sold in one day, creating an output value of more than 20 million yuan. This once again proves that technology is the primary productive force. As long as our agricultural machinery companies are willing to settle down,

If you come to do research and development, you won’t have to worry about not making money!” the inspection leader said.

Regardless of whether the leader understands agricultural machinery or not, when encountering this kind of thing, he must praise it and set an example.

The heads of other companies looked at Fukang Agricultural Machinery with envy and hatred. Originally, everyone thought that this kind of "little bean sprouts" was just a piece of mosquito meat with very little profit. But they didn't expect that one mosquito meat was sold in one day.

There are more than 10,000 units, and the transaction amount is as high as more than 20 million, which is enough to spread out several meat pies.

At this moment, applause rang out from another exhibition area not far away, along with cheers in Japanese.

Looking along the sound, the place where applause and cheers came from was the exhibition area of ​​agricultural machinery giant Kubota.

Before the Asian financial crisis, Thailand's agricultural machinery market was almost monopolized by Japanese companies. Now, although the Thai market has been taken a big bite by Chinese companies, Japanese companies are still deeply rooted in Thailand. Agricultural machinery giants like Kubota will naturally do the same.

Come to the exhibition.

Everyone was wondering why some people also got the news when the Japanese were cheering.

"I just received news that Thailand's Ministry of Agriculture, Agricultural Association and Agricultural Cooperatives have jointly invested 5 billion baht to purchase a batch of rice planting machinery to provide subsidies to rice growers! And this 5 billion baht order has already been

Eaten by Kubota!"

"What? Five billion baht?" Everyone was shocked.

This is five billion baht, which is equivalent to one billion yuan according to the exchange rate at that time!

Such a huge order is rare in the global agricultural machinery industry.

Now, such a once-in-a-lifetime piece of fat meat was actually eaten by Kubota!

"Why is there an order of five billion baht? Why haven't I heard of it before?"

"Five billion baht. Why is there not even a little bit of news about such a big order?"

"As soon as the news came out, this piece of fat had already been taken away by Kubota. It seems that this order was negotiated by the Japanese and Thailand a long time ago. There is nothing wrong with other companies at all!"

While everyone was talking about it, Song Chengde suddenly stood up and said, "Leader, I want to report to the organization about this five billion baht order."

"This is Chairman Song Chengde of Dayang Machinery Group." The team leader introduced immediately.

Song Chengde continued, "This 5 billion baht order is mainly used to purchase rice machinery. Although Kubota has received this order, the production cost in Japan is relatively high and the price of agricultural machinery is also relatively expensive.

If they are made in Japan, they may not be able to meet the quantity of agricultural machinery needed in Thailand. So Kubota decided to transfer the order to other companies for OEM production, which can reduce costs. When the time comes, Kubota's trademark will be affixed to it and then sold to Thailand.

Our Dayang Machinery Group has been rooted in the field of rice agricultural machinery for many years, and its technology is considered leading in the country. So Kubota decided to give this agricultural machinery order of 5 billion baht to our Dayang Machinery for production!"

Song Chengde said, looking at Yue Ping'an triumphantly, as if to say: Did you see it? I ate the order of 5 billion baht, this is the real steak!"

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