Reborn Industrial Tycoon

The weekend was originally Li Weidong's family time, but Wang Jiuyang came to visit excitedly.

Li Weidong held the teapot and made a cup for Wang Jiuyang. At the same time, he said: "Jiuyang, is there anything important that you need to go to in person?"

"I have something I want to discuss with you." Wang Jiuyang took the tea cup, took a sip, praised "good tea", and then continued: "Recently, a company, saying it was engaged in e-commerce, came to find me.

, hope to cooperate with us.”

"Which company is it?" Li Weidong asked.

"A company in Beijing used to sell multimedia products, called JD.com!" Wang Jiuyang replied.

"Is the boss's surname Liu?" Li Weidong asked.

"Yes, the person who contacted me this time is the boss and chairman named Liu. Do you know him?" Wang Jiuyang asked immediately.

"I know this person." Li Weidong chuckled, and then asked: "How does Boss Liu want to cooperate?"

"Boss Liu opened a website called Jingdong Multimedia Network. He wants to sell our products on this website." Wang Jiuyang replied.

Li Weidong nodded and asked, "Then what do you think of this matter?"

"I specifically researched the matter of buying things online. It has developed very fast in recent years. It is said that in developed countries, online shopping has become very popular. I think in the future, this may become a kind of

The new shopping situation is worth exploring." Wang Jiuyang said.

"Online shopping is indeed the future development trend, but the current scale of JD.com is still too small." Li Weidong then asked: "By the way, do you know Taobao? It is also a website that sells things online, and its scale is much larger than JD.com."

"Taobao..." Wang Jiuyang thought for a moment and replied: "I have heard that our products are also on that website, and they are all fake."

"How do you know they are all fake?" Li Weidong asked with a smile.

"Our anti-counterfeiters told me. They discovered very early on that some websites publish our products at very cheap prices, even cheaper than roadside stalls at night markets. When you buy them, they are all the lowest-grade fakes.

product."

Wang Jiuyang went on to explain: "The counterfeiters originally wanted to fight against counterfeiting, but across the Internet, they couldn't find anyone selling fake goods. Go find the website. The website said that they are just a platform, not a merchant selling goods. The goods are genuine.

They have no control over counterfeiting. In the end, the crackdown on counterfeiting will be abandoned."

"Speaking of fakes, Feiyue Sports also reported to me a few days ago that there are fake Feiyue shoes sold online, but those selling fake shoes are more sinister and regard fake shoes as genuine.

When selling shoes, the money is charged at the price of real shoes." Li Weidong said.

"The main reason is that your Feiyue shoes are not cheap. A pair costs over a thousand yuan! Just like my kid, he recently became obsessed with a star named Kobe Bryant and insisted on buying the 'Kobe 7th Generation', which cost more than a thousand yuan.

Where's the money? If you do all the math, this shoe is more expensive than a microwave oven here!" Wang Jiuyang said, shaking his head.

"I give Kobe Bryant tens of millions of dollars in endorsement fees a year. I have to make it back!" Li Weidong changed his voice and continued: "Speaking of this e-commerce thing, since you have great potential, let's try it.

Test the waters.

Doesn’t JD.com want to cooperate with us? Just agree to it, but don’t suffer any disadvantages in terms of conditions. There are other shopping websites. If they want to cooperate with us, as long as the other party is operating legally, we will not refuse them.

In addition, I have been thinking about one thing, that is, there are too many fake products sold online, and it is difficult for consumers to distinguish between genuine and fake products across the Internet. Even if they want to buy genuine products, they will be cheated by unscrupulous people.

The merchant made a pitfall.

In this case, we can definitely set up a website to sell our products online. Compared with simply selling things online, we have two major advantages, one is official and authentic products, and the other is the advantage of channels.

When you buy something from our website, you can at least guarantee that it is 100% authentic, and we can also provide after-sales and three-guarantee services, so consumers don’t have to worry about being ripped off by unscrupulous merchants.

After consumers place an order online, they can go directly to the store to pick up the goods, or they can have the store deliver the products to the consumer's home. For intra-city delivery, the cost should not be too high."

"Okay, I'll make arrangements to build the website right away." Wang Jiuyang agreed.

Li Weidong waved his hand: "The more products there are on a shopping website, the better. I'll call Lu Guangming and ask Puppy Health to join in. You can share a website platform, which is good for publicity and also has

Conducive to shared costs.

In addition, for Feiyue Sports, I also plan to build a website to sell sportswear and shoes. As the saying goes, if you want to engage in e-commerce, you might as well find a powerful technology company to do it!"

…

In 2005, JD.com could only be regarded as a small shrimp in the field of e-commerce. In November of that year, JD.com finally broke through the 500 orders in a single day.

Selling 500 orders a day, it is estimated that many breakfast units sell more than this.

In comparison, Taobao during the same period has successfully defeated eBay and Yahoo to become Asia's largest online shopping platform.

Of course, this was mainly because online shopping in Asia was not developed at that time. It was much behind compared with European and American countries, and its scale was naturally much smaller. With a transaction volume of only one billion US dollars, it could become the leader of Asian online shopping platforms.

China's e-commerce started relatively early. As early as 1999, there were more than a thousand e-commerce companies in China. However, after the Internet bubble, almost all of them went bankrupt.

At that time, Mr. Ma was focusing on b2b and was not optimistic about the future of b2c and c2c.

In 2002, when the Internet bubble was basically over, eBay, the world's largest e-commerce website, invested US$30 million in eBay and acquired 33% of eBay's Gufen. In 2003, eBay spent another US$150 million to acquire

The remaining 67% of eBay began to aggressively enter the C2C field.

Also in 2003, Alibaba officially launched Taobao, which coincided with the SARS outbreak and many people needed to be quarantined at home, which also brought opportunities for the development of China's e-commerce.

In 2004, Alibaba's annual revenue was only 68 million U.S. dollars, while eBay was already a multinational company with annual revenue of 3.3 billion U.S. dollars, and its business expanded to all over the world. There is no comparison between the two companies.

At that time, Taobao would be happy to receive an investment of 100 million yuan from Alibaba, while eBay's annual promotion fee would be 100 million US dollars.

eBay, with its deep pockets, has successfully bought out the e-commerce advertising space of portal websites such as Sina, NetEase, and Guardian, and signed exclusive agreements, making it impossible for other e-commerce websites to promote through the important channel of the portal website.

You must know that those who shopped online at that time were all netizens who had been online for a long time. The major portals occupied a large part of the Internet traffic, and losing the advertising space of the portals was undoubtedly a fatal blow to the online shopping platform.

However, this did not trouble Taobao. They chose some cost-effective navigation websites for advertising.

Old netizens are certainly familiar with navigation websites, which are even more rogue than rogue software. They forcefully change the user's homepage even if they want to, and the navigation website will forcefully push various advertisements with pop-up windows.

How can normal Internet advertising compete with forced pop-ups?

Moreover, in order to attract traffic, Taobao at that time turned a blind eye to copycat products and fake and shoddy products. Through a large number of low-priced products, it obtained more customer resources, and customer resources can bring business profits.

Settled in.

Attracting consumers at low prices has always been a tried and true strategy in the Internet industry, even in later generations.

Therefore, when online shopping first began to develop more than ten years ago, when netizens mentioned online shopping, their first reaction was that all goods sold online were fake.

This is not because netizens are nit-picking, but because this was the real situation at that time. At that time, there were not many genuine goods sold online, but there were a lot of fake goods. If you could buy genuine goods, it was actually a lot.

Something new.

Of course, there are many factors that contribute to the success of Taobao, such as the homepage that is more convenient for consumers to browse, the “ding-dong” Wangwang, the good and bad review system, Alipay, etc., I will not list them one by one.

Faced with the strong competitiveness of Taobao, eBay, which is of American origin, is obviously not accustomed to the local environment. In just three years, it lost the Chinese market.

It is precisely because the quality of the products on the Taobao platform is seriously uneven, so when JD.com's self-operated model emerged, it immediately attracted many consumers and completed rapid expansion.

JD.com has established its own product channels and a free warehousing and logistics system. Although its profit is far less than that of Taobao, it has become the domestic e-commerce giant second only to Taobao. Between long-term strategy and short-term profit, JD.com obviously chooses

The former.

With the development of e-commerce and express delivery industry, comprehensive online shopping platforms have gradually been weakened, and large brands have begun to build their own official online shopping platforms.

Various daily consumer goods, from mobile phones and computers, to furniture and home appliances, to branded clothing, larger companies have their own official platforms.

The brand's own official online shopping platform can avoid middlemen from making price differences, and consumers have channels to purchase genuine products, which can also weaken counterfeit and shoddy products to a certain extent.

Li Weidong planned to make arrangements in this area.

Puppy Electric mainly specializes in small household appliances and beauty equipment. This type of household appliances does not require transportation or installation, and is very suitable for e-commerce sales. Later well-known brands of small household appliances also have a high level of attention to e-commerce channels.

degree of dependence.

Moreover, Puppy Electric also has offline channels, which is a great advantage in an era when the express delivery industry was not very developed.

With offline physical channels, consumers can go to physical stores and experience products up close, which is definitely more intuitive than being separated by the Internet.

More importantly, Puppy Electric has offline physical channels all over the country, which can provide a ready-made warehousing and logistics system.

JD.com’s magic weapon to win is its own warehousing and logistics system, and for home appliance brands, these are all ready-made.

Major home appliance brands have warehouses all over the country, and home appliance shopping malls all over the country can deliver goods to your door. If a home appliance brand establishes its own e-commerce platform, warehousing and logistics will be ready.

In terms of after-sales service, self-operated e-commerce platforms also have more advantages. After all, official and genuine products can be sold by monks but not by temples, so they must provide after-sales service.

At that time, the country's laws and regulations on e-commerce were not yet complete, and the platform itself did not have any services such as returns. Consumers bought fake and shoddy products through online shopping, and if something went wrong, they had no choice but to consider themselves unlucky.

If the platform can provide after-sales service, it will definitely be able to win over more consumers.

As for the establishment of an e-commerce platform for Feiyue Sports, it is purely to create trouble for those selling fake shoes online.

In reality, fakes of sports brands are unavoidable, and the proliferation of fake Putian shoes is something the whole world knows about.

The most annoying thing about this industry is not making and selling fake shoes, but selling fake shoes as real shoes. You sell fake shoes that originally cost more than 100 yuan for 200 yuan, even though the consumer knows they are fake.

, but I don’t feel a loss in my heart when I buy a pair of high-imitation knockoffs for 200 yuan.

But if fake shoes costing more than 100 yuan are sold as real shoes worth more than 1,000 yuan, then your conscience will be eaten by a dog! Consumers will also feel troubled.

Of course, this is also because the quality of high imitation shoes is no worse than genuine products, and some are even better than genuine products. This gives unscrupulous merchants the opportunity to pass off high imitation shoes as genuine products.

People who are willing to pay genuine prices to buy shoes definitely don’t want to buy high-imitation knockoffs. Once the official online shopping platform appears, those who sell high-imitation shoes online will definitely be squeezed.

For consumers, since they spend thousands of dollars to buy shoes, then I will definitely go to the official website to buy them! At least they can be guaranteed to be 100% authentic.

…

At that time, building an online shopping platform was still a technical task. Due to technical and hardware limitations, building an online shopping website was much more difficult and expensive than it is now.

Fortunately, China's Internet industry has never been short of coders. As long as they are willing to pay, there are many Internet companies willing to work for Li Weidong.

Li Weidong doesn't know how to design a website, but he has never eaten pork and seen a pig run away. He can copy it!

There are so many online shopping platforms in later generations, and their design layouts all look similar. These are the final optimizations of more than ten years of development of online shopping, and can be used by consumers to the greatest extent.

Li Weidong naturally wanted to copy it directly.

I saw Li Weidong holding a pen and drawing simple drawings on a piece of white paper.

"Set a navigation bar on the far left. On the right side of the navigation bar is the product recommendation location. It should be more eye-catching. In the following part, make several small product recommendation boxes..."

Li Weidong drew a homepage based on his own memory, which was obviously completely different from the website design concept at the time.

The website design of that era generally adopted a design similar to that of every website today. Various project categories were placed at the top of the web page, the main content was placed in the middle, and advertisements were placed on both sides.

Nowadays, the navigation bar on the left and the large advertising space in the middle are must-haves for shopping websites, and they are obviously more in line with consumers' usage habits.

Watching Li Weidong draw on the paper, the silly programmer from Party B next to him became a little anxious. He couldn't help but said: "Chairman Li, the current website is not designed like this."

Before Li Weidong could speak, the boss of Party B's company immediately said: "Of course website design cannot be the same. I think Chairman Li's design is very good, much better than the designs of those websites now!"

Party B's boss said, giving the Hanhan programmer a warning, as if to say: Shut up, Party A's father said so, we will do it!

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