Reborn Industrial Tycoon

Smog is not unique to China. Which of the top ten industrial countries in the world has not encountered smog!

New York, London, Berlin, and Tokyo have all experienced the era of smog. It can be said that any country that develops industry cannot avoid pollution, nor can it avoid smog.

It is certainly not a good thing to pollute first and then treat, but in fact every industrial country follows the path of polluting first and then treating.

At the current level of science and technology, it is impossible to develop industry from scratch without causing pollution.

There are many industrial industries in the world that are pollution-free and can bring huge output value, but the industrial countries have done such a good job themselves, so who else will get it!

Sacrifice the environment for one or two generations, obtain the first pot of gold, and then rely on this first pot of gold to gradually complete industrial transformation, eliminate low-end industries, eventually become rich, and then use the earned money to improve the environment. This is The path that every industrialized country must take.

Being able to sacrifice the environment in exchange for the status of a developed country is already a model of success. Even though many countries have sacrificed the environment, they have not completed industrial upgrading and are still developing countries in the end. This is the worst thing.

A look at the current environment in developed countries such as Europe, the United States, and Japan can at least prove that the model of development first and governance later can be successful.

The United States and the United Kingdom took about fifty years to control environmental pollution, Germany and France took forty years, and Japan took the least time. In more than thirty years, it almost completed the control of domestic industrial pollution.

The length of time it takes to control pollution is related to the country's energy structure, the government's execution capabilities and pollution control technology. In addition, the transfer of industries is also an effective way to control pollution in developed countries.

If all those high-pollution, high-energy-consuming, low-tech, and low-value-added industries are transferred to other countries, then your own pollution will naturally be reduced.

Foreign scientists began to study environmental pollution in the 1960s. Initially, scientists did not study the pollution of the overall environment, but specific pollution events.

For example, sewage from a chemical plant was discharged into a river, poisoning local residents; for example, a vehicle transporting chemicals overturned and leaked, polluting the environment of a town.

By the time foreign scientists shifted their focus from specific pollution incidents to overall environmental pollution, developed countries had already transferred highly polluting industries to developing countries.

Then these foreign scientists pointed their guns at developing countries, saying that you developing countries have caused pollution, harmed the earth, and are pests to mankind. It is as if they have never polluted the environment.

The double standards and selective blindness in the Western world are not repeated once or twice. Only state officials are allowed to set fires and ordinary people are not allowed to light lamps, which has accompanied the entire modern Western civilization.

The key is that there are really a group of idiots in developing countries. After being fooled by foreign environmentalists, they really believe it, and then they are willing to give up development for the sake of the environment. As long as an industrial project is launched, a bunch of people will jump out to protest, and then the project It's yellow.

So it makes sense that many countries are poor. Before the economy develops, they will abandon their martial arts. If you are not poor, who will be poor?

The fact that middle-income countries cannot escape the middle-income trap is not due to luck, but more to their own doing.

…

Li Weidong sat next to the computer and browsed the news on the portal website.

With the development of the Internet, the news homepages of major portal websites have seized a lot of market from newspapers and televisions. The younger generation has abandoned traditional televisions and newspapers and turned to obtain information from the Internet. The slightly older generation

Some people, even if they don't know how to type, still know how to use the mouse to click on web pages to browse news.

At this time, Li Weidong was browsing an exclusive interview with a certain Nobel Prize winner in medicine, and the main content of the interview was the issue of haze causing cancer.

The words spoken by the Nobel Prize winner in medicine are still very authoritative. What's more, smog originally contains many carcinogens. It is not nonsense to say that smog causes cancer. There is scientific basis.

After reading this report, Li Weidong picked up the phone and dialed Zhong Yemao's number.

"Old Zhong, what a surprise, even the Nobel Prize winner in medicine was invited!" Li Weidong said with a smile.

Zhong Yemao on the phone was stunned: "Nobel Prize in Medicine? What Nobel Prize in Medicine?"

"Didn't I ask you to find a few environmental experts to stand up a few days ago?" Seeing that Zhong Yemao still didn't respond, Li Weidong immediately asked, "Didn't you find these people?"

"I found a few environmental experts, but none of them won the Nobel Prize!" Zhong Yemao replied.

Li Weidong frowned: "Then why are there reports on the Internet that haze is harmful to health?"

"Has it been reported? Or by a Nobel Prize winner? This is not what I did." Zhong Yemao continued, "What's more, you haven't spoken yet, so how can I dare to take action?"

"Not the person you are looking for? It seems that we have a fellow traveler!" Li Weidong pondered for a moment, and then said: "Strike while the iron is hot, let's add fire to it! Let our experts also take action!"

Later, Li Weidong dialed Wang Jiuyang's phone number.

"The plan has changed. Our air purifier has to be launched in advance. Can you make it in time?" Li Weidong asked.

"The marketing plan has been made. If it goes on the market in advance, we will have no problem. I wonder if the factory will be able to make it in time? Can the supply be provided in time?" Wang Jiuyang asked.

"I will notify the factory and ask them to work overtime for production. If the overtime pay is sufficient, we should be able to supply the goods in time." Li Weidong replied.

…

Following Li Weidong's order, the environmental experts and medical experts he had found came out to stand.

For most ordinary people, the issue of environmental protection is still a bit far away, especially in the face of economic interests, many people do not care about environmental protection.

However, health issues can attract the attention of the general public.

If you think about how popular health products are sold in China, you will know how much people attach great importance to their health. Not to mention things like grabbing isatis roots and salt.

So when it was mentioned that smog can cause cancer, it instantly became a hot topic.

At the same time, puppy air purifiers were also launched on the market.

For Chinese consumers, air purifiers are still a relatively new product. If there is no necessary reason, consumers may not be willing to pay for it.

The overwhelming news in the media about haze causing cancer has given consumers reasons to buy air purifiers.

…

In the home life department of Philips, Ke Cilei held the phone receiver. This was a call from Sweden, and the caller was one of the members of the Swedish Nature Conservation Association, named Thunberg.

The Swedish Nature Conservancy is an early environmental organization in Europe. Swedes are typically full of food and have nothing to do. As early as the 1970s, they began to pay attention to environmental protection. By the way, environmental issues have attracted many people around the world.

Mind your own business.

But this time, the use of smog to make a big fuss was carried out by this environmental organization, including the Nobel Prize winner in medicine, who was also recruited by this environmental organization.

The Nobel Prize was originally created by the Swedes, so it is not difficult for Swedish environmental organizations to find a Nobel Prize winner to support them.

At this time, Thunberg was reporting on the work to Hermann, the real financial backer behind the scenes.

"Mr. Ke Cilei, our event this time was very successful. Under our guidance, many experts in China have begun to pay attention to air pollution, especially the harm caused by smog."

Thunberg proudly continued: “According to the public opinion we collected, the Chinese people are mainly focused on the impact of haze on their health, including respiratory diseases and cancer.

In particular, the topic of cancer has attracted much attention in China. Some environmental experts or medical experts have even given alarmist conclusions. I can feel that Chinese people are very afraid of cancer, and this fear

It will also inspire their fear of air pollution!”

Thunberg obviously didn’t know that most of the experts in China who were concerned about smog were found by Li Weidong. Thunberg thought that his propaganda had an effect and made Chinese experts start to pay attention to air pollution.

Of course, when facing the big benefactors behind the scenes, you still have to show off your merits. No matter whether it is your own credit or not, as long as it is effective, you should put it on yourself first.

Ke Cilei was obviously convinced of Thunberg's report. After a few words of praise, he put down the phone.

"It looks like it's time to implement the next step."

Ke Cilei was talking to himself while picking up a plan from the table, which contained a detailed plan for selling air purifiers in China.

Looking at the contents of the plan, Ke Cilei thought to himself: "Each unit is priced at RMB 8,888, which is only equivalent to more than 800 euros. Isn't it too cheap? Should we increase the price some more?"

In the era when developed countries have a monopoly on air purifiers, the price of air purifiers is really expensive. In Ke Cilei's opinion, the price of less than 10,000 yuan is considered a reasonable price!

After thinking for a moment, Ke Cilei picked up the phone again and dialed the number of Philips China.

"Is it Zhang? I'm Ke Cilei!"

The person Ke Cilei contacted was named Zhang and was a Chinese employee.

Just listen to Ke Cilei continue: "I want to hear your opinion about the air purifier we are about to put on the Chinese market. I think the price can be adjusted again."

"Mr. Ke Cilei, I also plan to ask you for instructions on the price. The price we set before does need to be adjusted." Manager Zhang said immediately.

"It seems that we are heroes and think alike!" Ke Cilei continued; "You also think that the price of RMB 8,888 is too low, right?"

"Too low?" Manager Zhang's voice was a little confused.

"Isn't it? I heard that many experts in China are worried that environmental pollution will damage health, especially cause cancer. In this case, we should increase the price of air purifiers." Ke Cilei said.

said.

"On the contrary, we may have to lower the price of air purifiers." Manager Zhang sighed: "Mr. Ke Cilei, I have to tell you some bad news. Puppy Electric has taken the lead and launched seven air purifiers.

Tool!"

"Seven air purifiers?" Ke Cilei frowned, and then asked: "What about the price?"

"The price ranges from 3,000 yuan to 7,000 yuan!" Manager Zhang replied.

This answer immediately made Ke Cilei panic.

For a new product, the first party to launch it on the market will have the pricing power of the product, while the latecomers can only determine their own prices based on existing product pricing.

Now that Puppy Electric is the first to launch an air purifier, it is equivalent to being the first to set a price for air purifiers. Philips' air purifiers can only be adjusted based on this price.

Ke Cilei's mood suddenly worsened. The price of the highest-grade puppy purifier was lower than Philips' price of 8,888 yuan. If Philips continued to follow the original pricing, it would be difficult to gain a foothold in the market.

Ke Cilei took a deep breath to calm down, and then he said: "We are Philips after all, and our brand effect is not comparable to that of Puppy Electric. Based on our brand value, the price should be higher than that of China."

Brands sell for more! With a price of more than 8,000 yuan, it may not be a problem!”

Manager Zhang on the other end of the phone said: "Mr. Ke Cilei, according to the survey of our marketing department, our product priced at 8888 yuan has similar performance to the product of Puppy Electric that sells for 5000 yuan, and their highest-end product

The performance of an air purifier exceeds that of our products.”

"This is impossible! How can the performance of Chinese products exceed that of our Philips!" Ke Cilei snorted coldly.

"It's true. The air purifier of Puppy Electric can not only remove dust particles in the air and filter odors, but also has the effect of removing formaldehyde and bacteria. According to the instructions, their purifier can remove Staphylococcus albus

, Serratia marcescens, Staphylococcus aureus and Escherichia coli.”

Manager Zhang continued: "Not only that, Puppy's air purifier can also emit negative ions, which are said to accelerate the fall of dust particles. In addition, it also integrates the function of a humidifier, which can humidify the air while purifying the air.

And it also has an ultraviolet lamp on it, which can perform ultraviolet disinfection on the environment. These functions are not available in our products!”

"How can an air purifier have so many functions?" Ke Cilei felt that after hearing these introductions, he himself wanted to buy a puppy purifier.

…

In a home appliance mall in Beijing, there is an endless stream of customers choosing air purifiers.

Although air purifiers are more expensive than air conditioners, first-tier cities have high incomes and can afford the high prices.

And in recent years, the air pollution in Beijing has indeed become more and more serious. There were sandstorms in the past few years, and now there is haze. Naturally, people pay special attention to air pollution, which has also greatly increased the demand for air purifiers.

.

Not only families, but many enterprises and institutions also feel that they need an air purifier in their offices. In addition, in some schools, parents are worried about their children's health and are willing to chip in to add an air purifier to the classroom.

Huge market demand means huge profits, and domestic and foreign home appliance brands will not let go of this good opportunity.

In the area where air purifiers are sold, several customers are discussing which product to buy.

"Panasonic's air purifier costs more than 10,000 yuan per unit, which is too expensive!"

"Japanese home appliances have always been relatively expensive."

"The air purifier from Siemens over there is less than 10,000 yuan, which is much cheaper than Panasonic. Siemens is a German product, so it should be no worse than Japanese products!"

"Philips air purifiers are not expensive, costing 8,000 yuan. Philips is a big international brand, and its products should be the best."

"No, this Philips air purifier doesn't have as many functions as the domestic ones!"

"Let me see, the Philips air purifier can filter pollen and dog hair, and remove odors in the air, but it doesn't have the function of removing formaldehyde. I just renovated my house, and I want to buy an air purifier to remove formaldehyde!"

"The Puppy air purifier over there not only has the function of removing formaldehyde, but it can also sterilize, and it can also be used as a humidifier. This has several more functions than Philips!"

"Puppy air purifiers are even cheaper! The one on display over there, although smaller, only costs more than 3,000 yuan!"

"I mainly bought it for my daughter. Her room is only ten square meters, so such a small air purifier is enough. I'd better choose the puppy one!"

"That's right. If you buy a small air purifier like this, you can have one in every bedroom. If you buy one that costs tens of thousands of dollars, you can only use it in the living room. It's still a bargain.

"

Price is always the most important factor that consumers pay attention to. The second factor is function and practicality. As for brand, it is also considered on the basis of meeting needs.

The air purifiers of big foreign brands are either expensive or have limited features. Apart from a brand, they are almost useless. It is difficult for domestic consumers to willingly pay for them.

…

Puppy Electric Company.

"Chairman, Siemens from Germany, Philips from the Netherlands, Austin from the United States, and Breuillard from Sweden have also launched home air purifiers one after another. I have seen their products, but their functions are not as good as ours."

Wang Jiuyang looked at the notepad in his hand as he spoke, and then said: "On the other hand, Japan's Panasonic and Hitachi have better functionality than products from European and American countries."

"As far as air purifiers are concerned, products from European and American countries are indeed not suitable for our Chinese market. It is normal for products sold in foreign markets to be directly moved to China and they will not adapt to the local environment." Li Weidong smiled slightly and then explained:

"Air purifiers in European and American countries focus on purifying micro-particles in the air and eliminating odors in the air. However, in addition to these requirements, the people in our country need the most to remove benzene and formaldehyde.

In terms of reducing PM2.5 concentration, everyone's level is actually about the same, and European technology is not much more advanced than ours. However, European countries have higher requirements for indoor decoration materials, and the indoor pollution situation is much better.

In terms of decoration materials, our country is indeed unsatisfactory. In a newly renovated house, the smell inside the house is so pungent that it lingers with the windows open for two or three months. The formaldehyde content exceeds the standard.

The Japanese pay more attention to indoor air freshness. Their houses are not big, but almost all have fresh air systems in the city, so Japanese air purifiers are also developing in this direction. However, Japanese products are more expensive. We can follow

The Japanese are engaging in a price war!”

Air purifiers were originally invented not because of air pollution, but in response to nuclear war.

At the height of the Cold War, Western Europe and the United States were worried about the outbreak of a nuclear war with the Soviet Union, so they developed air purifiers. Once a nuclear war broke out, air purifiers could be used to filter out dust exposed to nuclear radiation.

By the time air purifiers enter the household stage, developed countries in Europe and the United States have completed the transfer of highly polluting industries, and they do not need to deal with the problem of air pollution.

Air purifiers in European and American countries mainly have two functions. One is to filter out tiny particles such as pollen, and the other is to remove odors in the air.

Westerners have more allergies, such as seafood allergies, nut allergies, peanut allergies, egg allergies, soy allergies, and many people are even allergic to body fluids. It can really be said that everything can be allergic.

A large number of people with allergies are allergic to pollen. However, people are often exposed to pollen in their daily lives. For example, most of the middle class in the United States live in the suburbs, and it is difficult not to be exposed to pollen.

difficulty.

At this time, the air purifier comes into play. It can purify pollen in the air, which is good news for people with pollen allergies.

Therefore, when people in European and American countries buy air purifiers, the first thing they look for is the function of filtering pollen.

Another is to remove odors in the air.

Foreigners generally have strong body odor, and sometimes even they find it unpleasant. At this time, an air purifier is needed to reduce the smell in the air.

Another factor is that foreigners like to keep pets. If cats and dogs are kept at home, they will definitely emit some odor. At this time, an air purifier is also needed to remove the odor.

As for the functions of removing formaldehyde and benzene, European and American air purifiers do not have them.

When air purifiers entered homes, European and American countries had already completed the transfer of high-polluting industries, so naturally they no longer needed the function of air purification.

From this aspect, air purifiers from European and American countries are not adapted to the Chinese market.

It’s just that Chinese companies at that time lacked research and technology accumulation in air purifiers, so foreign brands occupied this market.

As soon as Chinese brand air purifiers were launched on the market, they focused on formaldehyde removal and other functions. They can be said to be the right medicine for the common domestic decoration pollution situation.

Later, foreign air purifiers were also improved specifically for the Chinese market, but Chinese brands also began to enter this field and quickly seized the market with their price advantages.

In the era when air purifiers were monopolized by foreign brands, they were also very expensive. There were many products priced at tens of thousands, while cheaper ones cost seven to eight thousand yuan.

Chinese brands quickly discovered this business opportunity and poured into this industry one after another. The price of ordinary air purifiers also quickly dropped to more than 2,000 yuan.

In the end, air purifiers followed the same path as other household appliances. Chinese brands are high-quality and low-priced. If foreign brands want a piece of the pie, they can only build factories in China.