Reborn IT Giant

"There are two reasons why I gave up on Japanese game companies. On the one hand, I guessed that the Japanese stock market would collapse and take the opportunity to withdraw funds; on the other hand, and the most important reason, I was no longer interested in those traditional games.

I don’t like it.”

"With the development of computers and the Internet, the games that will have the most players in the future and are also the most profitable will definitely be computer games. Players from all over the world can communicate and interact through the Internet, and RPG games are just that interesting."

"But it's too early to talk about this now. Let's talk about Blizzard at the moment. The games your company has developed are all very playable. The question now is, how do you improve the company's influence and increase the company's profits?

, I wonder if you have ever thought about it?"

How to improve the company's influence? How to increase profits? Zheng Peng didn't understand what Zheng Yan meant.

In Zheng Peng's understanding, developing better games and then selling them to more people is the way to increase profits, and the company's influence will naturally increase. But it is obvious that Zheng Yan does not mean this.

.

Zheng Yan knew that some of his ideas, not to mention Zheng Peng, might not be understood by most people, so he stopped trying to make excuses. "In addition to developing good games, the development of a game company must also provide players with a comfortable game."

platform and develop more players.”

"Before this, games were just a way of entertainment for people, so everyone only focused on the playability of the games, but ignored many things. The reason why the GB machine developed by me has amazing sales is a very important reason

You can just play online."

"Have you ever thought that compared to the games on GB consoles, your company's "Warcraft" series is more confrontational. If you develop a platform for everyone to play online, then the number of players will definitely increase.

few."

"Imagine it, repeated human-machine battles and constant facing of the same attack mode are boring for everyone. But the battles between players are different, and different people will adopt different strategies. This is real-time

The most attractive thing about strategic games.”

"In addition, you can also use this platform to bring your users together. If a new game is launched in the future, promote it on the platform in advance, which can also save a lot of trouble."

Hearing Zheng Yan's explanation, Zheng Peng's eyes lit up. Regarding game software, all companies have basically the same attitude. They sell one set, and game players buy it back and play it individually. There is not yet a large-scale network

The battle platform appears.

"I will go to the company now to make arrangements for the development of the game platform."

Zheng Peng was not the kind of rigid person. After Zheng Yan's prodding, he immediately figured out the joints. The benefits Zheng Yan mentioned were just examples, not all. Because of this, Zheng Peng

I can't wait any longer.

"Why are you in a hurry? I haven't finished what I said yet. The development of the game platform cannot be completed in a day or two, so you don't have to wait a while."

Zheng Yan was very satisfied with Zheng Peng's reaction just now, but Zheng Yan had more to say than that, "In the final analysis, the game platform is just a tool, a tool to increase the fun of the game. A platform alone cannot solve the fundamental problem."

Sexual issues.”

"You also need to find ways to increase the topic of your company, and it is best to create some opportunities for exposure in the media. Just like a movie star, no matter how good your acting skills are, as long as you appear in front of the public more times, everyone will

Everyone thinks you are a star."

"Of course, I don't mean to ask you to lower your requirements for games. Game quality is the foundation of the company at any time. I just want you to think of a way to improve Blizzard and its products.

Promote it to the public and let more people know.”

This time Zheng Peng understood it and asked with some uncertainty: "How about we find a celebrity to endorse the company's products?"

Zheng Yan nodded. When Zheng Peng thought that Zheng Yan agreed with his method, Zheng Yan said: "It is a method, but it is too stupid."

Zheng Yan ignored the embarrassed Zheng Peng and continued: "Let's settle an account. If we invite big-name stars, with Blizzard's financial strength, it will not be possible at all.

I can’t afford it; if it’s a small star, the influence is far from enough, so the gain outweighs the loss.”

"In addition, after you find someone to endorse you and shoot the endorsement ads, you still need to find media outlets, which is another expense. If you calculate it this way, Blizzard is completely working for others, and there is no way to continue.

Necessity to exist.”

"When I talk about increasing exposure, I don't mean that you go to the media, but that the media comes to you. At any time, the media likes to report something that can arouse other people's interest. It would be better if this incident has not happened.

Yes, that’s what I’m referring to.”

"Isn't this easy?" Zheng Peng said with some uncertainty: "Now Blizzard is just a small company, not to mention some large media, even local media magazines, will not be willing to publish our news unless we

Willing to spend money.”

After all, the owners of media magazines are still businessmen. It is the nature of businessmen to pursue profits, so Zheng Peng's statement is correct. But since Zheng Yan opened his mouth, he has naturally thought of a way.

"Of course money has to be spent, but not on the media, but on other things. Next, you write on Blizzard's official website and on every "Warcraft" game disc sold that after half a year, by

Blizzard holds global e-sports competition.”

"As for the purpose of the competition, let's just say that Blizzard gives back to the players and provides them with an opportunity to communicate, and then gives out 100,000 US dollars as a reward for the competition. It should also be noted that this kind of competition will be held every year, and the bonus will be

There will be more and more.”

"Although this news is not very exciting, there must be a lot of interested media. And in this way, many people will try to play "Warcraft" out of curiosity, which will invisibly increase the number of customers.

"

Although one hundred thousand US dollars is a lot, it is completely affordable for the current Blizzard. After Zheng Yan finished speaking, Zheng Peng really couldn't sit still anymore and ran directly to the company.

Although Zheng Yan still had many ideas in his heart, Rome was not built in a day. Zheng Yan did not want to instill his ideas into Zheng Peng all at once, so he let him leave.