Reborn King of Marketing

Zhang Xuebing originally thought that Xiong Zhan was an old friend of Jiaomujiao, and that Zhao Hanyun should also know him, but he didn't expect that he had never heard of him, which was a bit strange.

Lao Zhao shook his head and said, "It's probably a friend that Lao Jiao made later. Ignore him for now. Now that you are surrounded by powerful enemies, it's a bit dangerous to go out alone. I'll arrange for someone to follow you and act as your bodyguard for the time being!"

Initially, Zhang Xuebing wanted to refuse, but then he thought that if Zhang Erdou retaliated, he would be ruthless, so it would be better to provide more protection, so he nodded and agreed.

Lao Zhao raised the wine bottle and said, "Let's drink today. I'll contact that person tomorrow!"

After eating and drinking that night, Zhang Xuebing did not return to Zhangjiacun because he still had many things to deal with in the county. Instead, he rested directly in the bedroom of the dog farm.

"In terms of power supply, I changed the two-phase to three-phase, which increased the voltage and doubled the speed of the machine..."

The next day, Zhang Xuebing first came to inspect the sugar factory. In the workshop, the thin director Zheng kept explaining to him the recent technological innovations he had made.

This person originally cared a lot about business management, but since he became the head of the technical department, he has focused exclusively on various machinery and ignored other things.

It is true that through his transformation, the sugar factory's output increased by nearly 30%, but the management was somewhat unable to keep up.

As for accountant Liu Hong, she was only a temporary manager of the sugar factory. After all, she did not major in management. Now that she is away from Lao Zheng, she is even more busy and hitting the back of her head.

Seeing that this girl is getting exhausted, her management is becoming more and more chaotic.

It's not okay to continue like this. Sooner or later, a big accident will happen. But where can I find a qualified factory director now?

Talents are scarce! Zhang Xuebing’s head ached with worry, and he suddenly thought of former factory director Sun, who was the office director.

I directly called Sun Xiaolei, who was busy moving, and asked him not to move to the county for the time being, but to work as the factory director for a while first.

This just freed up Liu Hong and made her responsible for the financial work of her old bank.

After Lao Sun arrived, Zhang Xuebing held a management meeting.

In fact, there were only four of them, plus Zheng, Sun and Liu Hong.

There are only two purposes for holding this meeting. The first is to allow Lao Sun and Liu Hong to hand over the work and do a good job in production management. The second is to discuss adding new products.

"This time I went to Screw Country and discovered a problem. Although the demand for white sugar is huge, it is not a high-end consumer product and cannot be sold at a high price. In the future, I plan to develop a sugar company based on a sugar factory. Currently,

I ask the factory to come up with another product besides white sugar. If you have any ideas, just tell me!"

I originally thought that Liu Hong didn't know much about production and couldn't get in the middle of the conversation, but I didn't expect that she would be the first to speak.

"I think chocolate is very good. Adults and children love it. Europeans can't live without it. It should be easy to sell in the screw country!"

This is true. When buying chocolates from Screw Country, they always bring them home by the kilogram. Zhang Xuebing looked at the two factory directors Zheng and Sun with interest. After all, they had more say.

Lao Zheng knew that he had to say a few words if he didn't want to care anymore.

"Cocoa raw materials are difficult to obtain. We don't produce them in the north, so we have to go to the south to purchase them. It's not that I haven't had the idea of ​​adding new products in the past, but adding new products requires new assembly lines, which is not cheap!"

Lao Sun echoed him and said, "Ordering a new assembly line, installing it, debugging it, and training workers to operate it cannot be completed in a short time. I'm afraid that if it is done well, the business opportunity will be gone!"

These two people are so stupid. No wonder the sugar factory in the past was on the verge of bankruptcy. Why don't you think differently?

Some people with rigid ideas need guidance, Zhang Xuebing said.

"Old Zheng, you focus on equipment innovation every day. Can't you think about what products our current equipment can produce without special materials?"

Lao Zheng and Lao Sun looked at each other for a while, but they couldn't think of such a product.

Zhang Xuebing glanced at Liu Hong.

This girl had attended a technical secondary school in a big city and had more experience. She asked tentatively.

"Foreigners all like to drink coffee. Can't we produce sugar cubes?"

It’s good to have ideas. Zhang Xuebing glanced at her approvingly and said, “It’s not just sugar cubes, we don’t even need to change the properties of the product, just change the packaging!”

The three people were stunned and looked at him with strange eyes.

Zhang Xuebing used his fingers to mark a one-inch square area.

"There is no need to add a lot of sugar to a cup of coffee. Sugar can easily clump if stored in an exposed container. We produce a sugar bag that is enough to add a cup of coffee, with 'low sugar, low fat, healthy dosage' and other public welfare features printed on it.

The lyrics are absolutely popular and can be sold for a high price!" Director Zheng suddenly stood up and said excitedly.

"This is simple, just adjust the packaging line. Is it a moisture-proof paper bag? It's easy to contact me. I think it will work!"

Lao Sun touched his big belly and said, "With this change, I'm afraid this small bag of sugar can be sold for ten times the price. It's a good idea. Our outer packaging must also be changed. We can't use bags, but change it to the inside of a carton."

The paper boxes are 50 packs each, which makes them look more refined and high-end. The boss’s idea is simply great!”

The reason why Zhang Xuebing came up with this idea was because he saw a woman drinking coffee in a bar in Screw Country, using a coffee spoon to poke the lumped sugar in the sugar jar, so he thought of the kind of sugar that was common in later generations.

Bag.

If there was no sugar factory, he might not even care about it, let alone regard it as an idea and implement it.

Now that he is saying it, he just wants his subordinates to open up their minds and think from others' perspective.

After looking at the three people, Zhang Xuebing continued.

"This is just a direction of thinking. You should also think more about it. It is best to mobilize the imagination of all employees to come up with more ideas. Anyone who is adopted and gets a higher profit will receive a big reward, even from the sugar factory.

Shares!”

Zhang Xuebing knows that although he has experience in the previous life, he is not a god after all, nor can he remember everything on the computer hard drive. Only by pooling wisdom and working together can the company develop better.

"Bag candy is just an idea. What about bubble gum and chewing gum? These are very simple. I have also heard of a popping candy with carbon dioxide added. These are all things that can be considered!"

Originally, the sugar factory was a state-owned enterprise, and its production and sales were based on the above plan. Later, after it was linked to the market, it became a bit unusable. The reason was that the products were too single. In addition to white sugar, there were only two kinds of brown sugar.

The factory directors only focused their thoughts on equipment innovation and increasing sales, and did not think about product types at all.

After listening to Zhang Xuebing's words, Lao Sun immediately thought of many new products.

"We can use the raw liquid before refining the sugar and add flavors to produce fruit candies, as well as halva, toffee, and so much more!"

Lao Zheng also said, "We can also make reforms in terms of raw materials, such as using our local sorghum stalks to produce sorghum maltose, and using wheat seedlings to produce maltose... These do not require excessive changes to the equipment!"