Reborn Millennium Player

Yang Ma's bid for the king is two different things from the Spring Festival Gala's bid for the king.

The title sponsor of the Spring Festival Gala is generally the title sponsor of "8pm Time Report" or "00pm Countdown".

It's just that in the early years, there was no such emphasis on distinction.

Tan Xisong, the founder of "Biard King", originally used the prime time of Yangma to conduct a one-time national bidding, just like the "King of Buildings", giving a laurel crown to the company with the highest bid amount.

For example, the first "Biao Wang" Confucius Banquet won 30 million not only the midnight time for the Spring Festival Gala, but also the prime advertising time of "Weather Forecast" and "Focus Interview".

"5 million, are there any bids left?"

Li Yong looked around at the brands that had voted for him, and all of them, as agreed, tacitly handed over to Qilixiang, and his heart was filled with waves.

Looking at each other with Wang Xiaoya, Zhu Jun and others, they all shouted together and said in unison:

"Congratulations to Qilixiang for winning the title of Zero Point Countdown with 5 million!"

"Congratulations to Qilixiang for winning the Spring Festival Gala title!"

There was a bang, and the whole hall applauded. There was a roar, a roar, and thunderous applause. Some were sincere, some were false, and some were malicious.

Noting Qilixiang's amazing move, beverage companies were shocked. They thought they would not make much money by brewing milk tea, but they turned out to be completely wrong.

"Old Liu, let me tell you accurately!"

Deputy representative Wahaha was surprised and envious, "Look at Qilixiang. He can win the bid. He must have made a lot of money."

"But Zong Dong and the others just don't believe it."

Liu Zhimin couldn't help but sigh, "Now we see that the market for solid brewed milk tea is bigger than we thought."

"As soon as the bidding meeting is over, we will report to Zong Director."

The deputy representative thought in his mind that Wahaha would make milk tea. In fact, it was the old routine before Wahaha, plagiarizing marketing and taking it as his own.

There are not a few people who think the same as him. Uni-President, Xizhilang, Lipton, and Master Kong are all thinking about developing milk tea and entering the market.

As for Lu Yun and Li Long, it was too late to get excited and they couldn't care less about the prying eyes of their peers. Their faces were red and they were extremely excited.

Lu Yun giggled: "You just won the bid?"

Li Long's mind was filled with the glory of Qilixiang in 2002.

I remember when Qinchi Wine won the Spring Festival Gala title, Qinchi's sales increased five times. Every day, a Santana was driven in to Yangma and a luxury Audi was driven out.

Qilixiang will definitely soar to the sky thanks to this Spring Festival Gala.

Lu Yun asked doubtfully: "Hey, second brother, why are you unhappy?"

"Brother, Mr. Li, don't be too happy too early, this king is poisonous."

Lu Fei patiently explained that since the first Spring Festival Gala Bid King, the winning bidders have not had a good end, such as Kongjiayan Wine, Qinchi Wine, Bubugao VCD...

For example, Qinchi, because the production could not keep up with the sales volume, Sichuan wine was imported into Shandong, and the Sichuan wine was collected and blended into Shandong wine, which ruined the brand.

The words were like a basin of cold water poured on Lu Yun and Li Long's hot brains, causing them both to calm down.

Lu Yun frowned: "According to what you said, this standard king may not be a good thing, and we may be dragged down."

"If you want to wear a crown, you must bear its weight."

Lu Fei reminded: "After Qilixiang is exposed nationwide, sales will see a sharp increase. We must grasp sales and quality, and both are indispensable. We would rather have quality than sales."

"Brother Lu is so right!"

Niu Gensheng listened to all this and couldn't help but wake up. He had just made a mindless bid with Yili. It was so stupid and too arrogant.

"If you want to wear a crown, you must bear its weight. I want to frame this sentence and hang it in my office."

"Me too!"

Lu Yun laughed and hugged Lu Fei's shoulders. The only person who could be more proud than taking off the Spring Festival Gala title was his brother.

My second brother is invincible in the world!

…………

The bidding for the Spring Festival Gala is over, and the Yangma prime time that follows is the biggest among the biggest..c0m

30 seconds of prime time will cost tens of millions, and a long period of prime time will cost at least hundreds of millions.

The grade is too high and Qilixiang cannot afford it.

Lu Fei and Lu Yun gave up decisively and whispered to Li Long and the others about Qili Xiang's development plan to win the title of Queen of the Spring Festival Gala.

In addition to expanding production capacity and strictly controlling quality, liquid milk tea beverages have been set as a new direction for research and development. One "star product" alone cannot stay in the FMCG market for a long time.

Halfway through finalizing the strategy, Yangma’s new king was suddenly born!

But to everyone's surprise, Wahaha won the bid for only 22.11 million, making it the lowest-priced bidder in the history of Yangma's advertising bidding so far.

Completely, a big surprise!

Just like giving face to Lu Fei, brand owners must also give face to Zong Qinghou.

The scene was extremely embarrassing for a time. Amidst sparse applause, the bidding meeting came to an end, and two to three hundred representatives poured out of the venue and filed out.

Lu Fei sat in his seat, not only waiting for the crowd to subside, but also waiting for Lu Yun. Whether he is the winner of the Spring Festival Gala or the winner of Yangma, he can enjoy the VIP level of Yangma-->>

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interviews to give the brand exposure.

"Mr. Lu, may I ask how you feel about Qilixiang winning the Spring Festival Gala title less than a year after its establishment?"

"Mr. Lu, this was supposed to be a battle between Yili and Mengniu. Why did they both withdraw from the competition because of the appearance of Qilixiang?"

"Can you briefly tell me about Qilixiang's situation..."

Looking at Lu Yun, Li Long was surrounded by the media and bombarded him. The corners of his mouth were raised, and his eyes moved to Mengniu on the other side. The news of the bidding just now successfully attracted investment institutions such as Morgan Stanley.

Niu Gensheng had a lively chat with investors, laughing again and again.

Lu Fei squinted his eyes. This old cow was happy to seek skin from a tiger, but Mengniu was in trouble for this group of foreign investors.

I saw the Wolf of Wall Street shaking hands with Niu Gensheng cordially, then walking straight towards him, smiling and saying:

"I didn't expect that Director Lu is engaged in virtualization and industry. In addition to running China's largest online shopping platform, he also runs China's largest milk tea beverage company."

Lu Fei shrugged: "This is my eldest brother's company, I'm just a shareholder."

The person in charge of Morgan Stanley asked curiously: "Are you a family company?"

"Father~"

“You want to start a milk tea family business?”

"No, we want to be a family business in beverages. We not only want to occupy the milk tea market, but also the coffee market."

Lu Fei turned the power of his big deception to the extreme and followed Luckin Coffee’s rhetoric to deceive these foreign investors.

What about "China will have hundreds of millions of middle-class people in the future, all of whom are potential users of coffee", and "the world of fast-moving coffee will be dominated by fast-moving coffee in the next five years"...

Finally, let me say something special: "Who can refuse coffee?"

"Yes, no one doesn't like coffee! Does Qilixiang have any plans to raise funds to expand production?"

When Morgan Stanley waits for a vote, people's eyes flash green, and they want to take out the check immediately, shut down

up

and

take

my

money!

Niu Gensheng looked confused, what the hell, a thousand cups of coffee for a confidant?

"We don't need investment for the time being." Lu Fei declined politely.

Morgan Stanley and other foreign investors are determined not to give up. After all, the milk tea market is in a vacuum. Qilixiang has won the Spring Festival Gala title. It is a single company. Relying on its brand influence, it is very profitable to attack the blue ocean of coffee drinks.

"Director Lu, Qilixiang needs financing, please come to us at any time." The person in charge of Morgan Stanley sounded sincere.

“Actis really likes the coffee project!”

The shark smells blood, and its true nature is vaguely revealed.

Lu Fei dealt with it perfunctorily and sent away the foreign investors, with a smile on his lips.

"Brother Lu, why do you refuse foreign investment?" Niu Gensheng asked doubtfully.

"Brother Niu, you don't really expect foreign capital to help you succeed, do you?"

"Foreigners are more experienced in this field. Wahhaha, didn't they just get it done?"

"Brother Niu, they are taking advantage of you. There is a trap here. You can't let them harm you!"

“Foreign capital cannot be relied on, who can I rely on?”

Niu Gensheng gritted his teeth. Yili is a state-owned enterprise. How can private enterprises compete with it? They can only rely on foreign aid to win the first place!

Lu Fei spread his hands and said nothing to persuade the damn ghost.

At this moment, Lu Yun finished the interview and hurried back, "Second Brother, if we didn't discuss developing a milk tea liquid drink, why are we still making coffee?"

"These foreign investors are very strict with their words, and they haven't even left the venue yet."

Lu Fei chuckled and said, "Brother, this is fake news."

"Fake news?" Lu Yun was surprised.

"Let's go get the invitation and talk as we go."

Lu Fei smiled and put his arm around Lu Yun's shoulders, and the two brothers walked away, arm in arm.

Not far away, Liu Zhimin stared at their backs, his brows knitted together.

The deputy representative's face was solemn, "Old Liu, they develop coffee drinks, do you think it is true or false?"

Liu Zhimin pondered for a moment, "I would rather believe that it exists than believe that it does not exist. Coffee is indeed a good direction."

"I'll report to Director Zong right away." The deputy representative took out his cell phone.

Regardless of whether it is true or not, the news that Qilixiang’s next product will focus on coffee drinks spread like wildfire, and soon spread to major beverage brands that have not yet left Beijing.

Nestlé and Master Kong originally planned to compete for the brewed milk tea market, but temporarily changed their minds and changed their focus to research coffee drinks.

Uni-President, Lipton is in a dilemma, should I choose coffee or milk tea?

The great powers entered the field of brewing milk tea and carved up the market of Qilixiang. However, because of the favor of capital, they suddenly stopped and stopped.

And in Hangzhou, Wahaha headquarters.

Listening to the deputy representative's honest report, Zong Qinghou knocked on the table and said firmly:

"Milk tea, coffee, I want them all!"