Reborn Millennium Player

"Others' 19-year-old, the 'grip of the century' between Lu Fei and 47-year-old Bill Gates." - "Beiqing Daily".

"The author of "The World is Flat", Lu Zheng, has a new theory: The world is a screen, and the screen is a 'screen'!" - "Beijing Times"

"Internet giants move to hardware, who is the name of the mysterious MP3 player?" - "Yanjing Morning News".

"Lu Fei's 'Internet+' adds new music territory', Bill Gates: I'm willing to give tens of millions of dollars." - "Yenjing Daily".

"..."

Sun Hongjun was sitting in the back seat of the taxi. Next to him was Guo Xing, the marketing director of Logic Technology, who was also a former Huawei executive.

Guo Xing took out the day's newspaper from the newspaper bag in the taxi and browsed it casually, "I didn't expect that in just over a month, our Mr. Lu gave us a big surprise. The marketing cost can be wiped out to zero. "

"If Mr. Lu is not the British master, how can I have the nerve to recruit you into the gang?"

Sun Hongjun stared at the photos of Lu Fei and Bill Gates on the newspaper page, smiling from ear to ear.

The two arrived at Hailong Building, went upstairs without stopping, and ran straight to the chairman's office, which had already opened its door.

Lu Fei is here, and so is Liu Edong.

Sun Hongjun carefully introduced to Guo Xing: "Mr. Lu, Mr. Liu, this is my former colleague. He has been responsible for Huawei's domestic and foreign market sales. He is also one of the key players in opening up the European and American wireless markets. He has rich experience in the international market."

"Hello."

Lu Fei shook hands with him and was surprised that Huawei would let him run away with such a talent in vain?

"Oh, Huawei is having a very difficult time now."

Sun Hongjun briefly explained that Huawei was facing an infringement lawsuit from Cisco externally, that its internal fixed asset investment had almost stagnated, that it was in internal and external difficulties, that it had laid off thousands of employees, and that 20% of its marketing staff had been left. It also encouraged middle-level managers to leave the company and start their own businesses independently.

"Mr. Guo was invited by me and joined directly with his team. The logical marketing and sales channels were established so quickly because of his great efforts."

"Welcome."

Lu Fei squinted his eyes. It looked like he had taken over a small Huawei.

Guo Xing bent down slightly and said politely: "Mr. Lu's meeting with Bill Gates was the most awesome move in my career."

"It was just a coincidence, I just scraped together some money to catch up."

Lu Fei asked them to sit down and saw Sun Hongjun move resolutely, unlock the password lock of the black leather box, and carefully take out the logic MP3 embedded in the sponge.

There are 3 models in total, medium cup, large cup, and extra large cup, with memory capacities corresponding to 512M, 1G, and 2G respectively.

"According to Mr. Lu's idea, the 512M will be independently released in the fantasy series. The sound quality will be the same decoding chip as the 1GB lmusic. It will be worse than Sony and Philips, but it will be on par with Samsung and Apple. …”

Sun Hongjun truthfully reported lmusic1G and its downgraded and upgraded versions. This trip mainly focused on negotiating the final market price face to face.

Lu Fei listened patiently, and out of the corner of his eye, he saw Liu Haodong hesitate to speak, "Yodong, if you have any questions, just ask."

Liu Edong asked: "Is the MP3 memory a little small? Apple, Samsung, and Sony always have more than 2G."

"MP3 is not a pile of data, but a pile of indicators. We must pay attention to user experience. The capacity of 2G can download about 240 songs. On average, a song lasts 3 minutes, which is 120 hours. It is more than enough for music playback."

After Lu Fei finished speaking, Sun Hongjun followed up and explained that there are two more key points, cost and price.

Like the second-generation iPod launched by Apple this year, although it supports Windows systems, Mac and Windows Pods have three capacities of 5G, 10G, and 20G, but they use microhard drives, which are expensive and therefore priced high.

The cheapest 5GB iPod costs US$399, which is simply a luxury product.???..coM

Liu Edong suddenly realized that because of their consumption level, most users would rather pay for MP3 players that can store dozens or hundreds of songs than microhard drives that can store thousands of songs.

That costs two to three thousand yuan, shaobao!

Lu Fei laughed and said: "This is the misunderstanding of international manufacturers. As the capacity increases, MP3 is no longer MP3, but becomes a USB flash drive. It puts the cart before the horse and does not consider whether the user's wallet allows it."

Liu Edong swallowed his saliva, "Mr. Lu, this, this is..."

"That's right, Mr. Liu, this is Blue Ocean!"

Guo Xing showed an excited smile: "Music and fantasy use flash memory, which is low-cost. Even if all patent fees, tariffs, etc. are added, the cost of one unit is about US$85, which is much lower than that of its peers."

Lu Fei asked: "After your market research, what are the recommended sales prices for the domestic version and the international version?"

"According to Mr. Lu's wishes, the domestic sales should be cheaper than international sales to take care of the domestic people."

Guo Xing-->>

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The report said: "The domestic version of lmusicone 1G is priced at 1,399 yuan, and the international version is priced at 199 US dollars. This is the price we discussed together."

Lu Fei looked sideways: "Godong, what do you think?"

Liu Edong swallowed, his eyes full of greed. "I can only think of one word mentioned by Mr. Lu, dimensionality reduction strike."

Not to mention overseas, there are dozens of brands of mainstream domestic MP3 players in China. Most of them are 64M and 128M micro hard drives. 64M costs 700 to 800 yuan, and 128M costs no less than 1,000 yuan.

Internationally and domestically, lmusic came and killed everyone!

"lmusicone will stand firm in the mid-range in one battle."

Lu Fei agreed: "It also needs to be high-end. Technology is developing very fast. Price cuts will come soon, and it will be faster for friends to follow suit and copy. We must take advantage of this technological window period to build a high-end brand."

Everyone nodded in agreement.

Lu Fei asked again about the international and domestic prices of 2G and 512M, especially 512M, which is only 799 yuan in China.

"Fantasy is a mass consumer product. It aims to expand the Logic brand's reputation among the consumer group. It should not be launched at the same time as lmusic and occupy production capacity. The first release will be handed over to Feigou.com and will be released on TV shopping on November 10."

Guo Xing and Liu Edong looked at each other, "Understood!"

"This time I took a different path than before. I used to do it online first and then offline. This time I went offline first and then online."

Lu Fei glanced at the three of them, and finally his eyes fell on Guo Xing.

On September 30, as soon as the press conference is over, directly-operated stores will put the goods on the shelves first, and then on October 24, computer stores, hypermarkets and other strongholds will follow up, and channels are the top priority.

"The three directly-operated experience stores, Mr. Lu, Yanjing, Shanghai and Pengcheng, are ready."

Guo Xing's words are concise and concise, divided into three steps.

The first step is to focus on building sales areas in first-tier cities, namely Yanjing, Shanghai, and Jinling.

The second step is to wait for the production capacity to increase, and then expand it with advertising to form a sales network. The third step is to develop the Southwest, Central China, Northwest, Northeast, XJ and other regions through agency and distribution.

Lu Fei asked in more detail, everything from after-sales service to sales commission.

"Have online forums been opened? Just like the customer service hotline, they should respond 24 hours a day and solve problems at any time."

Guo Xing agreed and asked: "Mr. Lu, is Jay Chou's new song ready?"

…………

Bay Bay, Alfa Music Company.

"I was finally reminded that vultures were being fed in the square.

I use beautiful rhymes to describe the love that has been robbed..."

In the high-end speakers in the recording studio, the left and right channels played the songs recorded by Jay Chou in a loop, with a touch of sadness.

"Hiss~"

Yang Junrong's face was full of confusion: "This can definitely be the title song of your next album. It would be a pity to use it."

"It's okay, I can write something more advanced than this!"

Jay Chou disagreed and raised his chin, looking cool and cool, as if the confidence of "Nocturne" could be easily achieved.

"But what about the Chinese style? Wen Shan's lyrics haven't been written yet?"

"Let's go over and take a look."

Yang Junrong put his arm around Jay Chou's shoulders, and the two excitedly came to Fang Wenshan's work area.

On the music sheet in front of him, the title clearly read "East Wind Breaks". The main song had been written and the chorus was still missing, but it had been a long time and he couldn't hold back a single word.

Jay Chou said in surprise: "No, Wen Shan, you write too slowly."

Fang Wenshan rolled his eyes, "What do you know? Do you know how difficult it is to write Chinese-style lyrics? The writing is made by nature, and it happens by chance with a good hand!"

Jay Chou complained: "When you finish writing, my next album will be released."

Fang Wenshan choked and said, "How about I give you a pen and you write it?"

Jay Chou said helplessly: "If it's my album, it doesn't matter if you take your time. I can write the song myself, but this time I'm writing it for Mr. Lu."

"Just because I am writing a song for Mr. Lu, I have to write it well."

Fang Wenshan had his own concerns. The two lyrics of "Qili Xiang" and "Nocturne" allowed him to see clearly the strength of Mr. Lu. He was under great pressure and could not write rubbish to make connoisseurs laugh.

This is an opportunity for Jielun to enter the Spring Festival Gala!

Yang Junrong was extremely anxious, but he had no choice but to do so. Fang Wenshan was notoriously slow in writing lyrics, and it was useless to urge him, so he had to compromise:

"Forget it, let's just pack it up. We'll fly to Yanjing the day after tomorrow and write while we're on the road. We still can't finish it. Let's see if Mr. Lu can give me a few more days."

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