Reborn Millennium Player
217 Making chicken heads and phoenix tails, this is a problem
After the first victory in the lmusic battle, Lu Fei and Gao Yuanyuan headed east, from Suzhou to Shanghai.
Not long ago, the State Administration of Radio and Television reviewed and approved SMG’s TV shopping channel, Haoyigou.
SMG immediately cooperated with Feigou.com to incorporate the TV station’s seven or eight non-prime time frequency bands into the duration of the Haoyigou column.
On Double Eleven, the first batch of stores supported by Feigou.com will launch products, and fantasy will be launched as the finale product.
"Mr. Lu, what's the reply from Bai Yongxiang and others?"
Tao Yao was sitting in the passenger seat, turning sideways and looking at Lu Fei, who was sitting firmly in the rear driver's seat.
He looked through the glass window and watched the scenery outside flash by.
"When I come back from the United States, I will meet them again and ask them to prepare at least a technical plan for a second-generation music player."
The car quickly drove to Zhongtong Logistics Headquarters in Qingpu.
Lai Haisong is here, and so is Liu Edong.
"Sit, sit down." Lu Fei pressed his hand down.
Liu Edong said: "Mr. Lu, Mr. Li from SMG hopes you can go to the Haoyigou site tomorrow."
Lu Fei said in surprise: "The effect of the program is not satisfactory?"
“Every aspect did not meet expectations.”
Liu Edong said it implicitly. In fact, the ratings, user conversion rate, shopping rate, and text message sending volume were all unqualified.
If it were not a new show, or Li Ruigang strongly recommended that it be replaced with an ordinary old show, it would have been on the verge of being discontinued.
Lu Fei picked up the remote control on the coffee table, turned on the TV, and took the familiar route to the Tomato station. At 9:30 in the morning, during the typical garbage hour, Haoyigo was on the air.
The two hosts, one male and one female, were polite and well-spoken. They introduced product information mechanically, without any passion.
That's it?
The live broadcast brings goods to the street, even Pan Zi is inferior!
"Both the hosts and the copywriter are not good enough. Tell Mr. Li that I will be there tomorrow."
Liu Edong said doubtfully, "Mr. Lu, I still don't understand. We are engaged in e-commerce, why do we interfere in direct TV sales?"
"My intention is not to sell."
Lu Fei waved his hand, what he wanted was an extension of the shopping scene.
In today's e-commerce, not to mention videos and pictures, all are luxury goods. Creating a platform for advertising and direct sales and introducing shopping guides is equivalent to bringing goods in a live broadcast room and opening a window for product display on Feigou.com.
Melatonin can become a brand only through advertising.
Canon sells out every year, and it relies on advertising.
At the beginning of the new millennium, 30% depended on hard work and 70% depended on marketing. A group of small brands and small stores like Feigou.com’s c2c business lacked this money.
“We Feigou.com incubates brands?”
Liu Edong couldn't help but be stunned, his heart was pounding wildly.
"Fake goods and knockoffs are sometimes no worse in quality than genuine goods. Without brand marketing, Feigou.com provides an operating platform."
Not only does Lu Fei do this, the only logistics and distribution partner of Haoyigou is Zhongtong. Regardless of whether the goods are from Feigou.com or not, if they are on the shopping channel, transportation will almost always go through Zhongtong.
That is, a variant of e-commerce software, TV shopping software.
"Boss Lai, have you figured out the two links and one extension? Are you willing to accept our investment?"
"Yunda has no objections. Yuantong still has disputes over the financing shares, quantity, and price of e-commerce items."
Lai Haisong said truthfully that the conditions for STO are quite harsh.
Seeing lmusic bring a huge amount of e-commerce orders to Zhongtong, I was so jealous that I opened my mouth wide——
We need both c2c e-commerce software and b2c.
"Who gave him the courage?" Lu Fei frowned.
Lai Haisong said: "Luyun has a lot of Taoduoduo, as if they have reached a secret agreement."
"Oh? Taoduoduo?"
Lu Fei raised his eyebrows, it's Lu Yun again!
There was no doubt in his tone that Jingdong Mall can only be managed directly by Zhongtong. "Just wait until the Double Eleven day to see if you can still stretch it. As for Yuantong and Yunda, give them a piece of meat."
."
Liu Edong and Lai Haisong had no objections. They then took out the Double Eleven plan, reported to him seriously, and deduced the activities from beginning to end.
"Mr. Lu, in the central and western regions, there are more parcels delivered and less parcels picked up. With delivery fees, even if the parcels cannot be picked up, the outlets can still survive, and the outlets will be more motivated.-->>
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"
Lai Haisong proposed paid delivery fees. In the early days of the express delivery industry, the collection fees were attributed to the collection outlets, and the delivery fees from the sending outlets to the delivery outlets were mutually exempt.
This amount alone will cost nearly tens of millions of dollars more.
Lu Fei caught a glimpse of Liu Erdong nodding his head, and after thinking for a while he agreed, "Okay, has there been a breakthrough in the belly hold of the cargo airline?"
"No."
Lai Haisong showed a bitter smile, "I begged grandpa, sued grandma, and contacted Manager Wu of Yangtze River Express through connections, but they didn't look down on us at all."
Liu Edong smiled coldly, imitating Manager Wu's tone and said: "We are a professional cargo airline, how can we rent it to a black courier? Mr. Lu, are you angry or not?"
"We are a state-owned enterprise and we are a private enterprise. How can a legitimate son have a good attitude toward a concubine?"
Lu Fei laughed at himself slightly and made a mental note of this "Manager Wu".
Lai Haisong asked for instructions: "So, will our high-end cargo air express plan be postponed for a while?"
"No! No matter how difficult it is, we must win." Lu Fei said firmly.
Lai Haisong hesitated and said: "But the charter flight prices offered by these state-owned airlines are too unreasonable and inflated!"
"Godong, what do you think?" Lu Fei asked.
"Mr. Lu, I think this needs to be done!"
Liu Edong has a sharp vision, "The scale effect we have achieved by relying on our aviation advantages is enough to offset the cost of charter flights, and we can also establish an efficient and fast brand image, which is conducive to occupying East China and sweeping across the country."
"This is the reason, it is good for logistics."
Lu Fei smiled with satisfaction, his thoughts coincided with his, but he did not forget to comfort Lai Haisong with a few words:
"Boss Lai's words make sense. The current charter flight fees are so high that they are sucking our blood. If we delay the timing, in short, if we hold on firmly, there will be a way."
"Best regards, Mr. Lu!"
Lai Haisong softened his expression.
At this moment, Tao Yao, who was taking shorthand at the side, felt the buzzing vibration of his mobile phone in his pocket. He took out the number, looked at it, handed it over and said:
"Mr. Penguin Deer's phone number."
"Mr. Lu, are you in the Shanghai stock market?" Lu Huateng blurted out.
Lu Fei couldn't help but be curious, and when he returned to "Yes", he heard him say that he was also in Shanghai.
"Hey, are you in Shanghai?"
"I just participated in Lu Yun's West Lake sword debate, and I want to meet you before you go to the United States."
…………
That night, the starry sky was dark and the bright moon was shining brightly.
In the STO office, Chen Dejun received a call from Lai Haisong and still refused to let go, even unmoved by Double Eleven.
The reason why he was so insistent was that Lu Yun gave him more.
The charging standard for Tonglu Gang in Jiangsu and Zhejiang is 14 yuan. It has been reduced to 8 yuan by Feigou.com, but if you want to get on this ship, you have to reduce the price to 6 yuan, which is not even half.
Although it is only 8 yuan to settle in Taoduoduo, the subsidy is 5 cents to 1 yuan per item, with a maximum of 2 yuan.
Chen Xiaoying questioned: "Brother, this is all a small profit. Even if Taoduoduo gives all the e-commerce items to STO, it will still be less than 20% of Feigou.com."
"Sister, this is only temporary. We must have a long-term vision and grow together with Taoduo."
Chen Dejun said firmly, "I would rather be a chicken head than a phoenix tail!"
In YTO, the lights are bright. It is the first express company to implement the "007" system.
"Hey, Haisong called and asked again."
Zhang Xiaojuan took her mobile phone and walked up to Yu Weijiao to ask her husband's opinion on whether he should get on the big ship of Feigou.com.
"The price is too low and delivery is difficult."
Yu Weijiao wiped his face and was confused. He was doing cattle and horse work and was given cabbage money.
Zhang Xiaojuan advised: "Are we still afraid of losing money? Yuantong has not been operating at a loss these years. What is the reason? The business volume is not enough. Look at Haisong's Zhongtong. One lmusic is worth hundreds of thousands."
Yu Weijiao hesitated: "But..."
"Don't worry, I still don't understand. The future will definitely be the era of e-commerce, and e-commerce will definitely usher in a blowout period. Seizing this opportunity means seizing the future."
“But the price offered by Taoduoduo is higher than that of Feigou.com.”
"No matter how strong Taoduoduo is, can it be better than Feigou.com? No matter how good Luyun is, can it be better than Lu Fei?"
Zhang Xiaojuan handed over the phone: "I would rather have a phoenix tail than a chicken head."
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