Reborn Millennium Player

249 Patent! The moat of logic

San Francisco Bay Hotel, you can see the orange-red bridge across the San Francisco Bay and the Golden Gate Strait from the window, and a red sun hangs high in the clear sky.

Lu Fei and Gao Yuanyuan and others reported to each other that they were safe, then stretched and slowly sat back at the table. The computer screen showed the US stock market. He started trading at Apple's lowest point, with an average price of 13.03 US dollars, gaining 0.32%.

Apple’s total share capital is 350 million shares, with an investment of US$14.97 million. Most of the investment comes from pledging New Wolf and Amazon shares.

Today's three Nasdaq Chinese concept stocks are "turning around", and each one is very strong.

Xinlang has increased from about US$1 when he started it to US$12.05. At that time, he invested 1.3 million at 4.2%, and the book value alone has doubled by 10 times.

What's more, NetArt has hit a new listing high. It opened at $31.92 this morning. He owns 19.95% of the more than 30 million share capital. However, there is no rush to operate. As soon as the second quarter financial report comes out, the stock price will rush to at least $70.

.

While thinking, the equity and number of companies kept popping up in my mind. Feigou.com 47.88%, Penguin 55.08%, Logic 90% (nominally), Caifubao 100%, Sogou 8.5%, Qilixiang...

He took a sip of coffee to calm down his heated brain. He had invested so much that he had forgotten all about it!

Having money is also a worry!

There is no greater need for top professionals in asset management than right now. Why hasn’t Xu Xin left Baring Asia?

While he was thinking about the expansion of Donglu Private Equity Fund, the landline phone rang, and Goodman had already brought people downstairs to the hotel.

He called Zhang Tianmei to the bedroom. After a while, he saw two people walking into the open door. Goodman looked like he was lucky enough to fulfill his mission:

"Gentlemen, come and introduce to you, Huaxia Lu, Jeff White."

"Hello, Lu." Jeff White took the initiative to extend his hand.

"Hello."

Lu Fei shook hands with him and looked him up and down. He was in his forties or fifties, with a hooked nose, Mediterranean brown hair, and a retroflex accent. He was German-American and graduated from the New York University Business School with a bachelor's degree. He had a lot of experience.

Investment banking experience is a good candidate.

"Lu, this is the negotiated patent license contract. It was faxed to you the day before yesterday. You should have read it, right?"

Goodman took out two brand new contracts from his briefcase.

Lu Fei hummed, invited them to sit down, and watched as they walked.

Resistive touch screen technology licensing fee, US$100,000... Logic's exclusive touch screen solution project, initial investment of US$1 million...

"If there is no problem, shall we sign the contract?"

Jeff White could no longer hold himself back. Although Newkvar had contacts with nec, Microsoft, etc., they all looked down on touch technology and thought it was flashy.

Technology research and development requires both spending money and promoting it to the market. Without testing, it cannot be targeted and iteratively upgraded.

Moreover, cooperation with well-known brands greatly enhances the popularity.

"Thor, is it wrong? Isn't this the contract we want to sign?" Lu Fei frowned and closed the agreement.

Jeff White hurriedly reviewed it, "Lu, this is the contract. The content above is correct! If you think there are problems with the license price and conditions, we can continue to discuss it."

"No, this is not this kind of contract I want to sign with you."

Lu Fei thoughtfully asked Zhang Tianmei to hand over a cup of coffee, "What about the patent license fee and the upfront investment? If I acquire your company, wouldn't I need to spend this money?"

"What!"

Jeff White was in disbelief and repeatedly confirmed: "You want to acquire us?"

"Yeah~"

Lu Fei shrugged, "Internal transactions are often cheaper than market transactions. I hope Newark can tailor-make logic and touch technology will be used in many products in the future."

"Wait a minute, wait a minute."

Jeff White hurriedly took a sip of coffee, looked at Goodman, then at the Chinese man, and worked with them to dig a hole and wait for him to jump.

"Goodman told me that you have the idea of ​​being acquired." Lu Fei held out three fingers, "$30 million, right?"

"No, that's right, sir."

Jeff White's heart was pounding and the cup was shaking in his hand.

"but!"

Lu Fei squinted his eyes, "The market response to the touchpads and multi-touch keyboards you produce is mediocre, and you can barely break even, right?"

"Yes."

Jeff White opened his mouth to defend, but was immediately interrupted by Lu Fei, who continued to fight head-on. The project investment was large, but the application scenarios and products were few...

In short, the value of Newark is suppressed to the extreme.

"The key point is that under the current hardware conditions, it is difficult to have a mature and cheap multi-touch product, right?"

Lu Fei said the most deadly words in the kindest tone.

“Although the current trend is liquid crystal single-touch technology, the future must be multi-touch!”

Jeff White bottomed out and stood up.

"White! I think so too."

Lu Fei stood up and walked up to him and held his hand, "Let's create together."

Jeff White was confused by the "hit and pull" business guerrilla routine, and when his mind went blank for a moment, he caught a glimpse of Goodman's smiling face and offered a new agreement.

The purchase price is clearly written on it, 2x million US dollars.

The conditions were also listed in black and white. Wayne and Elias were promoted to Logic's technical director, responsible for screen panel touch technology, and he would not only get money, but also join Logic as a senior executive.

"To be honest, I'm not interested in Newark's products, I'm only interested in the patents and you three."

Lu Fei gently patted him on the shoulder, "Especially you, White, who understands technology and operations, you are the management talent we need."

"On condition that you want me to convince Wayne and they to agree?" Jeff White digested everything, with a slight bitterness at the corner of his mouth.

Lu Fei smiled and said: "Smart, this is your first task as vice president."

Jeff White was extremely entangled in his heart, just like a woman on the eve of her marriage. Before the marriage, her husband owed her father 300,000, which must be paid back.

But after we got married, Dad, our family didn’t want to pay back the money!

It's really just a married daughter, a splash of water.

Goodman saw this and secretly gave a thumbs up. I thought that a Jew like me could be so cunning and cunning, but I didn’t expect that Lu Fei, with his delicate features and delicate features, was like a small neon sign, so big and bad!

Lu Fei raised his lips and said, "White, please think from the perspective of a logical vice president. Which number do you think is appropriate for 'x' from 0 to 9?"

"This, this..."

Jeff White scratched his head, almost balding his hair: "Uh, Lu, think about it carefully, maybe between 7 and 8... I don't have much feelings for Wayne and Elias, they are just ordinary colleagues.

relation……"

Good boy!

Lu Fei squinted his eyes and looked at Jeff White who looked embarrassed, "So you will seriously convince them, right? They will listen to your opinion, right?"

"certainly!"

Jeff White understands this very well, and this is his pledge.

Although the price reduction from 30 million to 27 million U.S. dollars resulted in a loss of 3 million U.S. dollars and a loss of 465,000 U.S. dollars, when I think about the option incentives that I can get as a vice president in the future, it will be at least tens of millions.

Let me backstab myself, what?

"Then I look forward to good news from you." Lu Fei said.

"You'll receive it soon."

Jeff White is so angry that I will kill myself right now and serve you food and drinks!

Watching the people leave, Goodman said quietly: "German? He looks more like a Jew than us Jews."

"You might as well call him Judas." Lu Fei shrugged.

"But Lu, do you need to put so much thought into it?"

Goodman was puzzled. Touch technology was just an inconspicuous technology.

"I want to retain their people and their hearts. I want to hire other companies. Do you have any plans?"

Lu Fei nodded gently, touch control technology was inevitable.

I vaguely remember that in the next two years, Nokia will enter the global mobile phone industry with resistive screen touch technology and reshuffle the market.

Touch screens will become standard features of mobile phones.

Logic will have to enter mobile phones sooner or later, but it is quite difficult for mobile phones to enter the European and American markets, especially the United States.

Any brand that can be active must either be a local American brand, or be related to American capital and communications, especially monopolized communications operators.

In the United States, bare metal phones are not as cost-effective as contract phones.

Therefore, communication operators have a particularly high voice and status. If a mobile phone brand wants to build sales channels, it must open up relationships with operators, but there are also prerequisites——

There must be a certain patent pool!

The reason why Huawei can break out of China and the reason why Xiaomi cannot break out of China is because of patents. Huawei has fallen in international share. Apple and Samsung are full, and Xiaomi can only drink some soup.

"Here are companies with patented technologies collected according to your requirements, like this company, Semi, a company that focuses on ultra-low-power processors and batteries...

Goodman took out a catalog and a bunch of corporate information, "There are so many companies, Lu, do you want to eat them all?"

"I don't have such a big appetite. I eat the food one bite at a time."

Lu Fei rubbed his mouth. The circled ones asked for patent licenses, while the crossed ones asked for leasing services.

Although Logic's overseas sales exceeded US$160 million, after deducting miscellaneous taxes and paying patent fees, the balance was only over US$60 million.

Concentrate your firepower and attack the entrance to the city wall!

Patents are not only the strength and income of a company, but also a moat. Some century-old companies rely on patents to survive.

In the future, if Logic cannot enter the United States, or even if its supply is cut off, it can still rely on licensing Apple and Samsung's touch technology to get a huge slice of the pie. If possible, even——

Let Apple be America’s Xiaomi!

While thinking, he suddenly thought, "What is Apple doing recently?"

"They are busy with public relations and publicity to restore their image."

Zhang Tianmei smiled, "As Mr. Lu said, people have a personality, and a company has a personality. A company with 'innovation' as its personality. Once Apple loses innovation, its personality will collapse. Should we add more firepower?"

, suing Apple for infringing the logic of the turntable design, will the character collapse more completely?"

Killing someone, but also killing your heart?

Lu Fei remained calm, "Have they responded to the lawyer's letter we sent to Apple?"

"Yes, Apple's legal department has contacted us privately and is willing to reconcile."

Goodman touched his chin and said, "They also revealed a strange piece of gossip that Steve Jobs was hospitalized for treatment for kidney stones."

"Zizi, poor Steve Jobs. Which hospital? I'll go and visit."

Lu Fei declined the infringement lawsuit. He should not be too cruel.

But in America, the home ground of Apple, great men tell us that we should have many friends and few enemies.

He got up to go to the bathroom and asked before leaving:

"I remember Andy Lack asked me to meet in 3 days?"

Zhang Tianmei nodded, "He said that after returning from his new job at Neon, he will officially serve as the new president of Sony Music and discuss Spotify with you."

"Then take the time to see Steve Jobs in these few days."

Lu Fei shook his head as he walked, "It's okay for a man to say it's not good, but it's not good for his kidneys."

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