Reborn Millennium Player

"Little Edgar? The one from the Seagram Group?"

Ivanka stood up abruptly, smoothing out the wrinkled butt-covering skirt, with a trace of surprise on his face.

"Yes, it was him. Time Warner wanted to reduce its debt and sold it to Bronfman Investment Group for US$2.6 billion."

Lu Fei was filled with disdain. He was not afraid of the second generation of rich people losing their fortune, but he was afraid of the second generation of rich people starting their own business. The third generation of the Bronfman family was a typical example of "starting a business ruins the third generation."

The well-established Seagram Group has more than 250 famous brands and derivative brands such as Chivas Regal and Martell. It is comparable to a beverage empire. It also has shares in DuPont. It can make you tens of billions even if you don't have money.

The ranks must be toiled.

They chose to buy, buy, buy, Universal, and PolyGram records when the media was in recession. They bought a bunch of them and lost a bunch of them. They spent billions of dollars on it and were ridiculed as a "stupid donkey in the media industry."

At this moment, little Edgar Bronfman, who did not have electronic identity authentication, was wearing a camel-colored old-money style, looking low-key and sophisticated. He was crossing his legs and shaking impatiently.

Isn’t it just the “new money” that makes you rich on the Internet?

How the hell is he a Chinese? He dares to show off to a wealthy Jewish man who is wearing the Stars and Stripes?

When he snorted coldly, a man and a woman suddenly appeared in his sight. His attention immediately focused on the blond white girl, and he asked in surprise: "Are you Ivanka?"

"Hello."

Ivanka showed a formal smile and said hello politely.

"Hello."

When little Edgar Bronfman saw Lu Fei take away the hand on her waist and then put it in front of his eyes, a sour feeling suddenly came to his heart, including envy and jealousy.

"sit."

Lu Fei shook hands with him and pointed to the red leather seats in the theater.

"Hoo~"

Little Edgar Bronfman calmed down his emotions and spoke in a casual manner. Two out of three greetings involved Ivanka, and he was curious as to why this couple got together.

"I was interning and studying with him, and he gave me a job as a secretary." Ivanka took out a pen and paper from her bag, made a decent gesture of taking notes, and reminded me secretly——

Hurry up and talk about business! My boss and I still have business to do!

"Saori, Lu."

Edgar Bronfman Jr. struggled to look away from Ivanka, "I'm referring to Roger. When he was in the position, Warner's performance was so bad, revenue kept shrinking, and we had to fire him."

he."

Lu Fei smacked his lips. Spotify could be what it is today, but Roger had to do something like a dragon. As long as he was at Warner Music, Warner would be a natural ally. Edgar Bronfman Jr.'s firing of him was tantamount to unplugging his own arrangements.

Senior internal response.

But instead of getting angry, he smiled and said: "Haha, you shouldn't say 'sorry' to me. Instead, I want to thank you for sending me such a knowledgeable and well-connected executive who can continue to shine in Logic."

"Really, hahaha..."

Little Edgar Bronfman's expression changed and he laughed in embarrassment.

Ivanka watched calmly. During the first confrontation, Lu Fei had the upper hand, and the dominance of the negotiations gradually shifted.

"Ahem, I'll come this time."

Edgar Bronfman Jr. cleared his throat: "Not only as the chairman of Warner Music, but also entrusted by the CEOs of Universal, EMI and Sony, they elected me as their representative to talk to you about the new agreement framework between us.

"

"Go on, I'm listening."

Lu Fei looked at his confident look and couldn't help but curl his lips, a stupid donkey is a stupid donkey, you think you are recommending the leader of the martial arts alliance, you are just a pawn who has been deceived.

"Our appeal is simple, we want to increase prices."

Edgar Bronfman Jr. got right to the point. The record company has no money left. The current single price on Spotify is too cheap.

"The United States is 99 cents, the UK is 79 pence, and the EU is 0.94 euros..."

Lu Fei listed them one by one: "My pricing plan has withstood the test of the market. If the price rises rashly, what if the masses don't agree, the masses are unhappy, the masses don't accept it, and they return to piracy? By then, everyone will have to

No benefit!"

"Raise prices! Prices must be raised! Lu, we can't do it without raising prices!"

Edgar Bronfman Jr. frowned and said that Warner went public this year. Although digital music sales have increased year by year, sales of traditional albums have been declining. Revenue has dropped, so has Lilan. The financial report is quite ugly. How can we face it?

What about shareholders?

"How you explain it to shareholders is your own business."

Lu Fei ignored it, and his tone was particularly tough, "The logical promise is 99 cents, and it is 99 cents. No one can destroy the digital music market that is on the right track because of temporary greed."

"Okay, okay! It's okay not to raise the price."

Edgar Bronfman Jr. raised his lips, saying that the price increase was just a cover to gain leverage for real conditions.

So they came clean and asked to set up an annual fee model, which means that buyers only have the right to use digital music, not ownership. The one-year use right expires, and they have to renew if they want to continue using it!

"If you pay once a year, doesn't this become a rental?"

Lu Fei narrowed his eyes, "Whose idea was it? Doug from Universal, Andy from Sony..."

"Of course it's us Warner, mainly me!"

Edgar Bronfman Jr. held his chin up. The end of the universe is rent collection, so the record industry can get a steady stream of rents, so why not do it.

Damn, that’s so smart!

Lu Fei declined politely, "Your idea is very good. Don't think about it next time. People like to fully own the music they purchase. The digital music copyright on Spotify is bought out once, and there is no need to pay again."

"You can have this, Lu."

Edgar Bronfman Jr. said that record companies such as Universal, Sony, and EMI also support the idea of ​​annual fee collection.

Absolutely not!

Lu Fei didn't care and waved his hand to refuse: "Besides these, do you have anything else to say?"

Little Edgar Bronfman seemed to have expected it in advance and was not upset. He finally came up with the idea. Raising the price would not work, nor would the annual fee. It was okay to change the selling price from a fixed system to a floating system, right?

Good boy, wait for me here!

Lu Fei looked at this "media jackass" up and down. There must be a master behind him. He knocked on the armrest of the chair with his hand, "How do you want the price to fluctuate?"

"Lu, it's very simple. The more popular songs, the higher the price. The price should be more than 99 cents. Some old songs can be charged less. After all, not all songs are of exactly the same quality." Edgar Brown Jr.

All Fuman wants is to squeeze the most revenue from the best-selling songs.

Lu Fei touched his chin, thought for a moment, and disagreed with leaving the price choice to the record company.

"Why, Lu! Our demands are completely reasonable!"

Little Edgar Bronfman was so angry that he almost jumped up and down. He didn't even pretend to do it. His face was filled with anger. I've already given in two steps, but you refused to give in even one step? Is there any law? Is there any law?

Ivanka was so shocked that she couldn't be more shocked. Although little Edgar Bronfman was not an old man, at least he was half a rich man, but he never imagined that Lu Fei would be so disrespectful——

I said it’s 99 cents, it’s 99 cents!

Not even one point less! Not even one point more!

"you!"

Little Edgar Bronfman's eyes widened and he gritted his teeth. You won't agree to this, and you won't agree to that either. You don't bully honest people!

What's wrong with just bullying you?

Lu Fei had a cold face and no fear in his eyes.

Spotify has 80 million users worldwide. Together with Microsoft's MediaPlayer, Apple's iTunes, and Real's RealPlayer, it is also known as the world's four major mainstream music player software. Spotify sits firmly on the Iron Throne and is the world's largest music retailer, dominating Europe and the United States.

, Southeast Asia, South America...

In the United States alone, the market share is 70%.

You are not qualified to talk to me from a position of strength!

"Lu, many websites allow the prices of music services provided by record companies to be variable, and we are willing to continue to cooperate with such websites."

There was a threat in Edgar Bronfman Jr.'s tone. The worst that can happen is that everything will be lost. Without our record company to support you, Spotify will be nothing! It will be nothing!

"You're talking about RaelNetworks, right?"

Lu Fei disagreed and shrugged, "Why don't you try to convince Apple?"

"..."

Little Edgar Bronfman was speechless for a moment, "Why the hell am I going to come to you if I can convince Steve Jobs?" I was hoping that Mr. Lu would compromise first, and the record industry would then use this opportunity to force Apple to make concessions.

After all, Steve Jobs was more of a tyrant than Lu Fei!

"If iTunes still costs 99 cents, including the hottest songs, but Spotify increases its price, do you think users will abandon Spotify and Music?"

Lu Fei raised his lips, "So as long as you convince Steve Jobs to agree, I have no problem with it."

"No, Lu, only if you agree can we have a way to get Steve Jobs to agree." Edgar Bronfman Jr. played the emotional card, "We are allies, we are friends, and our companies recently planned to sue a group of Chinese infringers.

MP3 search website, but there is no Penguin or Sogou in the list, it’s all for your face, can’t you give us some face?”

Is it all this far?

Ivanka blinked, gaining a new understanding of Mr. Lu, her legs couldn't help but clenched, and her eyes filled with spring water.

"Give! But not this way."

Lu Fei patted his shoulder and comforted him calmly.

Although I despised this man from the bottom of my heart, I couldn't resist his father, Edgar Bronfman Sr. He was highly respected in the Jewish wealthy circles, had amazing energy, and was still powerful, so I had to give him some face.

What's more, we can't just treat the record industry with sticks, but we must also give it sweet dates. Dogs will bite when they are angry.

"What's the meaning?"

Little Edgar Bronfman was puzzled.

Lu Fei said directly that he could not make concessions on Spotify, but he could help Warner and Universal record companies increase their income and become rich.

"How to do it?!"

Edgar Bronfman Jr. was a revelation.

Lu Fei smiled and said: "Penguin will recently acquire a company that makes a video sharing website called 'Youtube'. Did you know?"

"I've heard of it! This website has stolen a lot of Warner music and music videos. If it weren't for the DMCA (Digital Millennium Copyright Act), we would have organized a team of lawyers to initiate a lawsuit and we would definitely file it to bankruptcy!"

Edgar Bronfman Jr. said with a straight face: "Are you sure this is the website you want to buy?"

Lu Fei said: "That's right, so I want to talk to you, Doug, and Andy in the future. They are all indispensable. When we talk about the licensing agreement, you just need to license the content to YouTube. I promise to protect your genuine income like Spotify."

"How can you guarantee that?"

Edgar Bronfman Jr. was dubious.

"Once Penguin takes over YouTube, we will launch a copyright filtering system as soon as possible to automatically delete copyright-violating clips."

Lu Fei eloquently outlined an anti-theft blueprint, "Just like we have FairPlay certification on lmusic, we will also upgrade a content ID system on YouTube. Information will automatically patrol and accuse pirated videos, whether it is Warner Universal or any copyright company.

You can use this system to find your own videos.

Ban these contents and remove them from the shelves. Of course, there are better options.”

"What choice?"

Little Edgar Bronfman asked curiously.

“Share advertising revenue with these secondary creators.”

Lu Fei held out two fingers and designated unauthorized content to be deleted or to play advertisements. This is equivalent to the fact that secondary creators are no longer thieves, but the financial backers of the copyright owners.

"Lu, can you really increase your income?"

Little Edgar Bronfman reminded the twelve people to be vigilant and beware of being deceived and lame.

"Penguin's positioning on the oil pipeline is to integrate all the information in the world. We are now in a very rare period of opportunity."

Lu Fei's analysis is very clear and succinct, especially emphasizing that broadband began to spread around the world in 2005. Flash technology has a market share of 75% in this year. Video technology and facilities have also become popular. YouTube, which focuses on Flash video, must be the fastest growing.

, the largest website, will there be fewer opportunities to make money in the future?

"Is the profit sharing the same as Spotify, 30-70?"

Little Edgar Bronfman couldn't help but feel excited.

You are quite ugly, but you think you are quite beautiful!

Lu Fei did not refuse, but wore a mysterious smile, leaving him in suspense: "The proportion of sharing is the third step. Let's wait until we finish the second step."

"Isn't it content licensing?"

"Yes, but it also requires business development (BD). YouTube not only needs UCG, but also PCG. It needs to cooperate with professional media. Universal, Sony, EMI and you, Warner, all have settled on the YouTube platform and established their own channels. Finally,

Artists who are easy to sign also register personal accounts..."

"all?"

"Yes, all of them!"

Watching the fierce exchange between the two, Ivanka pursed her lips and focused her eyes more and more on Lu Fei. He seemed to have eaten up little Edgar Bronfman, eating to death, with a calm expression on his face.

.

"Haha, Lu, you have a good idea..."

Little Edgar Bronfman is stupid but not stupid. He slowly figured out Mr. Lu’s conspiracy. Spotify has already strangled the record industry’s neck, and coupled with the oil pipeline, it still has no control over the main artery!

At that time, he was really the father of the record industry.

From now on, if you poop on my head, I have to endure it?

"If Warner agrees, we can discuss a third cooperation."

Lu Fei smiled brightly, "Hey, how many people want to kneel down to me and recognize their father, but there is no way!"

"What else? What is it!"

Little Edgar Bronfman looked at his playful face and resisted raising his fists to punch him in the face.

Riddler, go to hell!

"This will not be revealed until the press conference is over. The key now is that you consider my suggestion first."

Lu Fei stood up slowly: "We had a great chat today. I will tell Doug, Andy and the others what I said to you."

"I will consider it seriously and get back to you soon."

Little Edgar Bronfman shook hands with the two of them perfunctorily, and his eyes stayed on Ivanka for a few seconds. He silently said "fuxk" countless times in his heart, and left in a hurry with a livid face.

"He seems very unwilling. I'm afraid your cooperation will be difficult." Ivanka looked sideways.

"Difficult to handle?"

Lu Fei smiled and said nothing.

Ivanka wisely changed the subject: "What is the third kind of cooperation you are talking about?"

"Want to know?"

Lu Fei smiled and spread his hands: "Go back to the lounge and chat."

Ivanka glanced at the heavily guarded front desk and backstage, her eyes trembled, and she whispered softly: "Where is the bathroom?"