Reborn Millennium Player

Chapter 490: Standing out alone is not spring (5k)

"Mr. Lu, Yu Yongfu's phone number, he said there has been a change."

Sun Hongjun put down his mobile phone, his face full of surprise, "Lei Jun is also interested in UC Browser for no reason. He didn't even pay back the price and directly quoted 1 million. Yu Yongfu asked us what our opinion is?"

"He's quite sensible."

Lu Fei flipped through the company's various reports.

Sun Hongjun said with a smile: "After all, UC has been favored by so many venture capital investors because of our investment. He would rather refuse investment from other companies than give up logic."

"Lei Jun also sent me a text message, hoping that I would give him the nod to invest. He knows the rules very well and doesn't want to take too much. He only wants 5% of the 20% of the shares. Unlike the previous ones, he asked for half and half as soon as he asked.

."

Lu Fei rubbed his eyes and said, "Tell Yu Yongfu to vote alone for this round of logic. If Lei Jun is still interested, he can vote again in the next round."

Sun Hongjun sat on the sofa, "It's strange that Lei Jun is not the general manager of Kingsoft, so why is he suddenly interested in the browser?"

"He is not only interested in browsers, but also in mobile phones." Lu Fei pushed the phone gently, "Look, he even asked me for an invitation letter to a technical seminar."

Sun Hongjun lowered his head and glanced at the text message displayed on the screen, his face becoming more and more confused: "Does Kingsoft have any ideas about mobile phone software and applications?"

"You are overthinking it. He is considered 'semi-retired' now. Once Kingsoft is listed on the market, he will probably jump out and go it alone. Mobile phones may be the next track he finds for himself."

"Then shall we give it?"

"Let him compete with Huawei and Lianxiang, and set up a seat to listen in." Lu Fei took his phone back, "By the way, how is the brand registration going?"

"The brand and trademark have been approved. As for the company, it is even simpler. Isn't Li Delei's BBT bankrupt and liquidated? It just so happens that its newly built building can be directly used as an office building, which can be regarded as waste recycling."

Sun Hongjun touched his forehead, "The name is the name given by Mr. Lu, 'Pengpai'. It is an independent sub-brand. It is responsible for its own profits and losses. It is an agent for the operation logic and the technology patents of the complex core."

"How well are costs controlled?"

Lu Fei nodded with satisfaction. Some brands are the face, so the brand must be the lining. Logically, the high-end face of Fuxin should not be stained with dust. After making money, the lining must be kept.

If you can't hold it back and lose face, the brand will be ruined.

Pengpai is equivalent to a second-level developer, dealing between logic and manufacturers. According to market hot spots, the solution is developed into motherboards and applications, and then handed over to the assembly factory, which can be shipped in large quantities soon.

No matter how corrupted the image is, it will only remain strong.

"The development cost of the platform is lower than we expected, Mr. Lu, look at it."

Sun Hongjun handed over the cost accounting sheet and other forms, "The gross profit margin of baseband chips may be lower, but if we can monopolize peripheral chips, we can greatly increase the overall profit margin."

"52%? That high?"

Lu Fei frowned and glanced at ten lines.

For example, if the quantity of dual-SIM and dual-standby chips is large at one time, the purchase price can drop from 1 US dollar to just a few cents. Bluetooth chips are also 6 cents each...

"It can be higher."

Sun Hongjun's eyes were shining with greed, "LogicX on the market generally uses 65nm or 40nm processes. In addition to these two, we have also specially designed various 110nm process solutions for copycat phones, which are cheaper.

The yield rate is also higher, and the time spent on chip packaging and testing only takes five or six seconds, which saves three or four times the time, and the testing cost is also greatly reduced. Taking these into account, the gross profit margin can reach 60%!"

"60%?!"

Lu Fei looked at these tables over and over and took a breath. No wonder MediaTek was able to secure the top position in the Bayan Stock Market by relying on "turnkey". It was so profitable.

(ps: At its peak, MediaTek’s revenue of more than 50 billion yuan accounted for more than half of its profits from turnkey.)

"Mr. Lu, this is just the limit of hardware, there is also software! With our turnkey solution model, as long as each solution charges an additional $1 software service fee, the gross profit margin can be increased by 2%, and it is not a problem to exceed 70%.

."

Sun Hongjun grinned excitedly, even though he is so fanatical, there is no huge profit from turnkey, not to mention that it is only a low-end market, and there are also mid-to-high-end ones!

"No wonder the United States wants to lock down China's chips."

Lu Fei couldn't help but sigh, "What about the quality and experience of our solution?"

"As long as downstream manufacturers control the BOM, it will not be a problem to develop high-quality and low-priced products. However, Mr. Lu, you also know that the more you reduce costs, the worse the materials used will be, and the user experience will definitely be worse."

Sun Hongjun added: "Especially the group of people with black mobile phones and copycat phones."

Lu Fei raised his lips, "As for knockoff phones, cheap is king. 'Good phones' are so expensive. What's wrong with building some knockoff phones? Otherwise, how can we lower the price of 'good phones'?"

"I'm afraid some manufacturers won't buy it."

Sun Hongjun shook his head and laughed.

"who?"

Lu Fei stared at him, "Who on the invitation list doesn't want to buy it?"

Sun Hongjun squinted his eyes, "Actually, they all give logic a face. Even Lianxiang, TCL still doesn't have an accurate letter."

………………

Wanliu Academy, the indoor swimming pool is light blue and clear.

Heating filled all directions. Liu Chuanzhi was only wrapped in a bathrobe and stood on the marble pavement. He looked at Yang Yuanqing on the left and Li Dongsheng on the right:

"Dongsheng, are you going to TCL for the logic technology seminar?"

"Mr. Liu, Mr. Yang, and Lianxiang are you going?"

Li Dongsheng looked mysterious and asked questions instead of answering.

Yang Yuanqing smiled broadly and spoke vaguely, "Lianxiang mobile phones started halfway, and are not Lianxiang's main business. Computers are Lianxiang's main product."

"Not necessarily, I started halfway and reached the fourth place in the domestic mobile phone market. And I heard that Lianxiang acquired all the remaining shares of Xohua in early January. Lianxiang Mobile is already a wholly-owned subsidiary of Lianxiang. The next step is to compete.

China Unicom’s customized machine cooperation.”

Li Dongsheng exposed it on the spot, "Mr. Liu, Mr. Yang, this does not look like a non-main business posture."

When Liu Chuanzhi saw Yang Yuanqing's awkward but polite smile, he immediately laughed and invited the two of them to sit down on the lounge chairs, letting the sun shine through the transparent glass on the roof and enjoying the afternoon bath.

"Mr. Li, this is all normal business operations. It will be good if we can maintain our current market share. No matter how hard Lianxiang works, it cannot threaten TCL's second position in domestic mobile phones."

Yang Yuanqing kept his attitude low and took the initiative to show weakness.

"I'm not good at being second. I'll be surpassed by Logic soon. Its logicX is selling like crazy around the world, with shipments almost exceeding 5 million units in three months."

There was a hint of helplessness in Li Dongsheng's tone, "I think it has sold more than 2 million units in China alone. This result is in the same league as Nokia, Samsung, and Motorola."

"Yes, logic is getting more and more popular. TCL defeated you during Double Eleven, and the cold promotion event also helped Shenzhou defeat Lianxiang, so Dongsheng, you are inclined to attend technical seminars?"

Liu Chuanzhi asked indirectly, "Do you also want to get technology authorization like Gionee and Bird?"

"Why go?"

Li Dongsheng waved his hand firmly, "No, there is no need to go. TCL only reached a strategic cooperation with Alcatel last year and is busy integrating Alcatel's R&D and production system. In the next step, I will divide the work between its two major brands. TCL

Focusing on domestic retail and agent channels, Alcatel focuses on exports and also takes into account large orders for customized machines from operators."

"Bah bang bang."

Liu Chuanzhi applauded, "Dongsheng has a good plan. Under this framework, it can not only save marketing expenses, but also stagger competition between TCL and Alcatel to avoid cannibalism."

"That's the truth."

Li Dongsheng changed the subject, "Then will Lian Xiang go?"

At this moment, Yang Yuanqing couldn't wait to take off his bathrobe and plunged into the swimming pool, causing splashes of water.

"You have to ask Yuan Qing about this. I have retired."

Liu Chuanzhi laughed, and then whispered to himself: "But based on my understanding of Yuan Qing, Lian Xiang probably won't go."

………

"Hey, Mr. Yang, Mr. Li, I finally see you two. I thought Lianxiang and TCL were absent and couldn't come?"

On the first day of the technical seminar, Sun Hongjun personally stood at the door of the conference room and greeted Yang Yuanqing and Li Dongsheng politely.

"Yeah, hahaha~"

The two people who had clearly said that they would not participate accidentally bumped into each other, staring at each other, and they were quite embarrassed.

"Why did Mr. Yang suddenly change his mind again?"

Li Dongsheng snorted coldly, "You are not really interested in the logical technology patent authorization, are you?"

Yang Yuanqing smirked, "Haha, of course not. I'm here to explore the reality. What's the point of this technical seminar on Logic? Where's Mr. Li? Isn't TCL digesting Alcatel's technology?

"Ah, I'm also here to find out what are the advantages and disadvantages of Logic's technology patents compared with Alcatel."

Li Dongsheng was excited and answered with a smile.

"I really didn't expect Mr. Li, we would have thought of it together."

The two of them saw through things without saying anything, and were as harmonious as a pair of close allies. As soon as they entered the door, Yang Yuanqing's attention was immediately attracted by Lei Jun who was watching.

Lianxiang is the major shareholder of Jinshan. It can be said that Jinshan and Lianxiang are members of the same family, otherwise Joyo.com would not have received Lianxiang's investment.

"Mr. Lei, why are you here?"

"I was specially invited by Mr. Lu."

Lei Jun was worried about revealing that he had the idea of ​​​​making his own mobile phone, so he could only pass the blame to Lu Fei.

"Why did he invite you?"

Yang Yuanqing frowned, full of doubts.

"Yeah, I don't know why he invited me. Maybe there is something that needs to be cooperated with Jinshan?"

Lei Jun said this, and when all the guests at the seminar arrived, he realized how outrageous his excuse was.

Sitting around the round table were Xu Lihua from Bird, Wu Haijun from Shenzhou, Liu Lirong from Gionee, Xu Zhijun from Huawei, Shen Wei from Bubugao, Xiali, Lianxiang, TCL...

They are either the talkers or the leaders of the court. The lineup is so strong that only national and state-level summits and forums can bring these people together.

And today, they all flew towards the landing!

"I took a look and found that none of the people we invited were absent. Thank you for your honor and participation in Logic's technical seminar. I don't think I need to say more about inviting everyone to come. Mr. Sun has already made it very clear that the mobile phone we have is to

Technology, including chip patents, will be delegated to friends who are willing to cooperate."

Lu Fei stood at the C position and made his opening remarks, "As for how powerful these patented technologies are, I won't go into details. It's obvious to all. LogicX won the IDEA Award, known as the 'Oscar of Industrial Design' in the United States, and was the first to win the award.

Chinese enterprises.

Not to mention the sales volume, nearly 55% of the 4.91 million units were exported, accounting for almost half of the export volume of all domestic brands last year, and it is one of the top ten Chinese manufacturers in the world and the only one on the list..."

md, these pretentious people are the most annoying!

Yang Yuanqing was secretly unhappy, but smiled on the surface: "Since logicX is so popular, why is Mr. Lu willing to share the technology patent with us?"

"The truth is very simple, a single beautiful branch is not spring, but a hundred flowers blooming together will fill the garden!"

Lu Fei is not annoyed, "Everyone knows that the top three sales in China's mobile phone market are Nokia, Motorola and Samsung. Half of the country has been dominated by multinational giants, and they are not satisfied and have already attacked second- and third-tier small and medium-sized cities. According to my information,

According to the information, Nokia and Motorola will soon launch mobile phones with US$50 or even lower prices, dumping them on us, completely squeezing the living space of domestic brands. I think everyone has heard this news, right?"

"That's right, that's right..."

Everyone looked at each other and talked in low voices, especially Bird, Gionee, and TCL, which suffered big losses last year, had the most say.

"Mr. Lu is right!"

Xu Lihua slapped the table, "Anyway, I'm not afraid of embarrassment. I'm the first to say that because of the suppression by Nokia and Samsung, Bird's domestic sales and exports last year were the worst in history, with a net loss of 471 million.

These are all written in Bird’s annual report, and you can check it anytime you want.”

"We at Gionee also suffered heavy losses..."

With the first one taking the lead, the conversation slowly opened up. Soon, the domestic manufacturers who had been tortured to death by multinational giants such as Nokia cried and cried, almost forming a complaint meeting.

"So that's why I'm calling everyone together."

Lu Fei looked righteous and awe-inspiring. He said that Logic alone could not defeat Nokia, Samsung and Motorola, nor could it regain all the lost market share. That was why he decided to license the technology and fight side by side with his friends to resist.

foreign enemy.

Let domestic mobile phones become great!

Lei Jun's eyes widened, and his heart was filled with ups and downs.

Mr. Lu is so selfless? So fearless? He even wants to burn himself and illuminate others. He is simply a role model for our generation.

"And Logic's technology licensing is not a traditional licensing. Logic will launch a new business model that will subvert the industry!"

Lu Fei bluntly said "turnkey mode", "A mobile phone is a pocket computer. It has a CPU, memory, input and output devices, and various air interface protocols (such as GSM) and base station communication, but the real core is not

It’s beyond hardware chips and software, but everyone knows that with our current strength, we can either buy solutions from Texas Instruments and Philips, or buy foreign mobile phone modules, and add our own CPU to run the UI and application software.

But things are different now, not what they used to be!”

"That's right!"

Sun Hongjun added, "With Logic's existing chip solutions and technical support, and with the cooperation of protocol stacks from chip manufacturers such as Freescale and Philips, we can already provide a complete set of hardware solutions and integrated mature upper-layer software and applications to

You have greatly reduced the OEM’s TTM and R&D investment.”

Lu Fei looked around, "For example, take buying a house. If you bought a rough house before buying chips, you still need to spend time, effort and money to decorate it yourself. What we deliver is a house that has been decorated and usable, a simple house.

Yes, there are also fine decorations. In the past, it might take you half a year to manufacture a mobile phone, but logical 'turnkey' can be shortened to 1 to 3 months."

"Slow down, slow down, Mr. Lu."

Yang Yuanqing curled his lips, "If you want to ask me when buying a house, do you want the developer to install it for you or do you want to decorate it yourself? I still prefer to do it myself, because we all choose the same decoration, so it is easy to match up.

, no matter how we compete, they will all have the same system, the same performance, and everything will be the same."

Li Dongsheng echoed: "Yes, it's like a martial arts competition in the ring. They are all martial arts taught by a master. You can't break the moves."

Lu Fei raised his voice, "So we have prepared a variety of solutions for everyone to choose from. You can also buy them and develop your own magic modifications. Just like building blocks, the logic is just to turn the mobile phone solution into building blocks. How you build it is up to you.

matter."

"But how can Mr. Lu guarantee that the house decorated by Logic is similar to the house decorated by everyone? After all, the decoration team and construction materials are all here with you. What if Logic's decoration is more luxurious than everyone else's?"

Although what Yang Yuanqing said was rash and unreasonable, what he said exactly reflected the aspirations of all manufacturers. Logic is both a solution provider and a mobile phone manufacturer, which is tantamount to being both a referee and a player.

"Don't worry about this. I can assure you that logicX will be the first and last model of the logic series. Logic will not build another functional machine now or in the future."

Lu Fei specially added an accent to the word "functional machine".

"Really? No way?"

Yang Yuanqing said in a strange tone: "Mr. Lu, it's not that I don't believe you. Logic would be willing to abandon such a large mobile phone market. This is simply unbelievable."

"I actually don't want to spend a lot of time convincing others to accept things that are good for me. It won't show how smart I am, but how stupid they will be."

Lu Fei glanced coldly.

Not very lethal, but extremely insulting!

Yang Yuanqing wanted to explode on the spot. Can "technical industry and trade" discriminate against "trade, industry and technology"?

But he was quickly stopped by Li Dongsheng and others next to him. He couldn't be stubborn. How could he make money if he just carried on?

"I would like to remind everyone that the global sales of logicX will soon exceed 5 million units, and it is expected to reach 89 million units."

Lu Fei plausibly said, "If we don't develop Turnkey and don't open it to you, based on the current situation and logic, we can completely dominate the domestic mobile phones and share the world with Nokia, Samsung, and Motorola, but why should I do this?

Because you were defeated by the multinational giants, I will do what you can do, and I will do what you can’t do even more. In short, China’s local market should be domestic!”

In an instant, it was like a holy light was injected into the whole body, and the whole person became holy, tearing apart the haze of the failure of domestic mobile phones.

Lei Jun's whole body was boiling with excitement, he had goosebumps all over his body, his heart was pounding, holy shit, Mr. Lu is awesome!

For a moment, the whole place was silent and the atmosphere was subtle.

Thanks to Fengxu Dongda for the 400 starting coins.

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