Reborn Nobility

Chapter 201: Using Long Fei to sacrifice the flag

Xia Xiaoluo originally thought that Su Jiangzhi's introduction would be shorter, but he found that her introduction was longer than his own. Hearing that the content of Su Jiangzhi's introduction was similar to the information he had in his previous life, he couldn't help but wander.

outside.

Su Jianglip's black dress today fits perfectly. The single-breasted suit can barely cover the lofty mountain peaks inside, and makes the white shirt bulge. She is very good - her sitting posture is very standard, and her waist is straight.

Straight, the slightly raised buttocks appear fuller, and the buttocks are along a

The soft curvature extends to the rounded thighs - the skirt is too short, from the perspective of Xia Xiaoluo, you can actually see her black lace panties - you want to have a nosebleed, divert your attention - on the feet

Wearing a pair of black high heels with a heel of six centimeters, they are small and delicate, barely enough to hold in your hand.

"So, the health care products industry is an industry full of opportunities, fierce competition and even a bit chaotic... Chairman Xia, are you listening to me?"

Su Jiangchuan looked at the young man wearing a small suit in front of her, whose eyes were scanning her body dishonestly, and she secretly cursed in her heart, "This little pervert, his eyes are straight! It's not like you haven't seen my sister's legs before, so give it to me tonight"

You've seen enough. If you're so lustful, you'll have to wait for some time.

In fact, it's not that Xia Xiaoluo doesn't listen, but that the current situation of the health care products industry is no different from the information he collected when compiling "History of Chinese Private Enterprises" in his previous life. He just used Su Jianglip to confirm it in his mind

It seems that although my life trajectory has changed since I was reborn in 1990, China's business landscape has not been broken, and the general direction and policies are still moving forward according to the original established trajectory.

"Hmm... I'm listening. I'm the most polite person. I never lose focus when others are talking." Xia Xiaoluo said shamelessly.

Then, he put on a look of indignation and said: "These health care product companies are such bastards. Just say that Chinese turtle essence. Put a turtle in a ton of oral liquid. Damn it, but that one will be happy."

Turtle, this swimming pool is too wide! The self-discipline of the Huaxia health care products industry is too poor, and the development of NGO organizations is seriously lagging behind! You continue to talk! Let’s focus on the companies in the industry that may compete with us.”

Seeing that he had listened carefully, Su Jiangchuan smiled slightly and said: "As I said before, the competition in this industry is fierce, the industry concentration is not high, and there are many small manufacturers. However, they will not put pressure on us. They still have

In the stage of maintaining survival, there is no need to worry too much. The companies that can compete with us include four manufacturers: Life Nuclear Energy, Leon No. 1, Liyuan, and Longfei. We have analyzed their market behavior in the past three years, and from the perspective of competitor strength

These companies were analyzed from the perspective of response and response.”

Su Jianglip paused and reminded Xia Xiaoluo that the following content was very important and would play a key role in future decisions.

"Among them, Liang No. 1 is a state-owned enterprise and is a dominant enterprise, but its decision-making is not flexible enough and its response is slow; bionuclear energy, a newly emerging private enterprise, is a selective response, a market challenger, attacking local small businesses, and its market is limited to Jiangsu and Zhejiang.

; Liyuan, Xinxingmin

To operate a brand, it adopts roundabout and flanking attacks. It is a market challenger and focuses on the rural market. The one that needs our attention most is Longfei. Longfei is a dominant enterprise that occupies the national market and reacts strongly to competitors. It belongs to

Fierce competitors.”

Xia Xiaoluo nodded and said, "So, what strategy do you think we should adopt?"

Su Jiangzhi was naturally well prepared and talked eloquently: "In view of this situation, I think we should appear as market niche players, choose market segments that large companies are not interested in, and provide professional health care products.

, use flanking attacks to occupy the opponent's weak areas and occupy market segments that the opponent has not yet entered; at the same time, use roundabout tactics to avoid highly competitive markets."

"No -" Xia Xiaoluo leaned on the chair, shook his head, and said calmly. "First, in terms of market competitors, we should not appear as market niche players, but as challengers.

Second, in terms of offensive strategy, we should focus on frontal attacks, and engage in close combat with the opponent in terms of products, channels, prices, advertising, human resources, etc. Third, use the means of bringing down the Longfei Health Products Group.

With the purpose of increasing brand awareness, we launched a comprehensive attack on Longfei health products."

"Aiming at Long Fei Company?" Su Jiangchun took a breath of air. "Long Fei is a very violent person both in terms of personality and management! Moreover, he will even use illegal means to harm competitors!"

Xia Xiaoluo stood up, walked to the window, looked at the warm spring light outside the window, squinted his eyes, and said in a deep tone: "When I came to this world, I wanted to build something.

Destroy something and leave some traces on this world, otherwise, wouldn’t it be a waste of time for me to come to this world?”

Su Jiangchun was stunned for a moment. She suddenly felt a kind of vicissitudes and loneliness in Xia Xiaoluo that was absolutely incompatible with his age, as well as an indescribable depth.

After being stunned for a moment, she came back to her senses. She felt that it was unreasonable for Xia Xiaoluo to use Long Fei as his imaginary enemy to confront Long Fei. After all, the other party had been involved in the health care product industry for five years, and his products had already gained a certain reputation and had huge assets.

With sufficient cash flow, the newly established Ruihui Company has no advantage in any aspect. If we become enemies with them, wouldn't we be asking for trouble?

Therefore, she remained silent for a long time and did not speak.

Xia Xiaoluo seemed to sense Su Jiangchun's hesitation and uneasiness, walked up to Su Jiangchun, stroked the beauty's hair with some affection, and said: "This is not my impulse, nor is it because of my love for Long.

Fei's personal grievances and likes and dislikes are determined by full respect for business laws. We must

It has given the public and the media such an impression that it was precisely because of the rise of Pfizer that defeated Longfei that led to Longfei’s destruction. So Longfei has spent hundreds of millions of yuan in advertising in the media over the years, as well as millions of

The brand value of 100 million yuan will be transferred to our Pfizer company."

"This is true. But the premise is that we can defeat Longfei. However, Longfei Company is too powerful! Their assets are dozens of times ours, their brand value is at least 100 million, they have sufficient cash flow, and they have extensive market channels.

Can we defeat them?" Su Jiangchuan said anxiously, she felt that she must stop Xia Xiaoluo from such irrational behavior, no, it was simply unreliable behavior.

"Longfei Company has huge assets and strong strength, but it is not impeccable!" Xia Xiaoluo leaned on the desk and hugged his shoulders and said calmly. "In terms of personnel management, they implement the family business small workshop management model. He is illiterate.

The old mother, brothers and sisters occupy important positions, inbreeding, and nepotism prevent many real talents from being reused, and there are widespread complaints;

In terms of marketing, they exaggerate their effects and make false propaganda. It can be said that their popularity is high, their reputation is low, and their loyalty is almost non-existent; in terms of leadership decision-making, they are overly romanticized and radicalized; in terms of internal management, finance, sales, etc. are very chaotic.

They look like an aircraft carrier singing a song, but in fact they are the Titanic that has hit the reef and is about to be silenced! Let it sink with the sound of music!"

Su Jiangchuan nodded slightly and had to admit that everything Xia Xiaoluo said was true. She had worked at Longfei for several months and had a deep understanding of this. However, what shocked her was how Xia Xiaoluo knew all this.

Seeing it so clearly, looking at Xia Xiaoluo's indifferent eyes, she felt like looking at an out-and-out devil.

"If we want to be the leader in the health care products industry, we have to kill the company as a sacrifice!" Xia Xiaoluo spat out these emotionless words coldly.

"Fighting at hand-to-hand combat", "Bayonets see red", "Knife sacrificially flags", these words Xia Xiaoluo said in a calm tone were full of blood. They all said that shopping malls are like battlefields. Only now did Su Jiangchun have a profound understanding of this point.

Experience. The market is cruel and merciless. When one company becomes the dominant company, countless companies will fall. It can be said that the road to success of a company is paved by the bones of countless failed companies.

Xia Xiaoluo's decisive temperament made her feel majestic and heroic. It was a kind of heroism that was different from politicians. It was a brand-new feeling - all of this made her feel

The mind is agitated.

"Please introduce to me the main products of Long Fei." Xia Xiaoluo walked to the wine cabinet, took out a bottle of red wine, poured it into two goblets, and handed a glass to Su Jianglip.

Su Jiangchun took the wine glass, took a sip gently with her petal-like lips, and said: "Longfei Yanling Yishou Bao, a traditional health product, claims to be able to enhance immunity, improve human body functions, cure illnesses and strengthen the body."

.”

Xia Xiaoluo took out a piece of paper with the "secret palace recipe" "Scorpion Dragon Wine" bought from Tian Fengcai's father written on it, and said: "This can compete with them."

Su Jiangchun took it, took a look at it, and said: "The second one is Vitality Oral Liquid. It is said to contain bifid factors. The promotional materials say it can enter the intestines to reproduce, improve human microcirculation, manage the human environment, and provide health care.

The efficacy. As for how it was developed, it is not clear. They mainly use these two flagship products."

"Yeah - got it." Xia Xiaoluo pulled out a newspaper and said: "Look at this -"

Su Jiangchun took it and saw the eye-catching headline in the newspaper that read "Miracle formula prepares seven champions." The article said that the national track and field head coach Ma Jiashan used the ancestral magical formula to give his athletes to take.

In the just past 1990 Asian Games, he won the long-distance running championship, and within three years he also won 6 championships in other world-class events.

Xia Xiaoluo said: "Take this formula, find Ma Jiashan, and tell him that as long as he says in the media that the formula in our hands was transferred to us by him, give him one million!"