Reborn Nobility

Chapter 427 The word "awesome" is written on the face

In the more than two years since his rebirth, Xia Xiaoluo's financial industry has continued to expand, and he has gradually reached a peak that he could not imagine in his previous life. He has seen a different kind of scenery, and his vision has naturally broadened. It is not that he has never studied abroad.

He considered it, but he most

In the end, he still rejected this idea. Xia Xiaoluo did not yearn for the outside world. In this regard, he felt a bit idealistic. His heart was far away. Although he was in a small room, his heart had traveled far away. People who know how to live, even if they walk in

In the park next to the residential area, you can also play chess.

The tranquil state of life can be read from the old man, and the changes of the years can be read from the spring flowers and autumn grasses; a person who does not understand life, even if he travels around the world, cannot get out of his narrow heart, leaving only a piece of "sometimes"

It’s just a photo of someone who came here for a trip. So

, Xia Xiaoluo hopes to go to university in China. Besides, Xia Xiaoluo likes university life very much. His coquettish and slutty roommates, and his life of skipping elective courses and compulsory courses day and night are the real university.

Therefore, Xia Xiaoluo hopes to study at a university in China.

The conversation with old Kurt, the chairman of MGM, was Xia Xiaoluo’s last business activity in the United States. After the conversation, Xia Xiaoluo’s trip to the United States was about to end. This was also the time for Xia Xiaoluo before the college entrance examination.

The last big move in business. After the investment is negotiated, he will return to campus and start his campus life for more than half a year, and then start the university life he has longed for.

"Mr. Kurt, do you want to hear my advice to you? Regarding MGM." Xia Xiaoluo shook the red liquid in the wine glass and asked lightly.

Early in the morning, Old Kurt took Xia Xiaoluo to his Dynasty Gambling Hotel. The two sat in a comfortable office and began their business talks. Old Kurt hoped to create a casual and relaxed atmosphere.

The expensive 1965 Lafite and the old records in the antique phonograph, with Elvis Presley's singing gently flowing, indeed created this atmosphere.

The Dynasty Gambling Hotel has been renovated, the floors have been washed clean, the doors are still full of customers, and business is still booming. It seems as if yesterday's shooting case never happened.

Sin is the fastest thing to be purged in this world.

Old Kurt woke up from his thoughts and nodded slightly.

"MGM's rise from great glory to its current decline is mainly due to the antitrust act, but it does not have no chance of a comeback. You have controlled MGM for twenty years, but in these twenty years, MGM

There is no turnaround for GM, but it is getting worse and worse. On the contrary, why are other film companies strong? Have you ever thought about this question?"

On Old Kurt's fat face, his eyes became smaller and smaller, flashing with shrewd light, looking at Xia Xiaoluo inquiringly.

"Making a movie is not about running a casino, and running a movie company is not about running a hotel. Mr. Cotter, you have fallen into a misunderstanding. Simply investing money cannot fundamentally solve the problem. Every big-budget movie has astonishing risks.

Maybe MGM can support it for a while after investing money, but no matter which owner it is, it can't afford a bottomless pit. What's more, it seems that you haven't invested much money in MGM. As far as I know, in the past ten years, every

MGM produces far fewer films a year than other studios."

Xia Xiaoluo's words may have hit the point where old Kurt was hurting. Old Kurt blushed, but said nothing and just glanced at the young man, then lowered his head to think again.

"I may understand your feelings, Mr. Kurt. For a businessman, it is a sad thing for a company under his control to experience losses for decades. No one can see hope when

Under such circumstances, you are willing to continue to invest money in a company that will only lose money. I believe you hope that MGM can recover, but you do not see the root of the problem. The problem with MGM is not that

Funding lies in ideas.”

Xia Xiaoluo stood up, walked slowly to the window, and stood with his hands behind his hands. What was left to Old Kurt was a back that could only be looked up at.

Xia Xiaoluo said calmly: "This is an era of reform, but also an era of transformation. Las Vegas is also transforming, isn't it? From a gambling city to a tourist resort city; from a city of sin to a

What a wonderful transformation to become a resort. In the same way, if MGM wants to come back from the dead, it must transform like Las Vegas."

Xia Xiaoluo is right. In 1992, Las Vegas was still a place where gangs were rampant and was known as the "Sin City". Now, in Las Vegas, the government, especially the police and judicial forces, are

It's very weak, and order is basically maintained by the five major gangs on the west coast of the United States, led by Old Cote's Italian Mafia and the Chinese Circle. This is evident from yesterday's gun battle. After killing people, the police didn't come out to clear the ground. It's too bad.

Dedicated.

However, Las Vegas has now reached a critical period of transformation. By the 21st century, management here is very standardized and social security is particularly good.

Old Kurt also felt this change, and he couldn't help but nodded.

"Why is MGM struggling to survive? What is the difference between it and well-run companies like Warner and Fox? Do you know?" Xia Xiaoluo ended this long speech with a question. The young man seemed tired of talking.

Grab a glass of water to moisten your throat.

Old Kurt thought hard and shook his head for a long time, indicating that he could not think of the answer Xia Xiaoluo wanted.

"It's nothing else, but because the bosses are different. Warner's boss is Time Warner, while Fox's boss is Mercado Media Group. The bosses of all successful film companies have the same identity, which is a large media group.

Only with such a boss can there be real development. With the backing of a media group

There is an inherent advantage, and that is publicity. No matter how bad a film is, it can attract people to the cinema as long as it is well publicized. And the boss of MGM, you are a casino tycoon, can you give MGM a better film career?

What did you bring?" Xia Xiaoluo took a sip of boiled water and looked at Old Kurt with a smile and said lightly.

"What's more, you made a big mistake in the operation of MGM. In this era, movies no longer rely solely on releasing films to make money, but have formed an industry chain, including books, toys, and souvenirs related to movies.

, games, theme parks. maybe one

The movie's box office is a loss, but the industry chain behind it will make back the movie's loss exponentially." Xia Xiaoluo, who graduated from a third-rate Pheasant University with a major in finance, is the same as Xiaomi, the author of this book. Although

I often skip classes, but I also read a lot of books.

Xia Xiaoluo wanted to show off his knowledge, looked at Old Kurt with a smile, and asked: "Do you know the story of Illette and his razor?"

As Xia Xiaoluo hoped, old Mr. Kurt shook his head cutely.

“In 1903, King Gillette, a salesman full of utopian fantasies, was nearly fifty years old, but he longed to be an inventor. It took him four years to invent the replaceable blade razor, which he initially sold.

Throughout the year, only 51 knife holders and 168 blades were sold. But what Gillette did next was to create a new business model. He sold millions of knife holders at extremely low discounts.

Sold to the U.S. Army with a view to

After these soldiers retire and return home, they can become loyal users of Gillette. The army naturally distributes knife holders to the soldiers as daily necessities. He sells the knife holders to the bank and asks the bank to give them as gifts to new customers who open accounts.

He managed to bundle knife blocks with just about everything—from Green Arrow gum to black tea bags. In just one more year, he had sold 90,000 knife blocks and

12.4 million blades.”

Finally, Xia Xiaoluo summed it up authentically: "The popularity of Gillette blades 100 years ago left an important legacy for future generations of business: providing free, or at least cheap, almost free platform products, and then through consumables, or

Supplies, or services, to obtain truly fat profits and income. Movies can be made at a loss and sold at a loss, but peripheral products must make money!"

"Oh my God!" Old Kurt's eyes widened and he looked at Xia Xiaoluo in disbelief, as if Xia Xiaoluo had the word "awesome" written on his face.

Damn, of course it's awesome. Xia Xiaoluo was extremely excited. These theories all come from the classic "Free: The Future of Business" by Chris Anderson, editor-in-chief of "Wired" magazine and author of "Long Tail Theory".

The author of this book is called the "Spiritual Godfather of the Information Age". This book has also changed the fate of many people. How can it not be awesome?