Reborn Nobility

Chapter 666: The power of Zhang Liaoyuan

After the Lunar New Year, when the spirit of the new year has not yet dissipated, the first issue of "January" edited by He Shiyun came out!

This magazine, in the context of the times, gave people a refreshing feeling. Whether it was the layout design or the power of the content, the readers at the time were stunned.

The gray-black cover and red fonts form a sharp contrast with the joyful and heavy flavor of the New Year in the aftertaste of the Lunar New Year with the sound of firecrackers. There is an eerie feeling. The blood-like "The Truth About KK Cosmetics"

These few words make people look shocking, even a little creepy.

In the magazine, the seven major problems of KK series cosmetics were listed, which were dubbed the "Seven Deadly Sins". They are: excessive heavy metals, poor production environment, different industry standards used in China's domestic and foreign markets, etc.

On the comment board, the comments written by Wen Zhang and several other commentators were also quite inspiring. Some humanities scholars exclaimed that the comments by Wen Zhang and others were quite reminiscent of Mr. Lu Xun.

Here are a few excerpts for the readers’ convenience.

"Foreign brands were once considered high-quality, high-priced, and even high-end brands in the minds of Chinese people. Now foreign brands are deteriorating in the Chinese market, including increased product problems in terms of clothing, food, housing, transportation, etc. Siemens cannot close the door

Refrigerators, Nike basketball shoes with inflated prices that reduce the air cushion, Toyota cars with defective taillights and brake failure... the list goes on. Foreign brands have lost their former halo and faded in the minds of Chinese people."

…………

"Perhaps some foreign businessmen or Chinese people think that it is due to China's quality environment, and more importantly, the lack of integrity and morality. There is an old saying in China, those who are close to Zhu are red, and those who are close to ink are dark. The author believes that things are not that simple, but

There are suspicions that foreign brands are shooting themselves in the foot."

"Foreign brands have gone bad or they have been indiscreet. It is their own reputation that has been ruined, not the fault of others. First of all, the double standards of foreign brands have harmed themselves. They have one standard for products exported by developed countries, but another standard for developing countries in China.

A standard. Although it is explained as referring to local standards and the actual situation of the consumer country, it actually lowers the standard of the product."

"Secondly, some foreign brands have unequal views on Chinese consumers. Since foreign brands do not have unified standards for developed countries and developing countries, it means that consumers do not enjoy the same treatment as those in developed countries, and the consequences are even worse.

Unscrupulous.”

"Furthermore, foreign brands enjoy certain special advantages, which makes them feel complacent and arrogant. Since the illegal cost of dishonesty is very low, it is inevitable to cut corners in pursuit of high profits, so foreign brands have repeatedly lost their virginity...

"

These comment articles are just like the atmosphere of a sinister literary youth... Wen Zhang has now become a celebrity in the university town. The literary societies and school newspapers of several nearby universities have invited him to give lectures. After Wen Zhang was flattered,

Very frustrating.

However, this guy still managed to remain sober for a rare moment. He was more grateful to Xia Xiaoluo. He deeply understood that it was Xia Xiaoluo who provided a stage for them to display their talents. Otherwise, they would still be suffering in this situation.

The little Heart Light Literary Club was angry with the self-proclaimed aloof Gu Qingcheng.

Hearing Zhang now feels quite proud. Back then, when he was in Xindeng Literary Society, he had to ask for help to publish an article. He was afraid of being flattered by Gu Qingcheng if he had nothing to do. Now Gu Qingcheng of Xindeng Literary Society invites him to give lectures, and he is proud of it.

The ground refused.

Now, thinking about Gu Qingcheng's sad and pious expression, I feel extremely happy after hearing this.

After the first issue of "January" was released, KK Cosmetics was like a monster with its painted skin peeled off. The people were shocked and excited about it, as if it was fried. Only then did they realize that KK Cosmetics they had been buying as a luxury product

, after using it once, I felt that I was several levels higher. It turned out that the KK of the aristocracy was so unbearable!

It's a luxury product. In fact, they can't even call it a safe product! Not only will it harm your body if you use it, it will even endanger the health of the next place and cause deformities in babies!

Thousands of victimized consumers suddenly appeared. They originally thought that their accidents using KK cosmetics were isolated incidents. Now, they understand that they are a group of victims, not just one or two.

.

Consumers began to complain to the Consumers Association, and some even began to use judicial means to protect their rights and interests.

At this time, KK Cosmetics' reaction was quite shocking. Their reaction was - no reaction!

When consumers were furious, KK Cosmetics did not make any positive or even side response. In fact, they closed the door and refused to accept further verification and interviews from the media.

At that time, the concept of crisis public relations was not strong yet. However, industry researchers and consumers were still deeply impressed by the battle between Ruihui Health Products and Longfei Health Products in the past few years. Longfei was just a local company run by a Chinese bumpkin.

Private enterprises already had a strong sense of crisis public relations at that time, and even recruited a group of young political commentators like "China Can Say No" to come out and sit in on the matter. How amazing is this?

However, at this time, compared with the country bumpkin Feilong, the performance of KK Cosmetics made them very surprised, even shocked. The concept of crisis public relations was originally imported, and everyone took it for granted that the public relations capabilities of foreign-funded enterprises must be better than those of domestic companies.

Much stronger.

However, in fact, KK Cosmetics has not conducted any public relations activities.

This made Chinese consumers feel dumbfounded. After being confused for a while, they suddenly realized that it was not that KK Cosmetics had no awareness of public relations, but that they had always had a superior attitude when facing Chinese consumers.

Posture. They are simply unwilling or think there is no need for public relations.

After realizing this, Chinese consumers were completely furious. Although anti-Japanese demonstrations did not break out, it was common for many Chinese citizens to throw the kk cosmetics they bought at high prices into the streets and burn their advertising brochures.

.

Immediately afterwards, some conscientious media in China began to exert their efforts. They reprinted the reports of the "January Magazine" one after another. In an instant, these reports were overwhelming and finally became a prairie fire.

Of course, the influence of the Hu Shuwen family, which is deeply rooted in the field of Chinese media, is also indispensable. With their family's connections, it is only a matter of a few phone calls. The authoritative Chinese party newspaper, which has never been very judgmental about business events, actually published this matter.

of current commentaries, and several published articles at the same time.

At this time, KK Cosmetics discovered that the situation was no longer under their control. They started a public relations crisis. However, they knew China's national conditions very well. They did not apologize to consumers or admit their mistakes. Instead, they started to find government officials.

, hoping to manage media.

Of course, some Chinese officials often do this kind of thing. When they started, they naturally took over everything and thought they could solve the problem. However, the reality was not as simple as they imagined. When those Chinese officials knew,

When the Hu family, which now controlled the General Administration of Press and Publication of China, tried to exert force behind the scenes, they all retreated in despair.

Finally, under the leadership of Xia Xiaoluo, Phoenix Media began to exert its efforts on a global scale, and the Wall Street Journal, New York Times, and The Times, which had a good relationship with Tianxia Group and Phoenix Media, reprinted this article one after another.

The incident suddenly turned into a global event!

All this caught KK Cosmetics off guard, and when they discovered that the situation was out of their control, they were even more anxious. This incident not only surprised the executives of KK Cosmetics, but even shocked the Mitsui Group!

Then, the shares of KK Cosmetics listed on the New York Stock Exchange and the Tokyo Stock Exchange were subject to massive selling and short selling. The stock price plummeted 40% in three days! This result shocked industry and financial scholars around the world. This incident

In the following years, the incident appeared again and again in the textbooks of major business schools around the world, as a negative teaching material on the failure of crisis public relations.

Xia Xiaoluo easily earned 100 million US dollars from short selling KK Cosmetics in the stock market. Of course, Xia Xiaoluo, who now has such huge assets, did not take this matter to heart at all. He had a further and deeper plan.

…………

Japan, Ginza, Tokyo, 1-chome.

Inside the dove hall.

This is a place full of Japanese classical culture. The tatami that exudes the fragrance of straw is covered with straw mats, and the screens are painted with ladies, flowers, rocks, and pines. The pictures are meticulously painted, lifelike, and appear extremely sentimental.

In front of the screen, there was a coffee table. Mitsui Fuka, wearing a Japanese kimono, sat behind the coffee table with a gloomy expression. His eyes were like poisonous snakes, emitting a cold light. He held a delicate white porcelain wine glass and sipped it one mouthful at a time.

Drinking sake.

Beside him, three stunning Japanese geishas were gently rubbing his shoulders, tapping his thighs and other areas.

"Brother, this matter is not that I am reckless, but that they...have...already forced it on us, and I must resist." Mitsui Jun straightened his waist and knelt in front of him, but it was useless.

Serve to the table, but at a distance from the table, and say it respectfully, but with a bit of fear on your face.

His arm had been put in a heavy plaster, and a bandage was stretched across his neck. His head was wrapped with seven or eight layers of bandages and was stained with blood. His head looked very big and looked like a pig's head. Originally,

He had a fairly handsome face, but now it was all green and purple. Calling him Zhu Bajie had insulted Bajie's classmates.

"Then, do you know the identity of that girl?"

There was a "寯" sound.

Mitsui Fuka poured a full glass of sake into his mouth, swallowed it in one gulp, and asked coldly.

"I know..." Mitsui Jun raised his head in panic, and found that Mitsui Shen's expression was extremely unhappy, and he replied in panic, "I know, he is the daughter of He Jingsheng, secretary of the Zhongzhou Municipal Party Committee..."

"Crack!"

Mitsui Fuka slapped the table. The three geishas behind him turned pale with fear, and Mitsui Jun was even more trembling. As a contemporary, Mitsui Jun certainly understood Mitsui Fuka's influence in the Mitsui family. What's even more terrifying is that his

Cruel to the point of being as cruel as a poisonous snake!

Mitsui Shen pressed his hands on the table, leaning forward slightly, his eyes flickering like a poisonous snake, looking at Mitsui Jun who was trembling in front of him, and said with a bit of disdain: "If that's all, I would like to praise you.

Say, what a good man! He is worthy of our Yamato nation and worthy of being an outstanding son of our Mitsui family..."

Mitsui Jun raised his head and looked at Mitsui Fuka doubtfully with his rotten peach-like eyes.

This article comes from Kanshuzhu Novel