Reborn on Top of Football

The closer to the centennial celebration on March 8th local time, the busier the club became. More than 200 famous and well-known former Inter Milan stars were invited to the scene, and some stars were also invited to perform. The workload was huge. After the end of the game, the club will organize a reception to thank these guests. At the same time, with the centenary celebration and the good momentum of winning this season, the club must also find ways to make a big profit to alleviate financial difficulties.

So the "daddy" who loved to run to the base finally stopped, and Wang Ai's schedule suddenly became dense.

It’s the wonderful goal of the Roma team that is still fermented in the public opinion. It seems that it has broken through a certain critical point. Hurrah, the Italian business community that has been on the sidelines for more than two months has taken action. Eni Petroleum, Telecom Italia, and KONE , United São Paulo Bank and other real tycoons handed the olive branch to Wang Ai.

Because the advertising agreement between Wang Ai and Inter Milan stipulates that both parties have the right to refuse, that is, an advertisement pulled by one party can be rejected if the other party finds it inappropriate. But because the club itself has a high degree of image tolerance, unlike the differences among players, and Inter Milan is making a money shortage, almost everyone will come. In this way, the advertising invitations that swarmed all concentrated on Wang Ai.

It is impossible for Wang Ai not to do it. The secretarial team agreed that Wang Ai should find something that requires no brains, no thoughts, but time, so as to save him from thinking about it. Therefore, the newly signed advertising agreement includes a lot of business activities, including the model catwalk for the fashion conference requested by Giovani Valentino.

In these advertising invitations, Wang Ai fully agreed with the decision of his secretaries and was willing to be a tool man until he saw Ferrari's name in the document.

Ferrari is a sub-brand of the Fiat Group. The founder family accounts for 10% of the shares. The most famous one is the sports car. The invitation was sent to Wang Ai to endorse the sports car, which is said to be a new model to be launched next year. However, Wang Ai didn’t look at the details of the new car carefully, so he called back and told his secretaries: “I’m not suitable for sports cars, at least not in China. Please reconsider the cooperation partner of Fiat Group. Sports cars, please change people. transfer."

Huang Xin, who is fully in charge of Wang Ai's business affairs, received Wang Ai's feedback and passed it to Fiat Group. The Fiat Group executives in charge of the negotiation were very surprised by Wang Ai's feedback: If you don't want a cooperation of several million euros, then you don't want it? It is normal for big-name celebrities, especially young stars, to endorse sports cars. They are young, individual, sporty, and highly compatible, so why don’t they?

Check again the vehicles that Wang Ai has endorsed at present, Mercedes-Benz 600, Bentley Speeding...the old man's car!

In order to show respect for the Fiat Group, Huang Xin sent Leo Ni to return to Italy in advance to go to Turin Fiat Group headquarters. When facing the deputy general manager in charge of brand promotion, he said: "Sports cars in China are different from those in Europe, which are only slightly more expensive. Tools. Among the still poor Chinese people, sports cars are often given cultural symbols of luxury, willfulness, and frivolousness. This is inconsistent with Wang Ai's low-key, amiable, charitable, and Kochi image positioning."

With this said, Fiat’s doubts were dispelled. It is obvious that Wang Ai wants to endorse the Ferrari sports car, which will damage his advertising revenue in other areas, so he can only be pushed back. After some research, Fiat believes that the two parties still have a basis for cooperation. Fiat is a large group company with many brands and products, and it can always find a suitable one, and Wang Ai's reputation today is in full swing.

Later, the cooperation invitation submitted by Leonie directly agreed, because it was the endorsement of the two MPVs purchased by Wang Ai's family. I heard that Wang Ai had already bought one for daily use, and Fiat was even more happy.

Regarding Fiat's tentative endorsement for the entire group, that is, an invitation to be a top spokesperson, Leoni politely declined, but Fiat did not insist. For the Fiat Group, which produces most of the family cars and engineering vehicles, the profits are not as lucrative as luxury cars, so the spokesperson is not much money. For example, Wang Ai’s cooperation is only 2 million euros a year, so the level of cooperation between the two parties is also relatively low, which is the most appropriate after considering the interests of both parties.

Just like Wang Ai's advertisement for Bentley Flying Spur, it only costs hundreds of thousands of euros a year. Wang Ai is not endorsing Bentley, but just endorsing this car. His position in Bentley's spokesperson is not high, and the two sides have not signed an exclusive agreement.

This wave is about this situation, except for Giofani Valentino, the other party is sincere, but unfortunately the strength is average. The last time Wang Ai looked at the cooperation based on the sincerity of the other party, of course he gave enough money before agreeing. This time it was a formal business negotiation, and the final negotiated price was not high. Of course, the other party did not make much request. It is equivalent to specially inviting Wang Ai to attend this fashion conference. Since this is the first time that Wang Ai appeared as a model, the appearance fee was 1 million euros, but in the end Wang Ai still wiped 10,000.

In fact, at this stage, both sides understand in their hearts that although both sides have a strong willingness to cooperate, they can only cooperate to this point because the strength of the two sides is seriously unequal. Giovanni Valentino can neither afford to match Wang Ai's worth nor the influence to help Wang Ai enhance his image. Valentino is a first-class brand, but it is a pity that the three diversify. Except for the women's Valentino, which can still maintain the top-class, the shoes and everything are only second-class.

Jose can get Armani 4 million euros a year, Wang Ai must be at least 1.5 times his, and in the case of large stores, he has to increase it, and the endorsement fee of 8 million euros a year is Giovani I can't afford it anyway.

And Armani and Versace, who can afford it, haven't figured out whether to sign a top endorsement contract with Wang Ai. Armani invested too much in Shevchenko, but because Wang Ai and Sheva had a bad relationship during Chelsea... In fact, nothing happened directly between the two, but they couldn't stand the media hype, so that the outside world generally believed that the relationship between the two Extremely bad. Therefore, Armani has doubts about starting the cooperation with Wang Ai immediately.

Dolce & Gabbana enthusiastically wanted to sign a comprehensive agency agreement with Wang Ai, but after analysis by Wang Ai and his secretary team, the brand was characterized by youthfulness, full of personality and even anti-traditional and sensuality. , There is a bit of hippie ideological core, which is inconsistent with Wang Ai's conservative and introverted public image in Europe as a whole, so it is also rejected.

But Dolce & Gabbana didn’t care very much. Within two days of pushing on Wang Ai’s side, news came out that they had signed Messi. In their opinion, the young Messi is more suitable, even if both of them are It's 87 years old.