Reborn on Top of Football

On the second day after the competition, Adi’s marketing manager and CY brokerage company chief broker Schlappner jointly came to the door to discuss the promotion strategy for the two awards in 2009. It was in the conference room of the Appiano base. This was to take care of Wang Ai's home here, and Massimo's son Angelo was also present at the meeting.

Whether Wang Ai can win the two awards has a direct impact on Inter Milan's advertising revenue, so when Moratti is not available, his son will attend instead of him.

The parties first summarized Wang Ai's capital in the competition for the two awards this year: personally, he broke the 59-year Serie A scorer record, and improved 5 goals to reach the 4-headed performance, which is undisputed. At the same time, at the age of 23, he became the first goal in the history of the Champions League and won the Champions League Golden Boot for five consecutive years. Wang Ai is by far the most efficient shooter in football history, and often has impressive performances. It is said that Wang Ai is also the most powerful candidate for the Puskas Prize to be held this year.

Collectively, on the collective side, following Inter Milan won the four championships, if it weren’t for preparing for the Milan Derby on August 30 and sending a substitute to compete in the European Super Cup on August 28 and accidentally losing to Shakhtar Donetsk If it is, it may be the five-time winner now. At the same time in the South African Confederations Cup, he got the Golden Boot, the Silver Ball and the fourth overall result.

In contrast, Wang Ai's biggest opponents, Messi and Ronaldo, could not be compared with Wang Ai in this year's results. Cristiano Ronaldo, who won only one Premier League title, was destined to accompany him on the run, while Messi, who won the La Liga, Copa del Rey, Spanish Super Cup and Champions League runner-up, was also close.

The outside world is generally optimistic about the two awards for Wang Ai and Lianzhuang. Even Messi himself seems to have given up the fight. In recent interviews, he has changed his aggressive and self-respecting mentality in previous years. Being a teammate is very lucky. I am very optimistic about this year's Champions League."

In short, the situation is very good.

After a day of discussion, all parties agreed that they should proceed step by step according to the pace of last year, including club canvassing, sponsors making new advertisements and launching them, brokers and other sponsors communicating and coordinating actions, Wang Ai himself was interviewed to build momentum, and so on.

After arranging the matter, Wang Ai’s press officer Jamie immediately contacted a reporter from Gazzetta dello Sport, and the two sides agreed to conduct this interview on the 22nd, that is, after the UEFA Champions League group match with Real Madrid.

This summer, Real Madrid, who is also a giant, has not been idle. The Return of the King Florentino vowed to open the second phase of the Galaxy Battleship. Not only did he buy Kaka, who vowed not to leave the Rossoneri, but also pried Ronaldo away from Ferguson. As the four best international football stars in recent years, Real Madrid took two!

Ambition is undoubtedly revealed.

In fact, Florentino also called Wang Ai this summer, but unfortunately at that time Wang Ai was discussing the combination of military thinking and national team tactics with a group of professors in the barracks deep in Yanshan. , No phone at all. The news of Wang Ai’s “lost connection” was actually first spread from the Spanish media, and was later forwarded by the country to form a small storm.

But Florentino got Wang Ai's phone number from Schlappner. Seeing that Wang Ai himself could not be contacted, he continued to negotiate with Schlappner. But before Wang Ai had clearly stated to Schlappner that he was not considering going to Real Madrid now, so the upright German rejected the "captain"'s kindness in one fell swoop.

After studying it, Florentino has great ambitions, but his ability to transform paper strength into combat effectiveness has not been high. The results of the first phase of the Milky Way are just like that, especially the initial stage is quite difficult, the superstars are very difficult to merge. So even if he goes to Real Madrid, Wang Ai will never be in the groundbreaking stage.

Anyway, his most praised ability is the efficiency and comprehensiveness of scoring, which determines that he is less dependent on the team than ordinary stars. If he can cooperate better, if he can't cooperate, he can solve the problem himself.

As for always joining when the team is getting better, will it affect the club's goodwill if there is no shared adversity, Wang Ai doesn't care at all. Since the passage of the Bosman Act, there has been no environment for loyalty in international football, especially Real Madrid. You and Real Madrid talk about loyalty and dedication, do Real Madrid talk to you?

Everyone is an animal of interest, and no one should play the "feelings, obligations, and dedication" set with anyone.

On the contrary, a calm and cold attitude like Wang Ai can protect his own interests to a greater extent.

The media industry is not optimistic about Real Madrid's performance in one or two years. For example, the time agreed by the reporter of Gazzetta dello Sport means that it is not optimistic about the results of the game between Real Madrid and Inter. In the past few years, Real Madrid is the "peak period" of the "Champions League 16". It is so famous that it can maintain the level of qualifying in a group every year.

However, it’s not right to say that Wang Ai doesn’t say anything about humanity. For example, he didn’t use the pretense of negotiating with Real Madrid to force Moratti to write a check. After once again increasing the share of portrait rights in the Chinese market, Wang Ai is already satisfied.

A large part of the high salary of the football superstar is that the 50% of the transfer of the portrait rights is converted into the salary. For example, in Inter Milan, it is the absolute main force, Wang Ai is 1,200 euros, and Maicon has only 3 million. Does Wang Ai top 4 Maicons? The difference is that Wang Ai is a forward and has more advertising endorsements.

But Wang Ai is different from ordinary superstars in that he does not pursue the level of salary, but pays attention to the level of overall income. After all, he doesn't need salary to show his status, his goals are enough to explain everything.

This is directly related to his nationality.

On the one hand, he cannot afford the losses caused by the "black-hearted Chinese"; on the one hand, China's huge economic aggregate and weak football status determine that the Chinese football advertising endorsement market is almost his pocketbook.

In contrast, Messi wants to share the Argentine market with Aguero, Zanetti and even Maradona; Ronaldo wants to share the Portuguese football market with Benzema, Quaresma and even Jose.

In China, Lao Bai and the others together accounted for just over 30%, and Wang Ai alone accounted for 60%!

According to the general practice, the Chinese market’s annual income of 500 million yuan to Wang Ai needs to be handed over to the club 250 million, and the club will compare the influence of the two parties. Specifically, according to Schlapner’s calculation, it should be about 150 million to beat the king. Ai's salary card.

But then, Wang Ai's salary will reach a terrifying 2,700 euros!

So Wang Ai chose the same 12 million as Messi, but increased the Chinese market share to 90%. The actual "salary" increased from 27 million last season to a staggering height of 32 million.

Moreover, it is silent.