Reborn on Top of Football

The night was getting dark, and after Wang Ai arrived, he went directly to the Lion Hotel to rest.

In the morning of the next day, Huang Xin went to CY Sports Headquarters to check work. Wang Ai went to CY Sports Brokerage Company and convened Schlapner's team to start a preliminary study on leaving Bayern.

Wang Ai's original plan was only about two seasons with Bayern, but from the point of view, it should be planned for a rainy day.

"Prepare to stand, if not to predetermine." Wang Ai faced the Schlappner team and said an old saying in Chinese, and then translated it in German before continuing: "I know your feelings and pride for Bayern. It is precisely because everyone wants me to come to Germany, I finally went to Munich. But from the current point of view, I am not the best in Munich."

The quiet in the conference room, including Schlappner, strongly recommended Wang Ai to go to Bayern.

“Of course it’s not that anyone is at fault, but the situation dictates it.” Wang Ai smiled: “I planned to slow down for the past two years. You probably know the reason, and Bayern is a good choice. It can help me if I’m not motivated. Under the circumstance, ensure that I have a certain exposure and performance. Your original intention is good, and I do not deny this, so please don’t put pressure on me. I am not criticizing anyone. After all, you did not expect it, nor did I. think."

"Dr. Wang, we, I am not a very successful agent." Schrappner pushed his glasses, and said seriously: "Everyone, my team members are German thinking habits, similar to the La Liga Premier League. The model doesn’t fit well either."

Wang Ai nodded and suddenly smiled: "How do you judge you in China? You are from the northeast of Europe, yes! It is me and the hometown of Liaozu people, from climate to diet, from personality to In life, apart from appearance, we are almost the same kind of person in spirit and personality. This may be the reason why we live very smoothly in Germany. In short, people like us are accustomed to the civilization and aesthetics of manufacturing and like to stick Consider the problem in a solid manner. Once you leave this environment, no matter how attractive the prospects are, you will feel a little bit of emptiness. Therefore, not only you, but I also need to review. The meeting today is to sum up the experience with everyone. ."

Hearing this, the agents of Schlappner's team finally breathed a sigh of relief. These people mainly serve Chinese stars who come to Europe to play. Of course, they are not very good, but they have a lot of income. In today's average salary environment of around 3,000 Euros, you can get a monthly salary of 20,000 Euros. Obviously, the current situation of dissatisfaction with the big boss is a bit awkward.

"Doctor, what do you think about this?" Schrappner asked Wang Ai with a smile.

Wang Ai also smiled: "I'm afraid we all have to accept a new concept, that is, superstars. I am not referring to casual writing in the media, but things in real life. Let me talk about my current work dilemma. It was caused by all of us. We all need to learn this concept. You have never brought a superstar, and I have never been a superstar. This is a new phenomenon even for global football."

Everyone listened quietly, and Wang Ailang said: "Although I have my special characteristics, such as the super stability of my market, such as my half-time all-around. But in essence, the superstar's stadium performance is only a threshold, and external The market is the root. You can think about what Bailey was like in that era? Klaus, did you have a TV at the time?"

Schrappner recalled: "He didn't buy one until later in my house."

Wang Ai nodded: "So, what about the Maradona period? In the 1980s? Are you in China?"

"At that time, the TV ownership in Chinese households might be less than 10%." Schrappner nodded.

Wang Ai took a breath and said slowly: "If you say it earlier, for example, when Bayern was founded, who was the audience of football players at that time? There were thousands of seats on the scene, or even only a few hundred at first. Seats. Later, the stadium grew bigger and bigger, but the audience did not leave the stadium until Pele’s television was popularized and the live TV signal was perfect. Before that, there were no so-called stars, only players, just like the early days of NBA. Similarly, everyone’s income is very low, not much higher than ordinary people. It’s a bit like the semi-professional league like the German regional league. You can’t get on TV and can only rely on ticket income. Therefore, Pele’s rise to a large extent Thanks to the TV, he is the first real star in football history in the real sense of business."

"But in the Pele era, only a few families in developed countries such as Europe, the United States, and Japan had TV sets, which limited Pele’s commercial height. Later, in the Maradona era, TV sets began to be used in the vast developing countries. Popularity, so Maradona is not as good as Pele in terms of performance, but his global popularity is similar to Pele. He has become a real football superstar." Wang Ai scanned the conference room: "I said. On the business side, with the increase in media power, the audience for stadium performance is increasingly separated from the stadium, and the natural business landscape is expanding."

Everyone nodded, and Schrappner thought: "So, TVs are now popular in developing countries, and the rapid development of the Internet has made football performance enter a more innovative space. Therefore, football superstars are not enough. Describe the influence and commercial appeal of today's top football stars, so there are superstars?"

Wang Ai nodded: "More than that, globalization is a very important phenomenon, economic interconnection, a large number of multinational companies have become the blood vessels between sovereign countries, and football continues to expand to other parts of the world under the leadership of the five major leagues. I am this. The yellow faces from the Far East have completely stimulated the previously dull market in the Far East, and have reached a new level of influence. Similarly, consortia from the Middle East and the Far East have bought five major league clubs to help the five major leagues reach a higher level of competition. , Such as the rise of Chelsea, the development of Manchester City, the revival of Paris Saint-Germain, etc. The globalization of media, the globalization of players, the globalization of capital, and the three most critical elements of football have all been globalized. So I In this era, there have been real global football stars, referred to as superstars."

"That is to say..." Schrappner looked up solemnly from the notes: "The rules are different, and the way the top stars operate and develop is fundamentally different from the past. In this case, Germany focuses on the league that serves the national team. Compared with the La Liga Premier League, which focuses on its own profitability, which side is probably suitable for superstars, right?"