Reborn on Top of Football

Quietly in the room, beside the piles of luggage, under the bright chandeliers, Schrapner, Xu Genbao, Huang Xin and Leonie waited quietly for Wang Ai's decision. In fact, for most underage players, the club, head coach and even parents have a great say in who to hire as an agent, but Wang Ai's situation is obviously not the case. He has become a habit of taking his own ideas. Even Xu Genbao won't go overboard.

While Huang Xin was thinking about whether to give Schlapner a cup of tea to change the subject, Wang Ai, who was looking down, suddenly smiled, stood up, and reached out to Schrapner, who also stood up, and stretched out his hand. .

"Klaus, thank you very much for being willing to be my agent. I believe this is a wonderful cooperation!"

A word from Wang Ai seemed as if the spring breeze blew across the ground, and everyone in the room smiled.

Either Schlapner, Yang Chen or Xie Hui, in fact, they know that the commercial value of the two of them can only be described as ordinary, because the commercial value of foreign aid is usually relatively low. The two of them also know that they cannot become one of the top stars in the German football league. To this, they have a deep and true knowledge of their strength. And Schlapner certainly understands that in any country, especially in the professional leagues of football power, the first-class commercial value will always be the national star, unless you are very special ... such as Wang Ai is fierce across borders.

Schrapner came here today, a little bit embarrassed. Because Wang Ai didn't introduce him to Germany by wire, it didn't even have anything to do with him. The huge commercial value of Wang Ai is hard to ignore. According to Schrapner, many big European brokers have noticed Wang Ai's presence. If he doesn't start anymore, I'm afraid he won't be able to take his turn in the future. Schlapner is very clear that his advantage is nothing more than a relationship with the Chinese national team. In fact, the relationship between the football circle and the business circle, he is far behind.

In the second half of 2000, Schrapner and Yang Chen had disputes over some aspects of the brokerage contract, and the two parties ceased cooperation. It ’s sad that the old man ’s income is a big loss, and more importantly, it shakes the old man ’s confidence as a broker. In fact, so far, his two Chinese players have an annual income of less than 20,000 euros ... Strictly speaking, Schlapner is not a standard broker at all.

Schrapner knew that coming to see Wang Ai today was a "missy" move in accordance with the habits of the Chinese. When Wang Ai made a decision, Schlaupner was a little bit sloppy ... Which faced a big gold mine unwillingly?

So when shaking hands with Wang Ai, Schrapner was a little excited: Since I was not the head coach, how many years have I not made money?

The cooperation intention between the two parties was reached. Wang Ai simply re-signed his ticket with Huang Xin to tomorrow. Xu Genbao did not use it. He stayed fine. He still hung the football school, so he took his apprentice directly after lunch. At the same time, Leoni and his brother Jonas also returned to their hometown of Dietford.

There are only Wang Ai, Huang Xin and Bai Guanghai, Luo Tongliang and Schrapner who followed Wang Ai.

In the evening, Wang Ai didn't let the old man return to Hessen. It was too far away and the weather was cold. He simply invited Schlapner to have dinner and chat, and lived at home that day.

Schrapner knows the habits of the Chinese and knows that this is a high degree of courtesy to Wang Ai, so he is very happy and talks with Wang Ai. Especially in his coaching career, he told Wang Ai a lot of inside story of the year.

Of course, the most important thing for the two is to talk about what the broker should do.

Compared with a big-name agent with a large amount of resources, he can determine how much a player earns. In this regard, Schlapner is particularly vulnerable to Wang Ai. So the communication between the two is very peaceful. Don't look at brokers who have been stigmatized by some people. In fact, there is no such thing as a star without a broker. The highest brokerage contract will not exceed 25%, and the biggest player in income is the player who took it. As for the stars, the players, or any other athletes, they do n’t care how the agent spends the money. Even Mike Tyson is so extravagant that he borrows debts and finally complains that the agent is a vampire. Performance.

A good broker is not only helping the "owner" to advertise, he is also responsible for the image creation, image design, and image promotion of the employer, and does everything possible to enhance the business value of the employer. From this perspective, the interests of both parties Are highly consistent. It can even be said that the stars and stars seen by ordinary people are "designed" by brokers, which is irreplaceable for the development of this business circle.

For the creation of Wang Ai's image, Schrapner did not have a very specific idea. Because he did not know Wang Ai's family background, his idea was relatively rough. He waited for the topical explosion of Wang Ai and then received advertisements, Endorsements and even transfers and so on.

However, Wang Ai's ideas are different from him, and the two people communicated mainly in this regard.

Later, Huang Xin also specifically asked why he agreed with the candidate of Schlapner, and Wang Ai explained: "I don't have bad money, so I can't find a big-name broker. Because big-name brokers are very strong, their purpose is money. , Then I have to follow his baton to be busy in numerous advertising endorsement contracts and have no time to take care of myself. So what do I want? So I need to find a relatively weak agent in order to plan my career according to my vision career."

When Schlapner understood Wang Ai's idea, he was not disappointed with the possible reduction in income. Signing Wang Ai was the biggest success.

Wang Ai's idea is simply summarized in one sentence: the endorsement fee can be small, but the brand must be a big brand.

Because Wang Ai has a very clear design for his star image, any advertising endorsement that can improve Wang Ai's image can be made with less money. Any advertising endorsement that conflicts with Wang Ai's image will not be answered. Wang Ai not only represents himself, but also the Chinese, Chinese players. As a "three high" star with high IQ, high education, and high golf skills, he is naturally very picky about advertising partners, because Wang Ai's "people design" It's special.

For example, Wang Ai can endorse 500,000 for the German public, but must not endorse 5 million for South Korea's Daewoo.

And these things must be explained clearly with Schlapner, to give Schrapner a clear idea and direction, so that the old man can do a lot of free work, so that the old man can save time and effort, and Wang Ai can also spend less effort.

The contract was signed hastily on the second day, and the contract was signed for one year. The scope of the contract was German companies. Schlapner made a lot of concessions to the contract, such as a 5% discount for business endorsements and a 8% discount for transfers, which are lower than ordinary standards.