Reborn on Top of Football

In the Toyota Coaster that was speeding on the Shenda Expressway, even among the five people, Sun Yi and Ren Chao, who will soon be the close guards of Wang Ai and Huang Xin, are actually middle-level managers of the company. More vision than ordinary people. At first glance, Wang Ai's idea sounded like a real money fan, but it actually made sense.

A very important feature of Wang Ai's business is the care for feathers. From the unswerving support of the stupid food to the student aid fund, the stupid cup can see that in a market economy, it is definitely necessary to make money as a business, but how to make money is particular about it. Even if Sun Yi and Ren Chao did not participate in Wang Ai's "Four Major System Function Symposiums" and heard Wang Ai's analysis, the idiot food was around and everyone grew up year after year. Anyone can slowly figure out the taste Come.

When a fool is a fool for a year, a fool for two years, is a fool three or five years? It ’s like an honest person in the unit. One year is a fool, two years is a fool, is it three years or five?

Buying Liaozu is a strategic investment that transcends its own development, and may also be aimed at catering to Wang Ai's interest, but there is no doubt that this strategic investment, even if the investment is not large, will become the most famous move beyond a series Liaozu will also become the most famous signboard in the four major systems. The social influence of the glorious team with decades of history is far from being comparable to those of the four major systems that were founded less than ten years ago.

So how can we justify this investment? The idea of ​​Wang Ai is actually a sentence in the final analysis: either don't do it or do it well. Since the initial purpose of our investment was to enhance the corporate image with Liaozu, we must unswervingly complete this idea, and we cannot be a peddler, and we want names and money. Liaozu fans are not fools. With the advent of the Internet era, fans exchange views with each other on the Internet, beyond what this investor thinks and for what purpose, sooner or later have to be cleaned up.

"Okay, let's talk about Liaozu first, and wait until you have a preliminary agreement."

Liu An nodded: "Then I will report to you about entertainment. We have surpassed the company's relationship with Beijing in the past two years and have made many contacts with Beijing's cultural circle. We have revealed that we want After entering the film and television industry, many directors came to seek investment, and we also tried to contact a lot. But our talent is relatively scarce. You know, I am a computer writer, and for the literary and art world, oh, now I ’m used to calling I do n’t know anything about the entertainment industry, so I have n’t dared to take any action. But as the breadth and depth of our exposure has increased, I think this investment can also try to start. "

"Oh?" Said Wang Airao with interest; "from what angle?"

"People!" Liu An said sternly: "We don't understand scripts, movie markets, or ratings. But we know people, so my assumption is that we invest in entertainment. If you do n’t go to the script and go to the people, you are investing with the people. ”

Wang Ai blinked, looked up and down Liu An, and turned to look out the window.

The entertainment industry is a vanity market. There are too many right and wrongs in it. There are personal grievances and capital-seeking factors. There are also agents and media that contribute to the flames. Wang Ai does not like this instinct, but he cannot avoid it. To let the transcendence play a "mouth" role, we must enter the entertainment industry and have our own literary and artistic works. But whether it is Wang Ai or his friends, he is very new to this. So in this case, choosing people to invest is undoubtedly a highly secure approach.

"Are there goals?"

"Yes! Two!" Liu An nodded. "One is a writer and the other is a director. This writer's work has a great influence in the capital and even the whole country. The value of the adaptation is very high. This director is famous for almost every work. Will cause a sensation. "

"Oh, who?" Wang Ai curiously said.

"The writer is Wang Shuo and the director is Zhang Yimou."

Wang Ai exhaled softly and nodded: "What about cooperation?"

"The initial idea is to have a good relationship with these two. Wang Shuo's works are adapted. As long as he approves, we invest. From our initial contact, Wang Shuo himself also hopes that his work has a stable investor. This pair He himself is very helpful to the right to speak of the adaptation of the work, not only to increase income, but also to avoid arbitrary editing. We also hope that Zhang Yimou's work is a stable investor. "

"Wang Shuo didn't say, is there a stable investor in Zhang Yimou's work? Are we stealing business?"

"It's not a business grab." Liu An shook his head. "After all, film works are risky. Who doesn't want investors to share more pressure? Besides, we rely on high-end Internet cafes covering the whole Northeast, which has a great influence on the film market. . There is a small matter that our corporate briefing has not been published. A movie that was popular in our Internet cafe in the past two years is Hong Kong actor Zhou Xingchi's "Journey to the West", and the discussion is now very hot. Almost every customer who visits our Internet cafe will read it or even I watched this movie many times. At the beginning, the reaction in the Hong Kong market was very ordinary, and even many Hong Kong film critics described it as Chow's Waterloo. But with the discussions in our Internet cafes and subsequent large-scale promotion, it has now greatly The reputation of this movie has been reversed to a certain extent, and it has even been fed back to the Hong Kong market. Through this incident, we found that, because we cover the high-income young people in Northeast China, they are also used to playing the latest games and movies in Internet cafes. Discussion. Now the ticket price of movie tickets is relatively high, which coincides with our customer base. Before the big director Li An's "Crouching Tiger, Hidden Dragon" was released, their propaganda party deliberately negotiated with us, hoping that we cooperated with the publicity, we tried it and used the way of Internet cafes to push it. According to the investigation, the effect was very good. Therefore, at least in the Northeast film box office market, we have a great influence. Therefore, our cooperation with Director Zhang, or with other investors, also has our advantages, the population of 100 million people in Northeast China, any An investor will not let go of our propaganda channel. From a national perspective, we surpass the chain Internet cafes is also the largest and most widely used propaganda channel. "

Wang Ai grinned: "I understand what you mean, that is to say something crazy, who do you want to leave?"

Liu An also smiled: "In fact, our large scale has many benefits, such as the emerging online games" Legend "," Millennium ", and" Miracle "in the past two years. Their games have been negotiated with us before going online, especially "Legend", we talked well with Shanghai Shanda. In Northeast China, we give the most points to us, and now this revenue has accounted for 1% of our annual revenue. "