After listening to Xiong Yifei's report, Chen Mo nodded gratified: "Comrade Xiong, you can be considered enlightened."

In this situation, it is indeed differentiated competition that can open up the situation.

The other party is rich and powerful, and the brand has been on the rise for decades. To make the same product as others, to do it with others, it is purely courting death!

Have to do the opposite.

Xiong Yifei: "What about the price cut?"

Chen Mo: "You have the final say."

Xiong Yifei: "Okay, then tomorrow morning, let Burger King lower the price to a slightly lower price than Beacon.

Tonight I will let the publicity department prepare the marketing plan. "

"Well, let's go."

Xiong Yifei hurriedly went to work.

Chen Mo packed up and prepared to go home.

As a result, as soon as he left the company, a car galloped past him, but if Chen Mo's reaction was a little slow, he might have an accident.

Porsche stopped.

A familiar figure walked out from inside.

"Boss Chen is coming home?"

Xia Yu teased his hair and looked at Chen Mo.

"Yo, President Xia! It's only been a few days since I switched jobs, so it's a shotgun change? The Porsches are all on!"

"However, your car's fuel consumption is quite low, right? The accelerator is so full." Chen Mo said.

"Chen Mo, you also saw today that I have played through all of Burger King's routines. Coupled with the huge financial resources of the Vancente family, you can't stand it if I use a little effort!"

"In the past, on average, each store of Burger King had a profit of at least hundreds of thousands to hundreds of thousands, right?

Ten thousand dollars today? "

"With more than 500 stores, you can't earn just the cost of ingredients, right?"

Xia Yu played with the manicure he had just done, and said slowly: "Mr. Chen, you have already made enough money in other industries. As for this person, you must know how to be content."

"You're so sure of me?" Chen Mo narrowed his eyes slightly.

"Isn't it? Now, I am the hunter, and you are the prey!"

"Instead of being chased and exhausted, it is better to break your arm to survive." Xia Yu smiled.

"Then I'll send you a sentence: the most brilliant hunters often appear as prey." Chen Mo said leisurely: "Xia Yu, if you can understand this sentence, you can be considered a true apprentice from me!"

"Don't come with me like this!" Xia Yu's face sank, and he said, "Chen Mo! I gave you a chance! I don't blame you for Ren Junnian's affairs, it's his own fault!"

"But what about my sister?"

"I kneel in front of you, crying and begging you, as humble as an old dog!"

"You are indifferent!"

"It was you who drove the Burger King to a dead end!!!"

Xia Yu gritted his teeth and said viciously: "This time is different from the past. The money in my hand can kill you! If you dare to drop one dollar, I will dare to drop two! What are you fighting with me?"

"Then let's wait and see. Not much more to say, I have to go back and call my girlfriend. I'll go home first." Chen Mo turned his head and walked towards the parking lot.

Xia Yu shouted to Chen Mo: "Give up the Burger King, you can't fight those foreigners! Don't hit the stone with the egg, it will only drag down your other industries!"

"You'd better save it, I taught you all your skills, so let me tell you, from tomorrow onwards, all the products in your store will be free of charge, and let me quit, which is better than the rhetoric just now. "

"Xia Yu, I would like to advise you one last word: Do too much injustice and you will kill yourself!"

"Think of what I said today, maybe it could save your life."

After saying that, Chen Mo walked away.

The next morning, Chen Mo was anxious for a staff meeting.

"No matter what the price of Diana's side is today, let's sell it directly at the cost price!"

"Cost price?"

Xiong Yifei was surprised.

Selling at cost price, isn't that pure profit? "Boss, I have already lost a lot in the past two days."

"It doesn't matter, as long as the store is still alive." Chen Mo looked at Xiong Yifei and said, "Remember, the goal now is to survive, not to make money!"

Chen Mo knew that the price war was about to start.

Instead of dragging, it's better to fire this shot yourself!

In the fast food market, who dies and who lives depends on the next month.

These days must be the craziest!

afternoon.

Chen Mo went downstairs to smoke, Diana's sports car came galloping, got out of the car and went straight to Chen Mo.

"How-old-are-you?" Chen Mo said helplessly in English.

This sentence means: how old are you?

But if the word-by-word translation is: how-old-is-you?

"Why are you asking my age?" Diana said angrily.

"Don't do anything, just sigh that I have a great personality. Even foreign girls are fascinated by me. Every day I get stuck downstairs." Chen Mo looked at her with a smile.

"Chen Mo, you set the price so low, aren't you afraid of losing money?" Diana said with a bit of anger.

She never imagined that Chen Mo would dare to initiate a price war!

And it's pushing the price down to such a low position!

If it was that price, Kenji and Mc Egg Labor would not even be able to earn back the cost!

In fact, Diana's pressure is not small.

Even with the support of the foundation, it is impossible for these capitalists to trade at a loss all the time, and they will always see profits.

Since Diana took office, Ken Daji and McDraw have been losing money for two consecutive months!

In this case, if she continued to lower the price under pressure, Diana was afraid that the people of the Vancent family would have opinions on her.

"What am I afraid of? I have money, let's burn it for fun! Anyway, seeing you foreigners slumped, hey, the money is worth the burn." Chen Mo said with a smile.

"Good good!"

Diana picked up her phone, dialed a number, and shouted angrily:

"Price reduction! We also sell at cost!!!"

Chen Mo: "I put up a dollar!"

Diana: "..."

Chen Mo: "Not only do I charge a dollar for each product, but I also offer a value-for-money package. I give away coke, french fries, and chicken wings for free. Hey, money is self-willed!"

Diana's face was green with anger: "You are absolutely crazy! Well, I see how hard you can be!"

As far as Chen Mo's back-posting method is concerned, Diana is sure that his cash flow will dry up in a few days!

Inside the office.

The executives of Burger King were all summoned, and everyone looked at Chen Mo, not knowing what to do.

"Let everyone come, no other meaning, I want to continue to reduce the price!

All products are paid for one dollar, and the package presents more snacks. " Chen Mo said.

Chen Haonan frowned, and said, "Dumping money? Then what else do we earn?"

"Brother Mo, this loss is too severe, we can't bear it." Xiong Yifei also felt that it was not good.

"Losses are definitely losses. When doing business, how can you make money if you don't lose money? Do as I say!

Remember, during this period of time, we must hold off Kenji and let them follow our rhythm!

It doesn't matter how much money you lose! " Chen Mo said.

Chen Haonan also said that he felt uncomfortable.

"Boss, sell it at the cost price. If you don't make money, you won't talk about it, but you will pay for it... This is unreasonable!"

Cai Nong, who was on the side, could see that Chen Haonan didn't understand what Chen Mo meant, so he explained: "Don't talk about posting a dollar back, even if you post two yuan, three yuan, or even free delivery, you must continue the business!"

"Now both sides are red-eyed, and there is no way out!"

"The winner takes all, the loser eats the dust!"

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