Reborn since 2005

Chapter 186 Color Ring Tone Business

It doesn’t actually cost much money to open a website, but it does cost money to promote the website.

The competition among computer websites is fierce, and one or two of them are big money-burners, desperately burning the money given by investors to gain more users.

Yan Xin is not prepared to develop in that direction, and he does not have the financial resources to develop in that direction.

If you build a mobile website and make money while spending money, you can almost make do.

Mobile websites don’t have too much competition.

It only relies on the natural traffic of a few singers to attract traffic to this website, and only provides 20 ringtone songs for download. It does not cost much money, and all it makes is profit.

But that flow is too small.

The only way to get more traffic is to spend money.

Even if they ask a superstar to endorse their website, they won't be able to bring much traffic.

What's more, several newly famous Internet singers don't have many loyal fans at all.

Fortunately, nowadays Internet companies generally don't have much interest in mobile websites. It doesn't take much money to rank your own website at the top of mobile navigation websites.

Anyway, the main business of this website is just downloading ringtones for mobile phones, and does not necessarily require a computer website.

Simply set up a few forum functions.

The website manager is the staff member hired by Starlight Entertainment to maintain the website.

Forum moderators are applied by those forum players themselves. Moderators have certain authority and receive monthly salary - but not in cash, but in virtual currency.

Virtual coins can be used to purchase some props to decorate your personal space, such as adding clothes to your avatar.

You can also make friends and chat privately here.

Because of the existence of the forum, everyone can show themselves on the forum, and those who are interested in each other can add friends and then chat privately, or they can flirt with each other directly on the forum. This kind of friendship obviously makes people feel more interesting.

After spending money to promote the website, the number of visits to the website has increased. Generally, there are several thousand people online. Then we did some data and found that the number of online people displayed on the homepage exceeded 10,000.

——The more people online, the more people will be willing to play on this website.

In order to retain fans, the singers signed by the company have also registered on this website, and they will also post on music forums from time to time to interact with fans.

Of course, in most cases, it is Xiao Yin and her assistant who actually operate those accounts. The singers are very busy and do not have so much time to chat online.

As the number of visits increases, more server space is required.

However, as the traffic increased, so did the number of downloads of their ringtones.

Even a few songs that have not yet been released online have thousands of downloads.

For the top songs, the number of downloads of ring tones exceeded 100,000.

Nowadays, those who engage in ring tones business usually advertise on TV stations or in newspapers and periodicals.

The TV station's advertising charges are a bit high, and Starlight Entertainment doesn't have the financial resources yet. In addition to promoting their own website on the mobile website navigation, they also published advertisements for their ring tones business in several newspapers and periodicals, and you can call the hotline to set it up.

To download, you can also go to their website to download.

The money is spent, and the results can be seen.

By the end of July, the daily visits to the mobile website Starlight.com had exceeded 200,000, and the actual number of people online most of the time reached more than 10,000.

The community has developed more functions and retained many users, allowing them to call this community their home. Many users spend several hours a day online.

The website’s core ringtone download business exceeded one million this month.

For downloading a ringtone, the company can get two yuan, half of which belongs to the company, and the other half is used as a dividend for the song creator, half of which belongs to the singer who sings the song, and the other half belongs to the songwriter of the song.

In other words, out of the two dollars, Starlight Entertainment Company can get one dollar.

The singer gets 50 cents from the remaining dollar, and the songwriter also gets 50 cents.

Not all the songwriters of those songs were signed by Yan Xin. Depending on the style, he came up with a total of four songwriter names, but he said that he had bought out those songs and the copyrights were all in his hands.

Therefore, the 50-cent dividend of the songwriter also belongs to him.

It is equal to his personal dividend from the ringtone business and the total of the company's five contracted singers.

Company money is company money, and private money is private money.

The company's money will be used for the company's future development, and personal money will be put into his personal account, and he can use it however he wants.

The company's biggest revenue this month is the ringtone download business, which has brought in profits of over one million yuan.

The singer's share of the performance remuneration is much less.

However, this month’s expenses are quite high.

The expenditure on salary is not high, including buying five insurances and one housing fund for several employees, and the monthly expenditure is only 20,000 to 30,000 yuan.

It is mainly used for promotion.

A lot of money is spent on promoting the songs of several singers, promoting one's own mobile website, and promoting the company's ring tones business.

In addition, when building a website and developing community sections, you have to hire professionals to do it, which also costs some money.

Gu Ru's 600,000 yuan was spent in the first month, which made Gu Ru's heart a little unable to bear it. She even made a special call to Yan Xin:

"I said you should spend this money leisurely. I only have this little money. I don't have any additional investment. If you have no money, you can only support it by yourself."

Yan Xin assured her: "Sister Ru, don't worry. I still have money here, so I won't be unable to survive. The main thing is that I have to spend money in the first month, and I won't have to spend too much money in the future. When we wait,

If your performance is good, you can just sit back and collect the money."

He didn't want to build a big business, and he didn't spend all his money like those Internet companies. The things he made were mainly for the ring tones business.

By the end of the month, Gu Ru finally understood what it means to lie down and collect money.

Among the twenty ringtone songs, she had six songs on it. The total number of downloads reached about 500,000, and the dividend allocated to her was more than 200,000.

She worked hard every night to perform and sing, and she didn't have that much income in a month.

Now, as long as you put the song on the Internet and download it as a ringtone, you can receive more than 200,000 yuan in dividends a month, which is really cool.

——Is this how those singers live?

When it’s so easy to make money, who would work so hard every day to sing in concerts?

After singing for a long time, it’s not only hard but the main reason is that my voice is going to be broken.

Several other singers in the company also have similar sentiments.

It's so easy to make money.

Although most of the money was taken away by the company, it was still more than the money they earned from hard work attending concerts.

What's more, after becoming well-known online singers, their prices for singing at concerts have also increased a lot.

Even the weakest Madoka has made tens of thousands of dollars this month through performances and dividends.

It’s more than what she earned in two or three years combined.

The only regret I have is that I have to pay a lot of taxes.

Moreover, the dividends of the ring back tone business are not settled on the same day, nor are they settled in the current month, but are moved to the 10th of the next month.

(End of chapter)