Reborn? The Kind You Can Choose!

At the same time, Shencheng SEG Technology Park, Penguin Headquarters.

The entire three-story company is brightly lit, and in the dark, it looks even brighter than the 19th floor of Yuanzhou Technology!

The sound of keyboard typing sounded one after another, and everyone was working overtime typing various program codes.

"I think the personal space can be changed!"

"The personal space of Xiaonei.com is too monotonous. We can make it a QQ show mode!"

"When various props or costumes are put online, it will also be a big income!"

"tony, what do you think?"

Ma Huateng held his chin and was sitting behind Zhang Zhidong. The two of them were discussing Penguin's upcoming social networking site "Classmate Network" and they were planning to add several new features.

Used to distinguish it from the school network.

Later Penguin copycats were born in this way. "480" will always have several features that are more eye-catching than similar products, allowing users to start using it immediately.

This point, aside from Penguin's shameless behavior of copycats, is indeed something that many product managers in the industry admire.

Penguin really understands user needs.

Whatever users want, they will have it very "humanely".

QQ Show is currently one of the most profitable sections of Penguin QQ and one of the QQ functions that users love most. It was born in January 2003.

Now its monthly income accounts for 30% of Penguin's, floating around 1 million.

Another section is Monternet, a project in cooperation with three major operators. QQ messages are launched through text messages. The outside world calls it "Mobile QQ". Every time a message is sent, the operator will give Penguin a certain share. Currently The profit is as high as 200!

Advertising currently does not account for a very high proportion of Penguin’s profit segment.

"QQ show?"

After listening to Ma Huateng's words, Zhang Zhidong thought for a moment and his eyes brightened.

"Yeah, why didn't I think of that!"

"Compared with the personal interface of QQ chat, the personal space of our classmates network is larger and more operable!"

"Good function, add it, add it immediately!"

Zhang Zhidong directly contacted Xu Liangcheng, the development manager in charge of QQ Show products.

Xu Liangcheng, the founder of the QQ Show function, graduated from Wucheng University and had previously founded a software company.

After two years, it was a complete failure.

In the end, he submitted his resume to Penguin. The job he was originally given was to be the promotion manager of Internet cafes across the country. Later, because he lost his mobile phone, the report was late for two weeks, and the position was replaced by a new person. By accident, he was assigned a job by the superiors. Product manager job title.

But he didn't understand development at all, so he became an idler of Penguin.

However, after being idle for half a month, during an unintentional chat, he heard his colleagues talking about a Korean community website. It said that it had an avatar function. Users could change the appearance of virtual characters according to their own preferences, such as Hairstyles, expressions, costumes, scenes, etc., but these "goods" all require payment.

The speaker has no intention, but the listener has intention!

Xu Liangcheng, who graduated from the Department of Economics, instantly saw the business opportunities in this virtual prop.

Although he was very excited at the time, he did not tell Ma Huateng the idea immediately. Instead, he spent 400 yuan to have someone translate the community website.

After in-depth research, Xu Liangcheng finally submitted an 80-page, logically rigorous demonstration version, and also designed an original avatar system.

It only took one month for Ma Huateng to finalize the project and give every QQ member 10Q coins to purchase virtual props.

No one expected that this project would completely explode.

It became the hero of Penguin's turnaround.

Only half a year after its launch, more than 5 million people have purchased various props on it, spending an average of about 5 yuan.

More importantly, this project is different from the launch of QQ membership. This time it did not cause resentment or attacks by users, because the purchase of these props was a completely voluntary act by users.

"What a great idea. Mr. Ma's idea is really great!"

"I have been thinking about how to break through the current sales bottleneck of QQ Show. Now, Classmate Network is our opportunity!"

Xu Liangcheng flattered his boss without leaving a trace, looked at his classmates on the computer, and immediately made the decision: "In 3 days, my team only needs 3 days to complete this project!"

"3?"

Ma Huateng frowned: "It's too late, I only give you 1 day, including closed beta!"

"Originally, I was going to launch the classmate network tomorrow. If this happens, we will have to delay it for another day..."

Ma Huateng's words were full of unquestionable tone, and Xu Liangcheng's face instantly turned bitter. However, he knew Ma Huateng's character, so he told the truth...

"Okay, all I can say is give it a try and try your best to put on a personal show on the classmate network all night long!"

Xu Liangcheng was talking there, and Ma Huateng patted him on the shoulder: "Liangcheng, thank you for your hard work. Please tell the brothers that each person's bonus at the end of the month will be 1,000 yuan, which is considered as compensation for the hard work these days!"

"You personally add 5,000, plus year-end dividends!"

"Okay, I promise to complete the task!"

Under the stimulation of money, Xu Liangcheng's expression suddenly became excited.

Seeing Xu Liangcheng's excited expression as he left, Ma Huateng smiled slightly. He knew very well how to motivate his employees.

"Tony, is it okay for you to go online tomorrow?"

Ma Huateng asked Zhang Zhidong, and Zhang Zhidong grinned: "As long as you don't bring up any new ideas, I can help you do it in the early morning!"

"Hahaha, okay, just these functions!"

"If there are more, we will add them in the next update!"

Ma Huateng laughed and was about to go back to his office when an employee suddenly stood up.

"Boss, my friend just sent me a message!"

"When I was browsing News 2.8 on NetEase, an advertisement for Xiaonei.com popped up!"

"What?"

Zhang Zhidong still didn't react, but Ma Huateng grabbed the mouse of a colleague next to him, opened the browser and logged into NetEase.

clang!

A huge Xiaonei.com advertisement was displayed directly on the big screen.

Anyone can basically see it because it is so big, almost the same size as a browser.

The slogan above and the logo of the school network reflected a blue-white halo on Ma Huateng's spectacle lenses.

boom!

Ma Huateng punched the desk directly, and his originally happy face instantly turned livid.

He never thought that Xiaonei.com would promote the web page at this time, and it would be the portal with the second largest traffic volume in China!