Reborn to dominate technology
#233 - Spokesperson
Lu Haifeng was now very curious about Yang Qiang's second question, so he asked, "By the way, didn't you have another question?"
"Let's hear it. What is the question?"
"President Lu, I think our company's advertising has always had some flaws!"
"In terms of advertising, I think we should invite a few celebrity endorsements to expand the visibility of the company's products!"
Yang Qiang directly stated the second problem he had discovered. He realized that this problem was not only with the third generation of the Hongmeng S series, but with the advertising of the entire company.
Lu Haifeng also valued the issue raised by Yang Qiang very much.
Inviting celebrity endorsements has always been one of the most effective ways to promote mobile phones, and it is also the most effective way to expand brand influence.
Using the popularity of celebrities to bring greater visibility to the company and thus obtain more sales is now the most mainstream advertising method.
Lu Haifeng thought for a while and said, "Advertising is a very important matter. I will mention it at the company's morning meeting tomorrow!"
"Strive to find a brand spokesperson before the launch of the third generation of Hongmeng S series mobile phones!"
Lu Haifeng had already seen through Yang Qiang's heart. The second question raised by the other party was naturally for his own product to have better sales.
However, Lu Haifeng also knew that the problem Yang Qiang mentioned was already something the company needed to do.
At the beginning of this year, Huaxing Technology set a general direction, which was to improve the company's influence and revenue.
Inviting big-name celebrities to endorse now plays a very important role in the company's visibility and product promotion.
Seeing that his goal had been achieved, Yang Qiang's face also showed a hint of joy. Seeing that he had nothing else to do with Lu Haifeng, he quietly left Lu Haifeng's office.
Seeing Yang Qiang leave, Lu Haifeng silently turned on the computer, wanting to see if there were any celebrities in this world that he was familiar with.
Because Lu Haifeng felt that a spokesperson had a very large impact on a company's brand influence.
In this regard, Lu Haifeng needed to think carefully and choose a spokesperson who was more suitable for his company.
......
"Sister Cai, this is an endorsement invitation from a mobile phone company!"
"I heard that this company is now a leading mobile phone brand in China!"
In the president's office of Tangren Film and Television, a business负责人 came to the president's office with a happy face and told President Cai Yinong about the situation.
As the most powerful film and television production company in China, Tangren Film and Television has many well-known artists under its banner.
As the chairman of Tangren Film and Television, Cai Yinong has brought out many outstanding artists in the past ten years she has been in charge.
However, the current Tangren Film and Television is facing a declining trend, and even the company's revenue has not been ideal in recent years.
Cai Yinong was also very interested in the new business brought by the business负责人 in front of her.
After all, the profits earned by brand spokespersons are more than the money earned from filming. Cai Yinong values this big deal even more, because the endorsement fees given to artists by mobile phone manufacturers are not low now.
So she hurriedly asked, "How big is the deal?"
"Which mobile phone manufacturer is it from?"
"Huaxing Technology!"
Hearing this name, Cai Yinong's face also showed a trace of confusion. She remembered that there was no such brand of mobile phone in China before.
"Then you can go out first! I'll study it and give you an answer later!"
So Cai Yinong did not give a direct answer. After all, she still knows relatively little about the current mobile phone market!
What she wants more now is to find out the strength of Huaxing Technology and see if it is worth becoming a partner.
After all, this time Huaxing Technology specifically stated that they hoped that Hu Ge, the chief male artist under his company, would become the spokesperson for their Huaxing Technology's Hongmeng X series mobile phones.
The person in charge of the business department didn't say much and went out, because she understood that Cai Yinong always liked to think deeply about everything.
After seeing the person in charge of the business department leave, Cai Yinong slowly used the computer in front of her to search for information about Huaxing Technology, as well as all the recent news about Huaxing Technology.
However, when Cai Yinong found all the information about Huaxing Technology, her impression of this company completely changed.
This is a company that went from being on the verge of bankruptcy to becoming brilliant step by step, and is now a leading presence among mobile phone manufacturers in China.
Looking at the development of Huaxing Technology, Cai Yinong suddenly thought of Hu Ge, an artist under his company.
Hu Ge had also experienced the darkest moment in his life, and in recent years, Cai Yinong has watched Hu Ge complete his self-transformation step by step.
This is extremely similar to the development of Huaxing Technology. At this moment, Cai Yinong even had a feeling of excitement.
This Huaxing Technology and Hu Ge of her company are simply a match made in heaven.
Moreover, Cai Yinong also knows that the current Huaxing Technology is still in the rising stage, and its potential even exceeds everyone's imagination. It can be said that the current Huaxing Technology is an unlimited existence.
"First, let's see how much the other party is offering for the endorsement fee?"
Cai Yinong is very satisfied with Huaxing Technology, but no matter how satisfied she is, she still has to look at the money before doing things.
As long as the other party can give a reasonable price, she will be very willing to reach this cooperation with the other party.
"10 million a year, the contract is signed for five years, and the endorsement fee increases by 1 million each year!"
Cai Yinong was also very satisfied with the price that Huaxing Technology gave Hu Ge for the endorsement fee.
After all, an endorsement fee of 10 million a year is already the endorsement fee for a top-tier celebrity in China.
According to the current market quotation, the endorsement fee for those superstars in the music industry is only about 10 million a year, while the endorsement fee for actors is relatively lower than that of these big-name singers.
And the current Hu Ge is still in a career downturn. The endorsement fee that Cai Yinong could originally accept was only about 5 million.
Unexpectedly, Huaxing Technology gave 10 million a year, and the contract was signed for five years, and the endorsement fee increased by 1 million each year.
Now Cai Yinong feels that Huaxing Technology is very sincere, but she still needs to consider Hu Ge's opinion, so she immediately dialed Hu Ge's phone.
Hu Ge, who was familiarizing himself with the script on the set, had a surprised look on his face when he received a call from Cai Yinong, saying that a mobile phone company had invited him to endorse mobile phone products.
"You mean, Huaxing Technology offered an endorsement fee of 10 million a year to let me endorse Huaxing Technology's products!"
Hu Ge listened to Cai Yinong's words on the phone, then quietly looked at his mobile phone, which was a Hongmeng X2 smartphone.
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