Reborn to dominate technology

#260 - Price reduction promotion

At Arthur's home, Steve Cairns held a glass of red wine and said nonchalantly:

"So what if the Audi A6 becomes the official car? It will only slightly increase the brand awareness of Audi!"

"And the Audi A6 still has some gap to compete with our C-Class cars. After all, our brand's reputation was not built in a day!"

Arthur agreed with Steve Cairns' words, saying: "That's right, Audi is just creating some buzz now!"

"When the time comes, consumers will still look at the price. I bet they will be doomed if they price it similarly to us!"

However, the head of Baolai's Greater China region said with some concern: "Now I'm just afraid that Audi won't play with us and will directly flip the table!"

"After all, Lu Haifeng is someone who never plays by the rules!"

The other three were stunned by these words.

"Then the plan against Audi must be executed in advance!"

That afternoon, the three major luxury car companies from Germany, Benma, Baolai, and Aoto, simultaneously issued an announcement.

The content of the announcement was very simple, meaning that the three major car companies were launching a 15-day price reduction promotion to give back to the vast number of consumers.

Moreover, this promotion had very large discounts, with maximum savings of 120,000, and the price would immediately return to the original price after 15 days.

As soon as this news came out, it instantly caused an uproar on the Internet.

"Damn, am I seeing things right! These three car companies are actually having a promotion for the first time ever!"

"So, does that mean the Benma C-Class Benma S320 will be as low as around 400,000!"

"These three car companies are clearly targeting Audi with this price reduction promotion!"

"Who cares who they are targeting, buy whichever is cheaper!"

"I was planning to wait for the Audi A6 to be launched, but now I've decided to buy the Benma S320. This price is a once-in-a-lifetime opportunity!"

"Me too, I'm going to buy the Benma S320!"

"I'm buying the Baolai E515!"

"I still want to buy the Audi A6!"

Countless consumers who were originally optimistic about Audi were instantly attracted by the promotion of these three car companies and rushed to the 4S stores of the three major car companies.

This is enough to show that in the eyes of consumers, Audi's brand awareness is not comparable to the three major car companies.

Lu Haifeng also learned about the price reduction promotion of the three major car companies as soon as possible.

"Damn it, these insidious Germans, so they were waiting for me here?"

Even Lu Haifeng had to admire that the timing chosen by these Germans was really excellent.

Just when the Audi A6 was about to be launched but the price had not been announced, these car companies jointly launched a promotion to consume the potential customers of Audi in advance.

With a maximum price reduction of 120,000, these car companies are really serious about encircling and suppressing the launch of the Audi A6, and the price of an A-class car has been reduced so much.

Lu Haifeng said disdainfully: "I have to admit, this is a good strategy, but do you really think you can stop Audi with this?"

"How ridiculous!"

Now Lu Haifeng smiled after seeing this announcement. Once the price of the Audi A6 is announced, all your preferential policies will be a joke.

Moreover, consumers who have ordered cars during this period will definitely regret it later.

"It's been so long since the cars were sent out, why is there no movement at all!"

During this period, Lu Haifeng had been staring at the News Broadcast and official media every day, waiting to see the scene of the chief taking the Audi A8.

However, Lu Haifeng waited for so many days, and the chief seemed to have forgotten about the Audi A8, and there was no scene of him taking any vehicles every time he appeared.

In the blink of an eye, a week quietly passed. At noon this day, the Audi new product launch officially began.

In recent days, almost all major automotive media across the country and well-known car review self-media have received invitations from Audi.

And for this launch, Lu Haifeng also specially invited major live broadcast platforms to conduct live broadcasts.

Of course, among these media, there must be intelligence personnel sent by those three companies to gather information.

And nearly 10,000 loyal Audi fans came to the scene, and these people came spontaneously to cheer for Audi.

Therefore, after learning about this, Lu Haifeng specially instructed the people below to take good care of them, and then asked people to prepare a model car of Audi to send to these supporters.

At one o'clock, the Audi new product launch officially began.

After Zhao Jianhua took the stage, he introduced the advantages and black technology of Audi as usual in the early stage.

When it came to the most crucial link of price announcement, Lu Haifeng, the CEO of Audi, finally stood on the stage amidst a burst of lights.

Today, he will still announce the most anticipated thing for all consumers, which is the price issue.

When Lu Haifeng appeared, he instantly attracted everyone's attention.

Lu Haifeng stood in the center of the stage with a smile on his face and said: "Today is our Audi new product launch!"

"I am very happy to have so many media friends to participate, and what makes me even more surprised and happy!"

"We actually have so many fans who came all the way from all over the country to cheer for our Audi!"

"So, in order to thank everyone for coming to our new product launch, we have prepared a small gift for everyone. Remember to go to the staff to collect it after the launch!"

Lu Haifeng's words made the media present show satisfied smiles, because every time they participated in the product launch of other brands.

The manufacturers would prepare different small gifts to give to the media and fans present.

But then Lu Haifeng's words shocked the audience at the scene and in the live broadcast room.

"As a representative of luxury car companies in Daxia, our Audi new product launch will definitely not be as stingy as some friendly merchants!"

"Opening a new car launch will send some small gifts, and then end it without even providing a sip of water!"

"Originally, we decided to have a live lottery to send some small things like mobile phones and computers! But then I thought about what those things are!"

"Since today is a car launch, then either don't send it, or send a car!"

"Audi!"

"What do you say, is it good or not!"

"Good...!!"

"Damn, giving away a car! Awesome!"

"President Lu is generous, giving away a car is great!"

"President Lu is too rich!"

Without a doubt, Lu Haifeng's words made the audience at the scene and in the live broadcast room all scream excitedly.

Never has a car company held a live lottery to give away a car at a new car launch.

How could they not be excited, how could they not cheer?

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