Reborn to dominate technology

That evening, Benma, Baolai, and Autuo jointly issued a statement that instantly escalated the issue to a climax.

"The positioning of a product is not solely determined by the manufacturer, but rather by market demand to satisfy the desires of luxury car consumers. If luxury cars are priced too low, are they still luxury cars?"

"We, Benma, Baolai, and Autuo, as luxury car companies with a century of history, have always strictly controlled the service quality of our 4S dealerships!"

"We are committed to safeguarding consumer interests to ensure the satisfaction of every user. Through years of accumulation, we have built a good reputation among consumers in Daxia, which is why we are where we are today!"

"Next, let's talk about the Audi car brand. In our opinion, this car brand is just a common, cheap car with a luxury car shell!"

"Even if its Audi A6 becomes the official car, it is not enough to support its status as a luxury car!"

"A car company without any historical background or sufficient brand influence actually dares to wage a price war with us century-old car companies. It's ridiculous! Who gave you the courage?"

"By the way, the 15-day price reduction event of Benma, Baolai, and Autuo is coming to an end, with only seven days left!"

"We urge consumers who can afford luxury cars to recognize the brand and not be misled by the inferior rhetoric of certain brands. In the end, you will be the ones who suffer!"

The statement from these three car companies was simple: to mock Audi cars.

As soon as the statement from Benma, Baolai, and Autuo came out, it immediately sparked a huge discussion on the internet.

These days, the Weibo headlines of the media have almost shifted from those celebrities to being dominated by the four major car companies.

From the first day Audi announced the release of its new product, the battle between Audi and those companies had already begun.

Even when the Audi A6 was launched, Lu Haifeng bluntly stated that he would bring down the price of luxury cars.

At the time, it seemed like such a crazy and domineering decision.

Now, the three major car companies are also showing no weakness and immediately launched a mockery, making their meaning very clear.

You are a car company that doesn't even have the influence to support your own luxury brand positioning, yet you dare to wage a price war with us!

It's extremely ridiculous. The luxury car market is not something you can play around with.

It must be said that the remarks of these three car companies did have an immediate effect.

Consumers who originally planned to buy a car the next day hesitated and wavered after seeing these remarks.

… …

Piao City

Liu Zihao's father was sitting on the second floor of the car 4S store with a worried look on his face, looking through the window at the customers who came to see the cars and the busy sales staff below!

Since there are so many people, why is Liu Zihao's father frowning?

Because there are many people looking at the cars, but very few are placing orders.

In the morning, so many people came to see the cars, but after looking at them, they looked uncertain and went to the car 4S store next door.

The entire morning, the entire store didn't sell many Audi cars.

Last year, Liu Zihao's father exclusively represented more than 20 Audi car 4S stores. During this period, relying on the blockbuster sales of Audi A4 and the huge profits given by the manufacturer, he made a lot of money.

Just at this time, he heard that the Audi A6 was about to be launched, and he was preparing to make another big splash, because the blockbuster of the Audi A4 gave him strong confidence in the cars under the Audi brand.

He was happily waiting for the Audi A6 to be launched, but after the Audi A6 press conference, many people came to see it early in the morning.

However, very few transactions were made. After watching, they went to the car 4S store next door.

Liu Zihao's father could think of the reason for this.

Isn't it because of the statement jointly issued by Benma, Baolai, and Autuo last night?

"Alas, the brand value is not enough! It is impossible to get consumers to recognize it in a short period of time!"

He went down for a walk just now and found that almost all the customers who came to see Audi cars revealed their love for Audi cars.

The love that naturally flowed from their expressions could not be hidden from Liu Zihao's father, who had been in sales for a lifetime!

However, after struggling for a while, all the customers turned around and went to the car 4S store next door.

He has been in this industry for so many years, and he can also understand why customers only look but don't buy.

Because today, the people who came to see the cars mentioned more than once that Benma, Baolai, and Autuo said that the Audi A6 is a common car disguised as a luxury car.

In addition, the price of the Audi A6 is neither high nor low, which makes consumers not confident that the Audi A6 is a luxury car.

In the final analysis, the influence of the Audi car brand is not enough!

The cars from the Audi car factory, whether it is the design, technology, or assembly process, absolutely reach the world's top level.

But do consumers who can afford luxury cars care about these? What they care about is the value of the brand.

To put it bluntly, it's whether buying your car can let me show off and reflect my status as a rich person.

Like Benma, Baolai, and Autuo, their cars are sold expensively, but people still buy them, even at the cost of enduring the harsh conditions of the 4S store and adding a premium to pick up the car.

Why?

Isn't it because a Benma, Baolai, or Autuo car can satisfy the owner's vanity and make him superior to others invisibly?

That's enough. After all, Chinese people value face more than anything else.

If your Audi A6 can reflect my identity like Benma, Baolai, and Autuo, then they will buy the Audi A6 without hesitation.

After all, no one is a fool!

Just as he was thinking, Liu Zihau suddenly pushed the door open and said with a hippie smile: "Dad, have you made a sale yet?"

Hearing Liu Zihau's words, Liu Zihau's father sighed weakly.

"No sale yet. This time, consumers are not buying it!"

Seeing his father like this, Liu Zihau comforted him: "Dad, don't worry! Brother Feng will definitely have a way to reverse this situation!"

"Besides, we have all personally experienced the Audi A6, and it is no worse than any car in the same class!"

He admired Lu Haifeng very much and became his fanboy since he met Lu Haifeng!

He is the same age as himself, but he manages two large groups with tens of thousands of employees.

"That's right, I believe President Lu will definitely have a way to reverse this situation!"

Liu Zihau's father also had full confidence in Lu Haifeng.