Reborn to dominate technology
#408 - Encirclement and suppression of Fast
Hilton Farth saw Lu Haifeng's puzzled look and knew what he was thinking.
Seeing Lu Haifeng's expression, Hilton Farth said with a wry smile, "Actually, do you know?"
"The reason why we, Farth, are developing a model for consumers in Daxia Country this time is to save Farth from its crisis with this model!"
"President Lu, don't think that Farth's supercar has a very big reputation, but in recent years, our cars have not been selling very well!"
"We only sell dozens of units a year, so basically we have been losing money every year in recent years!"
"Our Farth is not as big as your Audi, it doesn't matter if your Audi fails, but we can't afford to fail!"
"So this time we have placed all our hopes on Daxia Country, and even adjusted the price of Farth SV to 2.99 million as a starting price for sales, just to get enough orders to save the car company!"
"But unfortunately, we failed!"
Hilton Farth told Lu Haifeng about Farth's current situation without any concealment.
However, Lu Haifeng still asked curiously, "Even if you lack funds, you can go to those big European car companies!"
"Volkswagen, BMW, and Benz, as far as I know, many European supercar brands are basically under these companies!"
A European supercar company, after lacking money, didn't go to European car companies, but ran to Daxia Country to find itself.
If Hilton Farth hadn't said it in front of him, Lu Haifeng would never have believed that such a thing would happen.
European car companies have their own automobile alliance, and basically every European car company is in this automobile alliance.
If you are losing money and lack money, you can rely on selling shares to find other car companies in your automobile alliance to save yourselves!
Why did you come all the way to find me?
Hilton Farth smiled helplessly when he heard Lu Haifeng's words, although he was smiling, there was a lot of sadness and hatred for those car companies in the depths of his eyes.
"President Lu doesn't know! Although we are in the European Automobile Alliance!"
"But our car company is a bit special, those German car companies will never save us!"
"I'd like to hear the details!"
Lu Haifeng motioned Hilton Farth to continue! He was still a little curious about the specific reason.
Hearing Lu Haifeng's words, Hilton Farth continued, "President Lu, you also know that I am an English aristocrat!"
"And our Farth supercar brand is even the aristocratic brand among supercar brands!"
"Because our Farth supercar brand was personally established by Her Majesty the Queen of England, and this brand was handed over to my family to manage!"
"As a supercar brand with aristocratic blood, Farth has offended many people in the process of rising!"
"We have had a long-standing feud with these German car companies!"
"Originally, this was nothing, our Farth relied on the concept of aristocratic bloodline, and we were doing okay!"
"But since three years ago, those car companies have secretly started targeting us!"
"These car companies first secretly poached our engineers, designers, and senior executives, and poached everything they could!"
"Later, these car companies united to target Farth, just like Benz, BMW, and Audi united to target your Audi!"
"It's just that our Farth doesn't have the strength and luck of your Audi to succeed, but our Farth failed!"
"In the past few years, many of our high-end talents have been poached by these car companies!"
"Although we have also released a few cars, they didn't sell very well, which led to a large loss for the company, and many shareholders withdrew their capital. Now only my family is struggling to support it!"
"If I go back this time, if there are no accidents, we may go through the final bankruptcy liquidation process!"
"But I am not willing to let the Farth brand become the dust of history or be acquired by those car companies with ulterior motives!"
"That's why I came to you to ask if you have any ideas about investing in our Farth!"
"And as long as you agree to invest in Farth, I will promise to let your brand smoothly enter the English market!"
After Hilton Farth finished speaking, he fell silent. He had said everything he should say, and now it was time to give Lu Haifeng time to think.
Hilton Farth was confident that Lu Haifeng would be very interested after hearing his conditions.
Not to mention anything else, just helping Audi enter the English market, Lu Haifeng would definitely be tempted.
Because if a car brand wants to develop, globalization is definitely the way to go.
It can be said that among the global car markets, the European car market is the most difficult to enter.
Because Europe has its own automobile alliance, and many car brands are rooted there!
As a Daxia country car brand, Audi will definitely encounter many difficulties if it wants to enter the European car market.
He didn't say anything else, just those car companies that had feuds with him, Benz, BMW, Audi, Volkswagen, which one wasn't a European behemoth car company.
If these car companies knew that Audi was going to enter the European market, there was no need to think about it, these car companies would definitely use their own methods to prevent Audi from landing in the European car market.
That's why Lu Haifeng set the battlefield for Audi's globalization in the beautiful country across the ocean!
After all, the car market in the beautiful country is still relatively open, but it is also the most brutal.
Almost all the well-known car companies in the world will fight in this market, and the competition is even more fierce than the Daxia country market.
As for the European market, that was a tough bone that Lu Haifeng planned to gnaw on after conquering the beautiful country market.
But now, Hilton Farth gave himself a chance.
A chance to arrange the European market in advance, that is, starting from England, gradually penetrate the Audi brand into the markets of various European countries.
And once Lu Haifeng invests in Farth Automobile, he can also obtain a globally renowned supercar brand.
As for the encirclement and suppression from other brands, Lu Haifeng's dictionary has never been afraid of this word.
Moreover, Lu Haifeng's idea is that since he is investing, then he must ensure his controlling stake, a controlling stake that can control Farth's life and death at any time!
Only in this way can this brand be firmly controlled in his own hands.
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