Reborn Tokyo Golden Age

"Matsumoto-kun did a good job." In the corner of the street, Hasegawa was handing Matsumoto Taro a bottle of Coke.

"Hasegawa-san, you are welcome." Matsumoto Taro took the Coke but did not open it, but looked at Hasegawa expectantly.

"Matsumoto-kun, if you have anything to say, you may as well speak directly." Although Hasegawa knew roughly what he wanted to say, he still signaled him to be free.

"Hasegawa-san, the task you assigned has been completed. Then this flashman..."

Matsumoto Taro, who was talking, squeezed the hand of the Walkman, and was unwilling to let go.

Hasegawa smiled, "Naturally, according to the agreement, it belongs to you from now on."

"Oh~!" Matsumoto Taro cheered excitedly, then realized that Hasegawa was still there, and secretly put down his waving fist.

Seeing the excited look of the young man, Hasegawa also laughed cheerfully.

"Hasegawa-san, don't worry, I will definitely recommend it to my classmates." Taro Matsumoto fondled the Walkman in his hand fondly.

From now on, it really belongs to itself. Instead of longing for it like before.

"Then please Matsumoto-kun." After speaking, Hasegawa waved to Matsumoto Taro, and the two said goodbye.

This is not the first time Hasegawa has done something like this, nor is it the first time Taro Matsumoto has performed.

Ever since he ran through all the distributors around Tokyo, Hasegawa began to think about how to make the flashman famous.

He has also been studying Sony's previous tactics, buying advertisements and finding celebrities to bring goods, needless to say.

The cost is too high and the expenditure is too high, considering the current conditions of Baichuan Electric, it is not enough.

But besides that, he has also heard that the Sony Walkman was released at the beginning.

In order to advertise, I specially find young people to wear a walkman on their waist and wear headphones to walk up and down the street.

The cost of this line seems to be much lower, so he has a lively mind. Immediately stared at the newly emerging "Bamboo Shoot Clan".

The group is young and likes new things. Isn't this the best user group for flashman?

So there is Matsumoto Taro, who is willing to be an undercover agent in order to really get the flashman.

As long as you take the right opportunity and promote Shirakawa Electric's flashman five times on the street, then it belongs to you.

As long as five times, worth 25,000 yen, you can take home the cool flashman.

Hasegawa couldn't remember how many times he had sent out flashman, but this time the publicity effect was undoubtedly the best.

That's close to a thousand people. If half of them are moved and put into action, it will be considered a great success.

"Dididi"

The beeping of the pager at his waist suddenly brought Hasegawa, who was in reverie, back to reality.

He looked down, and it turned out to be the president Sang. In a hurry, he looked up and began to look for the public telephone booth on the street.

Insert the coin and dial the number.

"President, do you have any orders... Hay, it's me....Understood, I will arrange it now."

Hasegawa hung up the phone, "Is the plan ahead of schedule?" He murmured.

…

In the office of the president of Baichuan Electric, Bai Chuanfeng put down the phone.

It turned out that it was really him, but I didn't expect Hasegawa to have such crooked ideas.

And after listening to what he said just now, it seems that Hasegawa just did it by chance with the mentality of trying it out.

Now it seems that the effect is not bad, which is beyond the expectations of Bai Chuanfeng and Hasegawa themselves.

However, Hasegawa was actively making suggestions, and he was more energetic than before.

Is this because the last time I ran into a setback at Darong Electric Appliances, so I realized my shame and acted bravely?

But no matter what, since the publicity effect is there. Then distribute the goods in advance, there is no need to wait for a time like Christmas.

Plans are dead, people are alive, and business activities are most taboo to stick to the rules.

Anyway, it's not two days before Christmas, so it's considered an early warm-up.

But if this is the case, the advertisement must hurry up.

Bai Chuanfeng picked up the phone again, ready to contact the TV station.

Speaking of which, Bai Chuan Electric's publicity resources all fell on Bai Chuan Feng alone.

Because the previous Watanabe Denki had never advertised at all, let alone a planning department responsible for publicity.

The TV station practitioners that Bai Chuanfeng knew, first of all, was Takeyuki Hirayama of NHK TV station who invited him to be a guest.

He is one of the directors of NHK TV, and he is familiar with Bai Chuanfeng and Tanaka Yuko.

It's just because NHK is a state-owned unit, it doesn't accept advertising business, and it doesn't broadcast advertisements.

This is considered useless here, so the other one is Yuji Miyake who also knows Bai Chuanfeng and Yuko Tanaka.

It's just that he hosts a program on Tamagawa local TV station, Tamagawa, promise, Tamagawa is outside the window.

You can reach Tamagawa City by going north along the river, but the city has only a population of more than 100,000, and its size is too small.

The TV station to which it belongs, the signal coverage area can be imagined. Advertising on it is probably not as good as Hasegawa finding someone to act as a supporter on the street.

Then counting with your fingers, only TV Asahi's Masayuki Mori is left.

Masayuki Mori knew him well enough that he could be put in the column of friends.

After all, they had just collaborated on a film, and Bai Chuanfeng was still an investor.

So under the introduction of Masayuki Mori, Kaede Shirakawa took a senior TV Asahi executive to Roppongi for a one-stop trip, and everything was settled.

Not only was it done, but a pretty good discount was also given on the advertising fee.

At least the saved money is enough for Bai Chuanfeng to bring that high-level person to provide one-stop service a few more times.

After all, the money belongs to the TV station, not to a certain high-level person. Compared with the money earned by TV stations, going to Roppongi is the most real one-stop.

But even so, Baichuan Electric has paid a lot of money in terms of advertising expenses.

TV Asahi, one of the top five neon broadcasts.

The TV signal covers the entire Kanto wide area, and the number of viewers is tens of millions.

The cost of advertising on such a TV station can be imagined.

What Shirakawa Electric bought was a relatively cheap interstitial advertisement, about 15-20 seconds.

Play once for 2 million yen, once a day for three consecutive days.

You read that right, advertising billing is calculated according to the number of times.

One time is 2 million, 2 million in 1979. This is still discounted, at least 2.3 million each time without discount...

The advertisement of Baichuan Electric will appear on the day before Christmas and last until the day after Christmas, exactly three consecutive days.

Moreover, it is still broadcast in the form of interstitial advertisements. The so-called interstitial advertisements are advertisements broadcast between two programs.

Generally, one or two advertisements are played together, and the effect can only be said to be okay.

As for fixed-point broadcast ads with better effects, the cost of one-time advertising is about three times that of interstitial ads.

Bai Chuanfeng wiped his saliva, and in the end he could only choose a relatively "affordable" interstitial advertisement.

In these three days, the sum of which did not exceed one minute, 6 million yen was thrown out at once.

Tsk, what a waste of money.

But there is no way, as a new company with no reputation. TV advertising is the fastest and most effective way of publicity.

Calculating the time, Seiko Matsuda's commercial on TV Asahi should be almost finished.

——

There is a big chapter at night, it's big

thanks for your support!