Reborn Tokyo Golden Age
Chapter 112 Advertisement Appears
"Xiaofeng, hurry up, hurry up, it's about to start!"
"Hay~Hay~"
In the Asakusa apartment, Kotaro, who only wore a single shirt, sat cross-legged in front of the TV in the living room early.
Although it was still early for the expected broadcast time, he couldn't hold back because of the excitement in his heart.
The entertainment variety show that I usually like to watch the most, at this moment, Kotaro also finds it boring, even a bit annoying.
At this time, Bai Chuanfeng, who was wearing a sweater, had just come out of the bedroom, his brows and eyes were sleepy. What should be done is done, and when the day really comes, there will be nothing to do.
So the tired body suddenly relaxed, but the drowsiness of drowsiness surged out.
While Kotaro, his parents in his hometown, and all the employees of Baichuan Electric were waiting anxiously, he hid in the bedroom alone to catch a sleep.
Bai Chuanfeng wiped his face casually, and threw his body into the soft sofa.
Although he is now the dignified president-san, he still mostly lives in an apartment in Asakusa. However, although it is rudimentary, there are still air conditioners and so on.
It's not the coldest winter month, Shirakawa Kaede and Kotaro are both dressed very refreshingly.
"Xiaofeng, do you think Xiaolu can also see our advertisement?"
"Don't worry, it's definitely possible."
With Tiger Taro's impatient temper, on the day when the advertisement was set. He couldn't wait to call back to his hometown and tell his family that his career was going to be on TV.
If it wasn't for the limited conditions, he would have wanted to go door to door to notify him.
But even if he didn't do this, Xiaolu at this moment would turn on his own TV if he could, and go to the neighbor's house if he couldn't.
In the cold night outside, it was covered with silver, and the sky full of stars made the silent night sky look clear and distant.
And almost all the villagers in the house stood in front of the TV, staring at the screen intently.
"The club where Xiaofeng and Tiger Taro work is going to be on TV?"
"Idiot, that's the club founded by Xiaofeng and Kotaro, and they are the presidents."
"Ah, President, that's a big shot."
"Of course, maybe he's even more prestigious than the village chief."
"The boy from the Bai Chuan family is really amazing. As expected, anyone who can be admitted to university will become a big shot."
"It's Kotaro that kid is doing well now. It's said that Maruyama is about to quit his job and just wait for Kotarou to earn a lot of money and go home and drink."
In winter, when everything in autumn fields falls into hibernation, the adults in the village have nothing to do, gathering in twos and threes to talk about new things happening in and outside the village.
Naturally, the career that Bai Chuanfeng and the others have done is also the favorite topic of conversation for everyone in Xiaolu.
It’s just that they, who have never left Akita, are far from able to imagine what Baichuan Electric looks like and what it does.
After all, the word flashman alone made them speechless.
But contrary to them, the boys and girls who gathered in Tokyo on Christmas Eve at the moment were attracted by this cool word.
The TV Asahi TV's ten o'clock variety show had just ended. They were relaxing and wanted to discuss a few words with each other, but they were attracted by a burst of fast-paced music on the TV.
In the picture, the teenager with a reggae hairstyle took out a small amber machine from his trouser pocket.
Then the teenager put on the earphones and pressed the button. Accompanied by a burst of dynamic music, the boy was riding a skateboard on the city roads.
"Flashman!" The youthful voice in the background burst into everyone's ears in an instant.
The scene changed, and a cute girl in a sailor suit with short fluffy hair was walking around the campus with her textbooks in her arms.
In the sun, the pink and golden fuselage in her hand is dazzling, and the earphone cable hidden under the sideburns of her ear is very eye-catching.
"KI~TA~" has a cute and soft girly voice, making the audience in front of the TV subconsciously smile.
The screen switched again, and a female white-collar worker with a ponytail and OL business attire tiredly closed the document in her hand.
She raised her wrist to look at the time, a smile appeared on the corner of her mouth. Gently opening the drawer, a small blue machine came into view. He untied the earphones wrapped around it and put them on. The gentle music made her smile with a relaxed smile.
"KITA" has a clean and clear female voice.
The lights flickered, inside the crowded carriage. A young man in a suit unhurriedly took out a silver machine from his pocket, put on headphones, and the whole world became quiet. With a smile on his face, he was immersed in his own world with peace of mind.
"Flashman~" The mellow male voice is like a pot of warm wine, warming everyone up.
In the final TV screen, there are four-color flashmans lined up, and the words 25,000 yen are specially bolded.
There is also the logo that appears all the time, and the phrase "KI~TA~" sung by the brisk female voice in the background sound, which is catchy.
Four clips, just a few seconds each, cover different occupations, genders and age groups.
And their common feature is that the compact flashman can be put into the pocket, and the earphones can not affect the user's various hairstyles.
Anytime, anywhere, as you like.
"Flashman?" The young men and women in front of the TV looked at each other.
What's this? Another Walkman?
"It seems cool." A boy with half-permed hair showed an interested look.
He likes the Walkman, a new way to listen to music with him outside the house, but the headphones are not friendly to his long hair.
The small and concealed earphones in the picture that can be directly plugged into the ears just now made his heart twitch.
"It's also very beautiful." The cute shape with gold in the powder is really much better than Sony's sharp blue.
"It's still very cheap~"
The atmosphere in the room was quiet, and everyone glanced at each other with bright eyes.
This is the point. As students, most of them don't have enough pocket money.
But this price is much closer to them, and with a little odd job, maybe they can get it together.
After all, compared with 25,000 and 33,000, the numbers starting with 2 are much closer to the people.
A few boys have secretly made up their minds that they will buy this flashman for tomorrow's Christmas present.
Fashion cool and cheap, it can be described as high quality and low price. The key is that it has just been launched, so such a gift must be very fresh and sincere.
…
Kazuko looked away from the TV, and she glanced at her husband beside her who was still staring at the screen intently, a little amused.
She doesn't understand Flashman Walkman or something. However, she still recognizes the two Chinese characters "白川" that appeared along with the logo on the screen.
"Falahimon?" Hayato Shirakawa frowned after watching the commercial, and muttered, as if he was having trouble with this awkward title.
"Pfft..." Hezi couldn't bear it any longer, and let out a chuckle.
"Cough..." Shirakawa Hayato straightened his body, and complained with some dissatisfaction, "Why are there such weird names?"
"Maybe everyone likes it." He Zi, who knows him well, knows that, despite his complaints, he is actually very happy in his heart.
And the reason why he complained was probably because of such an awkward name that prevented him from showing off to people outside.
"This kid seems to be really promising." Hayato Shirakawa put his hands on his knees, his face full of sentimentality.
A child who walked out of the mountains and was able to appear on TV, no matter how you say it, can be regarded as making a difference.
"Hay~" Hezi echoed her husband briskly, Xiaofeng is really amazing.
As for another part of the village, everyone became noisy.
"Hey, what is this Farahi?"
"I don't know, maybe it's something that makes people laugh."
"Laughing?"
"Yes, look at those people who are laughing after using it."
"Are people in big cities so unhappy?"
"It's possible, after all, they can't see the stars."
"That's right, how sad it is for people who can't see the stars."
…
Bai Chuanfeng also breathed a sigh of relief after reading the advertisement in front of him.
Finally, the last link of flashman's listing has been completed, and the rest will be left to the market to decide.
"It's so beautiful." Tiger Taro smacked his lips. He never thought that one day the advertisement would be so exciting.
"Xiaofeng, do you think Xiaolu's people will buy it?"
After hearing Tiger Taro's question, Bai Chuanfeng couldn't help laughing, "Probably not."
"Eh, why?" Such a beautiful thing, even Kotaro, who doesn't listen to music very much, can't help wanting to have one and play with it carefully.
"Fawn's uncles may prefer drinking wine."
In the eyes of Xiaolu people, this kind of novelty may not be as attractive as the white snow outside.
"That's right." Tiger Taro scratched his head, and even he was a little greedy when it came to wine.
"By the way, Xiaofeng, you said it's so late now, how many people are watching our advertisement, and will they buy it?"
"Probably." Bai Chuanfeng got up and stretched, he was a little sleepy after watching the commercial.
The reason for choosing this time point is not because they don't want to choose an earlier prime time.
It's because TV Asahi's ratings rank only fourth among the five major broadcasters, slightly higher than TV Tokyo.
However, TV Asahi's ratings at ten o'clock are still very advantageous, and most of the time it can even be ranked in the top two.
So if you want to maximize traffic, naturally choose the stage with the highest ratings.
Although it was a bit late at this time, tens of millions of families were watching TV Asahi at least.
As for why not choose, the "Triple Crown" Fuji TV at this time?
The answer is no money.
For the same spot advertisement, Fuji TV offered a price of 3 million yen once, and there was no fixed time period for broadcasting.
That is to say, a 3 million yen spot advertisement, which may be broadcast during the day or at midnight.
This cheating price and model decisively made Bai Chuanfeng give up the idea of advertising on Fuji TV.
However, Bai Chuanfeng also has some ideas about advertisements.
In order to deepen the public's impression of Baichuan Electric's products, the advertisements designed by Baichuanfeng are also simple and rude.
In addition to targeting young people, what is impressive is the alternating male and female voices of "Flashman" and "KITA" in each segment.
He didn't engage in any fancy advertising CM, because he couldn't catch up with the time, and he also wanted to leave the audience with an impression of Baichuan Electric in a straightforward manner.
Cough, tell me loudly, what is the ultimate meaning of communication studies?
repeat! repeat! Or repeat!
This year's festival ~ no gifts ~ only accept gifts ~ stop! ! !
Now you know how powerful repetition is in communication, right?
Bai Chuanfeng just wanted to brainwash the audience over and over again through a sentence of brainwashing.
After playing it for three days, he couldn't believe that the people who saw it couldn't remember the name of "flashman" or "KITA".
As long as the popularity goes out, when people see the signboard about flashman again on the street, they will not forget it.
Maybe, driven by curiosity, I will walk into the store to find out.
Look at the two-pronged approach, isn't this traffic coming?
Besides, the products of Shirakawa Electric are definitely considered to be of high quality and low price. This is the only product on the market that can rival the Walkman.
That's all, enough.
It's not that Bai Chuanfeng didn't think about the development conference or something.
It's just that, regardless of whether press conferences are popular in today's era, it is estimated that there are not many media willing to join in on Baichuan Electric's little-known and transparent identity.
And Bai Chuanfeng didn't want to make such a big show from the beginning, let him develop wretchedly for a while first.
Wait until flashman has a certain foundation, then he will be more calm in the face of twists and turns.
With some anticipation, Bai Chuan returned to the bedroom again and fell asleep.
Let's talk about it tomorrow.
…
Christmas is the most important festival of the year in the West.
Nowadays, with the rapid development of neon, there are more and more opportunities to contact the West.
Mu Qiang's character in their bones makes them yearn for everything in Europe and America.
This naturally includes the invasion and imitation of various popular cultures, from all levels of society.
Although today is still a working day, the flow of people on the street is obviously much more than usual.
Many of these young figures may be students who secretly skipped classes.
Today they slipped into the street, except to feel the festive atmosphere. In addition, I also want to find a legendary product.
"Feng Tai, have you heard that too?"
"Of course, didn't you see yesterday's advertisement?"
"Hey, what ad?"
"There was an advertisement after ten o'clock last night, TV Asahi."
"That's it. It's a pity that I went to bed too early last night and didn't see it."
"That's a pity..."
Two young people walked shoulder to shoulder on the street, they were both attracted by the same thing today.
In fact, as early as a few days ago, they heard vague rumors. It is said that there is a product that is more powerful than walkman on the market.
At first they also sneered at such rumors, since it is better than Walkman, why didn't they see it.
However, since this morning, such rumors have sprung up like mushrooms after rain.
Most people watched the advertisement last night, and were attracted by the handsome figure on the TV.
There are also some people like Feng Tai who only heard rumors at first, and now there are more convincing discussions that aroused their curiosity.
If something is really that good and cheap, it might be a good idea to buy one.
For such a product that can be advertised on TV stations, it must be sold in major electrical appliance stores.
Originally, they wanted to go to a large chain store like Yodobashi or Yamada Denki.
However, when passing by Ikebukuro, they were caught by a giant advertising poster from a distance.
——
It's not small
However, some book friends feel that the pace is too slow, in fact, many details have been cut off.
Recently, I have been pushing the main line, and many plots are slowly unfolding.
The code word code is bald...
thanks for your support!
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